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Sep 2026
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Home/Insights/Retailers/mcappliance.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for mcappliance.commcappliance.com

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65K
Revenue
Sep 26
28.7K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$225-250
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

MC specializes in compact and small kitchen appliances including microwaves, refrigerators, dishwashers, and washers & dryers under the Magic Chef®, Sunbeam®, Magic Maid™, Ewave™, and Norpole™ brands.

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mcappliance.com Annual Revenue and Growth

mcappliance.com's annual sales on its online store amounted to $410.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$410.4K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mcappliance.com revenue by year

mcappliance.com's monthly revenueOVER TIME
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Over the past three months, mcappliance.com revenue has experienced decline of 15%, compared to the preceding three months.

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mcappliance.com revenue decline for last six months
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OVERVIEW
In September 2026, mcappliance.com, a home and garden category store, generated $65,000 in online sales, while an average home and garden store typically earns around $110,000 monthly. Its conversion rate ranged from 0.50-1.00%, which is within the category's typical range of 0.64% to 3.34%. The average order value (AOV) stood at $225-250, also within the typical range of $98 to $681. With 28,700 sessions, mcappliance.com attracted fewer visitors than an average home and garden store, which sees about 30,400 sessions each month.
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mcappliance.com competitors

In September 2026, winecoolerdirect.com reported revenue of $930, with 3 transactions from 525 sessions, showcasing an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00%. In comparison, mcappliance.com significantly outperforms its competitor with revenue of $65,000, 270 transactions, and 28,700 sessions. This results in a higher AOV range of $225-250. Furthermore, mcappliance.com leads with a conversion rate of 0.50-1.00%, matching that of winecoolerdirect.com. Overall, mcappliance.com demonstrates a dominant market presence, surpassing winecoolerdirect.com in all key metrics, including revenue, transactions, and sessions, securing its position as the superior choice in the appliance market.

winecoolerdirect.com screenshot
#1 winecoolerdirect.com
930
Revenue
525.5
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
mcappliance.com vs top market performers
mcappliance.com
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conversion rate vs average order value for mcappliance.com and its competitors
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Revenue share by device at mcappliance.com

In September large majority of sales on mcappliance.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on mcappliance.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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mcappliance.com channels

Identify top traffic channels that drive growth for mcappliance.comand discover how performance of traffic channels has changed over time.

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mcappliance.com Google Ads spend

Evaluate mcappliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mcappliance.com devices

Review mcappliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mcappliance.com top markets

Explore mcappliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mcappliance.com country & global rank

Assess the ranking of mcappliance.com among other retailers within its primary country and worldwide.

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