lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $5.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 26%, compared to the preceding three months.
lionel.com competitors
In September 2025, lionel.com generated a revenue of $323,263 with 732 transactions and 146,547 sessions, resulting in an average order value (AOV) of $425-$450 and a conversion rate of 0.00-0.50. Compared to its competitors, lionel.com falls behind in revenue compared to trainworld.com which earned $740,616, and in terms of sessions compared to modeltrainstuff.com which had 116,623 sessions. However, lionel.com outperforms bradystrains.com and tandkhobby.com in terms of revenue, transactions, sessions, AOV, and conversion rate. lionelstore.com stands out with a higher conversion rate of 0.50-1.00, while modeltrainstuff.com and bradystrains.com have a similar AOV range. Overall, lionel.com is positioned well within its niche, with room for improvement in conversion rates to match some of its competitors.
Revenue share by device at lionel.com
In September large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
