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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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143.6K
Revenue
Sep 25
51.2K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com Annual Revenue and Growth

lax.com's annual sales on its online store amounted to $3.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lax.com revenue by year

lax.com's monthly revenueOVER TIME
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Over the past three months, lax.com revenue has experienced decline of 39%, compared to the preceding three months.

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lax.com revenue decline for last six months
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OVERVIEW
In September 2025, lax.com, operating in the sports sector, generated $143,605 in online sales, outperforming the industry median of $77,565, but lagging significantly behind garmin.com, the top performer at $183,476,907. The site's conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.05%, while the average order value (AOV) was between $150-175, well below the industry high of $539. With 51,193 sessions, lax.com exceeded the sports median of 30,275 but remained far from Garmin's impressive 47,231,640 sessions, highlighting opportunities for growth in engagement and sales efficiency.
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lax.com competitors

When comparing lax.com to its competitors in the lacrosse industry as of September 2025, we see that lacrosseunlimited.com leads the pack in terms of revenue with $396,688, followed by sportstop.com with $306,428. lax.com falls in the middle of the pack with a revenue of $143,605. However, lax.com has a higher number of transactions compared to some competitors like lacrossefanatic.com and stringking.com, with 893 transactions. In terms of sessions, lacrosseunlimited.com also leads with 95,158 sessions, while lax.com has 51,193 sessions. The average order value (AOV) for lax.com falls within the range of $150-175, similar to lacrosseunlimited.com and stringking.com, but lower than sportstop.com and lacrosseunlimited.com. Overall, lax.com is competitive in the market, with room for growth in revenue and sessions.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
180.6K
Revenue
60.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sportstop.com screenshot
#2 sportstop.com
306.4K
Revenue
58.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
396.7K
Revenue
95.2K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
36.2K
Revenue
5.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
stringking.com screenshot
#5 stringking.com
144.5K
Revenue
35.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In September large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

Evaluate lax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

Explore lax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lax.com country & global rank

Assess the ranking of lax.com among other retailers within its primary country and worldwide.

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