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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for letu.ruletu.ru

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4.3M
Revenue
Oct 25
5.4M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Letu.ru is a website offering a range of products, including cosmetics, perfumes, and personal care items. The platform allows users to explore various brands and purchase their desired products conveniently online. Additionally, the website provides customers with product details and reviews to aid in making informed choices.

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letu.ru Annual Revenue and Growth

letu.ru's annual sales on its online store amounted to $100.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$100.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
letu.ru revenue by year

letu.ru's monthly revenueOVER TIME
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Over the past three months, letu.ru revenue has experienced decline of 14%, compared to the preceding three months.

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letu.ru revenue decline for last six months
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OVERVIEW
In October 2025, letu.ru, operating in the BEAUTY AND COSMETICS sector, achieved online sales revenue of $4,273,111, significantly exceeding the median of $41,294, though far from the market leader themancompany.com at $119,786,747; with a conversion rate between 1.50-2.00%, it falls short of the high benchmark of 4.65%, while its average order value (AOV) of $50-75 remains competitive but below the upper industry standard of $202; finally, with 5,419,916 sessions, letu.ru surpassed the median of 18,156 yet trailed far behind sephora.com's impressive 49,510,502 sessions.
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letu.ru competitors

In October 2025, letu.ru outperformed its competitors in terms of revenue, with a total of 4,273,111. When comparing transactions, letu.ru had 84,382, significantly more than its closest competitor sbermegamarket.ru with 4,657 transactions. In terms of sessions, letu.ru had 5,419,916 sessions, falling slightly behind eva.ua with 5,585,512 sessions. The average order value (AOV) for letu.ru ranged from 50-75, similar to eva.ua, but lower than iledebeaute.ru and sbermegamarket.ru. Conversion rate for letu.ru was between 1.50-2.00, which was higher than iledebeaute.ru and sbermegamarket.ru, but lower than eva.ua. Overall, letu.ru demonstrated strong performance in revenue and transactions, showing competitive potential against its peers in the online retail space.

iledebeaute.ru screenshot
#1 iledebeaute.ru
1.2M
Revenue
590.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sbermegamarket.ru screenshot
#2 sbermegamarket.ru
415.3K
Revenue
215.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eva.ua screenshot
#3 eva.ua
19.7M
Revenue
5.6M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
letu.ru vs top market performers
letu.ru
top retailers
conversion rate vs average order value for letu.ru and its competitors
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Revenue share by device at letu.ru

In October large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on letu.ru, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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letu.ru channels

Identify top traffic channels that drive growth for letu.ruand discover how performance of traffic channels has changed over time.

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letu.ru Google Ads spend

Evaluate letu.ru's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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letu.ru devices

Review letu.ru's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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letu.ru top markets

Explore letu.ru's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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letu.ru country & global rank

Assess the ranking of letu.ru among other retailers within its primary country and worldwide.

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