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Oct 2025
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.9M
Revenue
Oct 25
588.7K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com Annual Revenue and Growth

lillypulitzer.com's annual sales on its online store amounted to $68.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$68.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lillypulitzer.com revenue by year

lillypulitzer.com's monthly revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced decline of 18%, compared to the preceding three months.

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lillypulitzer.com revenue decline for last six months
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OVERVIEW
In October 2025, lillypulitzer.com achieved impressive performance metrics, generating $3,863,133 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524. With a conversion rate between 3.50-4.00%, it slightly exceeds the high benchmark of 3.36%. The site's average order value (AOV) ranged from $150-175, well above the low of $74, though below the high of $378. The site attracted 588,654 sessions, a notable figure compared to the median of 33,163, yet dwarfed by industry leader shein.com, which garnered 321,650,758 sessions.
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lillypulitzer.com competitors

When comparing lillypulitzer.com to its competitors in October 2025, lillypulitzer.com stands out with a revenue of $3,863,133, higher than most competitors. With 23,159 transactions and 588,654 sessions, lillypulitzer.com boasts a conversion rate of 3.50-4.00%, showcasing strong customer engagement. The Average Order Value (AOV) for lillypulitzer.com falls in the range of $150-175. In contrast, some competitors like mellyonline.com have lower revenue ($19,128) and sessions (3,289), but a higher AOV of $375-400. Others like pinklily.com have higher revenue ($754,942) and sessions (477,199) but a lower AOV of $75-100. Overall, lillypulitzer.com excels in revenue and conversion rate metrics compared to its competitors in the online fashion retail space.

mellyonline.com screenshot
#1 mellyonline.com
19.1K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
pinklily.com screenshot
#2 pinklily.com
754.9K
Revenue
477.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
2.5K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
120.6K
Revenue
185K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
1.8K
Revenue
5.5K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Revenue share by device at lillypulitzer.com

In October large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

Assess the ranking of lillypulitzer.com among other retailers within its primary country and worldwide.

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