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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

lyra-pet.de

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184.2K

Revenue

Sep 25

50.3K

Sessions

Sep 25

5.0-5.5%

Conv. rate

Sep 25

$50-75

AOV

Sep 25

Main country of store: GERMANY
Website category: FOOD AND DRINK

Entdecken Sie die Welt des Tierbedarfs bei Lyra Pet! Wir bieten hochwertige Futtermittel, Snacks, Spielzeug und Zubehör zum fairen Preis. Schneller Versand und exzellenter Kundenservice inklusive!

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lyra-pet.de's monthly revenueOVER TIME
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Over the past three months, lyra-pet.de revenue has experienced growth of 131%, compared to the preceding three months.

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lyra-pet.de revenue growth for last six months

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OVERVIEW

In September 2025, lyra-pet.de, operating in the pets and animals/pet food and supplies sector, achieved online sales revenue of $184,249, significantly above the median of $61,068. With a conversion rate of 5.00-5.50%, it performs well against the industry's average, though slightly below the high of 6.28%. The average order value (AOV) ranged between $50-75, nearing the low end of the industry spectrum, where a very high AOV is $207. Additionally, lyra-pet.de garnered 50,296 sessions, exceeding the median of 19,478, highlighting strong engagement in a competitive market.

lyra-pet.de competitors

In September 2025, lyra-pet.de outperformed its competitors in terms of revenue, with $184,249 compared to futterbauer.de's $86,593, pauls-muehle.de's $474,840, and nistkasten-online.de's $65,729. In terms of transactions, lyra-pet.de had 2,584 transactions, higher than futterbauer.de's 1,183 and nistkasten-online.de's 388 but lower than pauls-muehle.de's 3,811. Sessions wise, lyra-pet.de had 50,296 sessions, falling between futterbauer.de's 17,453 and nistkasten-online.de's 20,574 but lower than pauls-muehle.de's 65,567. In terms of Average Order Value (AOV), lyra-pet.de was on par with its competitors, with an AOV range of $50-75. However, lyra-pet.de had a slightly lower conversion rate at 5.00-5.50%, compared to futterbauer.de's 6.50-7.00%, pauls-muehle.de's 5.50-6.00%, and nistkasten-online.de's 1.50-2.00%.

#1 futterbauer.de

86.6K

Revenue

17.5K

Sessions

6.5-7.0%

Conv. rate

$50-75

AOV

#2 pauls-muehle.de

474.8K

Revenue

65.6K

Sessions

5.5-6.0%

Conv. rate

$100-125

AOV

#3 nistkasten-online.de

65.7K

Revenue

20.6K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lyra-pet.de vs top market performers

lyra-pet.de

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Revenue share by device at lyra-pet.de

In September large majority of sales on lyra-pet.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

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lyra-pet.de channels

Identify top traffic channels that drive growth for lyra-pet.deand discover how performance of traffic channels has changed over time.

lyra-pet.de Google Ads spend

Evaluate lyra-pet.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lyra-pet.de devices

Review lyra-pet.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lyra-pet.de top markets

Explore lyra-pet.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.