mcappliance.com
MC specializes in compact and small kitchen appliances including microwaves, refrigerators, dishwashers, and washers & dryers under the Magic Chef®, Sunbeam®, Magic Maid™, Ewave™, and Norpole™ brands.
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mcappliance.com Annual Revenue and Growth
mcappliance.com's annual sales on its online store amounted to $410.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
mcappliance.com's monthly revenueOVER TIME
Over the past three months, mcappliance.com revenue has experienced growth of 42%, compared to the preceding three months.
mcappliance.com competitors
In May 2026, mcappliance.com significantly outperformed its competitor, winecoolerdirect.com. With a revenue of $59,614, mcappliance.com had a much higher transaction volume, processing 239 sales compared to winecoolerdirect.com’s mere 4 transactions. Additionally, mcappliance.com attracted 22,834 sessions, vastly exceeding winecoolerdirect.com's 519 sessions, which highlights its stronger market presence. The average order value (AOV) for mcappliance.com ranged from $225 to $250, while winecoolerdirect.com achieved a higher AOV of $275 to $300. However, mcappliance.com maintained a conversion rate of 1.00-1.50%, outperforming winecoolerdirect.com's 0.50-1.00%. Overall, mcappliance.com not only dominated in revenue and transactions but also demonstrated superior engagement and conversion metrics, positioning itself as a stronger player in the appliance market.
Revenue share by device at mcappliance.com
In May large majority of sales on mcappliance.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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mcappliance.com channels
Identify top traffic channels that drive growth for mcappliance.comand discover how performance of traffic channels has changed over time.
mcappliance.com Google Ads spend
Evaluate mcappliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mcappliance.com devices
Review mcappliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
