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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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139.7K
Revenue
48.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com's revenueOVER TIME
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Over the past three months, lax.com revenue has experienced decline of 34%, compared to the preceding three months.

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lax.com revenue decline for last six months
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OVERVIEW
lax.com's online sales revenue in the sports industry was $139,734 in July 2025, with a conversion rate of 1.50-2.00% and an AOV of $125-150. This performance is above the median revenue of $84,485, but falls below the very high conversion rate of 2.9% and the very high AOV of $547 in the sports industry. However, lax.com had a higher number of sessions with 48,426 compared to the median of 31,360, but still lower than the highest number of sessions from garmin.com at 47,307,199.
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lax.com competitors

In July 2025, lax.com generated $139,734 in revenue from 944 transactions with 48,426 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. When compared to its competitors, lacrossemonkey.com leads with $195,908 in revenue from 1,272 transactions and 81,019 sessions, with an AOV of $150-175. sportstop.com stands out with the highest AOV of $400-425, generating $279,915 from 687 transactions and 40,004 sessions. lacrosseunlimited.com excels in revenue with $351,812 from 2,109 transactions and 135,298 sessions. lacrossefanatic.com showcases a higher conversion rate of 2.50-3.00%, despite generating $34,286 from 198 transactions and 7,491 sessions. lax.com, while competitive in some areas, has room for growth in revenue and sessions to catch up to the performance of its competitors.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
195.9K
Revenue
81K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sportstop.com screenshot
#2 sportstop.com
279.9K
Revenue
40K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
351.8K
Revenue
135.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
34.3K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
stringking.com screenshot
#5 stringking.com
195.5K
Revenue
59.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In July large majority of sales on lax.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lax.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

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lax.com country & global rank

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