GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $29.4M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 12%, compared to the preceding three months.
marykay.com competitors
In September 2025, marykay.com outperformed its competitor runwayroguebeauty.com in terms of revenue, with marykay.com bringing in $1,834,026 compared to runwayroguebeauty.com's $303,910. marykay.com also had a higher number of transactions at 20,611 versus 3,783 for runwayroguebeauty.com. Additionally, marykay.com had significantly more sessions at 752,668 compared to 82,864 for runwayroguebeauty.com. Both sites had a similar Average Order Value (AOV) range of $75-100, but runwayroguebeauty.com had a slightly higher conversion rate at 4.50-5.00% compared to marykay.com's 2.50-3.00%. Overall, marykay.com demonstrated strong performance in revenue, transactions, and sessions, despite having a slightly lower conversion rate than its competitor.
Revenue share by device at marykay.com
In September large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
