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Sep 2025
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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
58.2K
Sessions
Sep 25
25.0-25.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com Annual Revenue and Growth

milky-mama.com's annual sales on its online store amounted to $6.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milky-mama.com revenue by year

milky-mama.com's monthly revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced growth of 16%, compared to the preceding three months.

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milky-mama.com revenue growth for last six months
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OVERVIEW
In September 2025, milky-mama.com achieved impressive performance metrics with online sales revenue of $1,211,873, far exceeding the CHILDCARE median of $41,793. The site's conversion rate of 25.00-25.50% dramatically outperformed the industry average of 4.29%, while its average order value (AOV) ranged from $75 to $100, notably above the lower end of the sector's AOV spectrum. With 58,228 sessions, milky-mama.com showcased significant engagement, though still a fraction of babylist.com’s 12,615,638 sessions, illustrating its robust position in the competitive lifestyle and childcare market.
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milky-mama.com competitors

In September 2025, milky-mama.com outperformed its competitors in terms of revenue and transactions. While milky-mama.com generated a revenue of $1,211,873 from 14,637 transactions with a conversion rate of 25.00-25.50%, its competitors fell short. Miracle Milkookies brought in $13,997 from 51 transactions with a conversion rate of 2.50-3.00%, Motherlove earned $44,944 from 1,012 transactions with a conversion rate of 3.50-4.00%, and Legendairy Milk made $225,983 from 4,476 transactions with a conversion rate of 3.50-4.00%. Despite milky-mama.com having a lower average order value (AOV) range of $75-100 compared to some competitors, its high conversion rate and total revenue set it apart as a leading player in the industry.

miraclemilkookies.com screenshot
#1 miraclemilkookies.com
14K
Revenue
1.9K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
motherlove.com screenshot
#2 motherlove.com
44.9K
Revenue
26.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
legendairymilk.com screenshot
#3 legendairymilk.com
226K
Revenue
127K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In September large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In September large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

Assess the ranking of milky-mama.com among other retailers within its primary country and worldwide.

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