lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com's revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 4.3%, compared to the preceding three months.
lulu.com competitors
In July 2025, lulu.com outperformed its competitors in terms of revenue, with a total of $16,111,917 compared to printivity.com's $2,233,141 and purpletrail.com's $1,205. lulu.com also had the highest number of transactions at 39,713, while printivity.com had 4,669 and purpletrail.com had only 9 transactions. In sessions, lulu.com recorded 1,462,474, which was significantly higher than printivity.com's 110,427 and purpletrail.com's 267. The average order value (AOV) for lulu.com ranged from $400-$425, slightly lower than printivity.com's $475-$500 but much higher than purpletrail.com's $125-$150. However, lulu.com had a lower conversion rate of 2.50-3.00% compared to printivity.com's 4.00-4.50% and purpletrail.com's 3.50-4.00%. Overall, lulu.com displayed strong performance across various domains compared to its competitors in July 2025.
Revenue share by device at lulu.com
In July large majority of sales on lulu.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
