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Apr 2026
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Home/Insights/Retailers/michaelsjewelers.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for michaelsjewelers.commichaelsjewelers.com

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31.3K
Revenue
Apr 26
6.1K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$900-1000
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Michaelsjewelers.com is a website that offers a range of jewelry for sale. Their inventory includes a selection of rings, necklaces, bracelets, earrings, and watches. They provide a wide variety of designs, metals, and gemstones to cater to different preferences. The website also offers services such as repairs and custom jewelry creation.

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michaelsjewelers.com Annual Revenue and Growth

michaelsjewelers.com's annual sales on its online store amounted to $2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
michaelsjewelers.com revenue by year

michaelsjewelers.com's monthly revenueOVER TIME
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Over the past three months, michaelsjewelers.com revenue has experienced growth of 9.3%, compared to the preceding three months.

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michaelsjewelers.com revenue growth for last six months
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OVERVIEW
In April 2026, michaelsjewelers.com generated $31,335 in online sales with a conversion rate between 0.50-1.00%, significantly below the industry median of $80,332 and the top competitor qvc.com's $100,348,122. The Average Order Value (AOV) ranged from $900 to $925, notably higher than the industry low of $56 but below the high of $321. With 6,064 sessions, michaelsjewelers.com lags far behind the e-commerce median of 37,000 sessions, and the leading site, boots.com, boasts an impressive 28,182,023 sessions, indicating areas for improvement in traffic and conversion strategies.
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michaelsjewelers.com competitors

In April 2026, michaelsjewelers.com generated a modest revenue of $31,335 from 34 transactions over 6,064 sessions, with an average order value (AOV) of approximately $900-925 and a conversion rate of 0.50-1.00%. In stark contrast, bulova.com reported a substantial revenue of $4,649,433 from 9,991 transactions across 1,142,913 sessions, yielding a much lower AOV of $450-475 yet maintaining the same conversion rate. Meanwhile, citizenwatch.com achieved an even higher revenue of $9,354,111 through 17,788 transactions over 2,119,445 sessions, with an AOV of $525-550 and also matching the conversion rate. This indicates that while michaelsjewelers.com excels in AOV, it significantly trails its competitors in overall revenue and transaction volume, suggesting a more niche market focus compared to bulova.com and citizenwatch.com.

bulova.com screenshot
#1 bulova.com
4.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
citizenwatch.com screenshot
#2 citizenwatch.com
9.4M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
michaelsjewelers.com vs top market performers
michaelsjewelers.com
top retailers
conversion rate vs average order value for michaelsjewelers.com and its competitors
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Revenue share by device at michaelsjewelers.com

In April large majority of sales on michaelsjewelers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In April large majority of sales on michaelsjewelers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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brands overtime comparison

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michaelsjewelers.com channels

Identify top traffic channels that drive growth for michaelsjewelers.comand discover how performance of traffic channels has changed over time.

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michaelsjewelers.com Google Ads spend

Evaluate michaelsjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelsjewelers.com devices

Review michaelsjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelsjewelers.com top markets

Explore michaelsjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelsjewelers.com country & global rank

Assess the ranking of michaelsjewelers.com among other retailers within its primary country and worldwide.

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