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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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173.8K
Revenue
Apr 26
67.5K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com Annual Revenue and Growth

lax.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lax.com revenue by year

lax.com's monthly revenueOVER TIME
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Over the past three months, lax.com revenue has experienced growth of 30%, compared to the preceding three months.

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lax.com revenue growth for last six months
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OVERVIEW
In April 2026, lax.com generated $173,828 in online sales, significantly surpassing the sports industry median of $80,719, while maintaining a conversion rate between 2.00-2.50%, slightly below the industry's high of 2.97%. The average order value (AOV) ranged from $100 to $125, notably lower than the sports industry's high of $542. With 67,515 sessions, lax.com performed above the median of 33,547 but far below the leading competitor, dickssportinggoods.com, which attracted 47,861,942 sessions, illustrating strong revenue performance relative to its user engagement metrics in the competitive sports market.
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lax.com competitors

In April 2026, lax.com reported a revenue of $173,828 with a conversion rate of 2.00-2.50% from 67,515 sessions. Comparatively, lacrossemonkey.com generated $350,926 from 115,036 sessions, yielding a lower conversion rate of 1.50-2.00%. Meanwhile, sportstop.com led the pack with $788,146 in revenue and an impressive 3.50-4.00% conversion rate, despite having fewer sessions at 59,489. lacrosseunlimited.com also performed strongly with $695,309 in revenue, driven by a high transaction volume of 3,657, achieving a conversion rate of 2.50-3.00%. stringking.com, although having a lower revenue of $382,543, boasted a high conversion rate of 5.00-5.50% from 42,837 sessions. Lastly, lacrossefanatic.com struggled with just $46,617 in revenue and the fewest transactions, showing the significant disparity in performance among these competitors.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
350.9K
Revenue
115K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sportstop.com screenshot
#2 sportstop.com
788.1K
Revenue
59.5K
Sessions
3.5-4.0%
Conv. rate
$350-375
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
695.3K
Revenue
139.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
46.6K
Revenue
7.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
stringking.com screenshot
#5 stringking.com
382.5K
Revenue
42.8K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In April large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

Evaluate lax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

Explore lax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lax.com country & global rank

Assess the ranking of lax.com among other retailers within its primary country and worldwide.

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