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Nov 2025
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Home/Insights/Retailers/midlandusa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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48.8K
Revenue
Nov 25
138.7K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Midlandusa.com is a website that offers a variety of products related to communication and outdoor activities. They sell two-way radios, weather alert radios, emergency preparedness gear, CB radios, headphones, and other related accessories. The site provides detailed product information, customer reviews, and support resources for users.

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midlandusa.com Annual Revenue and Growth

midlandusa.com's annual sales on its online store amounted to $2.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midlandusa.com revenue by year

midlandusa.com's monthly revenueOVER TIME
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Over the past three months, midlandusa.com revenue has experienced decline of 30%, compared to the preceding three months.

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midlandusa.com revenue decline for last six months
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OVERVIEW
In November 2025, midlandusa.com generated $48,779 in online sales with a conversion rate of 0.00-0.50%, significantly below the vehicles industry's median of 2.89%. Its average order value (AOV) ranged from $125 to $150, again lower than the sector's high of $915. The site attracted 138,730 sessions, outperforming the median of 39,646 but lagging behind carparts.com’s impressive 8,138,722 sessions. Overall, midlandusa.com's performance metrics indicate room for growth, especially in conversion rates and revenue, as it remains far from the industry leader napaonline.com, which generated $41,634,659.
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midlandusa.com competitors

In November 2025, midlandusa.com generated a revenue of $48,779 with 339 transactions and 138,730 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 0.00-0.50%. When compared to its competitors, midlandusa.com falls behind in revenue, transactions, and sessions. For example, buytwowayradios.com recorded a revenue of $491,688 with 1,041 transactions and 98,267 sessions, showcasing a higher AOV of $450-475 and a conversion rate of 1.00-1.50%. Similarly, ruggedradios.com and cobra.com also outperform midlandusa.com in terms of revenue, transactions, and sessions. While midlandusa.com has a comparable AOV and conversion rate to some competitors like rightchannelradios.com, it lags in overall performance metrics when compared to the industry leaders in the two-way radio market.

buytwowayradios.com screenshot
#1 buytwowayradios.com
491.7K
Revenue
98.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
walcottradio.com screenshot
#2 walcottradio.com
187.7K
Revenue
71.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rightchannelradios.com screenshot
#3 rightchannelradios.com
67.1K
Revenue
46.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ruggedradios.com screenshot
#4 ruggedradios.com
407.4K
Revenue
89.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
cobra.com screenshot
#5 cobra.com
523.2K
Revenue
165.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
midlandusa.com vs top market performers
midlandusa.com
top retailers
conversion rate vs average order value for midlandusa.com and its competitors
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Revenue share by device at midlandusa.com

In November large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midlandusa.com channels

Identify top traffic channels that drive growth for midlandusa.comand discover how performance of traffic channels has changed over time.

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midlandusa.com Google Ads spend

Evaluate midlandusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midlandusa.com devices

Review midlandusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midlandusa.com top markets

Explore midlandusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midlandusa.com country & global rank

Assess the ranking of midlandusa.com among other retailers within its primary country and worldwide.

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