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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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437.1K
Revenue
Aug 26
189.7K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$400-500
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.

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lionel.com Annual Revenue and Growth

lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lionel.com revenue by year

lionel.com's monthly revenueOVER TIME
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Over the past three months, lionel.com revenue has experienced growth of 40%, compared to the preceding three months.

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lionel.com revenue growth for last six months
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OVERVIEW
lionel.com performs notably better than the average store in the e-commerce and shopping category in several metrics for August 2026. With revenue of $437,000, it significantly exceeds the average store's $97,100. Its sessions total 190,000, far above the average of 41,000. However, its conversion rate ranges from 0.00-0.50%, which falls below the typical 0.72% to 3.65%. Additionally, lionel.com’s AOV of $450-475 is well within the category’s typical range of $58 to $343.
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lionel.com competitors

lionel.com significantly surpasses lionelstore.com in revenue, achieving $437,000 compared to lionelstore.com's $39,000. In August 2026, lionel.com recorded 935 transactions from 190,000 sessions, whereas lionelstore.com had 239 transactions from 49,800 sessions. While both sites share a conversion rate of 0.00-0.50%, lionel.com leads in average order value (AOV) at $450-475, compared to lionelstore.com’s AOV of $150-175. However, lionel.com trails behind trainworld.com, which leads the market with $781,000 in revenue and 4,415 transactions from 324,000 sessions. Overall, lionel.com ranks 2 of 6 in key metrics, demonstrating its strong performance within the competitive landscape.

lionelstore.com screenshot
#1 lionelstore.com
39K
Revenue
49.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
trainworld.com screenshot
#2 trainworld.com
781.5K
Revenue
324.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bradystrains.com screenshot
#3 bradystrains.com
71.6K
Revenue
29.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
modeltrainstuff.com screenshot
#4 modeltrainstuff.com
91.3K
Revenue
60.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
tandkhobby.com screenshot
#5 tandkhobby.com
13.1K
Revenue
6.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
lionel.com vs top market performers
lionel.com
top retailers
conversion rate vs average order value for lionel.com and its competitors
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Revenue share by device at lionel.com

In August large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lionel.com operates in

lionel.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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lionel.com channels

Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.

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lionel.com Google Ads spend

Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lionel.com devices

Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lionel.com top markets

Explore lionel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lionel.com country & global rank

Assess the ranking of lionel.com among other retailers within its primary country and worldwide.

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