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May 2025
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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7.2K
Revenue
5.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com's revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced decline of 30%, compared to the preceding three months.

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makeupmania.com revenue decline for last six months
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OVERVIEW
In May 2025, makeupmania.com in the BEAUTY AND COSMETICS industry had a revenue of $7,213, a conversion rate of 3.00-3.50%, and an AOV of $25-50 with 5,764 sessions. The median revenue in the industry is $46,882, the highest revenue is $96,002,620 from ulta.com, the highest conversion rate is 4.51%, the lowest conversion rate is 1.17%, the highest AOV is $213, the lowest AOV is $53, the highest sessions are 38,510,361 from sephora.com, and the median sessions are 19,997.
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makeupmania.com competitors

In May 2025, makeupmania.com generated $7,213 in revenue from 174 transactions with 5,764 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, frendsbeauty.com stands out with $71,806 in revenue from 602 transactions and 21,422 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. stagemakeuponline.com follows with $20,950 in revenue from 240 transactions and 14,624 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. Emphasizing high AOV, norcostco.com leads with $149,321 in revenue from 416 transactions and 12,120 sessions, offering an AOV of $350-375 and a conversion rate of 3.00-3.50%. Overall, makeupmania.com's metrics fall within the range of its competitors, showcasing a competitive performance in the online makeup market.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
21K
Revenue
14.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
36.3K
Revenue
13.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
norcostco.com screenshot
#3 norcostco.com
149.3K
Revenue
12.1K
Sessions
3.0-3.5%
Conv. rate
$350-375
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
70.9K
Revenue
108.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
71.8K
Revenue
21.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In May large majority of sales on makeupmania.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on makeupmania.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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