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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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138.3K
Revenue
Oct 25
34.1K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com Annual Revenue and Growth

lax.com's annual sales on its online store amounted to $3.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lax.com revenue by year

lax.com's monthly revenueOVER TIME
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Over the past three months, lax.com revenue has experienced decline of 31%, compared to the preceding three months.

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lax.com revenue decline for last six months
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OVERVIEW
In October 2025, lax.com generated $138,318 in online sales, outperforming the sports industry median of $84,340 but trailing behind the top competitor, garmin.com at $185,372,405. The site achieved a conversion rate of 2.50-3.00%, close to the high end of the industry's range, which peaks at 3.14%. Its average order value (AOV) ranged from $150 to $175, significantly below the industry high of $550. With 34,116 sessions, lax.com surpassed the median of 29,455 in the sports category, but remains far from the leading store's impressive 38,669,098 sessions, highlighting room for growth.
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lax.com competitors

When comparing lax.com to its competitors in October 2025, we see that lacrosseunlimited.com leads in revenue with $408,136, followed closely by lacrossemonkey.com with $269,120. lax.com falls in the middle of the pack with revenue of $138,318. In terms of transactions, lacrosseunlimited.com also takes the lead with 2,010 transactions, while lax.com has 865 transactions. sportstop.com has the highest Average Order Value (AOV) at $375-$400, while lax.com falls in the mid-range with an AOV of $150-$175. However, lax.com and stringking.com tie for the highest conversion rate at 2.50-3.00%, indicating that they are more successful at turning sessions into transactions compared to their competitors. Overall, lax.com holds its own in the market, especially in terms of conversion rate.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
269.1K
Revenue
61.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
sportstop.com screenshot
#2 sportstop.com
261.9K
Revenue
38.4K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
408.1K
Revenue
77.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
29.3K
Revenue
5.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
stringking.com screenshot
#5 stringking.com
139.9K
Revenue
28.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In October large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

Evaluate lax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

Explore lax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lax.com country & global rank

Assess the ranking of lax.com among other retailers within its primary country and worldwide.

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