lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $211.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 53%, compared to the preceding three months.
lulu.com competitors
When comparing lulu.com to its competitors in December 2025, lulu.com stands out with a revenue of $31,398,309 generated from 78,138 transactions and 1,976,830 sessions. Their average order value (AOV) ranges from $400 to $425 with a conversion rate of 3.50-4.00%. In contrast, printivity.com has a revenue of $2,492,809 from 5,046 transactions and 117,589 sessions, with an AOV between $475 and $500 and a slightly higher conversion rate of 4.00-4.50%. On the other hand, purpletrail.com lags behind with a revenue of only $1,426 from 12 transactions and 351 sessions, offering a lower AOV of $100-$125 with a similar conversion rate of 3.50-4.00%. Overall, lulu.com appears to be a leader in terms of revenue, transactions, and sessions, although printivity.com has a higher AOV and conversion rate.
Revenue share by device at lulu.com
In December large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
