lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $5.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 33%, compared to the preceding three months.
lionel.com competitors
In November 2025, lionel.com reported a revenue of $478,032 with 1,150 transactions and 227,896 sessions, boasting an average order value (AOV) of $400-$425 and a conversion rate of 0.00-0.50. Comparing these metrics to its competitors, lionel.com outperformed bradystrains.com and tandkhobby.com in terms of revenue, transactions, sessions, and AOV. However, lionel.com fell behind trainworld.com in all categories, with trainworld.com generating the highest revenue of $1,670,471 from 8,853 transactions and 399,711 sessions, along with an AOV of $175-$200 and a conversion rate of 2.00-2.50. Additionally, modeltrainstuff.com and lionelstore.com also performed well with revenue close to lionel.com's, while having higher conversion rates. Overall, lionel.com holds its ground against competitors but has room for improvement in conversion rate and possibly revenue growth.
Revenue share by device at lionel.com
In November large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
