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Jan 2026
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.9M
Revenue
Jan 26
1.1M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com Annual Revenue and Growth

lillypulitzer.com's annual sales on its online store amounted to $64.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$64.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lillypulitzer.com revenue by year

lillypulitzer.com's monthly revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced decline of 15%, compared to the preceding three months.

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lillypulitzer.com revenue decline for last six months
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OVERVIEW
In January 2026, lillypulitzer.com, operating in the FASHION AND APPAREL industry, generated online sales revenue of $5,917,335, significantly higher than the median of $91,806, with a conversion rate of 3.00-3.50%, surpassing the industry average of 3.1%. Its average order value (AOV) ranged from $150-175, lower than the high of $390 in the sector, while sessions totaled 1,125,242, well above the median of 38,909 but far behind shein.com, the leading competitor, with 279,580,739 sessions, illustrating Lilly Pulitzer's strong but competitive position in the market.
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lillypulitzer.com competitors

In January 2026, lillypulitzer.com reported a revenue of $5,917,335 with 35,397 transactions and 1,125,242 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 3.00-3.50%. Compared to its competitors, lillypulitzer.com outperforms lifeguardpress.com in terms of revenue and transactions, while having a similar AOV and conversion rate. However, lillypulitzer.com falls behind mellyonline.com and pinklily.com in terms of revenue, transactions, sessions, and AOV. On the other hand, lillypulitzer.com outperforms miabellebaby.com and prepobsessed.com in all metrics except for AOV, where it is on par with miabellebaby.com. Overall, lillypulitzer.com maintains a competitive position in the market with its strong revenue and conversion rate performance.

mellyonline.com screenshot
#1 mellyonline.com
24.2K
Revenue
4.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
pinklily.com screenshot
#2 pinklily.com
529.3K
Revenue
474.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
3K
Revenue
659.4
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
59.1K
Revenue
170K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
2.3K
Revenue
9.5K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Revenue share by device at lillypulitzer.com

In January large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

Assess the ranking of lillypulitzer.com among other retailers within its primary country and worldwide.

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