lifetouch.com
Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifetouch.com Annual Revenue and Growth
lifetouch.com's annual sales on its online store amounted to $262.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
lifetouch.com's monthly revenueOVER TIME
Over the past three months, lifetouch.com revenue has experienced decline of 33%, compared to the preceding three months.
lifetouch.com competitors
In July 2026, lifetouch.com trails its competitor, jostens.com, with a lower average order value (AOV) ranging from $175-200 compared to jostens.com’s AOV of $350-375. Despite this, lifetouch.com excels in overall revenue, generating $10.5 million, which surpasses jostens.com by $1.8 million. Additionally, lifetouch.com leads with 53,900 transactions, significantly outperforming jostens.com by 30,400 transactions. When it comes to traffic, lifetouch.com again takes the lead with 1.2 million sessions, outpacing jostens.com by 306,000 sessions. However, lifetouch.com’s conversion rate, which ranges from 4.00-4.50%, remains higher than jostens.com’s 2.50-3.00%. Overall, while lifetouch.com may have a lower AOV, it demonstrates stronger performance in revenue, transactions, and website traffic.
Revenue share by device at lifetouch.com
In July large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels
Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.
lifetouch.com Google Ads spend
Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifetouch.com devices
Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
