lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $241.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced decline of 2.7%, compared to the preceding three months.
lulu.com competitors
In July 2026, printivity.com generated $2 million in revenue from 4,110 transactions across 93,000 sessions, achieving a conversion rate of 4.00-4.50%. In stark contrast, lulu.com led the market with an impressive revenue of $27.1 million, driven by 56,600 transactions from 1.7 million sessions, yielding a conversion rate of 3.00-3.50%. This positions lulu.com as the top performer, surpassing printivity.com by $25.1 million in revenue and 52,500 transactions. Additionally, lulu.com outpaced printivity.com with a significant difference of 1.6 million sessions. Meanwhile, purpletrail.com reported only $1,010 in revenue from just 7 transactions across 185 sessions, with a conversion rate of 3.50-4.00%. Overall, lulu.com clearly dominates the market, showcasing its robust performance relative to its competitors.
Revenue share by device at lulu.com
In July large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lulu.com operates in
lulu.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
