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Sep 2025
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Home/Insights/Retailers/midlandusa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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39.6K
Revenue
Sep 25
138.7K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Midlandusa.com is a website that offers a variety of products related to communication and outdoor activities. They sell two-way radios, weather alert radios, emergency preparedness gear, CB radios, headphones, and other related accessories. The site provides detailed product information, customer reviews, and support resources for users.

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midlandusa.com Annual Revenue and Growth

midlandusa.com's annual sales on its online store amounted to $2.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midlandusa.com revenue by year

midlandusa.com's monthly revenueOVER TIME
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Over the past three months, midlandusa.com revenue has experienced decline of 23%, compared to the preceding three months.

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midlandusa.com revenue decline for last six months
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OVERVIEW
In September 2025, midlandusa.com, operating in the vehicles sector, generated $39,579 in online sales, significantly below the industry median of $121,623, with its conversion rate ranging from 0.00-0.50%, far from the high of 2.61% seen in the sector; the site's average order value (AOV) stood between $125-150, much lower than the $923 benchmark for high AOVs, while attracting 138,730 sessions, compared to the median of 40,443 sessions in the industry, highlighting challenges in both revenue and conversion effectiveness compared to competitors like napaonline.com and carparts.com.
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midlandusa.com competitors

In September 2025, midlandusa.com generated a revenue of $39,579 from 280 transactions and 138,730 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 0.00% and 0.50%. When compared to its competitors, midlandusa.com falls behind in terms of revenue, transactions, and sessions. For example, buytwowayradios.com leads with a revenue of $596,389 from 1,273 transactions and 119,635 sessions, with an AOV of $450 to $475 and a conversion rate between 1.00% and 1.50%. While midlandusa.com has a similar AOV range to rightchannelradios.com, its conversion rate is lower. In terms of revenue and transactions, midlandusa.com lags behind walcottradio.com, ruggedradios.com, and cobra.com. Overall, midlandusa.com may need to improve its marketing and sales strategies to better compete with its rivals.

buytwowayradios.com screenshot
#1 buytwowayradios.com
596.4K
Revenue
119.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
walcottradio.com screenshot
#2 walcottradio.com
188.7K
Revenue
77.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rightchannelradios.com screenshot
#3 rightchannelradios.com
48K
Revenue
56.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ruggedradios.com screenshot
#4 ruggedradios.com
335.4K
Revenue
74.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
cobra.com screenshot
#5 cobra.com
352.1K
Revenue
159.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
midlandusa.com vs top market performers
midlandusa.com
top retailers
conversion rate vs average order value for midlandusa.com and its competitors
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Revenue share by device at midlandusa.com

In September large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midlandusa.com channels

Identify top traffic channels that drive growth for midlandusa.comand discover how performance of traffic channels has changed over time.

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midlandusa.com Google Ads spend

Evaluate midlandusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midlandusa.com devices

Review midlandusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midlandusa.com top markets

Explore midlandusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midlandusa.com country & global rank

Assess the ranking of midlandusa.com among other retailers within its primary country and worldwide.

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