lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced decline of 37%, compared to the preceding three months.
lionel.com competitors
In April 2026, lionel.com achieved impressive metrics with a revenue of $318,041, derived from 748 transactions across 131,530 sessions, reflecting an average order value (AOV) between $425 and $450 and a conversion rate of 0.50-1.00%. In comparison, trainworld.com outperformed with a revenue of $552,201, stemming from 3,059 transactions and a conversion rate of 1.00-1.50%, although its AOV of $175-200 is significantly lower. Competitor lionelstore.com generated $37,709 with an AOV of $125-150 and a weaker conversion rate of 0.00-0.50%. Meanwhile, bradystrains.com and modeltrainstuff.com reported revenues of $50,088 and $67,291, respectively, with AOVs of $250-275 and $200-225, both holding conversion rates of 0.50-1.00%. Lastly, tandkhobby.com trailed with $12,874 in revenue but had a high conversion rate of 1.00-1.50%. Overall, lionel.com maintains strong performance, yet faces stiff competition from trainworld.com.
Revenue share by device at lionel.com
In April large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
