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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

marykay.com

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2.2M

Revenue

834.9K

Sessions

2.5-3.0%

Conversion rate

$75-100

Average order value

Online only revenue for marykay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

marykay.com’s revenueOVER TIME
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Over the past three months, marykay.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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marykay.com revenue decline for last six months

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OVERVIEW

marykay.com in the BEAUTY AND COSMETICS industry had a revenue of $2,201,560 in online sales, a conversion rate of 2.50-3.00%, and an average order value of $75-100 for the month of September, 2024. The site had 834,928 sessions during this time, with the highest sessions recorded by sephora.com at 41,256,765 and a median of 22,216. The largest online store in this category is ulta.com with a revenue of $114,902,798. High conversion rates in the industry are around 4.62% and low conversion rates around 1.45%. A very high average order value is $191, while a very low one is $49.

marykay.com competitors

When comparing marykay.com to its competitor runwayroguebeauty.com, we can see that Mary Kay's revenue of $2,201,560 far surpasses Runway Rogue Beauty's revenue of $322,773. Mary Kay also had significantly more transactions with 24,777 compared to Runway Rogue Beauty's 4,063. In terms of website traffic, Mary Kay had 834,928 sessions while Runway Rogue Beauty had 67,312 sessions. Both companies had a similar average order value (AOV) ranging from $75-100. However, the conversion rate for Mary Kay was 2.50-3.00%, whereas Runway Rogue Beauty had a higher conversion rate of 6.00-6.50%. Overall, Mary Kay demonstrated higher revenue, transactions, and website traffic, but Runway Rogue Beauty had a superior conversion rate.

#1 runwayroguebeauty.com

322.8K

Revenue

67.3K

Sessions

6.0-6.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

marykay.com

$2.2M

runwayroguebeauty.com

TOP MARKET PERFORMERSby revenue

marykay.com

$2.2M

runwayroguebeauty.com

marykay.com vs top market performers

marykay.com

top retailers

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marykay.com brandsby revenue

Mary Kay

Top retailers:amazon.com otto.de walmart.com

Dry Skin

Top retailers:thebodyshop.com feelgood-shop.com

marykay.com categoriesby revenue

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

Skin Care Tools

Top retailers:amazon.com nuskin.com drdennisgross.com

Skin Care Masks & Peels

Top retailers:amazon.com doz.pl ulta.com

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Top retailers:bathandbodyworks.com macys.com amazon.com

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Top retailers:amazon.com ulta.com walmart.com

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marykay.com channels

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marykay.com Google Ads spend

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marykay.com devices

Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marykay.com top markets

Explore marykay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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