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Sep 2025
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Home/Insights/Retailers/littlemuffet.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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198.6K
Revenue
Sep 25
47K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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LittleMuffet.com is an e-commerce platform that retails an extensive range of childrens clothing, footwear, and accessories. Customers can browse and purchase various items such as dresses, shirts, skirts, shoes, and hats for infants, toddlers, and young children. The site offers a convenient online shopping experience and showcases trendy and quality products.

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littlemuffet.com Annual Revenue and Growth

littlemuffet.com's annual sales on its online store amounted to $4.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
littlemuffet.com revenue by year

littlemuffet.com's monthly revenueOVER TIME
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Over the past three months, littlemuffet.com revenue has experienced growth of 18%, compared to the preceding three months.

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littlemuffet.com revenue growth for last six months
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OVERVIEW
In September 2025, littlemuffet.com, operating in the CHILDCARE sector, achieved impressive online sales revenue of $198,612, significantly surpassing the median of $41,793, with a robust conversion rate between 4.50-5.00%, above the high industry benchmark of 4.29%. The average order value ranged from $75-100, notably lower than the high of $255 in the industry. Additionally, the site recorded 46,971 sessions, exceeding the median of 19,629 but far behind the leading competitor, babylist.com, which dominated with 12,615,638 sessions and $71,008,546 in revenue, highlighting the competitive landscape in this niche.
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littlemuffet.com competitors

In September 2025, littlemuffet.com outperformed its competitor desiclik.com in terms of revenue, with littlemuffet.com generating $198,612 compared to desiclik.com's $196,933. However, desiclik.com had a higher average order value (AOV) ranging from $150-175, while littlemuffet.com had an AOV of $75-100. littlemuffet.com had more transactions with 2,158 compared to desiclik.com's 1,270, but desiclik.com had more sessions with 57,324 compared to littlemuffet.com's 46,971. In terms of conversion rate, littlemuffet.com had a higher rate of 4.50-5.00% compared to desiclik.com's 2.00-2.50%. Overall, littlemuffet.com performed better in terms of revenue and conversion rate, while desiclik.com had a higher AOV and more sessions.

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littlemuffet.com vs top market performers
littlemuffet.com
top retailers
conversion rate vs average order value for littlemuffet.com and its competitors
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Revenue share by device at littlemuffet.com

In September large majority of sales on littlemuffet.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on littlemuffet.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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littlemuffet.com channels

Identify top traffic channels that drive growth for littlemuffet.comand discover how performance of traffic channels has changed over time.

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littlemuffet.com Google Ads spend

Evaluate littlemuffet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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littlemuffet.com devices

Review littlemuffet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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littlemuffet.com top markets

Explore littlemuffet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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littlemuffet.com country & global rank

Assess the ranking of littlemuffet.com among other retailers within its primary country and worldwide.

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