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Dec 2025

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Home/Insights/Retailers/lyra-pet.de

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

lyra-pet.de

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239.5K

Revenue

Dec 25

62.7K

Sessions

Dec 25

5.0-5.5%

Conv. rate

Dec 25

$50-75

AOV

Dec 25

Main country of store: GERMANY
Website category: FOOD AND DRINK

Entdecken Sie die Welt des Tierbedarfs bei Lyra Pet! Wir bieten hochwertige Futtermittel, Snacks, Spielzeug und Zubehör zum fairen Preis. Schneller Versand und exzellenter Kundenservice inklusive!

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lyra-pet.de's monthly revenueOVER TIME
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Over the past three months, lyra-pet.de revenue has experienced decline of 1.2%, compared to the preceding three months.

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lyra-pet.de revenue decline for last six months

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OVERVIEW

In December 2025, lyra-pet.de achieved impressive performance metrics with online sales revenue of $239,523, significantly surpassing the industry median of $60,887. Its conversion rate of 5.00-5.50% is strong, though slightly below the high benchmark of 6.34%. The average order value (AOV) ranged between $50-75, aligning closely with the low end of the industry scale. With 62,718 sessions, lyra-pet.de's traffic also outperformed the median of 20,847, demonstrating robust engagement compared to larger competitors like chewy.com, which dominates the market with over $247 million in revenue and 47 million sessions.

lyra-pet.de competitors

In December 2025, lyra-pet.de generated $239,523 in revenue from 3,227 transactions with 62,718 sessions, boasting an average order value (AOV) range of $50-75 and a conversion rate of 5.00-5.50%. In comparison, futterbauer.de surpassed lyra-pet.de with $355,643 in revenue, 4,343 transactions, 61,437 sessions, an AOV range of $75-100, and a conversion rate of 7.00-7.50%. pauls-muehle.de also outperformed lyra-pet.de with $422,012 in revenue, 3,388 transactions, 56,145 sessions, an AOV range of $100-125, and a conversion rate of 6.00-6.50%. On the other hand, nistkasten-online.de lagged behind with only $36,077 in revenue, 229 transactions, 13,923 sessions, an AOV range of $150-175, and a conversion rate of 1.50-2.00%. Overall, lyra-pet.de faced tough competition in the pet industry market in December 2025.

#1 futterbauer.de

355.6K

Revenue

61.4K

Sessions

7.0-7.5%

Conv. rate

$75-100

AOV

#2 pauls-muehle.de

422K

Revenue

56.1K

Sessions

6.0-6.5%

Conv. rate

$100-125

AOV

#3 nistkasten-online.de

36.1K

Revenue

13.9K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

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TOP MARKET PERFORMERSby revenue

lyra-pet.de vs top market performers

lyra-pet.de

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Revenue share by device at lyra-pet.de

In December large majority of sales on lyra-pet.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

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lyra-pet.de channels

Identify top traffic channels that drive growth for lyra-pet.deand discover how performance of traffic channels has changed over time.

lyra-pet.de Google Ads spend

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lyra-pet.de devices

Review lyra-pet.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lyra-pet.de top markets

Explore lyra-pet.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.