Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for legacytoys.comlegacytoys.com

Start benchmarking for free
Sign in with GoogleSign up with Google
39.3K
Revenue
Jan 26
22K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $802.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$802.4K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
View real-time data

Over the past three months, legacytoys.com revenue has experienced growth of 98%, compared to the preceding three months.

View real-time data
legacytoys.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, legacytoys.com generated $39,323 in online sales, below the FOOD AND DRINK median of $54,450, with a conversion rate of 2.00-2.50%, slightly above the low end of 1.65% but far from the high of 5.96%. The average order value (AOV) ranged from $75 to $100, significantly lower than the high AOV of $182. The site had 22,004 sessions, surpassing the median of 18,973 but a fraction of kroger.com's staggering 46,188,522 sessions, reflecting both growth potential and competitive challenges in the grocery e-commerce landscape.
Read more

legacytoys.com competitors

In January 2026, legacytoys.com generated a revenue of $39,323 from 451 transactions and 22,004 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, jellycat.com leads in revenue with $26,836,589 from 485,901 transactions and 7,718,910 sessions, boasting a higher AOV of $50-75 but a significantly higher conversion rate of 6.00-6.50%. toysrus.com, on the other hand, has a lower revenue of $503,752 from 13,607 transactions and 376,228 sessions, with an AOV of $25-50 and a conversion rate of 3.50-4.00%. While growingtreetoys.com has a lower revenue than legacytoys.com at $57,563, it has a higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. faoschwarz.com matches legacytoys.com in revenue, AOV, and conversion rate. Finally, fatbraintoys.com falls between legacytoys.com and its competitors with a revenue of $826,447, 16,006 transactions, 340,308 sessions, AOV of $50-75, and a conversion rate of 4.50-5.00%.

jellycat.com screenshot
#1 jellycat.com
26.8M
Revenue
7.7M
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
503.8K
Revenue
376.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
57.6K
Revenue
25.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
555.2K
Revenue
297.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
826.4K
Revenue
340.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at legacytoys.com

In January large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard