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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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26.7K
Revenue
Aug 25
21.1K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced decline of 70%, compared to the preceding three months.

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legacytoys.com revenue decline for last six months
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OVERVIEW
In August 2025, legacytoys.com, operating in the FOOD AND DRINK industry, generated $26,735 in revenue from online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. This places them below the median revenue of $39,584, the highest conversion rate of 5.2%, and the highest AOV of $181 within the industry. Despite having 21,078 sessions, kroger.com leads with 46,280,628 sessions, while the median sessions in the FOOD AND DRINK industry is 15,627. legacytoys.com has room for growth to reach industry benchmarks.
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legacytoys.com competitors

In August 2025, legacytoys.com generated a revenue of $26,735 from 323 transactions and 21,078 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, toysrus.com outperformed with a revenue of $620,825 from 13,988 transactions and 390,986 sessions, although they had a lower AOV of $25-50 but a higher conversion rate of 3.50-4.00%. On the other hand, growingtreetoys.com had a revenue of $58,331 from 324 transactions and 22,829 sessions, with a higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. FAO Schwarz had a revenue of $289,281 from 2,679 transactions and 142,687 sessions, with a similar AOV of $100-125 and conversion rate of 1.50-2.00% as legacytoys.com. Lastly, fatbraintoys.com outperformed with a revenue of $1,121,003 from 18,674 transactions and 439,747 sessions, boasting a higher AOV of $50-75 and the highest conversion rate of 4.00-4.50% among the competitors.

toysrus.com screenshot
#1 toysrus.com
620.8K
Revenue
391K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#2 growingtreetoys.com
58.3K
Revenue
22.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
faoschwarz.com screenshot
#3 faoschwarz.com
289.3K
Revenue
142.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#4 fatbraintoys.com
1.1M
Revenue
439.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
learningexpress.com screenshot
#5 learningexpress.com
140.5K
Revenue
44.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In August large majority of sales on legacytoys.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on legacytoys.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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