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Oct 2025
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Home/Insights/Retailers/manduka.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.3M
Revenue
Oct 25
325.9K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Manduka.com is an online commerce platform offering various products. They specialize in selling ethically made eco-friendly yoga mats, props, clothing, and accessories. The website provides a user-friendly interface for customers to explore and purchase a wide range of yoga-related items with a focus on sustainability and quality.

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manduka.com Annual Revenue and Growth

manduka.com's annual sales on its online store amounted to $18.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manduka.com revenue by year

manduka.com's monthly revenueOVER TIME
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Over the past three months, manduka.com revenue has experienced decline of 0.29%, compared to the preceding three months.

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manduka.com revenue decline for last six months
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OVERVIEW
In October 2025, manduka.com generated $1,252,209 in online sales, significantly exceeding the FASHION AND APPAREL median of $80,524, while achieving a conversion rate of 2.00-2.50%, below the high of 3.36% but well above the low of 0.74%. Their average order value (AOV) ranged from $175 to $200, trailing the high of $378 and above the low of $74, with total sessions at 325,853, far surpassing the median of 33,163 yet still less than the industry leader shein.com, which had 321,650,758 sessions.
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manduka.com competitors

In October 2025, manduka.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. manduka.com generated a revenue of $1,252,209 from 6,765 transactions and 325,853 sessions with an AOV ranging from $175 to $200 and a conversion rate between 2.00% and 2.50%. In comparison, its closest competitor, liforme.com, earned $243,280 in revenue from 2,202 transactions and 189,630 sessions, with an AOV between $100 and $125 and a conversion rate of 1.00% to 1.50%. Other competitors like huggermugger.com, yolohayoga.com, and gaiam.com also fell short in various metrics such as revenue, transactions, sessions, AOV, and conversion rate when compared to the performance of manduka.com.

mukhayoga.com screenshot
#1 mukhayoga.com
65.2K
Revenue
14.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
huggermugger.com screenshot
#2 huggermugger.com
69.7K
Revenue
24.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
yolohayoga.com screenshot
#3 yolohayoga.com
82.8K
Revenue
25.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
liforme.com screenshot
#4 liforme.com
243.3K
Revenue
189.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
gaiam.com screenshot
#5 gaiam.com
155.1K
Revenue
90.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
manduka.com vs top market performers
manduka.com
top retailers
conversion rate vs average order value for manduka.com and its competitors
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Revenue share by device at manduka.com

In October large majority of sales on manduka.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on manduka.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manduka.com channels

Identify top traffic channels that drive growth for manduka.comand discover how performance of traffic channels has changed over time.

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manduka.com Google Ads spend

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manduka.com devices

Review manduka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manduka.com top markets

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manduka.com country & global rank

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