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Apr 2026
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Home/Insights/Retailers/mackenzie-childs.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for mackenzie-childs.commackenzie-childs.com

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2M
Revenue
Apr 26
534.7K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Mackenzie-childs.com is an online retail platform offering a wide range of home decor and lifestyle products. The website showcases various items, including ceramics, furniture, tableware, and accessories, with a unique handmade and artistic aesthetic. The brand boasts a vibrant color palette, intricate patterns, and whimsical designs to create a charming and distinctive style.

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mackenzie-childs.com Annual Revenue and Growth

mackenzie-childs.com's annual sales on its online store amounted to $31.4M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 10-20%.

Annual Revenue (GMV)2025
$31.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mackenzie-childs.com revenue by year

mackenzie-childs.com's monthly revenueOVER TIME
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Over the past three months, mackenzie-childs.com revenue has experienced decline of 47%, compared to the preceding three months.

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mackenzie-childs.com revenue decline for last six months
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OVERVIEW
In April 2026, mackenzie-childs.com achieved $1,950,159 in online sales, significantly outpacing the home_and_garden industry median of $116,511, with a conversion rate of 1.50-2.00%, lower than the industry's high of 3.31%. The site's average order value (AOV) ranged from $200 to $225, below the top industry AOV of $676, and recorded 534,729 sessions, far exceeding the median of 34,309 but dwarfed by homedepot.com’s 184,735,892 sessions. Overall, mackenzie-childs.com demonstrated strong sales performance within the competitive home_and_garden market, though it has room for growth in conversion rates and AOV.
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mackenzie-childs.com competitors

In April 2026, mackenzie-childs.com outperformed its competitors significantly with a revenue of $1,950,159, driven by 9,301 transactions across 534,729 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In contrast, biggsltd.com generated $20,403 from 75 transactions, with a lower conversion rate of 1.00-1.50% despite a higher AOV of $250-275. smythjewelers.com, with an AOV of $425-450, had a revenue of $146,778 from 338 transactions, but struggled with a conversion rate of only 0.50-1.00%. ampersandshops.com and horchow.com showed revenues of $10,185 and $20,209, respectively, with conversion rates ranging from 0.50-2.50%. Overall, mackenzie-childs.com leads the market in both revenue and transaction volume, establishing a strong competitive position in the home decor segment.

biggsltd.com screenshot
#1 biggsltd.com
20.4K
Revenue
6.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
smythjewelers.com screenshot
#2 smythjewelers.com
146.8K
Revenue
36.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ampersandshops.com screenshot
#3 ampersandshops.com
10.2K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
horchow.com screenshot
#4 horchow.com
20.2K
Revenue
6.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
borsheims.com screenshot
#5 borsheims.com
192.8K
Revenue
100.9K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
mackenzie-childs.com vs top market performers
mackenzie-childs.com
top retailers
conversion rate vs average order value for mackenzie-childs.com and its competitors
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Revenue share by device at mackenzie-childs.com

In April large majority of sales on mackenzie-childs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mackenzie-childs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mackenzie-childs.com channels

Identify top traffic channels that drive growth for mackenzie-childs.comand discover how performance of traffic channels has changed over time.

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mackenzie-childs.com Google Ads spend

Evaluate mackenzie-childs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mackenzie-childs.com devices

Review mackenzie-childs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mackenzie-childs.com top markets

Explore mackenzie-childs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mackenzie-childs.com country & global rank

Assess the ranking of mackenzie-childs.com among other retailers within its primary country and worldwide.

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