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Oct 2025
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Home/Insights/Retailers/mackenzie-childs.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mackenzie-childs.commackenzie-childs.com

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2.9M
Revenue
Oct 25
483.9K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Mackenzie-childs.com is an online retail platform offering a wide range of home decor and lifestyle products. The website showcases various items, including ceramics, furniture, tableware, and accessories, with a unique handmade and artistic aesthetic. The brand boasts a vibrant color palette, intricate patterns, and whimsical designs to create a charming and distinctive style.

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mackenzie-childs.com Annual Revenue and Growth

mackenzie-childs.com's annual sales on its online store amounted to $31.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$31.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mackenzie-childs.com revenue by year

mackenzie-childs.com's monthly revenueOVER TIME
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Over the past three months, mackenzie-childs.com revenue has experienced growth of 9.3%, compared to the preceding three months.

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mackenzie-childs.com revenue growth for last six months
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OVERVIEW
In October 2025, mackenzie-childs.com generated $2,942,134 in online sales, significantly surpassing the home and garden industry median of $117,921, with a conversion rate of 3.00-3.50%, slightly below the high of 3.47%. The average order value ranged between $175-200, well below the industry high of $676, and the site recorded 483,916 sessions, far exceeding the median of 30,856 but dwarfed by homedepot.com's 152,722,965 sessions, illustrating mackenzie-childs.com’s strong niche performance in a competitive market.
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mackenzie-childs.com competitors

In October 2025, mackenzie-childs.com outperformed its competitors in terms of revenue, with a total of $2,942,134. The website also had a higher number of transactions at 16,413 and sessions at 483,916. The average order value (AOV) for mackenzie-childs.com was in the range of $175-$200, and the conversion rate was between 3.00-3.50%. In comparison, biggsltd.com had a lower revenue of $26,328, with 111 transactions and 11,820 sessions, but a higher AOV of $225-$250. smythjewelers.com had a revenue of $58,527 with 126 transactions and 32,028 sessions, and the highest AOV of $450-$475, although with a lower conversion rate. ampersandshops.com had similar revenue and transactions to mackenzie-childs.com but a lower number of sessions, while horchow.com had a higher revenue of $1,233,489 but a lower number of transactions and sessions compared to mackenzie-childs.com.

biggsltd.com screenshot
#1 biggsltd.com
26.3K
Revenue
11.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
smythjewelers.com screenshot
#2 smythjewelers.com
58.5K
Revenue
32K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
ampersandshops.com screenshot
#3 ampersandshops.com
3.1K
Revenue
590.9
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
horchow.com screenshot
#4 horchow.com
1.2M
Revenue
153.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
borsheims.com screenshot
#5 borsheims.com
266.8K
Revenue
87.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
mackenzie-childs.com vs top market performers
mackenzie-childs.com
top retailers
conversion rate vs average order value for mackenzie-childs.com and its competitors
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Revenue share by device at mackenzie-childs.com

In October large majority of sales on mackenzie-childs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mackenzie-childs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mackenzie-childs.com channels

Identify top traffic channels that drive growth for mackenzie-childs.comand discover how performance of traffic channels has changed over time.

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mackenzie-childs.com Google Ads spend

Evaluate mackenzie-childs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mackenzie-childs.com devices

Review mackenzie-childs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mackenzie-childs.com top markets

Explore mackenzie-childs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mackenzie-childs.com country & global rank

Assess the ranking of mackenzie-childs.com among other retailers within its primary country and worldwide.

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