mcappliance.com
MC specializes in compact and small kitchen appliances including microwaves, refrigerators, dishwashers, and washers & dryers under the Magic Chef®, Sunbeam®, Magic Maid™, Ewave™, and Norpole™ brands.
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mcappliance.com's monthly revenueOVER TIME
Over the past three months, mcappliance.com revenue has experienced decline of 23%, compared to the preceding three months.
mcappliance.com competitors
In October 2025, mcappliance.com outperformed its competitor winecoolerdirect.com in terms of revenue, with mcappliance.com generating $21,582 compared to winecoolerdirect.com's $1,291. MCAppliance also had a higher number of transactions at 82, while winecoolerdirect.com only had 4 transactions. However, winecoolerdirect.com had a higher average order value (AOV) range of $300-325 compared to mcappliance.com's AOV range of $250-275. In terms of sessions, mcappliance.com had 10,959 sessions, while winecoolerdirect.com had 703 sessions. Both websites had a similar conversion rate range of 0.50-1.00. Overall, mcappliance.com showed stronger performance in revenue and transactions, while winecoolerdirect.com had a higher AOV.
Revenue share by device at mcappliance.com
In October large majority of sales on mcappliance.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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mcappliance.com channels
Identify top traffic channels that drive growth for mcappliance.comand discover how performance of traffic channels has changed over time.
mcappliance.com Google Ads spend
Evaluate mcappliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mcappliance.com devices
Review mcappliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
