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Nov 2025
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Home/Insights/Retailers/lillypulitzer.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.7M
Revenue
Nov 25
640.9K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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LillyPulitzer.com is an online platform that offers a wide range of apparel and accessories. Their product selection includes dresses, tops, bottoms, swimwear, and accessories like handbags, jewelry, and shoes. With vibrant patterns and bold designs, the website caters to those seeking colorful and fashionable apparel options.

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lillypulitzer.com Annual Revenue and Growth

lillypulitzer.com's annual sales on its online store amounted to $68.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$68.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lillypulitzer.com revenue by year

lillypulitzer.com's monthly revenueOVER TIME
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Over the past three months, lillypulitzer.com revenue has experienced decline of 11%, compared to the preceding three months.

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lillypulitzer.com revenue decline for last six months
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OVERVIEW
In November 2025, lillypulitzer.com achieved online sales revenue of $3,697,902, significantly exceeding the FASHION AND APPAREL median of $93,064, while the largest competitor, shein.com, recorded $916,157,774. With a conversion rate of 3.00-3.50%, lillypulitzer's performance is above the median high of 3.37%, and its average order value (AOV) ranged between $150-175, which is solid compared to the category's high of $375. The site attracted 640,854 sessions, markedly higher than the median of 36,492, yet still far behind shein.com's dominant 342,497,064 sessions, highlighting a strong market presence within its niche.
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lillypulitzer.com competitors

When comparing lillypulitzer.com to its competitors in November 2025, lillypulitzer.com stands out with a revenue of $3,697,902 from 21,643 transactions and 640,854 sessions. The Average Order Value (AOV) ranges from $150 to $175 with a conversion rate of 3.00-3.50%. In contrast, mellyonline.com has a revenue of $14,873 from 38 transactions and 2,792 sessions, with an AOV of $375-400 and a conversion rate of 1.00-1.50%. pinklily.com generates $962,412 in revenue from 9,464 transactions and 484,491 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. lifeguardpress.com, miabellebaby.com, and prepobsessed.com also have varying revenue, transaction, session, AOV, and conversion rate metrics compared to lillypulitzer.com, positioning lillypulitzer.com as a strong player in the competitive landscape of online retail.

mellyonline.com screenshot
#1 mellyonline.com
14.9K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
pinklily.com screenshot
#2 pinklily.com
962.4K
Revenue
484.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lifeguardpress.com screenshot
#3 lifeguardpress.com
866.2
Revenue
278.3
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
miabellebaby.com screenshot
#4 miabellebaby.com
101.3K
Revenue
192.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
prepobsessed.com screenshot
#5 prepobsessed.com
1.1K
Revenue
3.6K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
lillypulitzer.com vs top market performers
lillypulitzer.com
top retailers
conversion rate vs average order value for lillypulitzer.com and its competitors
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Revenue share by device at lillypulitzer.com

In November large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lillypulitzer.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lillypulitzer.com channels

Identify top traffic channels that drive growth for lillypulitzer.comand discover how performance of traffic channels has changed over time.

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lillypulitzer.com Google Ads spend

Evaluate lillypulitzer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lillypulitzer.com devices

Review lillypulitzer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lillypulitzer.com top markets

Explore lillypulitzer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lillypulitzer.com country & global rank

Assess the ranking of lillypulitzer.com among other retailers within its primary country and worldwide.

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