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Dec 2025
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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5.4K
Revenue
Dec 25
5.4K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com Annual Revenue and Growth

makeupmania.com's annual sales on its online store amounted to $135K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$135K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupmania.com revenue by year

makeupmania.com's monthly revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced decline of 15%, compared to the preceding three months.

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makeupmania.com revenue decline for last six months
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OVERVIEW
In December 2025, makeupmania.com generated $5,450 in online sales with a conversion rate of 2.50-3.00%, below the industry high of 4.87% but above the low of 1.29%. Its average order value (AOV) ranged from $25-50, falling short of the industry high of $191 and close to the low of $45. The site attracted 5,382 sessions, significantly less than the BEAUTY AND COSMETICS median of 23,270 and far below the leading sephora.com, which recorded 76,213,109 sessions, indicating a need for growth in traffic and sales performance within a competitive market.
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makeupmania.com competitors

In December 2025, makeupmania.com had a revenue of $5,450 from 154 transactions and 5,382 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.50-3.00%. In comparison, stagemakeuponline.com generated $20,288 in revenue from 257 transactions and 14,237 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. embellishfx.com had revenue of $25,484 from 449 transactions and 13,192 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%. norcostco.com had a revenue of $75,387 from 290 transactions and 10,580 sessions, with an AOV of $250-275 and a conversion rate of 2.50-3.00%. camerareadycosmetics.com and frendsbeauty.com outperformed makeupmania.com in terms of revenue, transactions, and sessions, with varying AOVs and conversion rates.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
20.3K
Revenue
14.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
25.5K
Revenue
13.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
norcostco.com screenshot
#3 norcostco.com
75.4K
Revenue
10.6K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
75K
Revenue
108.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
123.9K
Revenue
47.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In December large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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