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Oct 2025
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Home/Insights/Retailers/maxpedition.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for maxpedition.commaxpedition.com

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221.3K
Revenue
Oct 25
91.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Maxpedition.com is a website that offers a diverse range of products primarily focused on durable and functional everyday carry gear. They provide a variety of backpacks, bags, pouches, and accessories designed to withstand extreme conditions. Their items cater to outdoor enthusiasts, military personnel, first responders, and individuals seeking reliable, high-quality gear.

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maxpedition.com Annual Revenue and Growth

maxpedition.com's annual sales on its online store amounted to $4.4M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maxpedition.com revenue by year

maxpedition.com's monthly revenueOVER TIME
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Over the past three months, maxpedition.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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maxpedition.com revenue decline for last six months
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Top products on maxpedition.comby revenue

#1 Falcon-III Backpack 35L (BOGO SALE. ADD MULTIPLES OF 2. FINAL SALE.)
$232.4
Price
$65.6K
Revenue
#2 Doppelduffel Adventure Bag 57L
$267.7
Price
$48.7K
Revenue
#3 Falcon-II Backpack 23L (BOGO SALE. ADD MULTIPLES OF 2. FINAL SALE.)
$203.1
Price
$48.3K
Revenue
#4 Gyrfalcon Backpack 36L
$249.8
Price
Revenue
#5 Sitka Gearslinger
$167.8
Price
Revenue
#6 Fliegerduffel Adventure Bag 42L (Buy 1 Get 1 Free. Mix and Match in Multiples of 2. All Sales Final.)
$259
Price
Revenue
#7 Kodiak Gearslinger (Buy 1 Get 1 Free. Mix and Match in Multiples of 2. All Sales Final.)
$204.9
Price
Revenue
#8 Mongo Versipack (CLOSEOUT SALE. FINAL SALE.)
$165.8
Price
Revenue
#9 Jumbo Versipack (BOGO SALE. ADD MULTIPLES OF 2. FINAL SALE.)
$130.7
Price
Revenue
#10 Centurion Patrol Bag (Buy 1 Get 1 Free. Mix and Match in Multiples of 2. All Sales Final.)
$289.1
Price
Revenue
#1 Falcon-III Backpack 35L (BOGO SALE. ADD MULTIPLES OF 2. FINAL SALE.)
$232.4
Price
$65.6K
Revenue
#2 Doppelduffel Adventure Bag 57L
$267.7
Price
$48.7K
Revenue
#3 Falcon-II Backpack 23L (BOGO SALE. ADD MULTIPLES OF 2. FINAL SALE.)
$203.1
Price
$48.3K
Revenue
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OVERVIEW
In October 2025, maxpedition.com generated $221,346 in revenue, falling short of the e-commerce industry median of $263,215, with a conversion rate between 1.00-1.50%, which is below the high benchmark of 4.5%. Their average order value (AOV) ranged from $175 to $200, while the e-commerce high is $319. The site recorded 91,375 sessions, aligning closely with the median of 92,375 but significantly lower than keurig.com, the industry's largest store, which achieved 2,303,850 sessions. Overall, maxpedition.com exhibits room for improvement across revenue, conversion rates, and engagement metrics.
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maxpedition.com competitors

In October 2025, maxpedition.com outperformed its competitors in terms of revenue, with a total of $221,346. While Elite Survival came closest with $121,634 in revenue, Maxpedition had significantly more transactions and sessions at 1,242 and 91,375 respectively. Despite having a lower average order value (AOV) of $175-200 compared to Elite Survival's $225-250, Maxpedition had a comparable conversion rate of 1.00-1.50%. Tactical Gear Junkie had the highest number of transactions at 2,596 but lower revenue at $123,935. Hiding Hilda had a higher conversion rate at 3.00-3.50%, but with lower revenue and sessions. Flying Circle Gear lagged behind in all metrics, with the lowest revenue, transactions, and sessions. Overall, Maxpedition stood out as a strong performer in the tactical gear industry in October 2025.

elitesurvival.com screenshot
#1 elitesurvival.com
121.6K
Revenue
18.9K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
hidinghilda.com screenshot
#2 hidinghilda.com
72.2K
Revenue
11.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
tacticalgearjunkie.com screenshot
#3 tacticalgearjunkie.com
123.9K
Revenue
75K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
flyingcirclegear.com screenshot
#4 flyingcirclegear.com
8.5K
Revenue
6.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
vanquest.com screenshot
#5 vanquest.com
28K
Revenue
40.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
maxpedition.com vs top market performers
maxpedition.com
top retailers
conversion rate vs average order value for maxpedition.com and its competitors
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Revenue share by device at maxpedition.com

In October large majority of sales on maxpedition.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on maxpedition.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maxpedition.com channels

Identify top traffic channels that drive growth for maxpedition.comand discover how performance of traffic channels has changed over time.

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maxpedition.com Google Ads spend

Evaluate maxpedition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maxpedition.com devices

Review maxpedition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maxpedition.com top markets

Explore maxpedition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maxpedition.com country & global rank

Assess the ranking of maxpedition.com among other retailers within its primary country and worldwide.

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