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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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72.3K
Revenue
Jan 26
106.6K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: ITALY
  • Website category: SPORTS

Lotto.it is an online platform that offers various lottery-related services. It facilitates the purchase of lottery tickets for multiple international lotteries using a secure interface. The website also provides up-to-date lottery results, information on odds and jackpots, and resources to help users make informed decisions.

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lotto.it Annual Revenue and Growth

lotto.it's annual sales on its online store amounted to $852.9K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$852.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lotto.it revenue by year

lotto.it's monthly revenueOVER TIME
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Over the past three months, lotto.it revenue has experienced decline of 5.6%, compared to the preceding three months.

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lotto.it revenue decline for last six months
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OVERVIEW
In January 2026, lotto.it generated online sales revenue of $72,342, falling below the SPORTS median of $84,141, while the leading site, garmin.com, achieved $201,780,487. The site's conversion rate ranged from 0.50% to 1.00%, significantly lower than the high of 3.0% in the industry, and slightly above the low of 0.68%. lotto.it's average order value (AOV) stood between $100 and $125, contrasted with a high of $556 and a low of $78 in the sector. The website attracted 106,564 sessions, exceeding the industry median of 31,579 but far behind dickssportinggoods.com’s 40,123,045 sessions.
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lotto.it competitors

In January 2026, lotto.it generated a revenue of $72,342 from 687 transactions and 106,564 sessions with an average order value (AOV) ranging from $100-$125 and a conversion rate of 0.50-1.00%. In comparison, diadora.com outperformed lotto.it with a revenue of $597,006 from 4,070 transactions and 424,863 sessions, boasting a higher AOV of $125-$150 but a similar conversion rate of 0.50-1.00%. On the other hand, babolat.com excelled further with a revenue of $2,040,033 from 7,114 transactions and 495,813 sessions, showcasing a significantly higher AOV of $275-$300 and a superior conversion rate of 1.00-1.50%. Despite holding its ground, lotto.it could potentially benefit from exploring strategies to boost its revenue and transaction numbers to stay competitive in the market.

diadora.com screenshot
#1 diadora.com
597K
Revenue
424.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
babolat.com screenshot
#2 babolat.com
2M
Revenue
495.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lotto.it vs top market performers
lotto.it
top retailers
conversion rate vs average order value for lotto.it and its competitors
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Revenue share by device at lotto.it

In January large majority of sales on lotto.it, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In January large majority of sales on lotto.it, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lotto.it channels

Identify top traffic channels that drive growth for lotto.itand discover how performance of traffic channels has changed over time.

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lotto.it Google Ads spend

Evaluate lotto.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lotto.it devices

Review lotto.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lotto.it top markets

Explore lotto.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lotto.it country & global rank

Assess the ranking of lotto.it among other retailers within its primary country and worldwide.

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