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May 2026
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Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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326.3K
Revenue
May 26
84.9K
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$75-100
AOV
May 26
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LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

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lesserevil.com Annual Revenue and Growth

lesserevil.com's annual sales on its online store amounted to $2.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lesserevil.com revenue by year

lesserevil.com's monthly revenueOVER TIME
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Over the past three months, lesserevil.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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lesserevil.com revenue decline for last six months
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OVERVIEW
In May 2026, lesserevil.com achieved impressive performance metrics within the FOOD AND DRINK industry, generating $326,320 in online sales, significantly above the median of $39,829, while also boasting a conversion rate of 4.00-4.50%, just shy of the high benchmark of 5.98%. The average order value ranged between $75-100, positioning it well above the lower end of $50 but below the high of $186. With 84,909 sessions, lesserevil.com performed exceptionally compared to the industry median of 13,181 sessions, yet it remains considerably smaller than the market leader, kroger.com, which garnered over 41 million sessions.
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lesserevil.com competitors

In May 2026, lesserevil.com significantly outperformed its competitors, generating $326,320 in revenue from 3,501 transactions across 84,909 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 4.00-4.50%. In contrast, healthysnacksolutions.com reported revenue of $40,322 from 274 transactions over 5,680 sessions, achieving a higher AOV of $125-150 and a conversion rate of 4.50-5.00%. Meanwhile, missionnutrition.com lagged behind with only $3,369 in revenue from 33 transactions in 711 sessions, with an AOV of $100-125 and a conversion rate of 4.50-5.00%. thegoodsmart.com had a slightly better revenue of $18,386 from 169 transactions over 2,656 sessions, boasting an AOV of $100-125 and an impressive conversion rate of 6.00-6.50%. Overall, lesserevil.com’s robust metrics underscore its leading position in the healthy snack market.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
40.3K
Revenue
5.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
missionnutrition.com screenshot
#2 missionnutrition.com
3.4K
Revenue
711
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
thegoodsmart.com screenshot
#3 thegoodsmart.com
18.4K
Revenue
2.7K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
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Revenue share by device at lesserevil.com

In May large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lesserevil.com operates in

lesserevil.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

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lesserevil.com Google Ads spend

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lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

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