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Sep 2025
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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30.8K
Revenue
Sep 25
23.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced decline of 33%, compared to the preceding three months.

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legacytoys.com revenue decline for last six months
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OVERVIEW
In September 2025, legacytoys.com reported online sales revenue of $30,779, below the grocery sector median of $38,144, with a conversion rate between 1.50-2.00%, slightly higher than the lower sector benchmark of 1.32%. The Average Order Value (AOV) ranged from $75-100, considerably lower than the high sector AOV of $182. With 23,491 sessions, legacytoys.com outperformed the median of 14,912 but was far behind the leading site, kroger.com, which garnered an astounding 38,495,850 sessions. Overall, legacytoys.com shows potential but lags in several key performance metrics compared to industry leaders.
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legacytoys.com competitors

In September 2025, legacytoys.com outperformed its competitors in terms of revenue, with a total revenue of $30,779. However, when compared to similar_domain sites such as jellycat.com, toysrus.com, growingtreetoys.com, faoschwarz.com, and fatbraintoys.com, legacytoys.com had a lower number of transactions at 368 and sessions at 23,491. Despite this, legacytoys.com had a competitive Average Order Value (AOV) ranging between $75-$100 and a conversion rate of 1.50-2.00%. In contrast, jellycat.com had the highest revenue at $23,153,366 with a significantly higher number of transactions and sessions, while toysrus.com had a lower conversion rate but a higher number of sessions. Overall, legacytoys.com performed well in terms of revenue and AOV when compared to its competitors in September 2025.

jellycat.com screenshot
#1 jellycat.com
23.2M
Revenue
6.1M
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
512K
Revenue
341K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
56.7K
Revenue
18K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
322.9K
Revenue
131.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
1.3M
Revenue
418.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In September large majority of sales on legacytoys.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on legacytoys.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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