GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced decline of 21%, compared to the preceding three months.
marykay.com competitors
In March 2026, marykay.com generated a revenue of $1,424,751 from 17,388 transactions and 766,676 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 2.00-2.50%. Compared to its competitor runwayroguebeauty.com, which had a revenue of $252,684 from 3,061 transactions and 58,462 sessions, with a similar AOV range of $75-$100 but a higher conversion rate of 5.00-5.50%. While marykay.com has a larger revenue and more transactions and sessions, runwayroguebeauty.com boasts a higher conversion rate, indicating that they may have a more effective sales strategy in converting website visits into purchases. Both companies have a similar AOV, suggesting that their target customers are willing to spend a similar amount on beauty products.
Revenue share by device at marykay.com
In March large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
