lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com's revenueOVER TIME
Over the past three months, lionel.com revenue has experienced decline of 22%, compared to the preceding three months.
lionel.com competitors
In July 2025, lionel.com stands out in terms of revenue compared to its competitors. While lionel.com generated $331,975 in revenue with 749 transactions and 151,991 sessions, its closest competitor, trainworld.com, earned $663,922 with 3,237 transactions and 295,410 sessions. However, lionel.com had a higher Average Order Value (AOV) range of $425-$450 compared to trainworld.com's $200-$225. In terms of conversion rate, lionel.com's range of 0.00-0.50 was on par with most competitors, with trainworld.com leading at 1.00-1.50. Other competitors like modeltrainstuff.com and bradystrains.com also had strong performances, with higher conversion rates and similar AOV ranges. On the other hand, tandkhobby.com lagged behind with the lowest revenue of $9,808 and the smallest number of sessions at 5,816.
Revenue share by device at lionel.com
In July large majority of sales on lionel.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
