kingsford.com
Kingsford.com is a website that offers a range of products designed for outdoor grilling enthusiasts. The website showcases a variety of items, including charcoal briquettes, grilling accessories, and BBQ recipes. It provides information and resources relating to grilling techniques, tips, and ideas for enhancing outdoor cooking experiences.
GRIPS CUSTOMERS & RESEARCH PARTNERS
kingsford.com Annual Revenue and Growth
kingsford.com's annual sales on its online store amounted to $12.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
kingsford.com's monthly revenueOVER TIME
Over the past three months, kingsford.com revenue has experienced decline of 74%, compared to the preceding three months.
kingsford.com competitors
In October 2025, kingsford.com outperformed some of its competitors in terms of revenue, with $583,879 in revenue generated from 4,951 transactions and 135,213 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 3.50-4.00%. In comparison, charbroil.com lagged behind with $379,366 in revenue from 1,218 transactions and 141,076 sessions, having a higher AOV of $300-$325 but a lower conversion rate of 0.50-1.00%. traeger.com and weber.com were the top performers in revenue, with $5,400,944 and $5,524,733 respectively, indicating a larger market share. However, kingsford.com held a competitive edge in terms of conversion rate compared to most competitors, including vindulge.com, thermoworks.com, and charbroil.com. Despite facing stiff competition in revenue generation, kingsford.com excelled in converting sessions into transactions.
Revenue share by device at kingsford.com
In October large majority of sales on kingsford.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
kingsford.com channels
Identify top traffic channels that drive growth for kingsford.comand discover how performance of traffic channels has changed over time.
kingsford.com Google Ads spend
Evaluate kingsford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kingsford.com devices
Review kingsford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
