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Dec 2025
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Home/Insights/Retailers/masterhorse.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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122.9K
Revenue
Dec 25
18.3K
Sessions
Dec 25
6.5-7.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Masterhorse.de is an online platform connecting customers to a wide range of horse-related products. They offer an extensive variety of equine supplies including feed, grooming tools, horse care products, and riding equipment. The website serves as a convenient hub for equestrians seeking an assortment of essentials and specialized items for their horses well-being.

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masterhorse.de Annual Revenue and Growth

masterhorse.de's annual sales on its online store amounted to $1.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
masterhorse.de revenue by year

masterhorse.de's monthly revenueOVER TIME
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Over the past three months, masterhorse.de revenue has experienced decline of 22%, compared to the preceding three months.

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masterhorse.de revenue decline for last six months
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OVERVIEW
In December 2025, masterhorse.de achieved impressive online sales revenue of $122,870, significantly surpassing the PETS median of $49,222, although still far from the category leader breyerhorses.com’s $2,525,993. Its conversion rate of 6.50-7.00% notably exceeds the category average of 4.82%, reflecting strong customer engagement. With an average order value (AOV) ranging from $100-125, it remains competitive against higher benchmarks of $295, while sessions reached 18,258, slightly above the median of 16,209 but far behind the leading 671,029 sessions of thejockeyclub.co.uk, indicating room for growth in audience reach.
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masterhorse.de competitors

In December 2025, masterhorse.de outperformed its competitors in terms of revenue with $122,870. pavo-futter.de generated $24,272, marstall.de made $15,719, equiva.com reached $517,203, and pernaturam.de earned $55,940. masterhorse.de also had the highest number of transactions at 1,207, compared to pavo-futter.de (416), marstall.de (208), equiva.com (5,794), and pernaturam.de (860). Additionally, masterhorse.de had 18,258 sessions, while pavo-futter.de had 16,209, marstall.de had 7,316, equiva.com had 233,807, and pernaturam.de had 20,237. The average order value (AOV) for masterhorse.de ranged from $100-125, whereas pavo-futter.de and pernaturam.de had an AOV of $50-75, and marstall.de and equiva.com had an AOV of $75-100. masterhorse.de also boasted a conversion rate of 6.50-7.00%, higher than pavo-futter.de, marstall.de, equiva.com, and pernaturam.de which ranged from 2.00-4.50%.

pavo-futter.de screenshot
#1 pavo-futter.de
24.3K
Revenue
16.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
marstall.de screenshot
#2 marstall.de
15.7K
Revenue
7.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
equiva.com screenshot
#3 equiva.com
517.2K
Revenue
233.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
pernaturam.de screenshot
#4 pernaturam.de
55.9K
Revenue
20.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
masterhorse.de vs top market performers
masterhorse.de
top retailers
conversion rate vs average order value for masterhorse.de and its competitors
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Revenue share by device at masterhorse.de

In December large majority of sales on masterhorse.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on masterhorse.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterhorse.de channels

Identify top traffic channels that drive growth for masterhorse.deand discover how performance of traffic channels has changed over time.

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masterhorse.de Google Ads spend

Evaluate masterhorse.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterhorse.de devices

Review masterhorse.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterhorse.de top markets

Explore masterhorse.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterhorse.de country & global rank

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