Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/lesserevil.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for lesserevil.comlesserevil.com

Start benchmarking for free
Sign in with GoogleSign up with Google
159.1K
Revenue
Apr 26
74.5K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

LesserEvil.com is a website offering a variety of products for health-conscious consumers. Their selection includes snacks, popcorn, and chips made from organic and non-GMO ingredients. Additionally, they aim to provide healthier alternatives without sacrificing taste, focusing on quality, transparency, and sustainable sourcing practices for their offerings.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

lesserevil.com Annual Revenue and Growth

lesserevil.com's annual sales on its online store amounted to $2.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
lesserevil.com revenue by year

lesserevil.com's monthly revenueOVER TIME
View real-time data

Over the past three months, lesserevil.com revenue has experienced decline of 39%, compared to the preceding three months.

View real-time data
lesserevil.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, lesserevil.com generated online sales revenue of $159,086, significantly surpassing the median of $41,101 in the food and drink/groceries industry. With a conversion rate of 3.00-3.50%, it performed above the lower end of the industry range (1.41%) but below the high of 5.45%. The average order value (AOV) was $50-75, considerably lower than the industry high of $180 but slightly above the low of $49. Additionally, the site recorded 74,544 sessions, notably higher than the industry median of 15,274 yet a fraction of the leading kroger.com’s 38,651,813 sessions.
Read more

lesserevil.com competitors

In April 2026, lesserevil.com significantly outperformed its competitors. The site generated $159,086 in revenue from 2,459 transactions, boasting a conversion rate of 3.00-3.50% across 74,544 sessions. In contrast, healthysnacksolutions.com reported revenue of only $31,953 with 229 transactions and a conversion rate of 4.00-4.50%, despite a higher average order value (AOV) of $125-150. thegoodsmart.com trailed further, earning $13,835 from 146 transactions and a conversion rate of 5.50-6.00%, but its AOV ranged between $75-100. While lesserevil.com had the highest revenue and transaction volume, its conversion rate was slightly lower compared to its competitors. This suggests a larger customer base, but perhaps a need to improve customer engagement strategies. Overall, lesserevil.com’s dominance in revenue highlights its strong market position compared to healthysnacksolutions.com and thegoodsmart.com.

healthysnacksolutions.com screenshot
#1 healthysnacksolutions.com
32K
Revenue
5.2K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
thegoodsmart.com screenshot
#2 thegoodsmart.com
13.8K
Revenue
2.5K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
lesserevil.com vs top market performers
lesserevil.com
top retailers
conversion rate vs average order value for lesserevil.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at lesserevil.com

In April large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lesserevil.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

lesserevil.com channels

Identify top traffic channels that drive growth for lesserevil.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

lesserevil.com Google Ads spend

Evaluate lesserevil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

lesserevil.com devices

Review lesserevil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

lesserevil.com top markets

Explore lesserevil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

lesserevil.com country & global rank

Assess the ranking of lesserevil.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard