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Jan 2026
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Home/Insights/Retailers/metallica.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for metallica.commetallica.com

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306.2K
Revenue
Jan 26
856.6K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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The website metallica.com serves as an official online platform for the band Metallica, offering various merchandise related to the band. Fans can find a range of products for sale on the website, such as apparel, accessories, music albums, collectibles, and concert tickets.

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metallica.com Annual Revenue and Growth

metallica.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
metallica.com revenue by year

metallica.com's monthly revenueOVER TIME
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Over the past three months, metallica.com revenue has experienced growth of 24%, compared to the preceding three months.

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metallica.com revenue growth for last six months
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OVERVIEW
In January 2026, metallica.com generated $306,231 in online sales, significantly outperforming the MUSIC median of $58,236, while its conversion rate ranged between 0.50-1.00%, below the category's high of 3.49% and above its low of 0.83%. The Average Order Value (AOV) stood between $50-75, modestly aligning with the sector's low of $52 but far from its high of $727. With 856,616 sessions, metallica.com remained below the leading site, reverb.com, which saw 16,335,863 sessions, yet exceeded the MUSIC median of 15,617 sessions.
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metallica.com competitors

In January 2026, metallica.com generated $306,231 in revenue from 5,755 transactions with 856,616 sessions, resulting in an average order value (AOV) ranging from $50 to $75 and a conversion rate between 0.50% and 1.00%. Comparatively, netflix.shop outperformed metallica.com with $4,938,976 in revenue, 19,460 transactions, 1,359,753 sessions, AOV between $250 and $275, and a conversion rate of 1.00% to 1.50%. Meanwhile, rockabilia.com had similar revenue to metallica.com at $309,165, but with more transactions at 6,483 and fewer sessions at 472,163. rockabilia.com's AOV ranged from $25 to $50, with a conversion rate matching netflix.shop at 1.00% to 1.50%. Overall, metallica.com falls behind in terms of revenue and transaction volume compared to its competitors in the music and merchandise industry.

netflix.shop screenshot
#1 netflix.shop
4.9M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
rockabilia.com screenshot
#2 rockabilia.com
309.2K
Revenue
472.2K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
metallica.com vs top market performers
metallica.com
top retailers
conversion rate vs average order value for metallica.com and its competitors
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Revenue share by device at metallica.com

In January large majority of sales on metallica.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In January large majority of sales on metallica.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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metallica.com channels

Identify top traffic channels that drive growth for metallica.comand discover how performance of traffic channels has changed over time.

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metallica.com Google Ads spend

Evaluate metallica.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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metallica.com devices

Review metallica.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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metallica.com top markets

Explore metallica.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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metallica.com country & global rank

Assess the ranking of metallica.com among other retailers within its primary country and worldwide.

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