lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced decline of 8.5%, compared to the preceding three months.
lionel.com competitors
When comparing lionel.com to its competitors in March 2026, it is evident that lionel.com has the highest revenue at $297,984. However, in terms of transactions, lionel.com falls behind trainworld.com, which has 3,602 transactions compared to lionel.com's 631. lionel.com also has a higher average order value (AOV) range of $450-$475 compared to most of its competitors, with the exception of bradystrains.com and modeltrainstuff.com. In terms of conversion rate, lionel.com falls within the average range of 0.00-0.50, similar to lionelstore.com, bradystrains.com, and modeltrainstuff.com, but lower than tandkhobby.com at 2.00-2.50%. Overall, lionel.com's revenue outperforms its competitors, but it may need to focus on increasing transactions and improving conversion rates to stay competitive in the market.
Revenue share by device at lionel.com
In March large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
