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Oct 2025
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Home/Insights/Retailers/merriammusic.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for merriammusic.commerriammusic.com

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793.6K
Revenue
Oct 25
133.6K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Merriammusic.com provides a range of musical instruments, accessories, and sheet music. It offers a wide selection of products including guitars, pianos, keyboards, percussion instruments, wind instruments, DJ equipment, and various music books. The website provides a convenient platform for customers to purchase music-related items.

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merriammusic.com Annual Revenue and Growth

merriammusic.com's annual sales on its online store amounted to $10.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merriammusic.com revenue by year

merriammusic.com's monthly revenueOVER TIME
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Over the past three months, merriammusic.com revenue has experienced growth of 60%, compared to the preceding three months.

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merriammusic.com revenue growth for last six months
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OVERVIEW
In October 2025, merriammusic.com generated $793,562 in online sales, significantly outperforming the e-commerce median of $93,795, while its conversion rate of 1.00-1.50% remains below the industry high of 3.89%. The average order value (AOV) ranged from $575-600, well above the e-commerce low of $56, indicating strong purchasing behavior among customers. With 133,561 sessions, merriammusic.com attracts considerable traffic, though this figure is modest compared to the 32,351,606 sessions seen by industry leader michaels.com. Overall, merriammusic.com showcases robust revenue and AOV metrics, despite lower conversion rates and session counts relative to top competitors.
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merriammusic.com competitors

In October 2025, Merriam Music had a revenue of $793,562 from 1,349 transactions and 133,561 sessions with an average order value (AOV) of $575-$600 and a conversion rate of 1.00-1.50%. In comparison, Alamo Music had a revenue of $499,682 from 451 transactions and 68,691 sessions, with an AOV of $1100-$1125 and a conversion rate of 0.50-1.00%. Gear4Music outperformed both with a revenue of $25,889,075 from 65,435 transactions and 2,453,059 sessions, boasting an AOV of $375-$400 and a conversion rate of 2.50-3.00%. Kraft Music fell in between, with a revenue of $921,820 from 1,173 transactions and 121,973 sessions, an AOV of $775-$800, and a conversion rate of 0.50-1.00%. While Merriam Music's revenue is solid, its competitors like Gear4Music overshadow it in terms of transactions and sessions.

alamomusic.com screenshot
#1 alamomusic.com
499.7K
Revenue
68.7K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
gear4music.com screenshot
#2 gear4music.com
25.9M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
kraftmusic.com screenshot
#3 kraftmusic.com
921.8K
Revenue
122K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
merriammusic.com vs top market performers
merriammusic.com
top retailers
conversion rate vs average order value for merriammusic.com and its competitors
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Revenue share by device at merriammusic.com

In October large majority of sales on merriammusic.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on merriammusic.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merriammusic.com channels

Identify top traffic channels that drive growth for merriammusic.comand discover how performance of traffic channels has changed over time.

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merriammusic.com Google Ads spend

Evaluate merriammusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merriammusic.com devices

Review merriammusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merriammusic.com top markets

Explore merriammusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merriammusic.com country & global rank

Assess the ranking of merriammusic.com among other retailers within its primary country and worldwide.

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