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Nov 2025
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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46K
Revenue
Nov 25
27.8K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced growth of 41%, compared to the preceding three months.

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legacytoys.com revenue growth for last six months
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OVERVIEW
In November 2025, legacytoys.com, operating in the food and drink/groceries industry, generated online sales revenue of $46,021, below the median of $55,990; it achieved a conversion rate of 1.50-2.00%, slightly under the industry low of 1.8%, while its average order value ranged from $75-100, significantly below the high of $184; the site recorded 27,824 sessions, surpassing the median of 15,991 but far behind the leading kroger.com with 42,332,652 sessions, highlighting both opportunities for growth and competitive challenges within the sector.
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legacytoys.com competitors

When comparing legacytoys.com to its competitors in November 2025, it is evident that legacytoys.com falls in the middle of the pack in terms of revenue, with a revenue of $46,021. In comparison, jellycat.com leads the pack with a revenue of $43,004,330, while fatbraintoys.com follows closely behind with $4,571,375. However, when it comes to the number of transactions and sessions, legacytoys.com lags behind with 548 transactions and 27,824 sessions. On the other hand, fatbraintoys.com leads in transactions with 85,666 and sessions with 1,052,024. In terms of average order value (AOV) and conversion rate, legacytoys.com has an AOV of $75-100 and a conversion rate of 1.50-2.00, placing it in the middle compared to its competitors. Ultimately, legacytoys.com faces tough competition in the online toy industry, with various competitors excelling in different metrics.

jellycat.com screenshot
#1 jellycat.com
43M
Revenue
9.4M
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
743K
Revenue
490.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
128.1K
Revenue
20.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
1.1M
Revenue
304.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
4.6M
Revenue
1.1M
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In November large majority of sales on legacytoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on legacytoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

Assess the ranking of legacytoys.com among other retailers within its primary country and worldwide.

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