GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 12%, compared to the preceding three months.
marykay.com competitors
In June 2026, marykay.com reported impressive metrics with a revenue of $1,630,340 from 19,486 transactions over 659,878 sessions, yielding a conversion rate of 2.50-3.00%. In contrast, its competitor runwayroguebeauty.com generated $224,807 from 2,363 transactions across 57,709 sessions, achieving a higher conversion rate of 4.00-4.50%. While both domains share an Average Order Value (AOV) of $75-100, runwayroguebeauty.com demonstrates superior conversion efficiency despite significantly lower overall revenue and traffic. This suggests that runwayroguebeauty.com is more effective at converting visitors into customers, even with a smaller audience, highlighting different strategic focuses in the competitive landscape of online beauty sales.
Revenue share by device at marykay.com
In June large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries marykay.com operates in
marykay.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
