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Oct 2025
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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27.1K
Revenue
Oct 25
21K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced growth of 0.85%, compared to the preceding three months.

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legacytoys.com revenue growth for last six months
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OVERVIEW
In October 2025, legacytoys.com generated $27,143 in online sales, significantly below the $43,384 median for the food and drink/groceries industry, with a conversion rate of 1.50-2.00%, slightly above the lower threshold of 1.42% but well below the high of 5.49%. The average order value (AOV) ranged between $75-100, compared to a high of $181 and a low of $46 in the sector. The site attracted 21,032 sessions, exceeding the median of 15,100 yet falling far short of the leading store, kroger.com, which had 41,924,642 sessions.
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legacytoys.com competitors

When comparing legacytoys.com to its competitors in October 2025, several metrics stand out. legacytoys.com generated $27,143 in revenue from 320 transactions with 21,032 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. In comparison, jellycat.com outperformed in revenue with $24,254,353 from 392,145 transactions and 6,087,599 sessions, boasting an AOV of $50-$75 and a high conversion rate of 6.00-6.50%. On the other hand, growingtreetoys.com had a smaller revenue of $66,855 from 379 transactions and 16,312 sessions but had a higher AOV of $175-$200. Meanwhile, toysrus.com and fatbraintoys.com showed varying performance levels in terms of revenue, transactions, sessions, AOV, and conversion rates, highlighting the diverse landscape of online toy retailers in the market.

jellycat.com screenshot
#1 jellycat.com
24.3M
Revenue
6.1M
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
600.6K
Revenue
391.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
66.9K
Revenue
16.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
514.6K
Revenue
175.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
1.7M
Revenue
443.2K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In October large majority of sales on legacytoys.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on legacytoys.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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