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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for letu.ruletu.ru

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10.8M
Revenue
Dec 25
8M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $100.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$100.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
letu.ru revenue by year

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced growth of 70%, compared to the preceding three months.

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letu.ru revenue growth for last six months
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OVERVIEW
In December 2025, letu.ru achieved impressive online sales of $10,766,815, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, although it trails behind ulta.com’s $152,769,917. With a conversion rate of 1.50-2.00%, it remains competitive, particularly as the industry high is 4.87% and low is 1.29%. letu.ru's average order value (AOV) ranged from $50-75, lower than the industry high of $191 but above the low of $45. The site attracted 8,009,933 sessions, notably above the median of 23,270, yet far from the leading 76,213,109 sessions of sephora.com.
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letu.ru competitors

In December 2025, letu.ru outperformed its competitors in terms of revenue, with a total of $10,766,815. This was significantly higher than iledebeaute.ru's revenue of $1,502,012 and sbermegamarket.ru's revenue of $747,659. However, letu.ru fell short compared to eva.ua, which had a revenue of $27,054,593. In terms of transactions, letu.ru had 150,851 transactions, which was higher than sbermegamarket.ru's 5,199 transactions but lower than eva.ua's 373,676 transactions. letu.ru also had a higher number of sessions with 8,009,933, surpassing both iledebeaute.ru and sbermegamarket.ru. Despite having a lower conversion rate compared to eva.ua, letu.ru remained competitive in the market with its solid performance across various domains.

iledebeaute.ru screenshot
#1 iledebeaute.ru
1.5M
Revenue
746.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
747.7K
Revenue
247.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
eva.ua screenshot
#3 eva.ua
27.1M
Revenue
6.7M
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In December large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

Assess the ranking of letu.ru among other retailers within its primary country and worldwide.

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