Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

May 2025

All countries

Home/Insights/Retailers/makeuperaser.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

makeuperaser.com

Start benchmarking for free

103.8K

Revenue

55.2K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Makeuperaser.com is an online platform that sells makeup removal products. They offer a range of innovative tools, including makeup remover cloths, pads, and cleansing mitts. The website provides customers with an easy shopping experience and comprehensive product information to facilitate makeup removal for individuals seeking effective solutions without using harsh chemicals.

GRIPS CUSTOMERS & RESEARCH PARTNERS

makeuperaser.com's revenueOVER TIME
View real-time data

Over the past three months, makeuperaser.com revenue has experienced decline of 8.7%, compared to the preceding three months.

View real-time data

makeuperaser.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In May 2025, makeuperaser.com in the BEAUTY AND COSMETICS industry generated $103,793 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The store had 55,238 sessions, while the highest sessions in the industry came from sephora.com with 38,510,361. The median revenue in the industry was $46,882, with ulta.com leading at $96,002,620. The highest conversion rate in the industry was 4.51%, and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53.

makeuperaser.com competitors

In May 2025, makeuperaser.com outperformed its competitor winkbrowbar.com in terms of revenue, transactions, sessions, and conversion rate. makeuperaser.com generated a revenue of $103,793 with 1,287 transactions and 55,238 sessions, while Wink Brow Bar only brought in $7,943 with 79 transactions and 2,387 sessions. makeuperaser.com had an average order value (AOV) range of $75-100 and a conversion rate of 2.00-2.50%, whereas Wink Brow Bar had a higher AOV range of $100-125 and a slightly better conversion rate of 3.00-3.50%. Overall, makeuperaser.com demonstrated superior performance across key metrics compared to winkbrowbar.com in May 2025.

#1 winkbrowbar.com

7.9K

Revenue

2.4K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

makeuperaser.com

$103.8K

winkbrowbar.com

TOP MARKET PERFORMERSby revenue

makeuperaser.com

$103.8K

winkbrowbar.com

makeuperaser.com vs top market performers

makeuperaser.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at makeuperaser.com

In May large majority of sales on makeuperaser.com, 71% was finalized on mobile devices, with 29% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

makeuperaser.com channels

Identify top traffic channels that drive growth for makeuperaser.comand discover how performance of traffic channels has changed over time.

makeuperaser.com Google Ads spend

Evaluate makeuperaser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

makeuperaser.com devices

Review makeuperaser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

makeuperaser.com top markets

Explore makeuperaser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.