lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $241.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced decline of 17%, compared to the preceding three months.
lulu.com competitors
In May 2026, lulu.com outperformed its competitors in several key metrics. With a revenue of $23,405,692 and 54,015 transactions from 1,611,402 sessions, its average order value (AOV) ranges from $425 to $450, yielding a conversion rate between 3.00% and 3.50%. In contrast, printivity.com generated $2,532,738 from 5,260 transactions with 118,494 sessions, boasting a higher AOV of $475 to $500 and a conversion rate of 4.00% to 4.50%. purpletrail.com lagged significantly, reporting only $702 in revenue from 5 transactions and 159 sessions, with an AOV of $125 to $150 and a conversion rate matching lulu.com at 3.00% to 3.50%. Overall, while lulu.com leads in total revenue and transaction volume, printivity.com offers a slightly higher conversion rate.
Revenue share by device at lulu.com
In May large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lulu.com operates in
lulu.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
