GRIPS CUSTOMERS & RESEARCH PARTNERS
marykay.com Annual Revenue and Growth
marykay.com's annual sales on its online store amounted to $21.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
marykay.com's monthly revenueOVER TIME
Over the past three months, marykay.com revenue has experienced growth of 6.9%, compared to the preceding three months.
marykay.com competitors
In September 2026, runwayroguebeauty.com achieved a revenue of $243,000, with 3,023 transactions from 66,200 sessions, resulting in a conversion rate of 4.50-5.00%. In comparison, marykay.com outperforms runwayroguebeauty.com significantly, generating a revenue of $2.2 million and completing 25,200 transactions during 837,000 sessions. The average order value for both sites is similar, ranging from $75 to $100. However, marykay.com leads in conversion rate as well, with a rate of 3.00-3.50%. Overall, marykay.com ranks first in revenue, transactions, and sessions among these competitors, highlighting its dominance in the beauty e-commerce sector.
Revenue share by device at marykay.com
In September large majority of sales on marykay.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries marykay.com operates in
marykay.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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marykay.com channels
Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.
marykay.com Google Ads spend
Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
marykay.com devices
Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
