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Nov 2025
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Home/Insights/Retailers/makeuperaser.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for makeuperaser.commakeuperaser.com

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106.5K
Revenue
Nov 25
36.4K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Makeuperaser.com is an online platform that sells makeup removal products. They offer a range of innovative tools, including makeup remover cloths, pads, and cleansing mitts. The website provides customers with an easy shopping experience and comprehensive product information to facilitate makeup removal for individuals seeking effective solutions without using harsh chemicals.

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makeuperaser.com Annual Revenue and Growth

makeuperaser.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeuperaser.com revenue by year

makeuperaser.com's monthly revenueOVER TIME
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Over the past three months, makeuperaser.com revenue has experienced decline of 15%, compared to the preceding three months.

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makeuperaser.com revenue decline for last six months
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OVERVIEW
In November 2025, makeuperaser.com generated $106,531 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 3.50-4.00%, just below the industry high of 5.32%. Its average order value (AOV) ranged from $75-100, while the median AOV is $48, far from the high of $204. The website attracted 36,424 sessions, surpassing the median of 19,748, yet still lagging behind sephora.com’s impressive 76,114,809 sessions. Overall, makeuperaser.com demonstrates strong performance metrics within its category, though there is room for growth compared to leading competitors.
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makeuperaser.com competitors

In November 2025, makeuperaser.com outperforms its competitor winkbrowbar.com in terms of revenue, transactions, and sessions. makeuperaser.com generated $106,531 in revenue from 1,389 transactions and 36,424 sessions, while winkbrowbar.com only achieved $7,349 in revenue from 77 transactions and 2,121 sessions. Both websites have a similar average order value (AOV) range of $75-100 and conversion rate of 3.50-4.00%. However, makeuperaser.com's significantly higher revenue and traffic demonstrate its stronger market presence and customer engagement compared to winkbrowbar.com. This suggests that makeuperaser.com is more successful in attracting and converting customers, leading to a higher overall performance in the beauty industry.

winkbrowbar.com screenshot
#1 winkbrowbar.com
7.3K
Revenue
2.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
makeuperaser.com vs top market performers
makeuperaser.com
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conversion rate vs average order value for makeuperaser.com and its competitors
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Revenue share by device at makeuperaser.com

In November large majority of sales on makeuperaser.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on makeuperaser.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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makeuperaser.com channels

Identify top traffic channels that drive growth for makeuperaser.comand discover how performance of traffic channels has changed over time.

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makeuperaser.com Google Ads spend

Evaluate makeuperaser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeuperaser.com devices

Review makeuperaser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeuperaser.com top markets

Explore makeuperaser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeuperaser.com country & global rank

Assess the ranking of makeuperaser.com among other retailers within its primary country and worldwide.

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