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Jul 2025
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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4.4M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com's revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced growth of 1.3%, compared to the preceding three months.

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lillypulitzer.com revenue growth for last six months
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OVERVIEW
In July 2025, lillypulitzer.com, a FASHION AND APPAREL website, generated online sales revenue of $4,417,443, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $175-200. Compared to the industry median revenue of $82,875, lillypulitzer.com's performance is noteworthy. Despite not being the top player like shein.com with $817,680,251 in revenue, lillypulitzer.com's 1,147,482 sessions show a strong online presence. With competitive AOV and conversion rates falling within industry averages, lillypulitzer.com exhibits solid performance metrics in the FASHION AND APPAREL category.
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lillypulitzer.com competitors

In July 2025, lillypulitzer.com outperformed its competitors in terms of revenue, with $4,417,443, while mellyonline.com only generated $22,032, pinklily.com brought in $639,347, lifeguardpress.com had $13,794, miabellebaby.com earned $64,273, and prepobsessed.com made $2,010. Lilly Pulitzer also had the highest number of transactions at 24,789, compared to mellyonline.com with 55, pinklily.com with 5,957, lifeguardpress.com with 157, miabellebaby.com with 704, and prepobsessed.com with 40 transactions. In sessions, lillypulitzer.com had 1,147,482, surpassing mellyonline.com (4,091), pinklily.com (477,982), lifeguardpress.com (4,326), miabellebaby.com (126,993), and prepobsessed.com (5,896). Additionally, Lilly Pulitzer had an average order value (AOV) between $175-$200 and a conversion rate of 2.00-2.50%, indicating strong performance in both metrics compared to its competitors.

mellyonline.com screenshot
#1 mellyonline.com
22K
Revenue
4.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
pinklily.com screenshot
#2 pinklily.com
639.3K
Revenue
478K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
13.8K
Revenue
4.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
64.3K
Revenue
127K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
2K
Revenue
5.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Revenue share by device at lillypulitzer.com

In July large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

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