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May 2025
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Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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176.5K
Revenue
55K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

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lesserevil.com's revenueOVER TIME
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Over the past three months, lesserevil.com revenue has experienced growth of 1.2%, compared to the preceding three months.

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lesserevil.com revenue growth for last six months
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OVERVIEW
lesserevil.com's performance metrics for May 2025 in the FOOD AND DRINK industry include a revenue of $176,541 (median: $43,931), conversion rate of 3.00-3.50% (high: 5.52%, low: 1.54%), AOV of $75-100 (high: $188, low: $49), and sessions totaling 54,962 (median: 14,871). The top online store in this category is kroger.com with a revenue of $363,978,512 and the highest sessions at 41,111,924.
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lesserevil.com competitors

In May 2025, Lesser Evil, with a revenue of $176,541 from 1,842 transactions and 54,962 sessions, has an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. In comparison, Mission Nutrition has a revenue of $775 from 7 transactions and 154 sessions, with an AOV of $100-$125 and a conversion rate of 4.00-4.50%. The Good Smart boasts a revenue of $31,792 from 350 transactions and 7,404 sessions, with an AOV of $75-$100 and a conversion rate of 4.50-5.00%. Healthy Snack Solutions leads the pack with a revenue of $54,455 from 395 transactions and 8,767 sessions, an AOV of $125-$150, and a conversion rate of 4.50-5.00%. Lesser Evil may have lower revenue compared to its competitors, but it holds its own in terms of conversion rate and AOV.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
54.5K
Revenue
8.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
missionnutrition.com screenshot
#2 missionnutrition.com
775
Revenue
154
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
thegoodsmart.com screenshot
#3 thegoodsmart.com
31.8K
Revenue
7.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
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Revenue share by device at lesserevil.com

In May large majority of sales on lesserevil.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on lesserevil.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

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lesserevil.com Google Ads spend

Evaluate lesserevil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

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