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Nov 2025
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Home/Insights/Retailers/mc-armor.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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201.4
Revenue
Nov 25
22.9
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$600-700
AOV
Nov 25
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Mc-armor.com is a website that offers various defensive products to the public. Their inventory consists of a range of personal protective equipment, including body armor, helmets, and tactical gear. The site also features informative resources regarding ballistic protection and security measures, serving as a one-stop destination to explore such products.

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mc-armor.com Annual Revenue and Growth

mc-armor.com's annual sales on its online store amounted to $792.1K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$792.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mc-armor.com revenue by year

mc-armor.com's monthly revenueOVER TIME
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Over the past three months, mc-armor.com revenue has experienced decline of 78%, compared to the preceding three months.

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mc-armor.com revenue decline for last six months
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OVERVIEW
In November 2025, mc-armor.com generated $201 in online sales with a conversion rate of 1.00-1.50%, below the industry high of 2.59% and median rate of 0.5%. Its average order value (AOV) ranged from $650 to $675, surpassing the industry low of $110, yet below the high of $634. The site attracted just 23 sessions, significantly lower than the median of 38,956 in the SPORTS sector and a stark contrast to the leading site, gunbroker.com, which achieved 14,084,614 sessions and $315,148,670 in revenue. Overall, mc-armor.com lags significantly behind industry benchmarks.
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mc-armor.com competitors

In November 2025, mc-armor.com showed a revenue of 201 with 23 sessions and no transactions, boasting an AOV of 650-675 and a conversion rate of 1.00-1.50. Comparing this to its competitors, bulletproofeveryone.com stands out with a revenue of 44,288, 88 transactions, and 11,377 sessions, while having an AOV of 500-525 and a conversion rate of 0.50-1.00. innocentarmor.com follows with 9,175 in revenue, 26 transactions, and 1,890 sessions, with an AOV of 350-375 and a conversion rate of 1.00-1.50. wonderhoodie.com, safeguardclothing.com, and safeguardarmor.com also display higher revenue, transactions, and sessions compared to mc-armor.com, showcasing a varied range of AOV and conversion rates across the board.

bulletproofeveryone.com screenshot
#1 bulletproofeveryone.com
44.3K
Revenue
11.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
innocentarmor.com screenshot
#2 innocentarmor.com
9.2K
Revenue
1.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wonderhoodie.com screenshot
#3 wonderhoodie.com
123.2K
Revenue
17.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
safeguardclothing.com screenshot
#4 safeguardclothing.com
270.5K
Revenue
83.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
safeguardarmor.com screenshot
#5 safeguardarmor.com
94.2K
Revenue
11.8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
mc-armor.com vs top market performers
mc-armor.com
top retailers
conversion rate vs average order value for mc-armor.com and its competitors
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Revenue share by device at mc-armor.com

In November large majority of sales on mc-armor.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on mc-armor.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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mc-armor.com channels

Identify top traffic channels that drive growth for mc-armor.comand discover how performance of traffic channels has changed over time.

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mc-armor.com Google Ads spend

Evaluate mc-armor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mc-armor.com devices

Review mc-armor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mc-armor.com top markets

Explore mc-armor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mc-armor.com country & global rank

Assess the ranking of mc-armor.com among other retailers within its primary country and worldwide.

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