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Jul 2026
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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27.2K
Revenue
Jul 26
19.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $802.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$802.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced decline of 1.3%, compared to the preceding three months.

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legacytoys.com revenue decline for last six months
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OVERVIEW
legacytoys.com performs notably in the groceries category, generating $27,200 in online sales for July 2026, compared to $35,900 for a typical store in the groceries category. Its conversion rate of 1.00-1.50% is within the typical range of 1.36% to 5.3%. The average order value (AOV) stands at $75-100, comfortably within the typical range of $51 to $186. Additionally, legacytoys.com recorded 19,500 sessions, significantly higher than the typical store in the groceries category, which sees around 13,000 sessions a month.
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legacytoys.com competitors

In July 2026, legacytoys.com stands out with a conversion rate of 1.00-1.50%, which is relatively competitive compared to its peers. However, it ranks 6 of 6 in revenue at $27,200, trailing jellycat.com by $24.1 million. In transactions, legacytoys.com again falls behind, recording only 278 transactions compared to jellycat.com's 343,000. The site also ranks 5 of 6 in sessions, attracting 19,500 visitors while jellycat.com leads with 5.9 million. While legacytoys.com has a higher average order value (AOV) of $75-100, it faces significant challenges in overall revenue and user engagement compared to competitors like jellycat.com and fatbraintoys.com. Thus, despite its solid AOV, legacytoys.com struggles to keep pace with the market leaders.

jellycat.com screenshot
#1 jellycat.com
24.1M
Revenue
5.9M
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
653.8K
Revenue
365.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
65.1K
Revenue
18.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
455K
Revenue
228.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
1.4M
Revenue
419.8K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In July large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries legacytoys.com operates in

legacytoys.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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