lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $5.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 41%, compared to the preceding three months.
lionel.com competitors
In December 2025, lionel.com reported a revenue of $528,934 from 1,305 transactions and 279,986 sessions, with an average order value (AOV) ranging from $400 to $425 and a conversion rate of 0.00% to 0.50%. In comparison, lionelstore.com had a revenue of $197,427 with 1,348 transactions and 216,126 sessions, an AOV of $125 to $150, and a higher conversion rate of 0.50% to 1.00%. On the other hand, trainworld.com outperformed both with a revenue of $1,956,572, 10,685 transactions, 531,092 sessions, an AOV of $175 to $200, and a conversion rate of 2.00% to 2.50%. The other competitors, bradystrains.com, modeltrainstuff.com, and tandkhobby.com, also showed varying performances in revenue, transactions, sessions, AOV, and conversion rates, but trainworld.com stood out as the top performer in most metrics.
Revenue share by device at lionel.com
In December large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
