lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $211.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced decline of 9.7%, compared to the preceding three months.
lulu.com competitors
In August 2025, lulu.com outperformed its competitors in terms of revenue, with a total revenue of $18,424,931 compared to printivity.com's $2,551,090 and purpletrail.com's $1,783. lulu.com also had the highest number of transactions at 45,830, followed by printivity.com with 5,430 and purpletrail.com with only 15 transactions. In sessions, lulu.com had the most with 1,691,429, while printivity.com had 120,309 and purpletrail.com had 424 sessions. However, when it comes to average order value (AOV) and conversion rate, printivity.com had a higher AOV range of $450-475 compared to lulu.com's $400-425, and a higher conversion rate range of 4.50-5.00% compared to lulu.com's 2.50-3.00%. purpletrail.com had a lower AOV range of $100-125 and a conversion rate range of 3.50-4.00%.
Revenue share by device at lulu.com
In August large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
