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Nov 2025
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Home/Insights/Retailers/manduka.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.9M
Revenue
Nov 25
361.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Manduka.com is an online commerce platform offering various products. They specialize in selling ethically made eco-friendly yoga mats, props, clothing, and accessories. The website provides a user-friendly interface for customers to explore and purchase a wide range of yoga-related items with a focus on sustainability and quality.

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manduka.com Annual Revenue and Growth

manduka.com's annual sales on its online store amounted to $18.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manduka.com revenue by year

manduka.com's monthly revenueOVER TIME
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Over the past three months, manduka.com revenue has experienced growth of 31%, compared to the preceding three months.

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manduka.com revenue growth for last six months
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OVERVIEW
In November 2025, manduka.com, a player in the FASHION AND APPAREL sector, generated $1,858,250 in online sales, significantly outperforming the median revenue of $93,064; its conversion rate of 2.50-3.00% is slightly below the industry high of 3.37%, while its average order value (AOV) ranged from $175-200, well below the industry high of $375; with 361,186 sessions, manduka.com far exceeds the median of 36,492, yet remains dwarfed by shein.com's massive $916,157,774 in revenue and 342,497,064 sessions, highlighting the competitive landscape in this vibrant market.
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manduka.com competitors

In November 2025, manduka.com outperformed its competitors in terms of revenue, with a total of $1,858,250 compared to mukhayoga.com at $42,067, huggermugger.com at $83,509, yolohayoga.com at $125,211, liforme.com at $575,145, and gaiam.com at $187,412. manduka.com also had the highest number of transactions with 10,298, surpassing huggermugger.com with 493 transactions, yolohayoga.com with 1,180 transactions, liforme.com with 5,326 transactions, and gaiam.com with 1,571 transactions. Additionally, manduka.com had the most sessions with 361,186, exceeding mukhayoga.com with 9,108 sessions, huggermugger.com with 23,882 sessions, yolohayoga.com with 30,321 sessions, liforme.com with 359,864 sessions, and gaiam.com with 90,797 sessions. Despite a slightly lower average order value (AOV) and conversion rate compared to some competitors, manduka.com's overall performance in revenue, transactions, and sessions remained strong in the yoga and wellness market.

mukhayoga.com screenshot
#1 mukhayoga.com
42.1K
Revenue
9.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
huggermugger.com screenshot
#2 huggermugger.com
83.5K
Revenue
23.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
yolohayoga.com screenshot
#3 yolohayoga.com
125.2K
Revenue
30.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
liforme.com screenshot
#4 liforme.com
575.1K
Revenue
359.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
gaiam.com screenshot
#5 gaiam.com
187.4K
Revenue
90.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
manduka.com vs top market performers
manduka.com
top retailers
conversion rate vs average order value for manduka.com and its competitors
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Revenue share by device at manduka.com

In November large majority of sales on manduka.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on manduka.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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manduka.com channels

Identify top traffic channels that drive growth for manduka.comand discover how performance of traffic channels has changed over time.

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manduka.com Google Ads spend

Evaluate manduka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manduka.com devices

Review manduka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manduka.com top markets

Explore manduka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manduka.com country & global rank

Assess the ranking of manduka.com among other retailers within its primary country and worldwide.

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