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Oct 2025
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Home/Insights/Retailers/mcneelamusic.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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531.3K
Revenue
Oct 25
111K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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McneelaMusic.com is a website that offers an array of musical instruments and accessories, catering to musicians of all levels and styles. They provide a wide selection of instruments such as Irish flutes, bodhrans, tin whistles, concertinas, guitars, and Irish harps. Additionally, they offer sheet music and instructional resources.

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mcneelamusic.com Annual Revenue and Growth

mcneelamusic.com's annual sales on its online store amounted to $6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mcneelamusic.com revenue by year

mcneelamusic.com's monthly revenueOVER TIME
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Over the past three months, mcneelamusic.com revenue has experienced growth of 0.11%, compared to the preceding three months.

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mcneelamusic.com revenue growth for last six months
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OVERVIEW
In October 2025, mcneelamusic.com achieved impressive revenue of $531,314, significantly surpassing the MUSIC median of $47,440, while its conversion rate of 1.00-1.50% falls below the industry's high of 3.57%. With an average order value (AOV) of $350-375, mcneelamusic.com is positioned below the category's high AOV of $676, but its 111,037 sessions exceed the industry median of 14,367, demonstrating a strong engagement relative to competitors, though still far behind the market leader, reverb.com, which boasts a staggering 15,687,987 sessions and revenue of $129,956,698.
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mcneelamusic.com competitors

In October 2025, mcneelamusic.com reported a revenue of $531,314 with 1,508 transactions and 111,037 sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In comparison, deeringbanjos.com generated $228,949 in revenue from 510 transactions and 84,555 sessions, with an AOV of $425-450 and a conversion rate of 0.50-1.00%. fiddlershop.com outperformed both with a revenue of $1,541,906, 4,250 transactions, and 219,284 sessions, boasting an AOV of $350-375 and a conversion rate of 1.50-2.00%. Lastly, flutecenter.com had a revenue of $1,444,224 from 1,821 transactions and 89,508 sessions, showcasing an impressive AOV of $775-800 and a conversion rate of 2.00-2.50%. Overall, while mcneelamusic.com held its own in terms of AOV and conversion rate, it lagged behind its competitors in terms of revenue and transactions.

deeringbanjos.com screenshot
#1 deeringbanjos.com
228.9K
Revenue
84.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
fiddlershop.com screenshot
#2 fiddlershop.com
1.5M
Revenue
219.3K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
flutecenter.com screenshot
#3 flutecenter.com
1.4M
Revenue
89.5K
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
mcneelamusic.com vs top market performers
mcneelamusic.com
top retailers
conversion rate vs average order value for mcneelamusic.com and its competitors
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Revenue share by device at mcneelamusic.com

In October large majority of sales on mcneelamusic.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mcneelamusic.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mcneelamusic.com channels

Identify top traffic channels that drive growth for mcneelamusic.comand discover how performance of traffic channels has changed over time.

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mcneelamusic.com Google Ads spend

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mcneelamusic.com devices

Review mcneelamusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mcneelamusic.com top markets

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mcneelamusic.com country & global rank

Assess the ranking of mcneelamusic.com among other retailers within its primary country and worldwide.

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