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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

kingsford.com

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3.6M

Revenue

944.6K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Kingsford.com is a website that offers a range of products designed for outdoor grilling enthusiasts. The website showcases a variety of items, including charcoal briquettes, grilling accessories, and BBQ recipes. It provides information and resources relating to grilling techniques, tips, and ideas for enhancing outdoor cooking experiences.

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kingsford.com's revenueOVER TIME
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Over the past three months, kingsford.com revenue has experienced growth of 213%, compared to the preceding three months.

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kingsford.com revenue growth for last six months

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OVERVIEW

In May 2025, kingsford.com in the FOOD AND DRINK industry reported online sales revenue of $3,620,074, with a median revenue of $45,976. The conversion rate ranged from 3.00-3.50%, while a very high conversion rate in the category was 4.7% and a low of 0.97%. The Average Order Value (AOV) for kingsford.com was $100-125, with a high AOV of $354 and a low of $51. The site had 944,573 sessions, compared to the highest of 14,222,539 from nespresso.com and a median of 16,818 sessions in the FOOD AND DRINK sector.

kingsford.com competitors

In May 2025, kingsford.com generated a revenue of $3,620,074 from 29,060 transactions and 944,573 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, kingsford.com falls behind in revenue and sessions but excels in conversion rate. weber.com leads the pack with $9,243,570 in revenue from 31,911 transactions and 4,557,578 sessions, with an AOV of $275-300 and a conversion rate of 0.50-1.00%. traeger.com follows closely behind weber.com, while charbroil.com lags significantly in revenue despite a similar AOV. thermoworks.com performs moderately well in revenue and conversion rate, while vindulge.com trails behind with the lowest revenue and conversion rate among the competitors. kingsford.com's strength lies in its high conversion rate despite lower overall metrics in comparison to its competitors.

#1 charbroil.com

816.6K

Revenue

372.1K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#2 vindulge.com

64.8K

Revenue

120K

Sessions

0.0-0.5%

Conv. rate

$125-150

AOV

#3 traeger.com

Revenue

2.3M

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#4 weber.com

9.2M

Revenue

4.6M

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#5 thermoworks.com

2.9M

Revenue

748.1K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

kingsford.com vs top market performers

kingsford.com

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Revenue share by device at kingsford.com

In May large majority of sales on kingsford.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

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kingsford.com channels

Identify top traffic channels that drive growth for kingsford.comand discover how performance of traffic channels has changed over time.

kingsford.com Google Ads spend

Evaluate kingsford.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kingsford.com devices

Review kingsford.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kingsford.com top markets

Explore kingsford.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.