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Jul 2026
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Home/Insights/Retailers/lyra-pet.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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94.5K
Revenue
Jul 26
24.9K
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Entdecken Sie die Welt des Tierbedarfs bei Lyra Pet! Wir bieten hochwertige Futtermittel, Snacks, Spielzeug und Zubehör zum fairen Preis. Schneller Versand und exzellenter Kundenservice inklusive!

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lyra-pet.de Annual Revenue and Growth

lyra-pet.de's annual sales on its online store amounted to $2.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lyra-pet.de revenue by year

lyra-pet.de's monthly revenueOVER TIME
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Over the past three months, lyra-pet.de revenue has experienced decline of 25%, compared to the preceding three months.

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lyra-pet.de revenue decline for last six months
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OVERVIEW
In July 2026, lyra-pet.de, a pet food and supplies category store, generated $94,500 in revenue from online sales, significantly higher than an average pet food and supplies store's $56,100. The site recorded a conversion rate of 5.00-5.50%, which is within the typical range of 1.46% to 6.11%. Its average order value (AOV) was $75-100, also within the typical range of $55 to $234. Additionally, lyra-pet.de attracted 24,900 sessions, above the average pet food and supplies store's 18,200 sessions, but far below chewy.com’s 56.5 million sessions.
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lyra-pet.de competitors

The most significant gap is seen in revenue, where lyra-pet.de trails pauls-muehle.de by $122,000, highlighting a stark contrast in performance. In July 2026, lyra-pet.de generated $94,500 with 1,252 transactions and 24,900 sessions, giving it a conversion rate of 5.00-5.50%. Meanwhile, pauls-muehle.de led with $216,000 in revenue from 1,645 transactions over 29,000 sessions, achieving a conversion rate of 5.50-6.00%. futterbauer.de also outperformed lyra-pet.de, recording $106,000 in revenue and a higher conversion rate of 6.50-7.00%. Despite having a comparable average order value (AOV) of 75-100, lyra-pet.de's lower transaction numbers and overall revenue reflect the challenges it faces against these competitors. nistkasten-online.de significantly lags behind all, with just $24,300 in revenue.

futterbauer.de screenshot
#1 futterbauer.de
106K
Revenue
19.4K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
pauls-muehle.de screenshot
#2 pauls-muehle.de
216.5K
Revenue
29K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
nistkasten-online.de screenshot
#3 nistkasten-online.de
24.3K
Revenue
10.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lyra-pet.de vs top market performers
lyra-pet.de
top retailers
conversion rate vs average order value for lyra-pet.de and its competitors
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Revenue share by device at lyra-pet.de

In July large majority of sales on lyra-pet.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on lyra-pet.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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lyra-pet.de channels

Identify top traffic channels that drive growth for lyra-pet.deand discover how performance of traffic channels has changed over time.

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lyra-pet.de Google Ads spend

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lyra-pet.de devices

Review lyra-pet.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lyra-pet.de top markets

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lyra-pet.de country & global rank

Assess the ranking of lyra-pet.de among other retailers within its primary country and worldwide.

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