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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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71.6K
Revenue
Nov 25
107.9K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: ITALY
  • Website category: SPORTS

Lotto.it is an online platform that offers various lottery-related services. It facilitates the purchase of lottery tickets for multiple international lotteries using a secure interface. The website also provides up-to-date lottery results, information on odds and jackpots, and resources to help users make informed decisions.

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lotto.it Annual Revenue and Growth

lotto.it's annual sales on its online store amounted to $834.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$834.9K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
lotto.it revenue by year

lotto.it's monthly revenueOVER TIME
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Over the past three months, lotto.it revenue has experienced decline of 1.9%, compared to the preceding three months.

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lotto.it revenue decline for last six months
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OVERVIEW
In November 2025, lotto.it generated online sales revenue of $71,594, falling short of the SPORTS median of $89,556, while boasting a conversion rate of 0.50-1.00%, significantly lower than the industry's high of 3.31%. The Average Order Value (AOV) ranged between $75 and $100, near the low end of the sector's spectrum, which tops out at $552. With 107,944 sessions, lotto.it also trails behind the sports category leader, dickssportinggoods.com, which achieved 57,640,222 sessions, and sits above the median of 31,405 sessions for the SPORTS industry.
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lotto.it competitors

In November 2025, lotto.it generated a revenue of 71,594 with 718 transactions and 107,944 sessions, boasting an Average Order Value (AOV) of 75-100 and a conversion rate of 0.50-1.00. In comparison, diadora.com outperformed lotto.it significantly with a revenue of 464,039, 3,588 transactions, and 379,738 sessions. diadora.com also had a higher AOV range of 125-150, while maintaining a similar conversion rate. Another strong competitor, babolat.com, had an impressive revenue of 2,102,086, 7,360 transactions, and 495,789 sessions, with a higher AOV range of 275-300 and a conversion rate of 1.00-1.50. Overall, lotto.it falls behind its competitors in terms of revenue, transactions, sessions, and AOV, highlighting areas for potential improvement in the future.

diadora.com screenshot
#1 diadora.com
464K
Revenue
379.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
babolat.com screenshot
#2 babolat.com
2.1M
Revenue
495.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lotto.it vs top market performers
lotto.it
top retailers
conversion rate vs average order value for lotto.it and its competitors
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Revenue share by device at lotto.it

In November large majority of sales on lotto.it, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on lotto.it, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lotto.it channels

Identify top traffic channels that drive growth for lotto.itand discover how performance of traffic channels has changed over time.

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lotto.it Google Ads spend

Evaluate lotto.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lotto.it devices

Review lotto.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lotto.it top markets

Explore lotto.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lotto.it country & global rank

Assess the ranking of lotto.it among other retailers within its primary country and worldwide.

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