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Oct 2025
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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.4M
Revenue
Oct 25
51.3K
Sessions
Oct 25
32.5-33.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com Annual Revenue and Growth

milky-mama.com's annual sales on its online store amounted to $6.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milky-mama.com revenue by year

milky-mama.com's monthly revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced growth of 13%, compared to the preceding three months.

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milky-mama.com revenue growth for last six months
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OVERVIEW
In October 2025, milky-mama.com achieved remarkable performance metrics with online sales revenue of $1,428,455, significantly surpassing the CHILDCARE median of $41,066; its impressive conversion rate of 32.50-33.00% dwarfed the industry average of 4.54%, while the average order value (AOV) ranged from $75-100, compared to a high of $263 in the sector; with 51,271 sessions, milky-mama.com notably exceeded the median of 17,728 but fell short of the leading competitor, babylist.com, which amassed 11,104,257 sessions.
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milky-mama.com competitors

In October 2025, milky-mama.com reported a revenue of $1,428,455 with 16,710 transactions and 51,271 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 32.50-33.00%. In comparison, its competitors had varying performance metrics. miraclemilkookies.com had a revenue of $9,072 with 33 transactions and 1,186 sessions, offering a higher AOV of $250-275 but a lower conversion rate of 2.50-3.00%. motherlove.com reported a revenue of $59,028 with 1,305 transactions and 27,845 sessions, featuring a lower AOV of $25-50 but a higher conversion rate of 4.50-5.00%. legendairymilk.com stood out with a revenue of $212,954, 4,205 transactions, and 145,995 sessions, presenting an AOV of $50-75 and a conversion rate of 2.50-3.00%. Overall, milky-mama.com demonstrated strong performance in terms of revenue, transactions, AOV, and conversion rate when compared to its competitors in the breastfeeding and lactation product industry.

miraclemilkookies.com screenshot
#1 miraclemilkookies.com
9.1K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
motherlove.com screenshot
#2 motherlove.com
59K
Revenue
27.8K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
legendairymilk.com screenshot
#3 legendairymilk.com
213K
Revenue
146K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In October large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In October large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

Assess the ranking of milky-mama.com among other retailers within its primary country and worldwide.

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