lifetouch.com
Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifetouch.com Annual Revenue and Growth
lifetouch.com's annual sales on its online store amounted to $262.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lifetouch.com's monthly revenueOVER TIME
Over the past three months, lifetouch.com revenue has experienced decline of 32%, compared to the preceding three months.
lifetouch.com competitors
In January 2026, lifetouch.com generated a revenue of $15,904,830 with 111,981 transactions and 2,195,874 sessions. The average order value (AOV) for lifetouch.com was between $125-$150, with a conversion rate of 5.00-5.50%. In comparison, its competitor, jostens.com, outperformed lifetouch.com in terms of revenue, bringing in $42,377,233. However, jostens.com had slightly fewer transactions at 132,584 and sessions at 4,103,719. The AOV for jostens.com was significantly higher, ranging between $300-$325, but its conversion rate was lower at 3.00-3.50%. Overall, lifetouch.com had a higher conversion rate and a lower AOV compared to jostens.com, indicating a more efficient and cost-effective approach to generating revenue.
Revenue share by device at lifetouch.com
In January large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels
Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.
lifetouch.com Google Ads spend
Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifetouch.com devices
Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
