lifetouch.com
Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifetouch.com Annual Revenue and Growth
lifetouch.com's annual sales on its online store amounted to $262.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
lifetouch.com's monthly revenueOVER TIME
Over the past three months, lifetouch.com revenue has experienced decline of 42%, compared to the preceding three months.
lifetouch.com competitors
In March 2026, lifetouch.com had a revenue of $25,327,484 with 174,863 transactions and 3,787,790 sessions. Their average order value (AOV) ranged from $125-150 with a conversion rate of 4.50-5.00%. In comparison, jostens.com, a competitor, generated $38,293,162 in revenue with 127,938 transactions and 4,470,772 sessions. jostens.com had a higher AOV of $275-300, but a lower conversion rate of 2.50-3.00%. Despite jostens.com's higher revenue, lifetouch.com had a stronger conversion rate, indicating that lifetouch.com was more effective at turning sessions into transactions. Additionally, lifetouch.com had a lower AOV, suggesting they may have had a more diverse customer base or offered a wider range of products at different price points compared to jostens.com.
Revenue share by device at lifetouch.com
In March large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels
Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.
lifetouch.com Google Ads spend
Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifetouch.com devices
Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
