GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 4.2%, compared to the preceding three months.
marykay.com competitors
In May 2026, marykay.com outperformed its competitor, runwayroguebeauty.com, in terms of overall revenue and transaction volume. marykay.com generated $1,603,525 with 19,597 transactions from 677,293 sessions, reflecting a conversion rate of 2.50-3.00%. In contrast, runwayroguebeauty.com reported a revenue of $302,286, with only 3,298 transactions and 76,945 sessions, yielding a higher conversion rate of 4.00-4.50%. Despite its lower revenue, runwayroguebeauty.com’s higher conversion rate suggests a more effective customer engagement strategy, possibly indicating that it successfully converts a higher percentage of visitors into buyers. Both platforms share a similar Average Order Value (AOV) of $75-100, highlighting a competitive price point in the beauty sector. Ultimately, while marykay.com leads in revenue and transaction volume, runwayroguebeauty.com showcases efficiency in converting visitors into customers.
Revenue share by device at marykay.com
In May large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries marykay.com operates in
marykay.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
