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Dec 2025
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Home/Insights/Retailers/matethelabel.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for matethelabel.commatethelabel.com

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1.3M
Revenue
Dec 25
562.1K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Matethelabel.com is a website that offers apparel for women. They specialize in sustainable, comfortable and timeless basics. Their product range includes t-shirts, tops, bottoms, dresses, and accessories. They prioritize using eco-friendly materials such as organic cotton and plant-based dyes. Additionally, they focus on fair and ethical manufacturing practices.

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matethelabel.com Annual Revenue and Growth

matethelabel.com's annual sales on its online store amounted to $14.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
matethelabel.com revenue by year

matethelabel.com's monthly revenueOVER TIME
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Over the past three months, matethelabel.com revenue has experienced growth of 59%, compared to the preceding three months.

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matethelabel.com revenue growth for last six months
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Top products on matethelabel.comby revenue

#1 Organic Fleece Straight Leg Sweatpant
$498.5
Price
$121.1K
Revenue
#2 Digital Gift Card
$216.1
Price
$78.2K
Revenue
#3 Organic Fleece Cropped Half-Zip Sweatshirt
$824.9
Price
$76.7K
Revenue
#4 Regenerative Hemp Pant
$1.1K
Price
Revenue
#5 Organic Fleece Zip Hoodie
$376.9
Price
Revenue
#6 Organic Waffle Sweatpant
$409.5
Price
Revenue
#7 Luxe Alpaca Ribbed Cardigan
$1.7K
Price
Revenue
#8 Organic Waffle Sweatpant
$260.7
Price
Revenue
#9 Organic Fleece Wide Leg Pant
$499.6
Price
Revenue
#10 Organic Cotton Layering Tank
$638.6
Price
Revenue
#1 Organic Fleece Straight Leg Sweatpant
$498.5
Price
$121.1K
Revenue
#2 Digital Gift Card
$216.1
Price
$78.2K
Revenue
#3 Organic Fleece Cropped Half-Zip Sweatshirt
$824.9
Price
$76.7K
Revenue
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OVERVIEW
In December 2025, matethelabel.com generated $1,344,921 in online sales, significantly outperforming the median revenue of $92,600 in the FASHION AND APPAREL industry. With a conversion rate of 1.50-2.00%, it falls short of the industry's high benchmark of 3.17%, while its average order value (AOV) ranges between $100-125, below the high of $389. The site attracted 562,118 sessions, vastly exceeding the median of 39,789 but far from the leader shein.com, which boasts 304,519,814 sessions. Overall, matethelabel.com shows promising revenue and traffic but has room for improvement in conversion rates and AOV.
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matethelabel.com competitors

In December 2025, matethelabel.com outperformed most of its competitors in terms of revenue, with a total of $1,344,921. This was significantly higher than waxbuffalo.com ($32,818), mate.bike ($150,684), yearofours.com ($57,266), and happyearthapparel.com ($328,997). However, fairindigo.com reported a slightly higher revenue of $313,841. In terms of transactions, matethelabel.com had 10,986, which was more than waxbuffalo.com (414), mate.bike (242), yearofours.com (315), and happyearthapparel.com (2,770), but less than fairindigo.com (2,873). The website also had a higher number of sessions (562,118) compared to its competitors. Despite having a similar average order value (AOV) and conversion rate to fairindigo.com, matethelabel.com clearly stood out with its higher revenue and transaction numbers.

waxbuffalo.com screenshot
#1 waxbuffalo.com
32.8K
Revenue
21.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mate.bike screenshot
#2 mate.bike
150.7K
Revenue
24.7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
fairindigo.com screenshot
#3 fairindigo.com
313.8K
Revenue
118.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
yearofours.com screenshot
#4 yearofours.com
57.3K
Revenue
15.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
happyearthapparel.com screenshot
#5 happyearthapparel.com
329K
Revenue
179.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
matethelabel.com vs top market performers
matethelabel.com
top retailers
conversion rate vs average order value for matethelabel.com and its competitors
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Revenue share by device at matethelabel.com

In December large majority of sales on matethelabel.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on matethelabel.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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matethelabel.com channels

Identify top traffic channels that drive growth for matethelabel.comand discover how performance of traffic channels has changed over time.

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matethelabel.com Google Ads spend

Evaluate matethelabel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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matethelabel.com devices

Review matethelabel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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matethelabel.com top markets

Explore matethelabel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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matethelabel.com country & global rank

Assess the ranking of matethelabel.com among other retailers within its primary country and worldwide.

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