Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for lifetouch.comlifetouch.com

Start benchmarking for free
Sign in with GoogleSign up with Google
21.5M
Revenue
Dec 25
3.1M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

lifetouch.com's monthly revenueOVER TIME
View real-time data

Over the past three months, lifetouch.com revenue has experienced growth of 56%, compared to the preceding three months.

View real-time data
lifetouch.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, lifetouch.com achieved remarkable performance metrics in the PHOTOGRAPHY sector, generating $21,476,489 in online sales, significantly exceeding the median of $76,084. Its conversion rate ranged between 4.50-5.00%, surpassing the high benchmark of 3.67%. With an average order value (AOV) between $125-150, Lifetouch's AOV remained competitive compared to the high of $678. The site attracted 3,063,702 sessions, though below Snapfish's 5,779,458 sessions, yet far exceeding the industry median of 25,002 sessions, indicating strong engagement and market presence.
Read more

lifetouch.com competitors

In December 2025, lifetouch.com generated a revenue of $21,476,489 with 148,844 transactions and 3,063,702 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 4.50-5.00%. In comparison, its competitor jostens.com outperformed lifetouch.com with a revenue of $32,693,251 from 101,912 transactions and 3,093,983 sessions. jostens.com had a higher AOV of $300-$325, but a lower conversion rate of 3.00-3.50%. Despite jostens.com having a larger revenue, lifetouch.com had a higher conversion rate, indicating a better ability to turn sessions into transactions. However, lifetouch.com could potentially increase its revenue by improving its AOV to be more competitive with jostens.com.

jostens.com screenshot
#1 jostens.com
32.7M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lifetouch.com vs top market performers
lifetouch.com
top retailers
conversion rate vs average order value for lifetouch.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at lifetouch.com

In December large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard