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marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced decline of 0.28%, compared to the preceding three months.
marykay.com competitors
runwayroguebeauty.com reported a revenue of $154,000 from 1,581 transactions across 38,200 sessions in August 2026, showcasing a conversion rate of 4.00-4.50%. In comparison, marykay.com leads with impressive metrics, achieving $1.6 million in revenue from 19,200 transactions over 645,000 sessions. The average order value (AOV) for both platforms falls between $75 and $100, but marykay.com significantly outperforms runwayroguebeauty.com in revenue, transactions, and sessions. With a conversion rate of 2.50-3.00%, marykay.com still maintains a competitive position despite having a lower conversion rate than its rival. Overall, marykay.com surpasses runwayroguebeauty.com in key performance indicators, solidifying its position in the market.
Revenue share by device at marykay.com
In August large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries marykay.com operates in
marykay.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
