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May 2026
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Home/Insights/Retailers/makeupmania.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for makeupmania.commakeupmania.com

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4.2K
Revenue
May 26
3.6K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$25-50
AOV
May 26
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Makeupmania.com is a website that offers a wide range of makeup products. They sell cosmetics such as foundations, eyeshadows, lipsticks, and more. Customers can browse and purchase various brands, shades, and formulas, catering to their individual preferences. The website also provides tools like brushes and applicators to assist with makeup application.

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makeupmania.com Annual Revenue and Growth

makeupmania.com's annual sales on its online store amounted to $83.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$83.5K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
makeupmania.com revenue by year

makeupmania.com's monthly revenueOVER TIME
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Over the past three months, makeupmania.com revenue has experienced growth of 35%, compared to the preceding three months.

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makeupmania.com revenue growth for last six months
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OVERVIEW
In May 2026, makeupmania.com reported online sales revenue of $4,193, significantly below the BEAUTY AND COSMETICS median of $41,533, with a conversion rate between 2.50-3.00%, falling short of the industry high of 4.55%. The site's average order value (AOV) ranged from $25-50, much lower than the sector's high of $205, while it garnered 3,631 sessions, a stark contrast to the median of 16,416 sessions in its category. Despite these figures, makeupmania.com continues to navigate a competitive landscape dominated by giants like ulta.com and sephora.com.
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makeupmania.com competitors

In May 2026, makeupmania.com reported a revenue of $4,193 from 107 transactions, with an average order value (AOV) between $25 and $50, resulting in a conversion rate of 2.50-3.00%. In contrast, its competitors demonstrate significantly higher performance metrics. For example, embellishfx.com achieved $38,566 in revenue with a conversion rate of 3.00-3.50%, while frendsbeauty.com outperformed all with $142,469 in revenue and a similar conversion rate of 3.00-3.50%. Additionally, norcostco.com generated $146,888 from 402 transactions, showcasing an AOV between $350 and $375, which is substantially higher than makeupmania.com. stagemakeuponline.com, despite having lower revenue at $18,439, had a notably higher AOV of $75-100. Overall, makeupmania.com lags behind its competitors in both revenue and transactions, highlighting areas for potential growth and improvement in its e-commerce strategy.

stagemakeuponline.com screenshot
#1 stagemakeuponline.com
18.4K
Revenue
13.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
embellishfx.com screenshot
#2 embellishfx.com
38.6K
Revenue
15.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
norcostco.com screenshot
#3 norcostco.com
146.9K
Revenue
12.6K
Sessions
3.0-3.5%
Conv. rate
$350-375
AOV
camerareadycosmetics.com screenshot
#4 camerareadycosmetics.com
68.9K
Revenue
87.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#5 frendsbeauty.com
142.5K
Revenue
38.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
makeupmania.com vs top market performers
makeupmania.com
top retailers
conversion rate vs average order value for makeupmania.com and its competitors
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Revenue share by device at makeupmania.com

In May large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on makeupmania.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries makeupmania.com operates in

makeupmania.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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makeupmania.com channels

Identify top traffic channels that drive growth for makeupmania.comand discover how performance of traffic channels has changed over time.

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makeupmania.com Google Ads spend

Evaluate makeupmania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupmania.com devices

Review makeupmania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupmania.com top markets

Explore makeupmania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupmania.com country & global rank

Assess the ranking of makeupmania.com among other retailers within its primary country and worldwide.

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