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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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33.8K
Revenue
Oct 25
15.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Mifold.com is a website that specializes in the sale of compact and portable car booster seats. These booster seats are designed to be easy to carry and store while providing safety for children of various age groups. The website offers a variety of options and emphasizes convenience and comfort.

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mifold.com Annual Revenue and Growth

mifold.com's annual sales on its online store amounted to $577.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$577.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mifold.com revenue by year

mifold.com's monthly revenueOVER TIME
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Over the past three months, mifold.com revenue has experienced decline of 13%, compared to the preceding three months.

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mifold.com revenue decline for last six months
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OVERVIEW
In October 2025, mifold.com reported online sales revenue of $33,818, significantly below the e-commerce and shopping median of $93,795, with a conversion rate of 1.50-2.00%, underperforming the sector's high of 3.89%. The average order value (AOV) ranged between $125-150, falling short of the e-commerce benchmark of $350. With 15,634 sessions, mifold.com lagged behind the median of 39,049 sessions in the industry, while michaels.com, the largest competitor, achieved revenue of $105,162,923 and 32,351,606 sessions, illustrating the competitive landscape in the e-commerce sector.
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mifold.com competitors

In October 2025, mifold.com outperformed its competitors in terms of revenue, with $33,818 compared to bebeangbaby.com's $13,388 and jlchildress.com's $13,909. mifold.com also had the highest number of transactions at 262, followed by jlchildress.com with 247 and bebeangbaby.com with 54. mifold.com had the most sessions at 15,634, while jlchildress.com had 10,865 and bebeangbaby.com had 5,980. However, bebeangbaby.com had the highest average order value (AOV) at $225-250, compared to mifold.com's $125-150 and jlchildress.com's $50-75. In terms of conversion rate, jlchildress.com had the highest at 2.00-2.50%, followed by mifold.com at 1.50-2.00% and bebeangbaby.com at 0.50-1.00%. Overall, mifold.com showed strong performance across revenue, transactions, and sessions compared to its competitors in October 2025.

bebeangbaby.com screenshot
#1 bebeangbaby.com
13.4K
Revenue
6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
jlchildress.com screenshot
#2 jlchildress.com
13.9K
Revenue
10.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mifold.com vs top market performers
mifold.com
top retailers
conversion rate vs average order value for mifold.com and its competitors
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Revenue share by device at mifold.com

In October large majority of sales on mifold.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on mifold.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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mifold.com channels

Identify top traffic channels that drive growth for mifold.comand discover how performance of traffic channels has changed over time.

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mifold.com Google Ads spend

Evaluate mifold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mifold.com devices

Review mifold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mifold.com top markets

Explore mifold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mifold.com country & global rank

Assess the ranking of mifold.com among other retailers within its primary country and worldwide.

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