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Oct 2025
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Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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44.2M
Revenue
Oct 25
6.9M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

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lifetouch.com's monthly revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced growth of 158%, compared to the preceding three months.

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lifetouch.com revenue growth for last six months
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OVERVIEW
In October 2025, lifetouch.com, operating in the PHOTOGRAPHY sector, generated online sales revenue of $44,229,894, significantly below the industry median of $73,312. Its conversion rate ranged from 4.00% to 4.50%, exceeding the sector average of 3.62%. The average order value (AOV) was between $125 and $150, considerably lower than the high AOV of $695 within the industry. With 6,918,767 sessions, lifetouch.com led the category in traffic, surpassing the median sessions of 22,470, though it still trailed behind the largest online competitor, mpb.com, which reported $57,083,568 in revenue.
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lifetouch.com competitors

In October 2025, when comparing lifetouch.com to its competitor jostens.com, we can see that jostens.com has a higher revenue of $48,718,614 compared to lifetouch.com's $44,229,894. However, lifetouch.com has more transactions with 310,683 compared to jostens.com's 154,358. lifetouch.com also has more sessions with 6,918,767 compared to jostens.com's 4,742,454. In terms of average order value (AOV), jostens.com has a higher range of $300-$325 compared to lifetouch.com's $125-$150. When it comes to conversion rate, lifetouch.com has a higher range of 4.00-4.50% compared to jostens.com's 3.00-3.50%. Overall, lifetouch.com has higher engagement metrics in terms of transactions, sessions, AOV, and conversion rate, despite jostens.com having a higher revenue.

jostens.com screenshot
#1 jostens.com
48.7M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lifetouch.com vs top market performers
lifetouch.com
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conversion rate vs average order value for lifetouch.com and its competitors
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Revenue share by device at lifetouch.com

In October large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

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