lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 45%, compared to the preceding three months.
lionel.com competitors
In July 2026, lionel.com trails trainworld.com significantly in revenue, with a gap of $302,000. lionel.com generated $513,000 from 1,150 transactions, while trainworld.com led with $815,000 from 4,676 transactions. Despite ranking second, lionel.com also lags behind in sessions, attracting 233,000 compared to trainworld.com's 351,000, a difference of 118,000. Other competitors like modeltrainstuff.com and bradystrains.com show lower performance with revenues of $108,000 and $87,800, respectively. In terms of conversion rates, both lionel.com and lionelstore.com share a range of 0.00-0.50%, while trainworld.com significantly outperforms with a conversion rate of 1.00-1.50%.
Revenue share by device at lionel.com
In July large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lionel.com operates in
lionel.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
