mcappliance.com
MC specializes in compact and small kitchen appliances including microwaves, refrigerators, dishwashers, and washers & dryers under the Magic Chef®, Sunbeam®, Magic Maid™, Ewave™, and Norpole™ brands.
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mcappliance.com's revenueOVER TIME
Over the past three months, mcappliance.com revenue has experienced decline of 14%, compared to the preceding three months.
mcappliance.com competitors
In August 2025, mcappliance.com outperformed its competitor winecoolerdirect.com in terms of revenue, with mcappliance.com generating $31,562 compared to winecoolerdirect.com's $5,876. mcappliance.com also had a higher number of transactions at 124, while winecoolerdirect.com had 20 transactions. In terms of website traffic, mcappliance.com had 16,694 sessions, significantly more than winecoolerdirect.com's 3,485 sessions. The Average Order Value (AOV) for mcappliance.com ranged from $250 to $275, whereas winecoolerdirect.com had a slightly higher AOV ranging from $275 to $300. Both websites had a similar conversion rate of 0.50-1.00. Overall, mcappliance.com demonstrated stronger performance in terms of revenue and website traffic compared to winecoolerdirect.com in August 2025.
Revenue share by device at mcappliance.com
In August large majority of sales on mcappliance.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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mcappliance.com channels
Identify top traffic channels that drive growth for mcappliance.comand discover how performance of traffic channels has changed over time.
mcappliance.com Google Ads spend
Evaluate mcappliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mcappliance.com devices
Review mcappliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
