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Aug 2025
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Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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14.6M
Revenue
Aug 25
2.2M
Sessions
Aug 25
4.5-5.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

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lifetouch.com's monthly revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced decline of 56%, compared to the preceding three months.

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lifetouch.com revenue decline for last six months
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OVERVIEW
In August 2025, lifetouch.com in the PHOTOGRAPHY industry had a revenue of $14,602,762, a conversion rate of 4.50-5.00%, and an AOV of $125-150 with 2,162,036 sessions. The highest revenue in the category was from mpb.com at $45,747,953, the highest conversion rate was 3.46%, the highest AOV was $715, and the highest sessions were 4,419,798 from canon.com. The lowest revenue was $53,730, the lowest conversion rate was 0.41%, the lowest AOV was $50, and the median sessions were 25,179.
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lifetouch.com competitors

In August 2025, lifetouch.com outperformed its competitor jostens.com in terms of revenue, with lifetouch.com generating $14,602,762 compared to jostens.com's $14,021,517. lifetouch.com also had a higher number of transactions with 98,245 compared to jostens.com's 47,120. Additionally, lifetouch.com had more sessions with 2,162,036 compared to jostens.com's 1,820,406. However, jostens.com had a higher average order value (AOV) ranging from $275-$300, while lifetouch.com had an AOV of $125-$150. In terms of conversion rate, lifetouch.com also outperformed jostens.com with a rate of 4.50-5.00% compared to jostens.com's 2.50-3.00%. Overall, lifetouch.com showed stronger performance across multiple metrics compared to jostens.com in August 2025.

jostens.com screenshot
#1 jostens.com
14M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
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lifetouch.com vs top market performers
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conversion rate vs average order value for lifetouch.com and its competitors
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Revenue share by device at lifetouch.com

In August large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In August large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

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