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Nov 2025
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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7.1K
Revenue
Nov 25
5.4K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com Annual Revenue and Growth

makeupmania.com's annual sales on its online store amounted to $135K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$135K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupmania.com revenue by year

makeupmania.com's monthly revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced decline of 18%, compared to the preceding three months.

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makeupmania.com revenue decline for last six months
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OVERVIEW
In November 2025, makeupmania.com generated $7,128 in revenue, significantly below the lifestyle/beauty and cosmetics median of $52,547, with sessions totaling 5,404, far from the median of 19,748; its conversion rate ranged from 3.00-3.50%, trailing behind the industry's high of 5.32%, while the average order value (AOV) fell between $25-50, lower than the sector's high of $204, illustrating challenges in competition with major players like Ulta and Sephora.
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makeupmania.com competitors

In November 2025, makeupmania.com reported a revenue of $7,128 with 179 transactions and 5,404 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 3.00-3.50%. In comparison, its competitors showed varying performance levels. stagemakeuponline.com had a higher revenue of $52,841 with 664 transactions and 33,724 sessions, with an AOV of $75-100 but a lower conversion rate of 1.50-2.00%. embellishfx.com and camerareadycosmetics.com also had higher revenues of $51,429 and $94,436, respectively, with different transaction and session numbers. norcostco.com stood out with a revenue of $117,178 from 411 transactions and 12,820 sessions, with a high AOV of $275-300 and a conversion rate matching makeupmania.com at 3.00-3.50%. Overall, makeupmania.com's performance was competitive in terms of conversion rate and AOV but lagged behind in revenue and transaction numbers compared to some of its competitors.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
52.8K
Revenue
33.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
51.4K
Revenue
25.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
norcostco.com screenshot
#3 norcostco.com
117.2K
Revenue
12.8K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
94.4K
Revenue
108.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
88.4K
Revenue
44.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In November large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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