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Dec 2025
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Home/Insights/Retailers/merlotskincare.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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435.7
Revenue
Dec 25
460.1
Sessions
Dec 25
5.5-6.0%
Conv. rate
Dec 25
$0-25
AOV
Dec 25
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Merlocskincare.com is a website where customers can find various skincare products. The website offers a range of items designed to promote healthy skin, such as moisturizers, serums, and cleansers. Customers can explore different skincare options and make online purchases directly from the website.

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merlotskincare.com's monthly revenueOVER TIME
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Over the past three months, merlotskincare.com revenue has experienced decline of 52%, compared to the preceding three months.

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merlotskincare.com revenue decline for last six months
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OVERVIEW
In December 2025, merlotskincare.com, a BEAUTY AND COSMETICS site, generated $436 in online sales, significantly below the median of $53,444, with a conversion rate of 5.50-6.00%, surpassing the category's high of 4.87%. Its average order value (AOV) ranged from $0-25, starkly lower than the industry's high of $191, and the site recorded 460 sessions, far less than the median of 23,270. Overall, merlotskincare.com demonstrates a strong conversion rate but struggles in sales and traffic compared to competitors like ulta.com and sephora.com, highlighting areas for potential growth.
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merlotskincare.com competitors

In December 2025, merlotskincare.com reported a revenue of $436 from 27 transactions and 460 sessions, with an Average Order Value (AOV) of $0-25 and a conversion rate of 5.50-6.00%. In comparison, thegrapeseedcompany.com, a competitor, generated a revenue of $5,766 from 75 transactions and 1,761 sessions, with an AOV of $75-100 and a conversion rate of 4.00-4.50%. Despite merlotskincare.com having a lower revenue, their conversion rate was higher, indicating better customer engagement and efficiency in turning sessions into transactions. However, thegrapeseedcompany.com had a significantly higher AOV, showing that they may be targeting a different market segment willing to spend more per purchase. Overall, merlotskincare.com may benefit from analyzing the strategies of thegrapeseedcompany.com to improve their revenue and AOV metrics.

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#1 thegrapeseedcompany.com
5.8K
Revenue
1.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
merlotskincare.com vs top market performers
merlotskincare.com
top retailers
conversion rate vs average order value for merlotskincare.com and its competitors
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merlotskincare.com channels

Identify top traffic channels that drive growth for merlotskincare.comand discover how performance of traffic channels has changed over time.

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merlotskincare.com Google Ads spend

Evaluate merlotskincare.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlotskincare.com devices

Review merlotskincare.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlotskincare.com top markets

Explore merlotskincare.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlotskincare.com country & global rank

Assess the ranking of merlotskincare.com among other retailers within its primary country and worldwide.

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