GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced decline of 15%, compared to the preceding three months.
marykay.com competitors
In April 2026, marykay.com outperformed its competitor, runwayroguebeauty.com, in several key metrics. marykay.com generated a revenue of $1,306,269 from 16,988 transactions, significantly higher than runwayroguebeauty.com's revenue of $205,621 from only 2,552 transactions. With 776,960 sessions, marykay.com also had a higher traffic volume compared to runwayroguebeauty.com's 47,457 sessions. Both domains have an Average Order Value (AOV) in the $75-100 range. However, runwayroguebeauty.com achieved a notably higher conversion rate of 5.00-5.50%, compared to marykay.com's 2.00-2.50%. This indicates that while marykay.com attracts more traffic and revenue, runwayroguebeauty.com converts visitors into customers more effectively.
Revenue share by device at marykay.com
In April large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
