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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

letu.ru

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6.4M

Revenue

Jul 26

4.5M

Sessions

Jul 26

1.5-2.0%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: RUSSIA
Website category: BEAUTY AND COSMETICS

Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $80.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$80.6M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced growth of 3.3%, compared to the preceding three months.

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letu.ru revenue growth for last six months

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OVERVIEW

In July 2026, letu.ru, a store in the beauty and cosmetics category, generated $6.4 million in online sales, well above the typical store in the beauty and cosmetics category, which generates around $39,200 monthly. With a conversion rate of 1.50-2.00%, letu.ru's performance falls within the typical range of 1.1% to 4.37%. Its average order value (AOV) of $75-100 is also within the typical range of $52 to $207. Additionally, letu.ru recorded 4.5 million sessions, significantly higher than the typical store in the beauty and cosmetics category, which sees around 17,100 sessions monthly.

letu.ru competitors

In July 2026, letu.ru leads its competitors with a robust revenue of $6.4 million, positioning it second overall. However, it trails the market leader, eva.ua, by $18.4 million in revenue. In terms of transactions, letu.ru achieved 75,400, significantly lower than eva.ua's 320,000, reflecting a gap of 245,600. The site also recorded 4.5 million sessions, falling short of eva.ua by 1.8 million. While both letu.ru and sbermegamarket.ru share an AOV range of $75-100, the latter has a slightly better conversion rate of 2.00-2.50%, compared to letu.ru's 1.50-2.00%. Lastly, iledebeaute.ru lags with only $594,000 in revenue and 5,015 transactions, emphasizing the competitive edge of letu.ru, despite its overall second-place ranking.

#1 iledebeaute.ru

594.2K

Revenue

320.8K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 sbermegamarket.ru

347K

Revenue

179.4K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 eva.ua

24.8M

Revenue

6.3M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

letu.ru vs top market performers

letu.ru

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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.