lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $5.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 17%, compared to the preceding three months.
lionel.com competitors
When comparing lionel.com to its competitors in October 2025, it is clear that Lionel's revenue of $312,220 falls behind the top performer, trainworld.com, which generated $1,038,541 in revenue. Lionel also lags in terms of transactions, with 712 compared to trainworld.com's 5,587. However, Lionel's AOV range of $425-$450 is on par with modeltrainstuff.com and higher than lionelstore.com and bradystrains.com. Additionally, Lionel's conversion rate of 0.00-0.50% is lower than most of its competitors, with only tandkhobby.com having a similar rate. In terms of sessions, lionel.com attracts a high volume at 148,469, but it still falls short compared to trainworld.com and modeltrainstuff.com. Overall, Lionel can improve its conversion rate and attract more transactions to compete more effectively in the market.
Revenue share by device at lionel.com
In October large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
