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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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161.7K
Revenue
Nov 25
50.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com Annual Revenue and Growth

lax.com's annual sales on its online store amounted to $3.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lax.com revenue by year

lax.com's monthly revenueOVER TIME
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Over the past three months, lax.com revenue has experienced growth of 2.4%, compared to the preceding three months.

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lax.com revenue growth for last six months
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OVERVIEW
In November 2025, lax.com generated $161,655 in online sales, significantly surpassing the SPORTS industry median of $89,556, with a conversion rate of 2.00-2.50%, close to the industry's high of 3.31%. The average order value (AOV) ranged from $125 to $150, below the industry's peak of $552, while the site recorded 50,896 sessions, exceeding the median of 31,405 but far from the highest at dickssportinggoods.com with 57,640,222 sessions, highlighting lax.com’s solid yet competitive performance in the sports sector.
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lax.com competitors

In November 2025, when comparing lax.com to its competitors in the lacrosse industry, lax.com falls slightly behind in revenue with $161,655 compared to lacrosseunlimited.com's $543,587 and sportstop.com's $327,166. In terms of transactions, lax.com's 1,148 transactions are lower than lacrosseunlimited.com's 2,763 and lacrossemonkey.com's 1,683. However, lax.com has a higher conversion rate of 2.00-2.50% compared to sportstop.com's 1.50-2.00%. Additionally, lax.com has a competitive average order value (AOV) of $125-150. Despite facing tough competition from industry giants, lax.com maintains a steady stream of sessions at 50,896. Overall, lax.com holds its ground among competitors in the lacrosse market, showcasing potential for growth and further optimization in the future.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
271.2K
Revenue
56K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
sportstop.com screenshot
#2 sportstop.com
327.2K
Revenue
44.1K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
543.6K
Revenue
86.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
32.8K
Revenue
5.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
stringking.com screenshot
#5 stringking.com
134.7K
Revenue
32.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In November large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

Evaluate lax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

Explore lax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lax.com country & global rank

Assess the ranking of lax.com among other retailers within its primary country and worldwide.

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