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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for lax.comlax.com

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174.5K
Revenue
Jan 26
53.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Lax.com is a website offering lacrosse equipment and apparel. It provides a wide range of products for lacrosse players of all ages and skill levels. The website serves as an online retailer for lacrosse sticks, protective gear, clothing, accessories, and training aids, catering to the needs of the lacrosse enthusiasts.

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lax.com Annual Revenue and Growth

lax.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lax.com revenue by year

lax.com's monthly revenueOVER TIME
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Over the past three months, lax.com revenue has experienced growth of 24%, compared to the preceding three months.

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lax.com revenue growth for last six months
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OVERVIEW
In January 2026, lax.com generated $174,496 in online sales, significantly exceeding the sports industry's median of $84,141 but trailing behind the leading competitor, garmin.com, at $201,780,487. The site’s conversion rate ranged between 1.50% and 2.00%, falling short of the industry’s high of 3.0%. With an average order value (AOV) of $150-175, lax.com remains above the low end of $78 yet well below the high of $556. The site attracted 53,148 sessions, outperforming the median of 31,579 sessions but far behind the leading 40,123,045 sessions recorded by dickssportinggoods.com.
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lax.com competitors

In January 2026, lax.com generated a revenue of $174,496 with 1,023 transactions and 53,148 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 1.50-2.00%. Compared to its competitors, lax.com lags behind in terms of revenue, transactions, and sessions. lacrosseunlimited.com leads the pack with a revenue of $542,510, 2,660 transactions, and 74,148 sessions, boasting an AOV of $200-$225 and a conversion rate of 3.50-4.00%. sportstop.com stands out with a high AOV of $375-$400, while stringking.com boasts an exceptional conversion rate of 6.50-7.00%. Despite facing stiff competition, lax.com maintains a solid performance but has room for growth in terms of revenue and customer engagement metrics.

lacrossemonkey.com screenshot
#1 lacrossemonkey.com
297.6K
Revenue
62.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
sportstop.com screenshot
#2 sportstop.com
446.8K
Revenue
48.2K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
lacrosseunlimited.com screenshot
#3 lacrosseunlimited.com
542.5K
Revenue
74.1K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
lacrossefanatic.com screenshot
#4 lacrossefanatic.com
40.5K
Revenue
8.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
stringking.com screenshot
#5 stringking.com
539.3K
Revenue
44.3K
Sessions
6.5-7.0%
Conv. rate
$175-200
AOV
lax.com vs top market performers
lax.com
top retailers
conversion rate vs average order value for lax.com and its competitors
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Revenue share by device at lax.com

In January large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on lax.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lax.com channels

Identify top traffic channels that drive growth for lax.comand discover how performance of traffic channels has changed over time.

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lax.com Google Ads spend

Evaluate lax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lax.com devices

Review lax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lax.com top markets

Explore lax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lax.com country & global rank

Assess the ranking of lax.com among other retailers within its primary country and worldwide.

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