lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $211.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced decline of 3.2%, compared to the preceding three months.
lulu.com competitors
In September 2025, lulu.com generated a revenue of $19,365,472 with 45,999 transactions and 1,669,081 sessions, boasting an average order value (AOV) of $400-$425 and a conversion rate of 2.50-3.00%. In comparison, printivity.com recorded a revenue of $2,146,556 from 4,514 transactions and 102,618 sessions, with a higher AOV of $475-$500 and a better conversion rate of 4.00-4.50%. On the other hand, purpletrail.com had a significantly lower revenue of $7,413 with only 64 transactions and 2,217 sessions, showcasing a lower AOV of $100-$125 and a similar conversion rate of 2.50-3.00%. Overall, lulu.com outperformed both printivity.com and purpletrail.com in terms of revenue, transactions, and sessions, but had a lower AOV and conversion rate compared to printivity.com.
Revenue share by device at lulu.com
In September large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
