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Sep 2025
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Home/Insights/Retailers/merriammusic.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for merriammusic.commerriammusic.com

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418.8K
Revenue
Sep 25
101.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Merriammusic.com provides a range of musical instruments, accessories, and sheet music. It offers a wide selection of products including guitars, pianos, keyboards, percussion instruments, wind instruments, DJ equipment, and various music books. The website provides a convenient platform for customers to purchase music-related items.

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merriammusic.com Annual Revenue and Growth

merriammusic.com's annual sales on its online store amounted to $10.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merriammusic.com revenue by year

merriammusic.com's monthly revenueOVER TIME
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Over the past three months, merriammusic.com revenue has experienced growth of 20%, compared to the preceding three months.

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merriammusic.com revenue growth for last six months
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OVERVIEW
In September 2025, merriammusic.com generated $418,833 in online sales, significantly outperforming the e-commerce median of $81,105, with a conversion rate of 0.50-1.00%, below the high benchmark of 3.72%, while maintaining an average order value (AOV) of $575-600, exceeding the sector's average of $351. The site recorded 101,271 sessions, which is notably higher than the median of 37,786, though still far from the leading 30,281,186 sessions seen on michaels.com, highlighting merriammusic.com's strong revenue performance within a competitive e-commerce landscape.
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merriammusic.com competitors

In September 2025, Merriam Music's revenue of $418,833 from 708 transactions and 101,271 sessions places it below some of its competitors in terms of total revenue. Alamo Music generated $457,418 from 410 transactions and 56,062 sessions, showcasing a higher revenue despite fewer transactions and sessions. Gear4Music, on the other hand, significantly outperformed Merriam Music with a revenue of $17,574,789 from 46,059 transactions and 2,438,420 sessions, indicating a much larger scale of operations. However, Merriam Music's Average Order Value (AOV) of $575-$600 falls within the range of its competitors, with Kraft Music boasting a similar AOV of $750-$775. Conversion rates for all competitors are relatively similar, ranging from 0.50-2.00%, with Gear4Music leading the pack with a conversion rate of 1.50-2.00%. Overall, Merriam Music may need to focus on increasing its total revenue and scaling its operations to match the success of its competitors in the market.

alamomusic.com screenshot
#1 alamomusic.com
457.4K
Revenue
56.1K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
gear4music.com screenshot
#2 gear4music.com
17.6M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
kraftmusic.com screenshot
#3 kraftmusic.com
642.3K
Revenue
115.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
merriammusic.com vs top market performers
merriammusic.com
top retailers
conversion rate vs average order value for merriammusic.com and its competitors
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Revenue share by device at merriammusic.com

In September large majority of sales on merriammusic.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on merriammusic.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merriammusic.com channels

Identify top traffic channels that drive growth for merriammusic.comand discover how performance of traffic channels has changed over time.

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merriammusic.com Google Ads spend

Evaluate merriammusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merriammusic.com devices

Review merriammusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merriammusic.com top markets

Explore merriammusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merriammusic.com country & global rank

Assess the ranking of merriammusic.com among other retailers within its primary country and worldwide.

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