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Jul 2026
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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7.1M
Revenue
Jul 26
1.6M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com Annual Revenue and Growth

lillypulitzer.com's annual sales on its online store amounted to $64.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lillypulitzer.com revenue by year

lillypulitzer.com's monthly revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced growth of 75%, compared to the preceding three months.

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lillypulitzer.com revenue growth for last six months
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OVERVIEW
lillypulitzer.com is a prominent player in the fashion and apparel category. In July 2026, it generated $7.1 million in online sales, far exceeding a typical store in the fashion and apparel category's monthly revenue of around $71,300. The site achieved a conversion rate of 2.00-2.50%, which is comfortably within the category's typical range of 0.66% to 3.1%. With an average order value (AOV) of $200-225 and 1.6 million sessions, lillypulitzer.com shows strong performance metrics compared to its peers.
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lillypulitzer.com competitors

In July 2026, lillypulitzer.com trails its competitors with a lower conversion rate of 2.00-2.50%. Despite this, it leads the market with the highest revenue at $7.1 million, surpassing pinklily.com by $6.7 million. lillypulitzer.com also boasts the most transactions at 34,800, significantly outpacing pinklily.com by 30,500. Additionally, it attracts the highest number of sessions, totaling 1.6 million, which is 1.3 million more than pinklily.com. Competitors like mellyonline.com have a higher AOV at $425-450, while lifeguardpress.com achieves a superior conversion rate of 3.50-4.00%. Overall, lillypulitzer.com remains a market leader despite its conversion challenges.

mellyonline.com screenshot
#1 mellyonline.com
24.4K
Revenue
4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
pinklily.com screenshot
#2 pinklily.com
394.1K
Revenue
341.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
4.7K
Revenue
2.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
5.6K
Revenue
8.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
2.4K
Revenue
6.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Industries lillypulitzer.com operates in

lillypulitzer.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

Assess the ranking of lillypulitzer.com among other retailers within its primary country and worldwide.

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