Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for mifold.commifold.com

Start benchmarking for free
Sign in with GoogleSign up with Google
48.7K
Revenue
Apr 26
18.8K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Mifold.com is a website that specializes in the sale of compact and portable car booster seats. These booster seats are designed to be easy to carry and store while providing safety for children of various age groups. The website offers a variety of options and emphasizes convenience and comfort.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

mifold.com Annual Revenue and Growth

mifold.com's annual sales on its online store amounted to $553.5K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$553.5K
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
mifold.com revenue by year

mifold.com's monthly revenueOVER TIME
View real-time data

Over the past three months, mifold.com revenue has experienced growth of 2.8%, compared to the preceding three months.

View real-time data
mifold.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, mifold.com generated $48,735 in revenue, below the e-commerce industry median of $80,332, with a conversion rate of 1.50-2.00%, significantly lower than the high rate of 3.67%. Its average order value (AOV) ranged from $125 to $150, which is also below the high AOV of $321 seen in the sector. mifold.com recorded 18,800 sessions, far from the median of 37,000 and trailing behind top performers like boots.com, which had 28,182,023 sessions, indicating room for growth in customer engagement and sales performance within the competitive e-commerce landscape.
Read more

mifold.com competitors

In April 2026, mifold.com significantly outperformed its competitors in both revenue and transactions. mifold.com generated $48,735 with 367 transactions from 18,800 sessions, achieving a conversion rate between 1.50% and 2.00%. In comparison, bebeangbaby.com reported only $8,972 in revenue with 43 transactions from 5,645 sessions and a lower conversion rate of 0.50% to 1.00%. jlchildress.com had a moderate performance, generating $13,015 with 233 transactions and 7,760 sessions, yet its conversion rate of 3.00% to 3.50% stands out. Despite this higher conversion efficiency, its average order value (AOV) ranged between $50 and $75, which is significantly lower than mifold's AOV of $125 to $150. Overall, mifold.com clearly dominates the market in terms of both revenue and transaction volume, while also maintaining a strong AOV compared to its competitors.

bebeangbaby.com screenshot
#1 bebeangbaby.com
9K
Revenue
5.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
jlchildress.com screenshot
#2 jlchildress.com
13K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
mifold.com vs top market performers
mifold.com
top retailers
conversion rate vs average order value for mifold.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at mifold.com

In April large majority of sales on mifold.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In April large majority of sales on mifold.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

mifold.com channels

Identify top traffic channels that drive growth for mifold.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

mifold.com Google Ads spend

Evaluate mifold.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

mifold.com devices

Review mifold.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

mifold.com top markets

Explore mifold.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

mifold.com country & global rank

Assess the ranking of mifold.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard