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Dec 2025
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Home/Insights/Retailers/midlandusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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118.3K
Revenue
Dec 25
153.2K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Midlandusa.com is a website that offers a variety of products related to communication and outdoor activities. They sell two-way radios, weather alert radios, emergency preparedness gear, CB radios, headphones, and other related accessories. The site provides detailed product information, customer reviews, and support resources for users.

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midlandusa.com Annual Revenue and Growth

midlandusa.com's annual sales on its online store amounted to $2.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midlandusa.com revenue by year

midlandusa.com's monthly revenueOVER TIME
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Over the past three months, midlandusa.com revenue has experienced growth of 28%, compared to the preceding three months.

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midlandusa.com revenue growth for last six months
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OVERVIEW
In December 2025, midlandusa.com generated $118,251 in online sales, slightly below the vehicle industry's median of $133,941, with a conversion rate of 0.50-1.00%, which is on the lower end compared to the high benchmark of 2.86%. Their average order value (AOV) ranged from $125-150, notably lower than the high of $909. The website attracted 153,172 sessions, significantly higher than the industry median of 44,141 but dwarfed by carparts.com’s 9,729,804 sessions, highlighting a competitive online landscape within the VEHICLES sector.
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midlandusa.com competitors

In December 2025, midlandusa.com reported a revenue of $118,251 with 850 transactions and 153,172 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, buytwowayradios.com leads the pack with a revenue of $622,650, 1,219 transactions, and 119,561 sessions, having an AOV of $500-525 and a conversion rate of 1.00-1.50%. While midlandusa.com falls short in revenue and transaction numbers compared to buytwowayradios.com, it excels in conversion rate. walcottradio.com, rightchannelradios.com, ruggedradios.com, and cobra.com also show varying degrees of success in these metrics, with midlandusa.com holding its own within the competitive landscape.

buytwowayradios.com screenshot
#1 buytwowayradios.com
622.7K
Revenue
119.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
walcottradio.com screenshot
#2 walcottradio.com
173.5K
Revenue
74.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rightchannelradios.com screenshot
#3 rightchannelradios.com
67.7K
Revenue
51.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ruggedradios.com screenshot
#4 ruggedradios.com
226.9K
Revenue
74.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
cobra.com screenshot
#5 cobra.com
585.5K
Revenue
164.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
midlandusa.com vs top market performers
midlandusa.com
top retailers
conversion rate vs average order value for midlandusa.com and its competitors
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Revenue share by device at midlandusa.com

In December large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midlandusa.com channels

Identify top traffic channels that drive growth for midlandusa.comand discover how performance of traffic channels has changed over time.

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midlandusa.com Google Ads spend

Evaluate midlandusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midlandusa.com devices

Review midlandusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midlandusa.com top markets

Explore midlandusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midlandusa.com country & global rank

Assess the ranking of midlandusa.com among other retailers within its primary country and worldwide.

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