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Jan 2026
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Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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211.2K
Revenue
Jan 26
48.7K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

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lesserevil.com Annual Revenue and Growth

lesserevil.com's annual sales on its online store amounted to $2.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lesserevil.com revenue by year

lesserevil.com's monthly revenueOVER TIME
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Over the past three months, lesserevil.com revenue has experienced growth of 11%, compared to the preceding three months.

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lesserevil.com revenue growth for last six months
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OVERVIEW
In January 2026, lesserevil.com, operating in the FOOD AND DRINK industry, generated $211,245 in online sales, significantly surpassing the median of $54,450, while achieving a conversion rate of 4.00-4.50%, slightly below the high of 5.96%. With an average order value (AOV) of $100-125, lesserevil.com remained competitive, though below the high AOV of $182. The website attracted 48,689 sessions, far exceeding the median of 18,973 but dwarfed by kroger.com’s leading 46,188,522 sessions, showcasing its solid yet challenging position in a competitive market.
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lesserevil.com competitors

In January 2026, lesser evil.com outperformed its competitors in terms of revenue, generating $211,245. The closest competitor, healthysnacksolutions.com, brought in $52,241, while thegoodsmart.com lagged behind with $27,625 in revenue. In terms of transactions, lesser evil.com had 2,106 compared to 405 for healthysnacksolutions.com and 397 for thegoodsmart.com. Similarly, lesser evil.com had the highest number of sessions at 48,689, surpassing the 6,762 sessions for healthysnacksolutions.com and 7,662 for thegoodsmart.com. When looking at average order value (AOV), lesser evil.com fell in the range of $100-$125, whereas healthysnacksolutions.com was higher at $125-$150 and thegoodsmart.com was lower at $50-$75. However, lesser evil.com's conversion rate was in the range of 4.00%-4.50%, while healthysnacksolutions.com and thegoodsmart.com had higher rates of 5.50%-6.00% and 5.00%-5.50%, respectively.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
52.2K
Revenue
6.8K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
thegoodsmart.com screenshot
#2 thegoodsmart.com
27.6K
Revenue
7.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
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Revenue share by device at lesserevil.com

In January large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

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lesserevil.com Google Ads spend

Evaluate lesserevil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

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