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Jul 2026
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Home/Insights/Retailers/lanatura.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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8.4K
Revenue
Jul 26
2.4K
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Lanatura.com is an online platform that offers a wide variety of natural and organic products. Their inventory includes skincare items, haircare products, essential oils, vitamins, supplements, and other goodies. The website provides a convenient platform for customers to browse and purchase items that focus on natural and sustainable solutions.

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lanatura.com Annual Revenue and Growth

lanatura.com's annual sales on its online store amounted to $58K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$58K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lanatura.com revenue by year

lanatura.com's monthly revenueOVER TIME
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Over the past three months, lanatura.com revenue has experienced growth of 29%, compared to the preceding three months.

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lanatura.com revenue growth for last six months
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OVERVIEW
In July 2026, lanatura.com recorded 2,447 sessions, significantly lower than a typical store in the beauty and cosmetics category, which sees around 17,100 sessions monthly. Revenue for online sales reached $8,356, far below the typical monthly figure of $39,200 for this category, with ulta.com generating $161.3 million. The conversion rate of 5.00-5.50% is within the typical range of 1.1% to 4.37%. Meanwhile, lanatura.com’s average order value (AOV) of $50-75 falls within the typical range of $52 to $207, indicating room for growth in traffic and revenue compared to peers in the beauty and cosmetics category.
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lanatura.com competitors

In the competitive landscape of natural product e-commerce, lanatura.com faces significant challenges compared to its peers, including naturabrasil.com, madgabs.com, and shearadiance.com. As of July 2026, lanatura.com generated a revenue of $8,356 from 126 transactions across 2,447 sessions, translating to a conversion rate of 5.00-5.50%. In contrast, naturabrasil.com led the market with $60,600 in revenue, 1,180 transactions, and 64,400 sessions, leaving lanatura.com trailing by $52,200 in revenue and 1,054 transactions. While madgabs.com and shearadiance.com reported revenues of $11,400 and $18,400 respectively, they also outperform lanatura.com in terms of both transactions and sessions. lanatura.com’s higher conversion rate offers a glimmer of hope, but the stark differences in overall performance highlight the uphill battle it faces against its more successful competitors.

naturabrasil.com screenshot
#1 naturabrasil.com
60.6K
Revenue
64.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
madgabs.com screenshot
#2 madgabs.com
11.4K
Revenue
3.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
shearadiance.com screenshot
#3 shearadiance.com
18.4K
Revenue
9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lanatura.com vs top market performers
lanatura.com
top retailers
conversion rate vs average order value for lanatura.com and its competitors
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Industries lanatura.com operates in

lanatura.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lanatura.com channels

Identify top traffic channels that drive growth for lanatura.comand discover how performance of traffic channels has changed over time.

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lanatura.com Google Ads spend

Evaluate lanatura.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lanatura.com devices

Review lanatura.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lanatura.com top markets

Explore lanatura.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lanatura.com country & global rank

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