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Nov 2025
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Home/Insights/Retailers/lyra-pet.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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231.6K
Revenue
Nov 25
57.1K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Entdecken Sie die Welt des Tierbedarfs bei Lyra Pet! Wir bieten hochwertige Futtermittel, Snacks, Spielzeug und Zubehör zum fairen Preis. Schneller Versand und exzellenter Kundenservice inklusive!

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lyra-pet.de's monthly revenueOVER TIME
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Over the past three months, lyra-pet.de revenue has experienced growth of 7.4%, compared to the preceding three months.

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lyra-pet.de revenue growth for last six months
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OVERVIEW
In November 2025, lyra-pet.de generated $231,590 in online sales, significantly outperforming the FOOD AND DRINK median of $62,853, though still trailing behind the category leader, chewy.com. The site's conversion rate of 5.00-5.50% is commendable, exceeding the low benchmark of 1.8% and approaching the high of 6.58%. With an average order value (AOV) ranging from $75 to $100, lyra-pet.de also outstrips the lower AOV of $48 but falls short of the high of $209. The site recorded 57,119 sessions, which is notably higher than the industry median of 19,436 sessions.
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lyra-pet.de competitors

In November 2025, lyra-pet.de generated a revenue of 231,590 with 3,015 transactions and 57,119 sessions. Their average order value (AOV) ranged between 75-100, with a conversion rate of 5.00-5.50%. Comparing this to competitors, futterbauer.de had a revenue of 129,012 from 1,602 transactions and 22,451 sessions, with a higher conversion rate of 7.00-7.50%. pauls-muehle.de outperformed both with a revenue of 335,418, 2,813 transactions, and 45,742 sessions, featuring a higher AOV of 100-125 and a conversion rate of 6.00-6.50%. On the other hand, nistkasten-online.de lagged behind with a revenue of 47,791, only 290 transactions, and 17,155 sessions, despite a higher AOV of 150-175, but with a lower conversion rate of 1.50-2.00%. Overall, lyra-pet.de performed competitively, particularly in terms of revenue and transactions, with room for improvement in conversion rate compared to some competitors.

futterbauer.de screenshot
#1 futterbauer.de
129K
Revenue
22.5K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
pauls-muehle.de screenshot
#2 pauls-muehle.de
335.4K
Revenue
45.7K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
nistkasten-online.de screenshot
#3 nistkasten-online.de
47.8K
Revenue
17.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lyra-pet.de vs top market performers
lyra-pet.de
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conversion rate vs average order value for lyra-pet.de and its competitors
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Revenue share by device at lyra-pet.de

In November large majority of sales on lyra-pet.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on lyra-pet.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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lyra-pet.de channels

Identify top traffic channels that drive growth for lyra-pet.deand discover how performance of traffic channels has changed over time.

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lyra-pet.de Google Ads spend

Evaluate lyra-pet.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lyra-pet.de devices

Review lyra-pet.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lyra-pet.de top markets

Explore lyra-pet.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lyra-pet.de country & global rank

Assess the ranking of lyra-pet.de among other retailers within its primary country and worldwide.

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