GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced decline of 15%, compared to the preceding three months.
marykay.com competitors
In January 2026, Mary Kay's website (marykay.com) generated a revenue of $1,402,549 from 17,073 transactions and 746,320 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 2.00-2.50%. In comparison, one of its competitors, runwayroguebeauty.com, recorded a revenue of $280,608 from 3,559 transactions and 82,188 sessions. Despite having a similar AOV of $75-100, Runway Rogue Beauty boasted a higher conversion rate of 4.00-4.50%. While Mary Kay leads in terms of revenue and sessions, Runway Rogue Beauty seems to be more effective at converting its website visitors into customers. Mary Kay may need to explore strategies to improve its conversion rate to remain competitive in the online beauty industry.
Revenue share by device at marykay.com
In January large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
