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Dec 2025
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Home/Insights/Retailers/metallica.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for metallica.commetallica.com

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322K
Revenue
Dec 25
856.4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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The website metallica.com serves as an official online platform for the band Metallica, offering various merchandise related to the band. Fans can find a range of products for sale on the website, such as apparel, accessories, music albums, collectibles, and concert tickets.

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metallica.com Annual Revenue and Growth

metallica.com's annual sales on its online store amounted to $7.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
metallica.com revenue by year

metallica.com's monthly revenueOVER TIME
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Over the past three months, metallica.com revenue has experienced growth of 23%, compared to the preceding three months.

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metallica.com revenue growth for last six months
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OVERVIEW
In December 2025, metallica.com generated $322,016 in online sales, significantly surpassing the arts and entertainment/music median of $60,316, though still far behind thomann.de’s $103,834,902. The site recorded a conversion rate between 0.50-1.00%, lower than the industry high of 3.49% and just above the low of 0.87%. With an average order value (AOV) of $50-75, it aligns with the low end of the spectrum, whereas the high AOV is $704. Additionally, metallica.com had 856,434 sessions, well below the median of 16,689 and significantly less than reverb.com’s leading 16,862,935 sessions.
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metallica.com competitors

In December 2025, metallica.com generated a revenue of $322,016 from 5,904 transactions and 856,434 sessions, with an average order value (AOV) ranging between $50-$75 and a conversion rate of 0.50%-1.00%. Comparing this to its competitors, oldschooltees.com only earned $84 in revenue from 2 transactions and 115 sessions, with an AOV of $25-$50 and a high conversion rate of 1.50%-2.00%. Netflix.Shop, on the other hand, had a significant revenue of $8,084,687 from 32,439 transactions and 1,746,464 sessions, with an AOV between $225-$250 and a conversion rate of 1.50%-2.00%. rockabilia.com fell in between, generating $456,858 in revenue from 9,610 transactions and 665,830 sessions, with an AOV of $25-$50 and a conversion rate of 1.00%-1.50%. Overall, metallica.com holds its own among its competitors but may benefit from optimizing its AOV and conversion rate metrics to drive further growth.

oldschooltees.com screenshot
#1 oldschooltees.com
83.6
Revenue
114.6
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
netflix.shop screenshot
#2 netflix.shop
8.1M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
rockabilia.com screenshot
#3 rockabilia.com
456.9K
Revenue
665.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
metallica.com vs top market performers
metallica.com
top retailers
conversion rate vs average order value for metallica.com and its competitors
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Revenue share by device at metallica.com

In December large majority of sales on metallica.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on metallica.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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metallica.com channels

Identify top traffic channels that drive growth for metallica.comand discover how performance of traffic channels has changed over time.

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metallica.com Google Ads spend

Evaluate metallica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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metallica.com devices

Review metallica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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metallica.com top markets

Explore metallica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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metallica.com country & global rank

Assess the ranking of metallica.com among other retailers within its primary country and worldwide.

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