GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $29.4M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced decline of 2.9%, compared to the preceding three months.
marykay.com competitors
When comparing Mary Kay to its competitor Runway Rogue Beauty in November 2025, Mary Kay's website (marykay.com) outperforms in terms of revenue with $1,758,497 compared to Runway Rogue Beauty's $272,744. Mary Kay also has more transactions with 19,618 versus 3,329 for Runway Rogue Beauty. However, Runway Rogue Beauty has a higher conversion rate of 3.50-4.00% compared to Mary Kay's 2.50-3.00%. Despite this, Mary Kay has a significantly higher number of sessions with 753,632 compared to Runway Rogue Beauty's 90,651. Both websites have a similar Average Order Value (AOV) range of $75-100. Overall, Mary Kay's website shows stronger performance in terms of revenue and transactions, while Runway Rogue Beauty has a higher conversion rate.
Revenue share by device at marykay.com
In November large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
