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Oct 2025
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Home/Insights/Retailers/midlandusa.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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41.4K
Revenue
Oct 25
118.8K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Midlandusa.com is a website that offers a variety of products related to communication and outdoor activities. They sell two-way radios, weather alert radios, emergency preparedness gear, CB radios, headphones, and other related accessories. The site provides detailed product information, customer reviews, and support resources for users.

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midlandusa.com Annual Revenue and Growth

midlandusa.com's annual sales on its online store amounted to $2.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midlandusa.com revenue by year

midlandusa.com's monthly revenueOVER TIME
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Over the past three months, midlandusa.com revenue has experienced decline of 42%, compared to the preceding three months.

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midlandusa.com revenue decline for last six months
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OVERVIEW
In October 2025, midlandusa.com generated $41,427 in online sales, significantly below the VEHICLES industry median of $126,696, while achieving a low conversion rate of 0.00-0.50%, far from the industry's high of 2.85%. With an average order value (AOV) ranging from $125-150, midlandusa.com is positioned near the lower spectrum of AOVs in the sector, which can reach up to $909. The site attracted 118,772 sessions, well below the 39,655 median for the industry and vastly distant from the top competitor carparts.com, boasting 9,117,196 sessions, indicating a need for improved customer engagement strategies.
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midlandusa.com competitors

When comparing midlandusa.com to its competitors in October 2025, it is evident that midlandusa.com lags behind in terms of revenue and transactions. midlandusa.com generated $41,427 in revenue from 306 transactions, with a total of 118,772 sessions. In contrast, buytwowayradios.com leads the pack with $556,618 in revenue from 1,119 transactions and 117,359 sessions. walcottradio.com follows with $157,156 in revenue from 741 transactions and 63,634 sessions. While midlandusa.com shares a similar average order value (AOV) range of $125-150 with rightchannelradios.com, it falls short in conversion rate compared to competitors like ruggedradios.com and cobra.com. ruggedradios.com, for example, achieved $373,716 in revenue from 1,287 transactions and a higher conversion rate of 1.50-2.00. Overall, midlandusa.com has room for improvement to compete effectively in the market.

buytwowayradios.com screenshot
#1 buytwowayradios.com
556.6K
Revenue
117.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
walcottradio.com screenshot
#2 walcottradio.com
157.2K
Revenue
63.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rightchannelradios.com screenshot
#3 rightchannelradios.com
67.1K
Revenue
51.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ruggedradios.com screenshot
#4 ruggedradios.com
373.7K
Revenue
75.7K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
cobra.com screenshot
#5 cobra.com
495.7K
Revenue
139.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
midlandusa.com vs top market performers
midlandusa.com
top retailers
conversion rate vs average order value for midlandusa.com and its competitors
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Revenue share by device at midlandusa.com

In October large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on midlandusa.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midlandusa.com channels

Identify top traffic channels that drive growth for midlandusa.comand discover how performance of traffic channels has changed over time.

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midlandusa.com Google Ads spend

Evaluate midlandusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midlandusa.com devices

Review midlandusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midlandusa.com top markets

Explore midlandusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midlandusa.com country & global rank

Assess the ranking of midlandusa.com among other retailers within its primary country and worldwide.

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