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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for letu.ruletu.ru

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5M
Revenue
Aug 25
5.8M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $100.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$100.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
letu.ru revenue by year

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced decline of 24%, compared to the preceding three months.

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letu.ru revenue decline for last six months
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OVERVIEW
letu.ru's performance metrics for August 2025: $5,044,891 in online sales revenue (median: $43,264), 1.50-2.00% conversion rate (4.33% high, 1.0% low), $50-75 AOV ($202 high, $46 low), and 5,794,398 sessions (44,212,513 high from sephora.com, median: 22,297). The largest online store in the BEAUTY AND COSMETICS category is themancompany.com with $109,440,426 in revenue.
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letu.ru competitors

In August 2025, letu.ru had a revenue of $5,044,891 from 97,317 transactions and 5,794,398 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 1.50% to 2.00%. Comparing this to its competitors, iledebeaute.ru generated $1,417,576 in revenue from 11,734 transactions and 788,768 sessions, with an AOV of $100 to $125 and a conversion rate of 1.00% to 1.50%. sbermegamarket.ru had a revenue of $515,595 from 5,700 transactions and 267,512 sessions, with an AOV of $75 to $100 and a conversion rate of 2.00% to 2.50%. Lastly, eva.ua outperformed all with a revenue of $25,120,609 from 339,048 transactions and 6,478,164 sessions, boasting an AOV of $50 to $75 and a remarkable conversion rate of 5.00% to 5.50%.

iledebeaute.ru screenshot
#1 iledebeaute.ru
1.4M
Revenue
788.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
515.6K
Revenue
267.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eva.ua screenshot
#3 eva.ua
25.1M
Revenue
6.5M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In August large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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brands overtime comparison

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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

Assess the ranking of letu.ru among other retailers within its primary country and worldwide.

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