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Jul 2025
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Home/Insights/Retailers/mcappliance.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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37K
Revenue
19.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

MC specializes in compact and small kitchen appliances including microwaves, refrigerators, dishwashers, and washers & dryers under the Magic Chef®, Sunbeam®, Magic Maid™, Ewave™, and Norpole™ brands.

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mcappliance.com's revenueOVER TIME
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Over the past three months, mcappliance.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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mcappliance.com revenue growth for last six months
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OVERVIEW
mcappliance.com's revenue for online sales in July 2025 was $36,987 with a conversion rate of 0.50-1.00% and an average order value of $250-275. The store had 19,381 sessions during the month. The largest online store in the HOME AND GARDEN category was homedepot.com with $1,339,846,577 in revenue. The highest conversion rate in the category was 3.28%, and the highest AOV was $673. The store with the most sessions was homedepot.com with 175,364,207, while the median number of sessions in the category was 36,567.
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mcappliance.com competitors

In July 2025, mcappliance.com outperformed its competitor winecoolerdirect.com in terms of revenue, transactions, sessions, and average order value (AOV). While mcappliance.com generated a revenue of $36,987 from 142 transactions and 19,381 sessions with an AOV range of $250-$275, winecoolerdirect.com only made $6,227 from 22 transactions and 3,684 sessions with a slightly higher AOV range of $275-$300. Both websites had a similar conversion rate range of 0.50-1.00, indicating comparable effectiveness in turning sessions into transactions. Overall, mcappliance.com demonstrated stronger performance across key metrics compared to its competitor in the same industry, showcasing its ability to attract more customers, drive higher sales, and potentially offer more competitive pricing or value proposition.

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#1 winecoolerdirect.com
6.2K
Revenue
3.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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mcappliance.com vs top market performers
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conversion rate vs average order value for mcappliance.com and its competitors
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Revenue share by device at mcappliance.com

In July large majority of sales on mcappliance.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In July large majority of sales on mcappliance.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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mcappliance.com channels

Identify top traffic channels that drive growth for mcappliance.comand discover how performance of traffic channels has changed over time.

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mcappliance.com Google Ads spend

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mcappliance.com devices

Review mcappliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mcappliance.com top markets

Explore mcappliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mcappliance.com country & global rank

Assess the ranking of mcappliance.com among other retailers within its primary country and worldwide.

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