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Sep 2025
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Home/Insights/Retailers/matethelabel.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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828.3K
Revenue
Sep 25
297K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Matethelabel.com is a website that offers apparel for women. They specialize in sustainable, comfortable and timeless basics. Their product range includes t-shirts, tops, bottoms, dresses, and accessories. They prioritize using eco-friendly materials such as organic cotton and plant-based dyes. Additionally, they focus on fair and ethical manufacturing practices.

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matethelabel.com Annual Revenue and Growth

matethelabel.com's annual sales on its online store amounted to $14.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.4M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
matethelabel.com revenue by year

matethelabel.com's monthly revenueOVER TIME
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Over the past three months, matethelabel.com revenue has experienced decline of 34%, compared to the preceding three months.

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matethelabel.com revenue decline for last six months
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Top products on matethelabel.comby revenue

#1 Organic Comfort Triangle Bralette
$2.1K
Price
$251.4K
Revenue
#2 Organic Stretch Full Length Legging
$597.3
Price
$177.4K
Revenue
#3 Organic Stretch Pocket Legging
$548.4
Price
$146.4K
Revenue
#4 Organic Stretch Sports Bra
$213.1
Price
Revenue
#5 Organic Stretch Midi Legging
$219.3
Price
Revenue
#6 Organic Stretch Sports Bra
$303.8
Price
Revenue
#7 Organic Stretch Biker Short
$201.5
Price
Revenue
#8 Organic Stretch Unitard
$3K
Price
Revenue
#9 Organic Stretch Racer Tank
$310.7
Price
Revenue
#10 Organic Stretch Pocket Short
$539.1
Price
Revenue
#1 Organic Comfort Triangle Bralette
$2.1K
Price
$251.4K
Revenue
#2 Organic Stretch Full Length Legging
$597.3
Price
$177.4K
Revenue
#3 Organic Stretch Pocket Legging
$548.4
Price
$146.4K
Revenue
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OVERVIEW
In September 2025, matethelabel.com, a lifestyle and fashion apparel website, achieved impressive online sales revenue of $828,348, significantly higher than the median of $74,931 in its category, while maintaining a conversion rate of 2.00-2.50%, slightly below the industry high of 3.2%. With an average order value (AOV) between $125-150, it stands well against the category's high of $382. The site recorded 296,952 sessions, considerably surpassing the median of 34,221 but trailing behind the market leader shein.com, which had 297,137,690 sessions, highlighting matethelabel's strong yet competitive position in the industry.
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matethelabel.com competitors

In September 2025, matethelabel.com outperformed its competitors in terms of revenue with $828,348. While the website had a higher number of transactions at 6,093, its sessions were at 296,952. The average order value (AOV) ranged between $125-150, and the conversion rate was between 2.00-2.50%. Comparing this to its competitors, waxbuffalo.com had significantly lower revenue at $5,234 with 58 transactions and 2,779 sessions. mate.bike had a higher revenue of $136,259 but with 217 transactions and 22,602 sessions. fairindigo.com performed well with revenue of $245,491, 2,403 transactions, and 92,571 sessions, along with a higher AOV and conversion rate. yearofours.com and happyearthapparel.com also showed varying performance metrics in comparison to matethelabel.com.

waxbuffalo.com screenshot
#1 waxbuffalo.com
5.2K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mate.bike screenshot
#2 mate.bike
136.3K
Revenue
22.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
fairindigo.com screenshot
#3 fairindigo.com
245.5K
Revenue
92.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
yearofours.com screenshot
#4 yearofours.com
28.1K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
happyearthapparel.com screenshot
#5 happyearthapparel.com
182.7K
Revenue
113.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
matethelabel.com vs top market performers
matethelabel.com
top retailers
conversion rate vs average order value for matethelabel.com and its competitors
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Revenue share by device at matethelabel.com

In September large majority of sales on matethelabel.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on matethelabel.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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matethelabel.com channels

Identify top traffic channels that drive growth for matethelabel.comand discover how performance of traffic channels has changed over time.

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matethelabel.com Google Ads spend

Evaluate matethelabel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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matethelabel.com devices

Review matethelabel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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matethelabel.com top markets

Explore matethelabel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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matethelabel.com country & global rank

Assess the ranking of matethelabel.com among other retailers within its primary country and worldwide.

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