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Oct 2025
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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4.8K
Revenue
Oct 25
4.6K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com Annual Revenue and Growth

makeupmania.com's annual sales on its online store amounted to $135K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$135K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupmania.com revenue by year

makeupmania.com's monthly revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced decline of 18%, compared to the preceding three months.

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makeupmania.com revenue decline for last six months
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OVERVIEW
In October 2025, makeupmania.com generated $4,841 in online sales, significantly lower than the median of $41,294 in the BEAUTY AND COSMETICS sector. With a conversion rate of 2.50-3.00%, it falls short of the high benchmark of 4.65%. The average order value (AOV) ranged from $25 to $50, which is below the sector’s high of $202. The site recorded 4,619 sessions, compared to the median of 18,156 and the leading site, sephora.com, with an impressive 49,510,502 sessions, indicating that makeupmania.com has considerable room for growth in visibility and sales performance.
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makeupmania.com competitors

In October 2025, makeupmania.com generated $4,841 in revenue from 127 transactions and 4,619 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.50-3.00%. In comparison, its competitors had varying levels of success. stagemakeuponline.com had revenue of $40,786 from 488 transactions and 29,221 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. embellishfx.com outperformed with revenue of $80,088 from 1,390 transactions and 40,323 sessions, a similar AOV of $50-75, and a higher conversion rate of 3.00-3.50%. norcostco.com excelled with revenue of $111,983 from only 429 transactions and 13,436 sessions, boasting a high AOV of $250-275 and a conversion rate of 3.00-3.50%. While makeupmania.com may have lower revenue and transaction numbers, its AOV and conversion rate fall within a competitive range among its peers.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
40.8K
Revenue
29.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
80.1K
Revenue
40.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
norcostco.com screenshot
#3 norcostco.com
112K
Revenue
13.4K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
136.7K
Revenue
119K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
99.3K
Revenue
44K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In October large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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