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Dec 2025
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Home/Insights/Retailers/manduka.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.9M
Revenue
Dec 25
447K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Manduka.com is an online commerce platform offering various products. They specialize in selling ethically made eco-friendly yoga mats, props, clothing, and accessories. The website provides a user-friendly interface for customers to explore and purchase a wide range of yoga-related items with a focus on sustainability and quality.

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manduka.com Annual Revenue and Growth

manduka.com's annual sales on its online store amounted to $18.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manduka.com revenue by year

manduka.com's monthly revenueOVER TIME
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Over the past three months, manduka.com revenue has experienced growth of 56%, compared to the preceding three months.

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manduka.com revenue growth for last six months
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OVERVIEW
In December 2025, manduka.com achieved impressive online sales revenue of $1,866,504, significantly outpacing the FASHION AND APPAREL median of $92,600, although still far behind Macy's $926,839,757. The site maintained a conversion rate of 2.00-2.50%, slightly below the high benchmark of 3.17%, with an average order value (AOV) of $175-200, well below the high of $389. manduka.com also recorded 447,021 sessions, a remarkable figure compared to the median of 39,789 in the industry, highlighting its strong market presence despite fierce competition from top competitors like Shein.
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manduka.com competitors

In December 2025, manduka.com outperformed its competitors in terms of revenue, generating $1,866,504. The closest competitor in revenue was liforme.com with $1,204,150, followed by yolohayoga.com with $145,742. However, when looking at conversion rates, manduka.com fell behind mukhayoga.com and yolohayoga.com, which both had a conversion rate of 3.50-4.00%, compared to manduka.com's 2.00-2.50%. In terms of average order value (AOV), huggermugger.com and liforme.com had similar AOV to manduka.com, ranging from $100-125. Despite having a lower AOV, gaiam.com had a higher number of transactions and sessions compared to manduka.com, showcasing a different strategy for driving revenue. Overall, manduka.com maintained a strong revenue performance but could potentially improve its conversion rate to compete more effectively with its counterparts.

mukhayoga.com screenshot
#1 mukhayoga.com
37.3K
Revenue
10K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
huggermugger.com screenshot
#2 huggermugger.com
49.8K
Revenue
16.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
yolohayoga.com screenshot
#3 yolohayoga.com
145.7K
Revenue
43.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
liforme.com screenshot
#4 liforme.com
1.2M
Revenue
365.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
gaiam.com screenshot
#5 gaiam.com
179.4K
Revenue
112.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
manduka.com vs top market performers
manduka.com
top retailers
conversion rate vs average order value for manduka.com and its competitors
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Revenue share by device at manduka.com

In December large majority of sales on manduka.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on manduka.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manduka.com channels

Identify top traffic channels that drive growth for manduka.comand discover how performance of traffic channels has changed over time.

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manduka.com Google Ads spend

Evaluate manduka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manduka.com devices

Review manduka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manduka.com top markets

Explore manduka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manduka.com country & global rank

Assess the ranking of manduka.com among other retailers within its primary country and worldwide.

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