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Apr 2026
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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7.5M
Revenue
Apr 26
1.6M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com Annual Revenue and Growth

lillypulitzer.com's annual sales on its online store amounted to $64.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$64.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lillypulitzer.com revenue by year

lillypulitzer.com's monthly revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced decline of 0.33%, compared to the preceding three months.

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lillypulitzer.com revenue decline for last six months
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OVERVIEW
In April 2026, lillypulitzer.com, operating in the FASHION AND APPAREL industry, generated $7,482,346 in online sales with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.05%. Its average order value (AOV) ranged from $150 to $175, considerably below the industry high of $389, while attracting 1,621,012 sessions, significantly higher than the median of 35,276 but dwarfed by shein.com’s impressive 281,585,790 sessions. Overall, lillypulitzer.com demonstrates strong revenue performance relative to its industry peers, yet faces challenges in enhancing conversion rates and average order values to compete with market leaders.
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lillypulitzer.com competitors

In April 2026, lillypulitzer.com reported revenues of $7,482,346 from 42,908 transactions over 1,621,012 sessions, resulting in an AOV of $150-175 and a conversion rate between 2.50-3.00%. In comparison, pinklily.com generated $654,021 with 8,136 transactions across 423,309 sessions, indicating a lower AOV of $75-100 and a similar conversion rate of 1.50-2.00%. Meanwhile, mellyonline.com saw $14,882 in revenue from 67 transactions in 4,144 sessions, achieving a higher AOV of $200-225 but a lower conversion rate of 1.50-2.00%. lifeguardpress.com had revenues of $5,148 from 48 transactions in 1,529 sessions, boasting an AOV of $100-125 and a higher conversion rate of 3.00-3.50%. Overall, while lillypulitzer.com leads in revenue, its competitors show varied AOVs and conversion rates, indicating different market strategies and customer engagement.

mellyonline.com screenshot
#1 mellyonline.com
14.9K
Revenue
4.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
pinklily.com screenshot
#2 pinklily.com
654K
Revenue
423.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
5.1K
Revenue
1.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
100.9K
Revenue
166.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
1.7K
Revenue
6.1K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Revenue share by device at lillypulitzer.com

In April large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

Assess the ranking of lillypulitzer.com among other retailers within its primary country and worldwide.

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