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Dec 2025
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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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644.6K
Revenue
Dec 25
61.1K
Sessions
Dec 25
15.5-16.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com Annual Revenue and Growth

milky-mama.com's annual sales on its online store amounted to $6.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milky-mama.com revenue by year

milky-mama.com's monthly revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced decline of 6.1%, compared to the preceding three months.

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milky-mama.com revenue decline for last six months
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OVERVIEW
In December 2025, milky-mama.com achieved remarkable performance metrics in the CHILDCARE sector, generating $644,595 in revenue, significantly surpassing the median of $43,371; its impressive conversion rate ranged between 15.50-16.00%, far exceeding the industry average of 4.55%; with an average order value (AOV) of $50-75, which is competitive given that high AOV in this sector is $251; the site attracted 61,147 sessions, well above the median of 21,315 but dwarfed by the 12,893,760 sessions of market leader babylist.com, highlighting milky-mama's strong market presence and customer engagement.
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milky-mama.com competitors

In December 2025, milky-mama.com outperformed its competitors motherlove.com and legendairymilk.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. milky-mama.com generated a revenue of $644,595 from 9,776 transactions and 61,147 sessions with an AOV of $50-75 and a conversion rate of 15.50-16.00%. In comparison, motherlove.com only achieved a revenue of $44,993 from 1,046 transactions and 24,249 sessions with an AOV of $25-50 and a conversion rate of 4.00-4.50%. Likewise, legendairymilk.com had a revenue of $164,020 from 4,052 transactions and 161,478 sessions with an AOV of $25-50 and a conversion rate of 2.50-3.00%. Overall, milky-mama.com demonstrated stronger performance across all key metrics when compared to its competitors in the same industry.

motherlove.com screenshot
#1 motherlove.com
45K
Revenue
24.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
legendairymilk.com screenshot
#2 legendairymilk.com
164K
Revenue
161.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In December large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In December large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

Assess the ranking of milky-mama.com among other retailers within its primary country and worldwide.

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