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Nov 2025
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Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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189.1K
Revenue
Nov 25
50.2K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

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lesserevil.com Annual Revenue and Growth

lesserevil.com's annual sales on its online store amounted to $1.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
lesserevil.com revenue by year

lesserevil.com's monthly revenueOVER TIME
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Over the past three months, lesserevil.com revenue has experienced growth of 14%, compared to the preceding three months.

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lesserevil.com revenue growth for last six months
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OVERVIEW
In November 2025, lesserevil.com generated $189,061 in online sales, significantly outperforming the FOOD AND DRINK median of $55,990, while boasting a conversion rate of 3.50-4.00%, above the category's low of 1.8% but below the high of 6.77%. Their average order value (AOV) ranged from $100-125, compared to a high of $184, and attracted 50,222 sessions, well above the median of 15,991, though far below industry leader kroger.com’s 42,332,652 sessions, reflecting strong engagement and performance metrics within a competitive landscape.
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lesserevil.com competitors

In November 2025, lesser evil.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $189,061 and 1,802 transactions from 50,222 sessions, lesser evil.com had a competitive AOV range of $100-125 and a conversion rate of 3.50-4.00%. In comparison, healthysnacksolutions.com generated $27,206 in revenue from 223 transactions and 4,137 sessions, with a higher conversion rate of 5.00-5.50%. missionnutrition.com and thegoodsmart.com had even lower revenue, transactions, and sessions than lesser evil.com, with varying AOV and conversion rates. Despite the similar AOV across all competitors, lesser evil.com's strong performance in revenue and conversion rate set it apart from the rest in the healthy snacks industry.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
27.2K
Revenue
4.1K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
missionnutrition.com screenshot
#2 missionnutrition.com
3.9K
Revenue
736
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
thegoodsmart.com screenshot
#3 thegoodsmart.com
15K
Revenue
3.9K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
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Revenue share by device at lesserevil.com

In November large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

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lesserevil.com Google Ads spend

Evaluate lesserevil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

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