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Home/Insights/Retailers/mcappliance.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

mcappliance.com

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41.6K

Revenue

Dec 25

20.1K

Sessions

Dec 25

0.5-1.0%

Conv. rate

Dec 25

$225-250

AOV

Dec 25

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

MC specializes in compact and small kitchen appliances including microwaves, refrigerators, dishwashers, and washers & dryers under the Magic Chef®, Sunbeam®, Magic Maid™, Ewave™, and Norpole™ brands.

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mcappliance.com's monthly revenueOVER TIME
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Over the past three months, mcappliance.com revenue has experienced decline of 19%, compared to the preceding three months.

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mcappliance.com revenue decline for last six months

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OVERVIEW

In December 2025, mcappliance.com generated $41,632 in online sales, significantly below the home_and_garden median of $114,229, with sessions totaling 20,074, compared to the median of 33,723; its conversion rate ranged from 0.50-1.00%, lower than the high benchmark of 3.32% in the industry, while the average order value (AOV) was between $225-250, notably less than the high of $667, highlighting a performance gap in this competitive sector.

mcappliance.com competitors

Compare mcappliance.com's performance against the competition worldwide. mcappliance.com has
conversion rate of 0.5-1.0% and average order value of $225-250.

CLOSEST COMPETITORSby revenue

mcappliance.com

$41.6K

TOP MARKET PERFORMERSby revenue

mcappliance.com

$41.6K

mcappliance.com vs top market performers

mcappliance.com

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Revenue share by device at mcappliance.com

In December large majority of sales on mcappliance.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

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mcappliance.com channels

Identify top traffic channels that drive growth for mcappliance.comand discover how performance of traffic channels has changed over time.

mcappliance.com Google Ads spend

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mcappliance.com devices

Review mcappliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mcappliance.com top markets

Explore mcappliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.