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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for masimo.commasimo.com

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910.9K
Revenue
Sep 25
144.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Masimo (NASDAQ: MASI) is a global medical technology company that develops and manufactures innovative noninvasive patient monitoring technologies, medical devices, and a wide array of sensors.

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masimo.com's monthly revenueOVER TIME
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Over the past three months, masimo.com revenue has experienced growth of 5.6%, compared to the preceding three months.

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masimo.com revenue growth for last six months
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OVERVIEW
In September 2025, masimo.com generated $910,855 in online sales, significantly exceeding the health industry's median revenue of $86,581, though still far behind the category leader, walgreens.com at $147,913,429. With a conversion rate between 2.00-2.50%, masimo.com performs well above the low end of the health sector's range (1.25%) but below the high end (5.22%). Its average order value (AOV) of $275-300 is competitive, yet lower than the high AOV benchmark of $381. The site attracted 144,329 sessions, notably higher than the industry median of 24,842 but dwarfed by walgreens.com’s 57,099,485 sessions.
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masimo.com competitors

In September 2025, masimo.com outperformed its competitors in terms of revenue, with a total revenue of $910,855. masimo.com also had the highest number of transactions at 3,306 and the highest number of sessions at 144,329. However, in terms of average order value (AOV), masimo.com fell behind cablesandsensors.com, which had an AOV of $325-$350 compared to masimo.com's AOV of $275-$300. Conversion rates were consistent across masimo.com and its competitors, ranging from 2.00% to 3.00%. cablesandsensors.com, with its higher AOV and revenue, proved to be a strong competitor to masimo.com. On the other hand, qardio.com had the lowest revenue and conversion rate among the competitors, showing potential areas for improvement.

cablesandsensors.com screenshot
#1 cablesandsensors.com
252.2K
Revenue
34K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
cmihealth.com screenshot
#2 cmihealth.com
170.3K
Revenue
20.5K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
qardio.com screenshot
#3 qardio.com
20.3K
Revenue
32.6K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
medicaldevicedepot.com screenshot
#4 medicaldevicedepot.com
406.1K
Revenue
25.2K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
mfimedical.com screenshot
#5 mfimedical.com
337.2K
Revenue
84K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
masimo.com vs top market performers
masimo.com
top retailers
conversion rate vs average order value for masimo.com and its competitors
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Revenue share by device at masimo.com

In September large majority of sales on masimo.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on masimo.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masimo.com channels

Identify top traffic channels that drive growth for masimo.comand discover how performance of traffic channels has changed over time.

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masimo.com Google Ads spend

Evaluate masimo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masimo.com devices

Review masimo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masimo.com top markets

Explore masimo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masimo.com country & global rank

Assess the ranking of masimo.com among other retailers within its primary country and worldwide.

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