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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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153.6K
Revenue
Jul 26
48.1K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com Annual Revenue and Growth

lax.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lax.com revenue by year

lax.com's monthly revenueOVER TIME
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Over the past three months, lax.com revenue has experienced decline of 34%, compared to the preceding three months.

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lax.com revenue decline for last six months
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OVERVIEW
lax.com operates in the sports category, achieving notable performance metrics for the month of July 2026. The site generated $154,000 in online sales, significantly above the typical sports retailer's revenue of around $77,200. With 48,100 sessions, lax.com outperformed the typical sports retailer's 28,500 sessions, yet remains below the leading site, dickssportinggoods.com, which sees 64.7 million. The conversion rate for lax.com stands at 1.50-2.00%, comfortably within the typical range of 0.64% to 3.02%. Additionally, the average order value (AOV) is $150-175, which is within the typical sports category range of $82 to $571, reflecting a solid market position.
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lax.com competitors

In July 2026, lax.com excels with a conversion rate ranging from 1.50-2.00%, matching competitors like lacrossemonkey.com and stringking.com. However, lax.com ranks 5 of 6 in revenue at $154,000, significantly trailing lacrosseunlimited.com by $84,000. In transactions, lax.com achieves 937, placing it 3 of 6, yet still behind lacrosseunlimited.com by 472. While its average order value (AOV) is competitive at $150-175, it faces tougher competition from lacrossemonkey.com and lacrossefanatic.com, both with AOVs of $175-200. In terms of site traffic, lax.com garnered 48,100 sessions, ranking 4 of 6 and falling short of lacrosseunlimited.com by 42,300 sessions. Despite its strengths in conversion rate, lax.com must improve its revenue and transactions to better compete in the crowded lacrosse market.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
155.4K
Revenue
50.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sportstop.com screenshot
#2 sportstop.com
159.4K
Revenue
33.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
237.6K
Revenue
90.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
29.6K
Revenue
5.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
stringking.com screenshot
#5 stringking.com
192.3K
Revenue
59K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In July large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lax.com operates in

lax.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

Evaluate lax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

Explore lax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lax.com country & global rank

Assess the ranking of lax.com among other retailers within its primary country and worldwide.

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