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Sep 2025
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Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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40.2M
Revenue
Sep 25
6M
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

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lifetouch.com's monthly revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced growth of 5.5%, compared to the preceding three months.

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lifetouch.com revenue growth for last six months
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OVERVIEW
In September 2025, lifetouch.com achieved online sales of $40,242,988 within the PHOTOGRAPHY industry, outpacing the median revenue of $55,259, while maintaining an impressive conversion rate of 4.50-5.00%, significantly above the category's average of 3.52%. With an average order value (AOV) between $125-150, lifetouch.com stands strong compared to the high-end AOV of $714 and a low of $48. The site also recorded an outstanding 6,017,803 sessions, the highest in its category, further demonstrating its strong market presence in photography.
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lifetouch.com competitors

In September 2025, when comparing lifetouch.com to its competitor jostens.com, Lifetouch has a significantly higher revenue of $40,242,988 compared to Josten's $30,582,784. Lifetouch also has more transactions at 276,997 versus Josten's 93,628. Lifetouch boasts a higher number of sessions with 6,017,803 compared to Josten's 3,615,558. However, Jostens has a higher average order value (AOV) ranging from $325 to $350, while Lifetouch's AOV falls between $125 and $150. When it comes to conversion rates, Lifetouch leads with a rate of 4.50-5.00%, while Jostens lags behind with a rate of 2.50-3.00%. Overall, Lifetouch outperforms Jostens in terms of revenue, transactions, sessions, and conversion rate, but Jostens has a higher average order value.

jostens.com screenshot
#1 jostens.com
30.6M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
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TOP MARKET PERFORMERSby revenue
lifetouch.com vs top market performers
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conversion rate vs average order value for lifetouch.com and its competitors
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Revenue share by device at lifetouch.com

In September large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

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