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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

legacytoys.com

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37.1K

Revenue

26.6K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com's revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced decline of 49%, compared to the preceding three months.

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legacytoys.com revenue decline for last six months

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OVERVIEW

For legacytoys.com in the FOOD AND DRINK industry in May 2025, the online sales revenue was $37,129, with a median revenue of $43,931 and the largest store being kroger.com with $363,978,512. The conversion rate was 1.00-1.50%, AOV ranged from $75-100, sessions totaled 26,560, with kroger.com having the highest at 41,111,924 and a median of 14,871 sessions. Very high conversion rate in the industry is 5.52%, high AOV is $188, and low AOV is $49.

legacytoys.com competitors

In May 2025, legacytoys.com generated $37,129 in revenue from 397 transactions and 26,560 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. In comparison, fatbraintoys.com outperformed Legacy Toys with revenue of $913,848 from 15,886 transactions and 325,487 sessions, boasting a higher conversion rate of 4.50-5.00%. jellycat.com also surpassed Legacy Toys significantly, bringing in $12,306,535 in revenue from 204,823 transactions and 3,924,957 sessions, with a conversion rate of 5.00-5.50%. While Growing Tree Toys lagged behind Legacy Toys in revenue at $29,204, they boasted a higher AOV of $150-$175. Toys"R"Us and FAO Schwarz both had higher revenues than Legacy Toys, with Toys"R"Us bringing in $446,539 and FAO Schwarz generating $536,732, both with higher conversion rates than Legacy Toys.

#1 jellycat.com

12.3M

Revenue

3.9M

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#2 toysrus.com

446.5K

Revenue

249.5K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#3 growingtreetoys.com

29.2K

Revenue

21K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#4 faoschwarz.com

536.7K

Revenue

248K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 fatbraintoys.com

913.8K

Revenue

325.5K

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

liltulips.com

treehousetoys.us

boingtoys.com

beyondtheblackboard.com

TOP MARKET PERFORMERSby revenue

legacytoys.com vs top market performers

legacytoys.com

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Revenue share by device at legacytoys.com

In May large majority of sales on legacytoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.