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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.6M
Revenue
Jul 26
90.4K
Sessions
Jul 26
20.0-20.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com Annual Revenue and Growth

milky-mama.com's annual sales on its online store amounted to $11.3M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
milky-mama.com revenue by year

milky-mama.com's monthly revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced growth of 80%, compared to the preceding three months.

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milky-mama.com revenue growth for last six months
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OVERVIEW
milky-mama.com is positioned as a strong player in the childcare category, achieving $1.6 million in revenue from online sales in July 2026. A typical store in the childcare category generates around $38,900 a month, while the largest, babylist.com, generates $107.3 million. The site's conversion rate ranges from 20.00% to 20.50%, significantly exceeding the typical range of 1.01% to 4.41%. Its average order value (AOV) is between $75 and $100, comfortably within the typical range of $53 to $283. With 90,400 sessions, milky-mama.com far exceeds the typical store in the childcare category, which sees around 16,000 sessions monthly.
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milky-mama.com competitors

The most significant gap between milky-mama.com and its competitor legendairymilk.com is in revenue, with milky-mama.com generating $1.6 million compared to legendairymilk.com's $460,000, a difference of $1.1 million. In July 2026, milky-mama.com also outperformed in transactions, with 18,200 compared to legendairymilk.com's 7,738, leading by 10,500 transactions. However, in terms of sessions, milky-mama.com trails legendairymilk.com, which had 167,000 sessions, whereas milky-mama.com attracted 90,400. Other competitors, like motherlove.com and miraclemilkookies.com, also lag significantly behind milky-mama.com in revenue and transactions. For instance, motherlove.com achieved $28,600 in revenue and 490 transactions, while miraclemilkookies.com reported just $1,984 in revenue and 8 transactions. Despite having the lowest average order value (AOV) range of $50-75, motherlove.com still maintains a better conversion rate than both legendairymilk.com and miraclemilkookies.com, but nowhere near that of milky-mama.com, which boasts a conversion rate of 20.00-20.50%.

miraclemilkookies.com screenshot
#1 miraclemilkookies.com
2K
Revenue
339.9
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
motherlove.com screenshot
#2 motherlove.com
28.6K
Revenue
15.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
legendairymilk.com screenshot
#3 legendairymilk.com
460.3K
Revenue
167.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In July large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In July large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

Industries milky-mama.com operates in

milky-mama.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

Assess the ranking of milky-mama.com among other retailers within its primary country and worldwide.

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