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Sep 2025
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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5.4K
Revenue
Sep 25
4.5K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com Annual Revenue and Growth

makeupmania.com's annual sales on its online store amounted to $135K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$135K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupmania.com revenue by year

makeupmania.com's monthly revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced growth of 4.3%, compared to the preceding three months.

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makeupmania.com revenue growth for last six months
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OVERVIEW
In September 2025, makeupmania.com generated $5,436 in online sales, significantly lower than the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 3.00-3.50%, slightly below the industry's high of 4.54%. Their average order value (AOV) ranged from $25-50, well below the high of $203 and just above the low of $47. The site attracted 4,509 sessions, far fewer than the median of 18,928 in its category, illustrating a need for improvement in visibility and sales performance compared to industry leaders like ulta.com, which dominated with over $93 million in revenue.
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makeupmania.com competitors

In September 2025, makeupmania.com lagged behind its competitors in terms of revenue, with $5,436 compared to stagemakeuponline.com ($31,185), embellishfx.com ($37,259), camerareadycosmetics.com ($74,657), and frendsbeauty.com ($71,240). However, makeupmania.com had a decent number of transactions at 143, falling between stagemakeuponline.com (401) and embellishfx.com (655). Sessions on makeupmania.com were also lower at 4,509, in contrast to the higher numbers seen on camerareadycosmetics.com (87,923) and frendsbeauty.com (41,609). Interestingly, makeupmania.com and embellishfx.com shared the same conversion rate of 3.00-3.50%, showing potential for growth in that aspect. While makeupmania.com may have some catching up to do in terms of revenue and sessions, its conversion rate suggests a solid foundation for future success.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
31.2K
Revenue
24.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
37.3K
Revenue
19.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
74.7K
Revenue
87.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#4 frendsbeauty.com
71.2K
Revenue
41.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
cinemasecrets.com screenshot
#5 cinemasecrets.com
92.2K
Revenue
11.5K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In September large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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