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Dec 2025
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Home/Insights/Retailers/michaelsjewelers.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for michaelsjewelers.commichaelsjewelers.com

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66.1K
Revenue
Dec 25
13K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Michaelsjewelers.com is a website that offers a range of jewelry for sale. Their inventory includes a selection of rings, necklaces, bracelets, earrings, and watches. They provide a wide variety of designs, metals, and gemstones to cater to different preferences. The website also offers services such as repairs and custom jewelry creation.

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michaelsjewelers.com Annual Revenue and Growth

michaelsjewelers.com's annual sales on its online store amounted to $1.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
michaelsjewelers.com revenue by year

michaelsjewelers.com's monthly revenueOVER TIME
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Over the past three months, michaelsjewelers.com revenue has experienced decline of 76%, compared to the preceding three months.

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michaelsjewelers.com revenue decline for last six months
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OVERVIEW
In December 2025, michaelsjewelers.com reported online sales revenue of $66,084, significantly below the industry median of $110,409, with a conversion rate of 0.50-1.00%, trailing the high of 3.94% and just above the low of 0.85%. The average order value (AOV) ranged from $750 to $775, well above the low of $55 but under the industry high of $338. The site garnered 13,008 sessions, far fewer than the median of 47,805 and the highest session count of 49,388,130 recorded by boots.com, indicating areas for improvement in traffic and conversion optimization.
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michaelsjewelers.com competitors

In December 2025, michaelsjewelers.com had a revenue of $66,084 with 87 transactions and 13,008 sessions, resulting in an average order value (AOV) ranging from $750 to $775 and a conversion rate of 0.50% to 1.00%. Comparatively, bulova.com had a significantly higher revenue of $9,060,638, with 21,044 transactions and 1,811,233 sessions, AOV between $425 and $450, and a conversion rate of 1.00% to 1.50%. Similarly, citizenwatch.com outperformed michaelsjewelers.com with a revenue of $13,558,759, 27,179 transactions, 2,267,068 sessions, AOV ranging from $475 to $500, and a conversion rate of 1.00% to 1.50%. Overall, michaelsjewelers.com lags behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating room for improvement in its online performance.

bulova.com screenshot
#1 bulova.com
9.1M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
citizenwatch.com screenshot
#2 citizenwatch.com
13.6M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
michaelsjewelers.com vs top market performers
michaelsjewelers.com
top retailers
conversion rate vs average order value for michaelsjewelers.com and its competitors
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Revenue share by device at michaelsjewelers.com

In December large majority of sales on michaelsjewelers.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on michaelsjewelers.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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brands overtime comparison

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michaelsjewelers.com channels

Identify top traffic channels that drive growth for michaelsjewelers.comand discover how performance of traffic channels has changed over time.

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michaelsjewelers.com Google Ads spend

Evaluate michaelsjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelsjewelers.com devices

Review michaelsjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelsjewelers.com top markets

Explore michaelsjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelsjewelers.com country & global rank

Assess the ranking of michaelsjewelers.com among other retailers within its primary country and worldwide.

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