lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $211.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 14%, compared to the preceding three months.
lulu.com competitors
In October 2025, lulu.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. lulu.com generated a revenue of $22,043,740 from 54,673 transactions and 1,639,266 sessions, with an AOV ranging between $400-425 and a conversion rate of 3.00-3.50%. In comparison, printivity.com had a revenue of $2,446,233 from 5,178 transactions and 117,589 sessions, with an AOV of $450-475 and a conversion rate of 4.00-4.50%. Meanwhile, purpletrail.com lagged behind with only $458 in revenue from 4 transactions and 119 sessions, an AOV of $125-150, and a conversion rate of 2.50-3.00%. Overall, lulu.com demonstrated superior performance across all key metrics when compared to its competitors in the online printing and publishing industry.
Revenue share by device at lulu.com
In October large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
