lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $241.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 21%, compared to the preceding three months.
lulu.com competitors
In September 2026, printivity.com reported revenue of $1.6 million with 3,040 transactions and 62,700 sessions. Despite these figures, lulu.com clearly surpasses its competitors, achieving revenue of $29 million from 59,700 transactions and 2 million sessions. lulu.com’s average order value (AOV) falls within the range of $475-500, while printivity.com has a slightly higher AOV of $500-525. However, lulu.com leads with a conversion rate between 2.50-3.00%, trailing behind printivity.com, which boasts a conversion rate of 4.50-5.00%. Meanwhile, purpletrail.com reported minimal revenue of $1,010 from 7 transactions and 185 sessions, making it significantly less competitive. Overall, lulu.com stands well ahead of both printivity.com and purpletrail.com in key performance metrics.
Revenue share by device at lulu.com
In September large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lulu.com operates in
lulu.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
