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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

laneige.com

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1.5M

Revenue

618K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Discover LANEIGE's full collection of top-rated Korean skin care and makeup, featuring exclusive water based ingredients that deliver fast and noticeable results.

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laneige.com's revenueOVER TIME
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Over the past three months, laneige.com revenue has experienced decline of 16%, compared to the preceding three months.

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laneige.com revenue decline for last six months

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OVERVIEW

In May 2025, laneige.com, a BEAUTY AND COSMETICS industry player, reported a revenue of $1,466,658 for online sales, with a conversion rate ranging from 1.00-1.50% and an AOV of $150-175. This places them below the industry's top performer, ulta.com, with $96,002,620 in revenue. Additionally, laneige.com had 617,964 sessions, falling short of sephora.com's 38,510,361 sessions, with a median session count in the industry at 19,997. High and low benchmarks for conversion rates in the industry stand at 4.51% and 1.17%, respectively, while AOV varies between $53 and $213.

laneige.com competitors

In May 2025, laneige.com reported a revenue of $1,466,658 with 8,616 transactions from 617,964 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, laneige.com falls behind stylekorean.com, which generated $2,337,927 in revenue from 15,674 transactions and 822,344 sessions with an AOV of $125-150 and a higher conversion rate of 1.50-2.00%. On the lower end, ohlolly.com only made $29,155 in revenue from 470 transactions and 53,633 sessions, with an AOV of $50-75 and a conversion rate of 0.50-1.00%. kbeautyblossom.com had a revenue of $39,577 from 479 transactions and 10,814 sessions, with an AOV of $75-100 and a high conversion rate of 4.00-4.50%. laneige.com performs well compared to peachandlily.com and masksheets.com in terms of revenue and transactions, but its AOV and conversion rate could be improved to compete more effectively in the market.

#1 kbeautyblossom.com

39.6K

Revenue

10.8K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 masksheets.com

356.4K

Revenue

91.8K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 peachandlily.com

455.4K

Revenue

217.3K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#4 ohlolly.com

29.2K

Revenue

53.6K

Sessions

0.5-1.0%

Conv. rate

$50-75

AOV

#5 stylekorean.com

2.3M

Revenue

822.3K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

laneige.com vs top market performers

laneige.com

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Revenue share by device at laneige.com

In May large majority of sales on laneige.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

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laneige.com channels

Identify top traffic channels that drive growth for laneige.comand discover how performance of traffic channels has changed over time.

laneige.com Google Ads spend

Evaluate laneige.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

laneige.com devices

Review laneige.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

laneige.com top markets

Explore laneige.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.