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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for letu.ruletu.ru

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4.5M
Revenue
Sep 25
5.7M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $100.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$100.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
letu.ru revenue by year

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced decline of 14%, compared to the preceding three months.

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letu.ru revenue decline for last six months
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OVERVIEW
In September 2025, letu.ru, operating in the BEAUTY AND COSMETICS sector, generated $4,468,099 in online sales, significantly above the median of $40,540, yet far from ulta.com’s $93,223,020. Its conversion rate ranged between 1.50-2.00%, slightly below the high of 4.54% in the industry, with an average order value (AOV) of $50-75, also below the top-tier AOV of $203. The website attracted 5,670,942 sessions, substantially lower than sephora.com’s 45,764,193 but still surpassing the median of 18,928 sessions in the BEAUTY AND COSMETICS category.
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letu.ru competitors

In September 2025, letu.ru had a revenue of 4,468,099 with 88,275 transactions and 5,670,942 sessions, resulting in an average order value (AOV) of 50-75 and a conversion rate of 1.50-2.00. Comparatively, iledebeaute.ru had a revenue of 1,541,450 with 11,028 transactions and 787,266 sessions, with a higher AOV of 125-150 but a lower conversion rate of 1.00-1.50. sbermegamarket.ru had a revenue of 452,971 with 5,183 transactions and 242,843 sessions, with an AOV of 75-100 and a slightly higher conversion rate of 2.00-2.50. eva.ua was the top performer with a revenue of 20,724,267, 279,607 transactions, and 5,501,109 sessions, a similar AOV of 50-75, but a significantly higher conversion rate of 5.00-5.50. Overall, letu.ru falls in the middle in terms of revenue, transactions, and sessions compared to its competitors in September 2025.

iledebeaute.ru screenshot
#1 iledebeaute.ru
1.5M
Revenue
787.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
453K
Revenue
242.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eva.ua screenshot
#3 eva.ua
20.7M
Revenue
5.5M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In September large majority of sales on letu.ru, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on letu.ru, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

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