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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for letu.ruletu.ru

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9.8M
Revenue
Nov 25
7.4M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $100.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$100.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
letu.ru revenue by year

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced growth of 21%, compared to the preceding three months.

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letu.ru revenue growth for last six months
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OVERVIEW
In November 2025, letu.ru, operating in the BEAUTY AND COSMETICS sector, generated online sales of $9,791,438, significantly surpassing the median of $52,547, with a conversion rate ranging between 1.50-2.00%, while the sector's high conversion rate stands at 5.32%. The Average Order Value (AOV) for letu.ru fell between $50-75, contrasting with the sector's high AOV of $204. With 7,357,396 sessions, letu.ru's traffic remains below leading competitors like sephora.com, which recorded 76,114,809 sessions, while the median for the industry is only 19,748 sessions, reflecting strong engagement.
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letu.ru competitors

In November 2025, letu.ru reported a revenue of 9,791,438 with 139,796 transactions and 7,357,396 sessions, resulting in an average order value (AOV) of 50-75 and a conversion rate of 1.50-2.00. Compared to its competitors, letu.ru outperforms sbermegamarket.ru in revenue, transactions, and sessions. However, letu.ru falls behind iledebeaute.ru in revenue, transactions, and sessions. In terms of conversion rate, letu.ru is on par with iledebeaute.ru, while lagging behind sbermegamarket.ru. Overall, eva.ua leads the pack with a significantly higher revenue, transactions, and sessions, as well as a higher conversion rate. While letu.ru holds its own in the market, there are areas for improvement to compete more effectively with its top competitors.

iledebeaute.ru screenshot
#1 iledebeaute.ru
1.3M
Revenue
699.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
314.8K
Revenue
197.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
eva.ua screenshot
#3 eva.ua
23.3M
Revenue
5.9M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In November large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

Assess the ranking of letu.ru among other retailers within its primary country and worldwide.

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