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Jul 2025
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Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for lifetouch.comlifetouch.com

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6.6M
Revenue
962.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

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lifetouch.com's revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced decline of 41%, compared to the preceding three months.

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lifetouch.com revenue decline for last six months
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OVERVIEW
In July 2025, lifetouch.com in the PHOTOGRAPHY industry had a revenue of $6,585,414 with a conversion rate of 4.00-4.50% and an AOV of $150-175. The highest online store in the category was mpb.com with $44,358,134 in revenue, while the highest AOV was $734 and the highest sessions were 4,423,388 from canon.com. The median revenue was $62,388, conversion rate was 3.39%, AOV was $57, and sessions were 25,109. lifetouch.com had a total of 962,525 sessions in July 2025.
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lifetouch.com competitors

In July 2025, lifetouch.com outperformed its competitor jostens.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. lifetouch.com generated $6,585,414 in revenue from 42,925 transactions and 962,525 sessions, with an AOV ranging between $150-$175 and a conversion rate of 4.00-4.50%. In comparison, jostens.com earned $4,121,254 in revenue from 13,658 transactions and 544,307 sessions, with a higher AOV of $300-$325 but a lower conversion rate of 2.50-3.00%. lifetouch.com's strong performance across all these metrics showcases its competitive edge over jostens.com in the online photography and printing services industry.

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#1 jostens.com
4.1M
Revenue
544.3K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
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lifetouch.com vs top market performers
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conversion rate vs average order value for lifetouch.com and its competitors
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Revenue share by device at lifetouch.com

In July large majority of sales on lifetouch.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on lifetouch.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

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