lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $5.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced decline of 1.1%, compared to the preceding three months.
lionel.com competitors
In August 2025, lionel.com stands out with a revenue of $281,771 generated from 588 transactions and 122,753 sessions, with an average order value (AOV) ranging between $475-500 and a conversion rate of 0.00-0.50%. Compared to its competitors, lionel.com surpasses lionelstore.com with significantly higher revenue and transactions. However, trainworld.com leads in revenue with $742,638 from 3,986 transactions and 351,369 sessions, boasting an AOV of $175-200 and a conversion rate of 1.00-1.50%. bradystrains.com, modeltrainstuff.com, and tandkhobby.com also demonstrate strong performance in various metrics, but lionel.com maintains a competitive edge in terms of overall revenue and transaction volume. This indicates lionel.com's solid market presence and potential for further growth in the model train industry.
Revenue share by device at lionel.com
In August large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
