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Home/Insights/Retailers/merriammusic.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for merriammusic.commerriammusic.com

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1.1M
Revenue
Nov 25
126.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Merriammusic.com provides a range of musical instruments, accessories, and sheet music. It offers a wide selection of products including guitars, pianos, keyboards, percussion instruments, wind instruments, DJ equipment, and various music books. The website provides a convenient platform for customers to purchase music-related items.

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merriammusic.com Annual Revenue and Growth

merriammusic.com's annual sales on its online store amounted to $10.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merriammusic.com revenue by year

merriammusic.com's monthly revenueOVER TIME
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Over the past three months, merriammusic.com revenue has experienced growth of 86%, compared to the preceding three months.

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merriammusic.com revenue growth for last six months
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OVERVIEW
In November 2025, merriammusic.com generated $1,094,483 in online sales, significantly surpassing the e-commerce sector median of $101,517, though it lags behind industry leader qvc.com. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 4.05%, while its average order value (AOV) stood at $750-775, well above the low of $58 but below the high of $337. Additionally, merriammusic.com attracted 126,533 sessions, a number dwarfed by boots.com’s 43,745,699, yet still exceeding the median of 41,915 in its category, indicating robust performance relative to the market.
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merriammusic.com competitors

In November 2025, merriammusic.com outperformed its competitors in terms of revenue, with a total of $1,094,483 compared to alamomusic.com's $667,478, gear4music.com's $11,916,678, and kraftmusic.com's $1,312,213. merriammusic.com also had a higher average order value (AOV) range of $750-775, while alamomusic.com had an AOV of $1075-1100, gear4music.com had an AOV of $200-225, and kraftmusic.com had an AOV of $825-850. The conversion rate for merriammusic.com ranged from 1.00-1.50, which was on par with kraftmusic.com, but higher than alamomusic.com's 0.50-1.00 conversion rate. gear4music.com had the highest conversion rate at 1.50-2.00. Despite having fewer sessions than gear4music.com, merriammusic.com maintained a competitive position in the market with its strong revenue and conversion rates.

alamomusic.com screenshot
#1 alamomusic.com
667.5K
Revenue
85.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
gear4music.com screenshot
#2 gear4music.com
11.9M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
kraftmusic.com screenshot
#3 kraftmusic.com
1.3M
Revenue
123.6K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
merriammusic.com vs top market performers
merriammusic.com
top retailers
conversion rate vs average order value for merriammusic.com and its competitors
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Revenue share by device at merriammusic.com

In November large majority of sales on merriammusic.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on merriammusic.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merriammusic.com channels

Identify top traffic channels that drive growth for merriammusic.comand discover how performance of traffic channels has changed over time.

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merriammusic.com Google Ads spend

Evaluate merriammusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merriammusic.com devices

Review merriammusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merriammusic.com top markets

Explore merriammusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merriammusic.com country & global rank

Assess the ranking of merriammusic.com among other retailers within its primary country and worldwide.

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