lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced decline of 28%, compared to the preceding three months.
lionel.com competitors
In May 2026, lionel.com generated $416,415 in revenue with 956 transactions from 168,966 sessions, resulting in an average order value (AOV) between $425-450 and a conversion rate of 0.50-1.00%. In contrast, trainworld.com outperformed with a revenue of $545,065 from 2,917 transactions and 252,951 sessions, achieving an AOV of $175-200 and a higher conversion rate of 1.00-1.50%. Meanwhile, lionelstore.com reported only $54,171 in revenue with 319 transactions, indicating an AOV of $150-175 and a lower conversion rate of 0.00-0.50%. Other competitors like modeltrainstuff.com and bradystrains.com also lagged behind in revenue, reporting $115,293 and $56,454 respectively, both with AOVs of $200-225 and $250-275, along with conversion rates similar to lionel.com. tandkhobby.com showed the highest conversion rate at 1.50-2.00%, but its revenue of $15,316 was significantly lower than all competitors.
Revenue share by device at lionel.com
In May large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lionel.com operates in
lionel.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
