GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 9.1%, compared to the preceding three months.
marykay.com competitors
In July 2026, runwayroguebeauty.com generated a revenue of $166,000 from 1,702 transactions across 41,600 sessions, achieving a conversion rate of 4.00-4.50%. In comparison, marykay.com significantly outperformed runwayroguebeauty.com with a revenue of $1.1 million, leading by $934,000. Additionally, marykay.com recorded 13,300 transactions, which is 11,600 more than its competitor, and saw 480,000 sessions, surpassing runwayroguebeauty.com by 438,000. Both domains share a similar Average Order Value (AOV) range of $75-100. While runwayroguebeauty.com boasts a higher conversion rate, marykay.com excels in total revenue, transactions, and session volume, solidifying its position as the leader in this comparison.
Revenue share by device at marykay.com
In July large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries marykay.com operates in
marykay.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
