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Sep 2025
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Home/Insights/Retailers/manduka.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
261.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Manduka.com is an online commerce platform offering various products. They specialize in selling ethically made eco-friendly yoga mats, props, clothing, and accessories. The website provides a user-friendly interface for customers to explore and purchase a wide range of yoga-related items with a focus on sustainability and quality.

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manduka.com Annual Revenue and Growth

manduka.com's annual sales on its online store amounted to $18.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manduka.com revenue by year

manduka.com's monthly revenueOVER TIME
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Over the past three months, manduka.com revenue has experienced decline of 11%, compared to the preceding three months.

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manduka.com revenue decline for last six months
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OVERVIEW
In September 2025, manduka.com generated $1,053,854 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931. With a conversion rate of 2.00-2.50%, manduka remains competitive against the industry's high of 3.2% and low of 0.68%. The average order value (AOV) ranges from $175 to $200, while the industry high AOV stands at $382, and the low is $73. The website recorded 261,313 sessions, considerably above the median of 34,221, though far behind shein.com, the leading competitor, with 297,137,690 sessions.
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manduka.com competitors

When comparing manduka.com to its competitors in the yoga industry as of September 2025, manduka.com stands out in terms of revenue with $1,053,854, surpassing mukhayoga.com, huggermugger.com, yolohayoga.com, liforme.com, and gaiam.com. manduka.com also leads in the number of transactions with 5,425, and sessions with 261,313. While its average order value (AOV) falls within the range of $175-200, its conversion rate is between 2.00-2.50%. In contrast, some competitors like mukhayoga.com and huggermugger.com have higher conversion rates in the range of 3.00-3.50%, but significantly lower revenue and traffic metrics. Overall, manduka.com's strong revenue and traffic numbers demonstrate its competitive position in the market, even though it may lag slightly in conversion rate compared to some competitors.

mukhayoga.com screenshot
#1 mukhayoga.com
47.7K
Revenue
14.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
huggermugger.com screenshot
#2 huggermugger.com
59.1K
Revenue
19.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
yolohayoga.com screenshot
#3 yolohayoga.com
106.4K
Revenue
32.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
liforme.com screenshot
#4 liforme.com
182.3K
Revenue
191.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
gaiam.com screenshot
#5 gaiam.com
103K
Revenue
93.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
manduka.com vs top market performers
manduka.com
top retailers
conversion rate vs average order value for manduka.com and its competitors
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Revenue share by device at manduka.com

In September large majority of sales on manduka.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on manduka.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manduka.com channels

Identify top traffic channels that drive growth for manduka.comand discover how performance of traffic channels has changed over time.

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manduka.com Google Ads spend

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manduka.com devices

Review manduka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manduka.com top markets

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manduka.com country & global rank

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