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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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72.4K
Revenue
Dec 25
115.5K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: ITALY
  • Website category: SPORTS

Lotto.it is an online platform that offers various lottery-related services. It facilitates the purchase of lottery tickets for multiple international lotteries using a secure interface. The website also provides up-to-date lottery results, information on odds and jackpots, and resources to help users make informed decisions.

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lotto.it Annual Revenue and Growth

lotto.it's annual sales on its online store amounted to $834.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$834.9K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
lotto.it revenue by year

lotto.it's monthly revenueOVER TIME
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Over the past three months, lotto.it revenue has experienced decline of 15%, compared to the preceding three months.

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lotto.it revenue decline for last six months
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OVERVIEW
In December 2025, lotto.it reported online sales revenue of $72,411, falling short of the sports industry median of $90,105, with a conversion rate between 0.50-1.00%, below the high of 3.13% but above the low of 0.69%; its average order value (AOV) ranged from $75 to $100, significantly lower than the high AOV of $535 in the industry, while sessions totaled 115,502, markedly higher than the median of 34,350 yet dwarfed by the top store's 64,737,034 sessions.
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lotto.it competitors

In December 2025, lotto.it generated a revenue of $72,411 from 760 transactions and 115,502 sessions. With an average order value (AOV) ranging from $75 to $100 and a conversion rate between 0.50% and 1.00%, lotto.it performed decently among its competitors. In comparison, diadora.com outperformed lotto.it with a revenue of $478,506 from 3,726 transactions and 385,478 sessions. diadora.com also had a higher AOV range of $125 to $150, but the same conversion rate as lotto.it. On the other hand, babolat.com excelled significantly with a revenue of $1,727,511 from 6,057 transactions and 493,972 sessions. babolat.com boasted an impressive AOV range of $275 to $300 and a higher conversion rate between 1.00% and 1.50%. Overall, lotto.it lagged behind babolat.com and diadora.com in terms of revenue, transactions, and AOV, but its conversion rate was on par with them.

diadora.com screenshot
#1 diadora.com
478.5K
Revenue
385.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
babolat.com screenshot
#2 babolat.com
1.7M
Revenue
494K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lotto.it vs top market performers
lotto.it
top retailers
conversion rate vs average order value for lotto.it and its competitors
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Revenue share by device at lotto.it

In December large majority of sales on lotto.it, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on lotto.it, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lotto.it channels

Identify top traffic channels that drive growth for lotto.itand discover how performance of traffic channels has changed over time.

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lotto.it Google Ads spend

Evaluate lotto.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lotto.it devices

Review lotto.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lotto.it top markets

Explore lotto.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lotto.it country & global rank

Assess the ranking of lotto.it among other retailers within its primary country and worldwide.

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