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Dec 2025
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.1M
Revenue
Dec 25
702.7K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com Annual Revenue and Growth

lillypulitzer.com's annual sales on its online store amounted to $68.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$68.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lillypulitzer.com revenue by year

lillypulitzer.com's monthly revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced decline of 32%, compared to the preceding three months.

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lillypulitzer.com revenue decline for last six months
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OVERVIEW
In December 2025, lillypulitzer.com achieved online sales revenue of $3,074,737, significantly surpassing the FASHION AND APPAREL median of $92,600, with a conversion rate of 2.50-3.00%, just shy of the industry's high of 3.17%. The average order value (AOV) ranged between $150-175, while sessions totaled 702,685, well above the median of 39,789 but far less than the leader, shein.com, with 304,519,814 sessions. Overall, lillypulitzer.com demonstrated robust performance in the competitive landscape of lifestyle and fashion, particularly with its impressive revenue and above-average AOV.
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lillypulitzer.com competitors

In December 2025, lillypulitzer.com outperformed its competitors in terms of revenue with $3,074,737. While mellyonline.com lagged behind with only $23,147 in revenue. However, mellyonline.com had a higher Average Order Value (AOV) of $375-400 compared to lillypulitzer.com's AOV of $150-175. pinklily.com had a revenue of $594,698 but a lower conversion rate of 1.00-1.50% compared to lillypulitzer.com's conversion rate of 2.50-3.00%. lifeguardpress.com had a similar conversion rate of 3.00-3.50% but a lower revenue of $12,196. miabellebaby.com had a higher number of transactions (768) compared to lillypulitzer.com (18,724) but a lower revenue of $67,098. prepobsessed.com had the lowest revenue of $1,755 and a lower conversion rate of 0.50-1.00%.

mellyonline.com screenshot
#1 mellyonline.com
23.1K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
pinklily.com screenshot
#2 pinklily.com
594.7K
Revenue
476.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
12.2K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
67.1K
Revenue
164.1K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
1.8K
Revenue
6.5K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Revenue share by device at lillypulitzer.com

In December large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

Assess the ranking of lillypulitzer.com among other retailers within its primary country and worldwide.

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