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Dec 2025
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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82K
Revenue
Dec 25
43.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced growth of 95%, compared to the preceding three months.

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legacytoys.com revenue growth for last six months
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OVERVIEW
In December 2025, legacytoys.com generated $82,010 in online sales, outperforming the FOOD AND DRINK median of $58,922, while maintaining a conversion rate between 2.00-2.50%, below the category's high of 6.41%. With an average order value (AOV) ranging from $75-100, legacytoys.com remains competitive but lags behind the high AOV of $182. The site recorded 43,130 sessions, significantly exceeding the median of 19,185, but far from the leading competitor, kroger.com, which boasts 47,270,812 sessions and $331,830,173 in revenue, highlighting both potential and opportunity for growth in this thriving industry.
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legacytoys.com competitors

In December 2025, legacytoys.com reported a revenue of $82,010 with 1,019 transactions and 43,130 sessions. Their average order value (AOV) ranges between $75-$100, and their conversion rate falls between 2.00%-2.50%. In comparison, jellycat.com stands out with a significantly higher revenue of $35,665,668, 666,280 transactions, and 9,508,033 sessions. Their AOV falls between $50-$75, with an impressive conversion rate of 7.00%-7.50%. toysrus.com, on the other hand, generated $665,996 in revenue from 21,133 transactions and 587,662 sessions. growingtreetoys.com had a revenue of $74,381 with 452 transactions and 26,126 sessions, while faoschwarz.com earned $1,357,874 from 15,679 transactions and 541,089 sessions. fatbraintoys.com saw a revenue of $4,616,732 with 95,016 transactions and 1,201,910 sessions, boasting a high conversion rate of 7.50%-8.00%.

jellycat.com screenshot
#1 jellycat.com
35.7M
Revenue
9.5M
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
666K
Revenue
587.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
74.4K
Revenue
26.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
1.4M
Revenue
541.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
4.6M
Revenue
1.2M
Sessions
7.5-8.0%
Conv. rate
$25-50
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In December large majority of sales on legacytoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on legacytoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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