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Jan 2026
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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6.3K
Revenue
Jan 26
5.8K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com Annual Revenue and Growth

makeupmania.com's annual sales on its online store amounted to $83.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$83.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
makeupmania.com revenue by year

makeupmania.com's monthly revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced growth of 8.5%, compared to the preceding three months.

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makeupmania.com revenue growth for last six months
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OVERVIEW
In January 2026, makeupmania.com generated $6,348 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, with a conversion rate between 2.50-3.00%, lower than the industry high of 4.7%. The average order value (AOV) ranged from $25-50, which is near the low end of the category's range. The site recorded 5,843 sessions, starkly lower than the median of 22,631 and the industry leader, ulta.com, which saw an impressive 47,691,438 sessions. Overall, makeupmania.com exhibits potential for growth against strong industry competition.
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makeupmania.com competitors

In January 2026, makeupmania.com had a revenue of $6,348 with 167 transactions and 5,843 sessions, resulting in an average order value (AOV) range of $25-50 and a conversion rate of 2.50-3.00%. Compared to its competitors, makeupmania.com falls behind in terms of revenue and transactions. stagemakeuponline.com leads with a revenue of $21,304 and 229 transactions, followed closely by embellishfx.com with $27,630 in revenue and 488 transactions. However, makeupmania.com has a higher conversion rate compared to some competitors like camerareadycosmetics.com, which has a lower conversion rate of 1.00-1.50%. Despite not being the top earner in revenue, makeupmania.com remains competitive with its conversion rate and could potentially increase its revenue by improving its AOV.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
21.3K
Revenue
11.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
27.6K
Revenue
14.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
norcostco.com screenshot
#3 norcostco.com
178.8K
Revenue
20K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
78.8K
Revenue
107.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
134.2K
Revenue
47.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In January large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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