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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

lifetouch.com

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36.8M

Revenue

5.7M

Sessions

4.0-4.5%

Conversion rate

$150-175

Average order value

Online only revenue for lifetouch.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

lifetouch.com’s revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced growth of 58%, compared to the preceding three months.

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lifetouch.com revenue growth for last six months

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OVERVIEW

In September 2024, lifetouch.com in the PHOTOGRAPHY industry generated $36,842,608 in online sales revenue, boasting the largest store with a conversion rate of 4.00-4.50% and an AOV of $150-175. This site also had the highest number of sessions at 5,746,663, significantly above the median of 26,355 for the category. The conversion rate ranged from a low of 0.61% to a high of 3.46%, while the AOV varied from $60 to $789. Overall, lifetouch.com demonstrated strong performance metrics compared to competitors in the photography sector.

lifetouch.com competitors

When comparing lifetouch.com to its competitor jostens.com, lifetouch.com has a higher revenue of $36,842,608 compared to jostens.com's revenue of $28,787,700. lifetouch.com also has more transactions with 238,397 as opposed to jostens.com's 114,196 transactions. In terms of sessions, lifetouch.com leads with 5,746,663 sessions while jostens.com has 3,259,836 sessions. However, jostens.com boasts a higher average order value (AOV) of $250-275 compared to lifetouch.com's AOV of $150-175. When it comes to conversion rate, lifetouch.com has a conversion rate of 4.00-4.50%, outperforming jostens.com's conversion rate of 3.00-3.50%. Overall, while jostens.com may have a higher AOV, lifetouch.com excels in terms of revenue, transactions, sessions, and conversion rate, making it a strong competitor in the industry.

#1 jostens.com

28.8M

Revenue

3.3M

Sessions

3.5-4.0%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

lifetouch.com

$36.8M

jostens.com

TOP MARKET PERFORMERSby revenue

lifetouch.com

$36.8M

jostens.com

lifetouch.com vs top market performers

lifetouch.com

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lifetouch.com channels

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lifetouch.com Google Ads spend

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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