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Dec 2025
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Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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145.7K
Revenue
Dec 25
46.9K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

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lesserevil.com Annual Revenue and Growth

lesserevil.com's annual sales on its online store amounted to $1.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
lesserevil.com revenue by year

lesserevil.com's monthly revenueOVER TIME
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Over the past three months, lesserevil.com revenue has experienced growth of 9.8%, compared to the preceding three months.

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lesserevil.com revenue growth for last six months
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OVERVIEW
In December 2025, lesserevil.com generated $145,735 in online sales, significantly surpassing the food and drink/groceries median of $58,922, with a conversion rate between 3.00-3.50%, notably higher than the sector's low of 1.72%. Their average order value (AOV) ranged from $100-125, while the sector's AOV peaks at $182. With 46,916 sessions, lesserevil.com approaches the industry leader, kroger.com, which recorded 47,270,812 sessions. Overall, lesserevil.com demonstrates strong performance metrics, well above median benchmarks in the competitive food and drink/groceries market.
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lesserevil.com competitors

In December 2025, Lesser Evil stands out among its competitors with a revenue of $145,735 from 1,446 transactions and 46,916 sessions, resulting in an average order value (AOV) ranging from $100-$125 and a conversion rate of 3.00-3.50%. In comparison, healthysnacksolutions.com generated $37,440 in revenue from 290 transactions and 4,822 sessions, with an AOV of $125-$150 and a conversion rate of 6.00-6.50%. On the other hand, thegoodsmart.com saw revenue of $21,157 from 300 transactions and 6,078 sessions, with a lower AOV of $50-$75 and a conversion rate of 4.50-5.00%. Lesser Evil outperforms both competitors in terms of revenue, sessions, and conversion rate, although healthysnacksolutions.com boasts a higher AOV and conversion rate.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
37.4K
Revenue
4.8K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
thegoodsmart.com screenshot
#2 thegoodsmart.com
21.2K
Revenue
6.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
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Revenue share by device at lesserevil.com

In December large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

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lesserevil.com Google Ads spend

Evaluate lesserevil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

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