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Sep 2025
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Home/Insights/Retailers/kinfolk.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for kinfolk.comkinfolk.com

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41.6K
Revenue
Sep 25
120K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Kinfolk.com is a website featuring carefully curated content focused on inspiring readers to lead well-rounded, intentional lives. The site offers articles, essays, interviews, and visual features exploring various topics such as art, culture, design, travel, and food. Additionally, it features a selection of merchandise, including magazines and books for purchase.

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kinfolk.com Annual Revenue and Growth

kinfolk.com's annual sales on its online store amounted to $683.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$683.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kinfolk.com revenue by year

kinfolk.com's monthly revenueOVER TIME
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Over the past three months, kinfolk.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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kinfolk.com revenue decline for last six months
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OVERVIEW
In September 2025, kinfolk.com generated online sales revenue of $41,613, significantly lower than the FASHION AND APPAREL median of $74,931, with a conversion rate between 0.00-0.50%, well below the industry average of 3.2%. Its average order value (AOV) ranged from $125-150, also lower than the high of $382, while sessions totaled 119,989, exceeding the median of 34,221 but far behind industry leader shein.com, which boasts 297,137,690 sessions and revenue of $819,580,923, highlighting the competitive challenges kinfolk.com faces in this dynamic market.
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kinfolk.com competitors

In September 2025, kinfolk.com reported a revenue of $41,613 with 330 transactions and 119,989 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 0.00-0.50. Comparing this data to its competitors, we see that holstee.com had a higher revenue of $50,562 with fewer transactions and sessions but a higher AOV of $200-$225. On the other hand, shopsaltandsundry.com had a significantly higher revenue of $103,181 with more transactions and sessions, similar AOV, but a higher conversion rate of 4.50-5.00. sonderliving.com had a lower revenue and sessions but a much higher AOV of $1025-$1050. Finally, jennikayne.com outperformed all competitors with a revenue of $2,862,240, the highest number of transactions and sessions, a higher AOV of $475-$500, and a conversion rate of 1.00-1.50.

holstee.com screenshot
#1 holstee.com
50.6K
Revenue
59.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
cosanti.com screenshot
#2 cosanti.com
65.3K
Revenue
9.1K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
shopsaltandsundry.com screenshot
#3 shopsaltandsundry.com
103.2K
Revenue
15.9K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
sonderliving.com screenshot
#4 sonderliving.com
1.8K
Revenue
351.4
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
jennikayne.com screenshot
#5 jennikayne.com
2.9M
Revenue
503.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
kinfolk.com vs top market performers
kinfolk.com
top retailers
conversion rate vs average order value for kinfolk.com and its competitors
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Revenue share by device at kinfolk.com

In September large majority of sales on kinfolk.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on kinfolk.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kinfolk.com channels

Identify top traffic channels that drive growth for kinfolk.comand discover how performance of traffic channels has changed over time.

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kinfolk.com Google Ads spend

Evaluate kinfolk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kinfolk.com devices

Review kinfolk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kinfolk.com top markets

Explore kinfolk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kinfolk.com country & global rank

Assess the ranking of kinfolk.com among other retailers within its primary country and worldwide.

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