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Jun 2026
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Home/Insights/Retailers/legacytoys.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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26.6K
Revenue
Jun 26
16.2K
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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LegacyToys.com is an online platform that offers a range of toys. Their inventory includes a wide selection of playthings for children of all ages. Customers can explore a variety of toys including puzzles, building sets, dolls, action figures, board games, and educational toys.

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legacytoys.com Annual Revenue and Growth

legacytoys.com's annual sales on its online store amounted to $802.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$802.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
legacytoys.com revenue by year

legacytoys.com's monthly revenueOVER TIME
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Over the past three months, legacytoys.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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legacytoys.com revenue decline for last six months
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OVERVIEW
In June 2026, legacytoys.com generated $26,572 in online sales, falling short of the food and drink industry's median revenue of $41,248. With a conversion rate of 1.50-2.00%, it hovered near the lower end of the spectrum, while the average order value (AOV) ranged between $75-100, below the high of $186. The site attracted 16,165 sessions, surpassing the industry median of 12,583 but significantly trailing behind kroger.com’s 40,779,550 sessions. Overall, legacytoys.com demonstrated potential for growth, particularly in revenue and conversion rate, amid a competitive landscape dominated by larger players.
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legacytoys.com competitors

In June 2026, legacytoys.com generated $26,572 in revenue from 292 transactions across 16,165 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, jellycat.com significantly outperformed legacytoys.com with a revenue of $21,009,097 from 326,405 transactions, a massive conversion rate of 5.50-6.00%, and an AOV of $50-75. toysrus.com reported $549,743 in revenue, with a conversion rate of 3.50-4.00% and an AOV of $50-75. Similarly, fatbraintoys.com achieved $1,101,304 in revenue, but had a higher conversion rate of 5.00-5.50%. Meanwhile, growingtreetoys.com, while close in revenue at $36,888, had a notably higher AOV of $175-200. Overall, legacytoys.com faces tough competition, especially from jellycat.com and fatbraintoys.com, both of which exhibit significantly higher sales efficiency.

jellycat.com screenshot
#1 jellycat.com
21M
Revenue
5.7M
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
toysrus.com screenshot
#2 toysrus.com
549.7K
Revenue
301.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
growingtreetoys.com screenshot
#3 growingtreetoys.com
36.9K
Revenue
12.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
faoschwarz.com screenshot
#4 faoschwarz.com
482.5K
Revenue
219.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
1.1M
Revenue
338.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
legacytoys.com vs top market performers
legacytoys.com
top retailers
conversion rate vs average order value for legacytoys.com and its competitors
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Revenue share by device at legacytoys.com

In June large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on legacytoys.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries legacytoys.com operates in

legacytoys.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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legacytoys.com channels

Identify top traffic channels that drive growth for legacytoys.comand discover how performance of traffic channels has changed over time.

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legacytoys.com Google Ads spend

Evaluate legacytoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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legacytoys.com devices

Review legacytoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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legacytoys.com top markets

Explore legacytoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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legacytoys.com country & global rank

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