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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.2M
Revenue
Aug 25
68.8K
Sessions
Aug 25
19.5-20.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com Annual Revenue and Growth

milky-mama.com's annual sales on its online store amounted to $6.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milky-mama.com revenue by year

milky-mama.com's monthly revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced growth of 33%, compared to the preceding three months.

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milky-mama.com revenue growth for last six months
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OVERVIEW
milky-mama.com's performance metrics for August 2025 include a revenue of $1,185,730, a conversion rate of 19.50-20.00%, an AOV of $75-100, and 68,802 sessions. In comparison to the CHILDCARE industry median revenue of $48,131, conversion rate of 4.16%, AOV of $261, and median sessions of 21,167, milky-mama.com has demonstrated strong performance. However, babylist.com remains the industry leader with a revenue of $74,588,852 and the highest number of sessions at 12,788,265. Despite a very low conversion rate of 0.95%, milky-mama.com continues to thrive in the competitive CHILDCARE sector.
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milky-mama.com competitors

In August 2025, milky-mama.com stands out among its competitors with a revenue of $1,185,730 generated from 13,427 transactions and 68,802 sessions. The average order value (AOV) ranges from $75 to $100, with an impressive conversion rate of 19.50-20.00%. In comparison, miraclemilkookies.com only brought in $18,163 in revenue from 70 transactions and 2,498 sessions, with a higher AOV of $250-275 but a lower conversion rate of 2.50-3.00%. motherlove.com performed better than miraclemilkookies.com, with a revenue of $44,956 from 1,116 transactions and 37,001 sessions, a lower AOV of $25-50, but a slightly higher conversion rate of 3.00-3.50%. Lastly, legendairymilk.com generated $319,151 in revenue from 6,161 transactions and 135,695 sessions, with an AOV of $50-75 and a conversion rate of 4.50-5.00%. Overall, milky-mama.com excels in terms of revenue, transactions, and conversion rate compared to its competitors in the lactation support industry.

miraclemilkookies.com screenshot
#1 miraclemilkookies.com
18.2K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
motherlove.com screenshot
#2 motherlove.com
45K
Revenue
37K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
legendairymilk.com screenshot
#3 legendairymilk.com
319.2K
Revenue
135.7K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In August large majority of sales on milky-mama.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In August large majority of sales on milky-mama.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

Assess the ranking of milky-mama.com among other retailers within its primary country and worldwide.

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