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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for letu.ruletu.ru

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5.9M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru's revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced decline of 37%, compared to the preceding three months.

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letu.ru revenue decline for last six months
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OVERVIEW
In May 2025, letu.ru in the BEAUTY AND COSMETICS industry had an online sales revenue of $5,887,539, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. This is below the industry median revenue of $46,882, a very high conversion rate of 4.51%, and a very high AOV of $213. However, letu.ru had a significantly higher number of sessions with 6,543,292, compared to the industry median of 19,997. The top store in the industry was ulta.com with a revenue of $96,002,620 and the highest number of sessions at 38,510,361 from sephora.com.
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letu.ru competitors

In May 2025, letu.ru generated a revenue of $5,887,539 with 111,069 transactions and 6,543,292 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, iledebeaute.ru had a revenue of $1,879,685 with 11,999 transactions and 880,237 sessions, a higher AOV of $150-175, but a lower conversion rate of 1.00-1.50%. sbermegamarket.ru achieved a revenue of $505,474 with 5,612 transactions and 278,935 sessions, an AOV of $75-100, and a slightly higher conversion rate of 2.00-2.50% than letu.ru. On the other hand, eva.ua outperformed all competitors with a revenue of $22,634,523, 284,008 transactions, and 5,505,752 sessions, along with an AOV of $75-100 and an impressive conversion rate of 5.00-5.50%. Despite facing tough competition, letu.ru remains competitive in the market with its solid performance metrics.

iledebeaute.ru screenshot
#1 iledebeaute.ru
1.9M
Revenue
880.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
505.5K
Revenue
278.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eva.ua screenshot
#3 eva.ua
22.6M
Revenue
5.5M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In May large majority of sales on letu.ru, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on letu.ru, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

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