lionel.com
Lionel.com is a website that focuses on selling model trains and accessories. The platform offers a wide range of train sets, tracks, engines, and various train-related products. Customers can explore an extensive catalog of model trains across different themes and scales, expanding their collections or indulging in the world of miniature railroads.
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lionel.com Annual Revenue and Growth
lionel.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
lionel.com's monthly revenueOVER TIME
Over the past three months, lionel.com revenue has experienced growth of 69%, compared to the preceding three months.
lionel.com competitors
In January 2026, lionel.com outperformed some of its competitors in terms of revenue. lionel.com generated $542,904 in revenue with 1,275 transactions and 241,392 sessions. The average order value (AOV) ranged between $425-$450, and the conversion rate was between 0.50%-1.00%. Compared to lionelstore.com, which had a revenue of $82,030 and a lower conversion rate of 0.00%-0.50%, lionel.com performed significantly better. However, when looking at trainworld.com, which had the highest revenue of $1,441,151 and a higher conversion rate of 1.50%-2.00%, lionel.com fell short in revenue. Overall, lionel.com's performance was solid, with a good balance of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the model train industry.
Revenue share by device at lionel.com
In January large majority of sales on lionel.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lionel.com channels
Identify top traffic channels that drive growth for lionel.comand discover how performance of traffic channels has changed over time.
lionel.com Google Ads spend
Evaluate lionel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lionel.com devices
Review lionel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
