lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 2%, compared to the preceding three months.
lionel.com competitors
In June 2026, lionel.com generated $496,902 in revenue with 1,155 transactions and 190,276 sessions, resulting in an average order value (AOV) between $425-450 and a conversion rate of 0.50-1.00%. Competitors like trainworld.com outperformed lionel.com in revenue, achieving $760,194 from 4,190 transactions across 333,090 sessions, with a lower AOV of $175-200 but a higher conversion rate of 1.00-1.50%. lionelstore.com, on the other hand, lagged behind with only $34,753 in revenue, 204 transactions, and an AOV of $150-175, alongside a conversion rate of 0.00-0.50%. modeltrainstuff.com generated $109,051 with 505 transactions and an AOV of $200-225, while bradystrains.com saw $54,230 in revenue with a similar conversion rate to lionel.com. Lastly, tandkhobby.com struggled with just $9,945 in revenue despite a notably high conversion rate of 1.50-2.00%.
Revenue share by device at lionel.com
In June large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lionel.com operates in
lionel.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
