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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for letu.ruletu.ru

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5.7M
Revenue
Apr 26
4.7M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $80.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$80.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
letu.ru revenue by year

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced decline of 12%, compared to the preceding three months.

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letu.ru revenue decline for last six months
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OVERVIEW
In April 2026, letu.ru, operating in the BEAUTY AND COSMETICS sector, achieved $5,720,097 in online sales, significantly above the median of $40,161, yet well below the industry leader, sephora.com, at $117,760,640; the site maintained a conversion rate of 1.50-2.00%, which is above the lower threshold of 1.08% but below the high rate of 4.38%, while its average order value ranged from $50-75, slightly below the high of $195, and it attracted 4,695,568 sessions, far from sephora.com's 84,653,344 and above the median of 20,819 in the category.
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letu.ru competitors

In April 2026, the performance of let.ru stands out significantly compared to its competitors. letu.ru achieved a revenue of $5,720,097 with 90,196 transactions over 4,695,568 sessions, reflecting an average order value (AOV) between $50 and $75, and a conversion rate of 1.50-2.00%. In contrast, iledebeaute.ru generated only $503,575 from 4,103 transactions, operating with a higher AOV of $100-125 and a similar conversion rate. sbermegamarket.ru followed with a revenue of $351,704 from 3,892 transactions, an AOV of $75-100, but fewer sessions at 198,267. However, eva.ua surpassed them all with an impressive revenue of $22,728,666, indicating a robust conversion rate of 5.00-5.50% across 6,267,573 sessions. Despite this, let.ru’s total revenue places it as a formidable player in this market segment.

iledebeaute.ru screenshot
#1 iledebeaute.ru
503.6K
Revenue
266.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
351.7K
Revenue
198.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
eva.ua screenshot
#3 eva.ua
22.7M
Revenue
6.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In April large majority of sales on letu.ru, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In April large majority of sales on letu.ru, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

Assess the ranking of letu.ru among other retailers within its primary country and worldwide.

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