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Nov 2025
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Home/Insights/Retailers/lifetouch.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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30.2M
Revenue
Nov 25
4.6M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

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lifetouch.com's monthly revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced growth of 257%, compared to the preceding three months.

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lifetouch.com revenue growth for last six months
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OVERVIEW
In November 2025, lifetouch.com, a player in the PHOTOGRAPHY sector, generated $30,209,357 in online sales, significantly below the category leader, mpb.com, with $66,309,739. Its conversion rate ranged from 4.50% to 5.00%, outperforming the industry average of 3.84%. The average order value (AOV) stood between $125-150, notably lower than the high of $689 in the sector. lifetouch.com attracted 4,611,918 sessions, while the top site, snapfish.com, garnered 5,668,916 sessions, highlighting its strong yet competitive market presence compared to the median sessions of 20,769 in the industry.
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lifetouch.com competitors

In November 2025, lifetouch.com reported a revenue of $30,209,357 with 222,113 transactions and 4,611,918 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. In comparison, jostens.com, a similar domain, generated a higher revenue of $40,684,411 but with fewer transactions (127,829) and sessions (3,911,060). jostens.com had a significantly higher AOV of $300-325, but a lower conversion rate of 3.00-3.50% compared to lifetouch.com. Despite the difference in revenue, lifetouch.com seems to have a stronger customer engagement with a higher conversion rate, indicating a more effective sales funnel and customer retention strategy compared to its competitor.

jostens.com screenshot
#1 jostens.com
40.7M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
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TOP MARKET PERFORMERSby revenue
lifetouch.com vs top market performers
lifetouch.com
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conversion rate vs average order value for lifetouch.com and its competitors
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Revenue share by device at lifetouch.com

In November large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on lifetouch.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifetouch.com country & global rank

Assess the ranking of lifetouch.com among other retailers within its primary country and worldwide.

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