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Aug 2025
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Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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136.2K
Revenue
Aug 25
43.1K
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

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lesserevil.com Annual Revenue and Growth

lesserevil.com's annual sales on its online store amounted to $1.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
lesserevil.com revenue by year

lesserevil.com's monthly revenueOVER TIME
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Over the past three months, lesserevil.com revenue has experienced decline of 18%, compared to the preceding three months.

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lesserevil.com revenue decline for last six months
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OVERVIEW
lesserevil.com's August 2025 performance metrics include a revenue of $136,244, conversion rate of 3.00-3.50%, AOV of $75-100, and 43,106 sessions in the FOOD AND DRINK category, where the median revenue is $39,584, highest revenue is $338,531,978, highest conversion rate is 5.2%, lowest conversion rate is 1.29%, highest AOV is $181, lowest AOV is $46, highest sessions are 46,280,628 from kroger.com, and median sessions are 15,627.
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lesserevil.com competitors

In August 2025, lesserevil.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. healthysnacksolutions.com, while having a higher average order value (AOV) of $150-175, had lower revenue, transactions, sessions, and conversion rate compared to lesserevil.com. missionnutrition.com had the lowest revenue, transactions, and sessions among the competitors, with a similar AOV range as lesserevil.com. The conversion rate for missionnutrition.com was on par with healthysnacksolutions.com. thegoodsmart.com, although showing competitive numbers in terms of revenue, transactions, sessions, and AOV, fell short in conversion rate compared to lesserevil.com. Overall, lesserevil.com proved to be a strong contender in the healthy snacks market, excelling in both sales and customer engagement metrics when compared to its competitors.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
34.5K
Revenue
5K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
missionnutrition.com screenshot
#2 missionnutrition.com
5.4K
Revenue
1.1K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
thegoodsmart.com screenshot
#3 thegoodsmart.com
33.6K
Revenue
5.3K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
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Revenue share by device at lesserevil.com

In August large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

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lesserevil.com Google Ads spend

Evaluate lesserevil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

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