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Apr 2026
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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31.1K
Revenue
Apr 26
20.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $802.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$802.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced decline of 46%, compared to the preceding three months.

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legacytoys.com revenue decline for last six months
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OVERVIEW
In April 2026, legacytoys.com generated $31,102 in online sales, falling below the FOOD AND DRINK median of $41,101, while the leading store, kroger.com, achieved an impressive $233,569,102. The site's conversion rate ranged from 1.50-2.00%, which is above the lower industry benchmark of 1.41% but far from the high of 5.45%. Additionally, legacytoys.com reported an average order value (AOV) between $75-100, well below the sector's high of $180. With 20,364 sessions, the website outperformed the median of 15,274 but significantly lagged behind kroger.com's staggering 38,651,813 sessions.
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legacytoys.com competitors

In April 2026, legacytoys.com reported a revenue of $31,102 from 353 transactions and 20,364 sessions, yielding an Average Order Value (AOV) between $75 and $100 and a conversion rate of 1.50-2.00%. In comparison, jellycat.com far surpassed with $14,208,870 in revenue from 301,781 transactions and 5,474,486 sessions, showcasing an AOV of $25-50 and a high conversion rate of 5.50-6.00%. toysrus.com generated $247,061, with a lower AOV of $25-50 and a conversion rate of 3.00-3.50%. growingtreetoys.com had an impressive AOV of $175-200, yielding $45,214, but a similar conversion rate to legacytoys.com at 1.50-2.00%. Meanwhile, fatbraintoys.com and faoschwarz.com both outperformed legacytoys.com in revenue, with $691,421 and $318,456, respectively, while maintaining competitive conversion rates of 4.00-4.50% and 2.00-2.50%.

jellycat.com screenshot
#1 jellycat.com
14.2M
Revenue
5.5M
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
toysrus.com screenshot
#2 toysrus.com
247.1K
Revenue
283.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
45.2K
Revenue
16.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
318.5K
Revenue
177.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
691.4K
Revenue
351.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In April large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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