GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com's revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 2.6%, compared to the preceding three months.
marykay.com competitors
In May 2025, marykay.com outperformed its competitor runwayroguebeauty.com in terms of revenue, transactions, sessions, and conversion rate. marykay.com generated $1,802,586 in revenue from 18,448 transactions and 635,079 sessions, with a conversion rate of 2.50-3.00%. On the other hand, runwayroguebeauty.com only generated $378,678 in revenue from 4,395 transactions and 98,486 sessions, with a higher conversion rate of 4.00-4.50%. Both websites have a similar average order value (AOV) range of $75-100. However, marykay.com's significantly higher revenue and traffic metrics indicate a stronger performance overall compared to its competitor in the beauty industry.
Revenue share by device at marykay.com
In May large majority of sales on marykay.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
