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May 2025
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Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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20.9M
Revenue
2.6M
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

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lifetouch.com's revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced growth of 119%, compared to the preceding three months.

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lifetouch.com revenue growth for last six months
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OVERVIEW
In May 2025, lifetouch.com in the PHOTOGRAPHY industry had a revenue of $20,856,105 with a median of $59,305, a conversion rate of 4.50-5.00% (with a high of 3.48% and a low of 0.43%), an AOV of $150-175 (with a high of $756 and a low of $52), and 2,647,036 sessions (with a median of 24,278). The largest online store in the category was mpb.com with $36,290,485 revenue and the highest sessions were at 4,456,703 from canon.com.
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lifetouch.com competitors

In May 2025, lifetouch.com generated a revenue of $20,856,105 from 131,517 transactions with 2,647,036 sessions. The average order value (AOV) for lifetouch.com was between $150-175, and their conversion rate stood at 4.50-5.00%. In comparison, one of their competitors, jostens.com, had a revenue of $17,021,171 from 55,997 transactions and 2,359,682 sessions. jostens.com had a higher AOV ranging from $300-325 but a lower conversion rate of 2.00-2.50%. Despite jostens.com having a higher AOV, lifetouch.com had a significantly higher number of transactions and sessions, leading to a higher overall revenue. This suggests that lifetouch.com may have a more efficient and effective conversion process compared to jostens.com in the online photography industry.

jostens.com screenshot
#1 jostens.com
17M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
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lifetouch.com vs top market performers
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conversion rate vs average order value for lifetouch.com and its competitors
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Revenue share by device at lifetouch.com

In May large majority of sales on lifetouch.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on lifetouch.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

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