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Oct 2025
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

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261.6M
Revenue
Oct 25
38.7M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.9B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.9B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 18%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
In October 2025, magazineluiza.com.br, a key player in the e-commerce and shopping marketplace, generated $261,609,373 in online sales with a conversion rate between 3.50-4.00%, slightly below the industry high of 4.48%. The average order value (AOV) ranged from $175-200, indicating healthy customer spending, although below the e-commerce peak of $301. With 38,669,084 sessions, magazineluiza.com.br shows significant user engagement, yet falls short of Amazon’s dominance, which boasts over 2.7 billion sessions. Overall, magazineluiza.com.br performs well against median industry metrics but still has room for growth compared to the largest competitors.
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magazineluiza.com.br competitors

In October 2025, magazineluiza.com.br reported a revenue of 261,609,373 with 1,374,782 transactions and 38,669,084 sessions. Their average order value (AOV) ranged from 175-200, and their conversion rate was between 3.50-4.00. In comparison, ebay.com had a significantly higher revenue of 2,186,148,075, with 29,662,223 transactions and 638,153,406 sessions. Their AOV was lower, ranging from 50-75, but their conversion rate was slightly higher at 4.50-5.00. apple.com, on the other hand, reported a revenue of 4,968,260,235, with 14,035,607 transactions and 530,116,913 sessions. Their AOV was much higher at 350-375, but their conversion rate was lower at 2.50-3.00. Overall, magazineluiza.com.br falls behind its competitors in terms of revenue, transactions, and sessions, but it excels in AOV and conversion rate.

ebay.com screenshot
#1 ebay.com
2.2B
Revenue
638.2M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
apple.com screenshot
#2 apple.com
5B
Revenue
530.1M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In October large majority of sales on magazineluiza.com.br, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on magazineluiza.com.br, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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