lifetouch.com
Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifetouch.com Annual Revenue and Growth
lifetouch.com's annual sales on its online store amounted to $262.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
lifetouch.com's monthly revenueOVER TIME
Over the past three months, lifetouch.com revenue has experienced growth of 32%, compared to the preceding three months.
lifetouch.com competitors
In May 2026, lifetouch.com generated $20,155,286 in revenue with 114,605 transactions across 2,537,435 sessions, yielding an average order value (AOV) of $175-200 and a conversion rate of 4.50-5.00%. In comparison, its competitor jostens.com achieved higher revenue of $23,929,434 from 75,033 transactions, with 2,744,360 sessions, reflecting a significantly higher AOV of $300-325. However, jostens.com struggled with a lower conversion rate of 2.50-3.00%. While lifetouch.com benefits from a higher conversion rate, jostens.com’s superior revenue and AOV indicate a preference for more expensive purchases. This suggests that lifetouch.com successfully converts a larger portion of visitors into customers, despite generating lower overall revenue compared to jostens.com.
Revenue share by device at lifetouch.com
In May large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels
Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.
lifetouch.com Google Ads spend
Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifetouch.com devices
Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
