GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com's revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 12%, compared to the preceding three months.
marykay.com competitors
In July 2025, Mary Kay's website, marykay.com, generated a revenue of $2,052,587 from 21,156 transactions with 738,739 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 2.50-3.00%. In comparison, one of its competitors, runwayroguebeauty.com, had a revenue of $377,051 from 4,324 transactions and 90,046 sessions. Both websites had a similar AOV range of $75-100, but Runway Rogue Beauty had a higher conversion rate of 4.50-5.00%. Despite Mary Kay's higher revenue and transaction numbers, Runway Rogue Beauty had a more efficient conversion rate, indicating potential opportunities for Mary Kay to improve its online performance in converting sessions into transactions.
Revenue share by device at marykay.com
In July large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
