GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $29.4M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced decline of 0.92%, compared to the preceding three months.
marykay.com competitors
In October 2025, marykay.com outperformed one of its competitors, runwayroguebeauty.com, in terms of revenue, with marykay.com bringing in $1,854,231 compared to runwayroguebeauty.com's $261,767. marykay.com also had more transactions (20,620) and sessions (752,668) than runwayroguebeauty.com, which had 3,260 transactions and 79,365 sessions. However, runwayroguebeauty.com had a higher conversion rate of 4.00-4.50% compared to marykay.com's 2.50-3.00%. Both websites had a similar average order value (AOV) range of $75-$100. Overall, marykay.com showed strength in revenue, transactions, and sessions, but could potentially improve its conversion rate to match that of its competitor, runwayroguebeauty.com.
Revenue share by device at marykay.com
In October large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
