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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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729.3K
Revenue
Nov 25
134.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Masimo (NASDAQ: MASI) is a global medical technology company that develops and manufactures innovative noninvasive patient monitoring technologies, medical devices, and a wide array of sensors.

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masimo.com's monthly revenueOVER TIME
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Over the past three months, masimo.com revenue has experienced decline of 15%, compared to the preceding three months.

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masimo.com revenue decline for last six months
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OVERVIEW
In November 2025, masimo.com generated $729,315 in online sales, significantly surpassing the health industry's median of $88,366, but trailing behind the top competitor walgreens.com, which had $159,710,012. The site’s conversion rate of 2.00-2.50% is above the industry low of 1.39%, yet below the high of 5.5%. Its average order value (AOV) ranged from $250 to $275, compared to the sector's high of $370 and low of $60. With 134,397 sessions, masimo.com outperformed the median of 24,054, but fell short of walgreens.com's 57,360,068 sessions, highlighting room for growth in audience engagement.
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masimo.com competitors

In November 2025, masimo.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). masimo.com generated $729,315 in revenue from 2,753 transactions and 134,397 sessions, with an AOV ranging between $250-275 and a conversion rate of 2.00-2.50%. In comparison, cablesandsensors.com generated $225,388 in revenue from 695 transactions and 31,537 sessions, with an AOV ranging between $300-325 and a similar conversion rate. cmihealth.com had $183,082 in revenue from 620 transactions and 24,789 sessions, with an AOV of $275-300 and the same conversion rate as masimo.com. qardio.com and medicaldevicedepot.com had significantly lower revenues, transactions, and sessions, with lower AOVs and conversion rates as well. masimo.com clearly demonstrated strong performance in the medical device market compared to its competitors.

cablesandsensors.com screenshot
#1 cablesandsensors.com
225.4K
Revenue
31.5K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
cmihealth.com screenshot
#2 cmihealth.com
183.1K
Revenue
24.8K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
qardio.com screenshot
#3 qardio.com
12K
Revenue
18.6K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
medicaldevicedepot.com screenshot
#4 medicaldevicedepot.com
412.4K
Revenue
24.9K
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
mfimedical.com screenshot
#5 mfimedical.com
334.3K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
masimo.com vs top market performers
masimo.com
top retailers
conversion rate vs average order value for masimo.com and its competitors
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Revenue share by device at masimo.com

In November large majority of sales on masimo.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on masimo.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masimo.com channels

Identify top traffic channels that drive growth for masimo.comand discover how performance of traffic channels has changed over time.

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masimo.com Google Ads spend

Evaluate masimo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masimo.com devices

Review masimo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masimo.com top markets

Explore masimo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masimo.com country & global rank

Assess the ranking of masimo.com among other retailers within its primary country and worldwide.

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