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Oct 2025
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Home/Insights/Retailers/mc-armor.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mc-armor.commc-armor.com

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2.5K
Revenue
Oct 25
368.5
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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Mc-armor.com is a website that offers various defensive products to the public. Their inventory consists of a range of personal protective equipment, including body armor, helmets, and tactical gear. The site also features informative resources regarding ballistic protection and security measures, serving as a one-stop destination to explore such products.

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mc-armor.com Annual Revenue and Growth

mc-armor.com's annual sales on its online store amounted to $792.1K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$792.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mc-armor.com revenue by year

mc-armor.com's monthly revenueOVER TIME
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Over the past three months, mc-armor.com revenue has experienced decline of 0.69%, compared to the preceding three months.

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mc-armor.com revenue decline for last six months
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OVERVIEW
In October 2025, mc-armor.com generated $2,547 in revenue, significantly below the SPORTS median of $103,393, with a conversion rate of 1.00-1.50%, trailing the high of 2.58%. The average order value (AOV) ranged from $650 to $675, closely aligning with the category's high of $652. The site recorded 369 sessions, starkly contrasting the median of 38,088 and the highest from gunbroker.com at 13,734,560. Overall, mc-armor.com struggles in visibility and revenue, indicating room for improvement in both customer engagement and market positioning within its industry.
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mc-armor.com competitors

In October 2025, mc-armor.com generated $2,547 in revenue from 4 transactions with 369 sessions, resulting in an Average Order Value (AOV) of $650-675 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, bulletproofeveryone.com led the pack with $73,219 in revenue from 153 transactions and 18,540 sessions, with an AOV of $475-500 and a conversion rate of 0.50-1.00%. innocentarmor.com followed with $15,666 in revenue from 44 transactions and 3,167 sessions, boasting an AOV of $350-375 and a conversion rate of 1.00-1.50%. wonderhoodie.com, safeguardclothing.com, and safeguardarmor.com also outperformed mc-armor.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, mc-armor.com has room for improvement in various metrics compared to its competitors in the armored clothing market.

bulletproofeveryone.com screenshot
#1 bulletproofeveryone.com
73.2K
Revenue
18.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
innocentarmor.com screenshot
#2 innocentarmor.com
15.7K
Revenue
3.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wonderhoodie.com screenshot
#3 wonderhoodie.com
185.4K
Revenue
25.6K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
safeguardclothing.com screenshot
#4 safeguardclothing.com
198.2K
Revenue
60.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#5 safeguardarmor.com
122.3K
Revenue
13.8K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
mc-armor.com vs top market performers
mc-armor.com
top retailers
conversion rate vs average order value for mc-armor.com and its competitors
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Revenue share by device at mc-armor.com

In October large majority of sales on mc-armor.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on mc-armor.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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mc-armor.com channels

Identify top traffic channels that drive growth for mc-armor.comand discover how performance of traffic channels has changed over time.

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mc-armor.com Google Ads spend

Evaluate mc-armor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mc-armor.com devices

Review mc-armor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mc-armor.com top markets

Explore mc-armor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mc-armor.com country & global rank

Assess the ranking of mc-armor.com among other retailers within its primary country and worldwide.

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