lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $241.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 0.55%, compared to the preceding three months.
lulu.com competitors
In March 2026, lulu.com reported a revenue of $25,833,381 from 63,230 transactions and 1,678,112 sessions, with an average order value (AOV) ranging between $400-$425 and a conversion rate of 3.50-4.00%. In comparison, its competitor printivity.com generated $2,076,465 in revenue from 4,347 transactions and 97,802 sessions. printivity.com boasted a higher AOV of $475-$500 and a slightly higher conversion rate of 4.00-4.50%. Despite lulu.com's higher revenue and number of transactions and sessions, printivity.com seems to have a more lucrative AOV and slightly better conversion rates. This suggests that while lulu.com may have a higher volume of sales, printivity.com may be more successful in generating revenue per transaction.
Revenue share by device at lulu.com
In March large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
