lulu.com
Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.
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lulu.com Annual Revenue and Growth
lulu.com's annual sales on its online store amounted to $241.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lulu.com's monthly revenueOVER TIME
Over the past three months, lulu.com revenue has experienced growth of 54%, compared to the preceding three months.
lulu.com competitors
In January 2026, lulu.com generated $31,876,009 in revenue from 75,943 transactions with 2,220,302 sessions. The average order value (AOV) for lulu.com ranged from $400 to $425, with a conversion rate of 3.00% to 3.50%. In comparison, printivity.com, one of lulu.com's competitors, reported revenue of $2,720,558 from 5,600 transactions and 129,783 sessions. printivity.com had a higher AOV range of $475 to $500 and a conversion rate of 4.00% to 4.50%. While lulu.com had a higher overall revenue and more transactions, printivity.com had a higher AOV and conversion rate, indicating potentially higher value per customer and more efficient conversion strategies.
Revenue share by device at lulu.com
In January large majority of sales on lulu.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lulu.com channels
Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.
lulu.com Google Ads spend
Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lulu.com devices
Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
