Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for makeupmania.commakeupmania.com

Start benchmarking for free
Sign in with GoogleSign up with Google
8K
Revenue
6.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
Loading...

Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

makeupmania.com's revenueOVER TIME
View real-time data

Over the past three months, makeupmania.com revenue has experienced decline of 2.5%, compared to the preceding three months.

View real-time data
makeupmania.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
makeupmania.com's online sales revenue for July 2025 was $7,956, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. The website had 6,941 sessions during the month. Compared to the BEAUTY AND COSMETICS industry median revenue of $48,182, makeupmania.com falls below average. However, the industry's highest revenue was achieved by themancompany.com with $113,233,299. sephora.com leads in sessions with 41,064,568, while the industry median is 20,909 sessions. Despite having a lower revenue and sessions, makeupmania.com's performance metrics indicate potential for growth and improvement in the future.
Read more

makeupmania.com competitors

In July 2025, makeupmania.com generated a revenue of $7,956 with 205 transactions and 6,941 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. Compared to its competitors, makeupmania.com falls behind in revenue and transactions but performs better in conversion rate. Among its competitors, norcostco.com leads the pack with a revenue of $159,900 from 438 transactions and 13,850 sessions, boasting an impressive AOV of $350-375 and a conversion rate of 3.00-3.50%. Other competitors like embellishfx.com and frendsbeauty.com also outperform makeupmania.com in terms of revenue and sessions. However, makeupmania.com holds its ground with a competitive conversion rate, showing potential for growth and improvement in the future.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
16K
Revenue
10.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
31.7K
Revenue
12.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
norcostco.com screenshot
#3 norcostco.com
159.9K
Revenue
13.9K
Sessions
3.0-3.5%
Conv. rate
$350-375
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
53.3K
Revenue
87.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
59.8K
Revenue
36.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at makeupmania.com

In July large majority of sales on makeupmania.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on makeupmania.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard