lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $241.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced decline of 19%, compared to the preceding three months.
lulu.com competitors
In April 2026, lulu.com significantly outperformed its competitor printivity.com, generating a revenue of $24,047,632 compared to printivity's $1,907,026. While lulu.com achieved 58,984 transactions with a conversion rate of 3.50-4.00%, printivity managed only 3,962 transactions at a higher conversion rate of 4.00-4.50%. The average order value (AOV) for lulu.com fell within the range of $400-425, which is lower than printivity's $475-500 AOV. lulu.com had a total of 1,579,701 sessions, far exceeding printivity’s 95,238, indicating a stronger market presence and customer engagement. Overall, lulu.com not only leads in revenue but also in session traffic, making it a formidable player in the self-publishing and printing market compared to printivity.com.
Revenue share by device at lulu.com
In April large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
