lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $211.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 39%, compared to the preceding three months.
lulu.com competitors
In November 2025, lulu.com outperformed its competitors in terms of revenue, with a total of $29,163,006 compared to printivity.com's $2,682,054 and purpletrail.com's $1,999. lulu.com also had a significantly higher number of transactions with 69,657, while printivity.com had 5,582 transactions and purpletrail.com had 17. In terms of website traffic, lulu.com had 1,641,530 sessions, which was more than printivity.com's 122,306 sessions and purpletrail.com's 483 sessions. lulu.com had a competitive average order value (AOV) ranging from $400 to $425, similar to printivity.com's AOV of $475 to $500, while purpletrail.com had a lower AOV of $100 to $125. Additionally, lulu.com maintained a solid conversion rate of 4.00-4.50%, similar to printivity.com's 4.50-5.00%, while purpletrail.com had a slightly lower conversion rate of 3.50-4.00%.
Revenue share by device at lulu.com
In November large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
