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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
61.1K
Sessions
Nov 25
21.0-21.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com Annual Revenue and Growth

milky-mama.com's annual sales on its online store amounted to $6.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milky-mama.com revenue by year

milky-mama.com's monthly revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced growth of 15%, compared to the preceding three months.

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milky-mama.com revenue growth for last six months
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OVERVIEW
In November 2025, milky-mama.com generated impressive online sales of $1,198,325, far exceeding the CHILDCARE median of $48,384, with a conversion rate between 21.00-21.50%, significantly higher than the industry average of 4.61%. Their average order value (AOV) ranged from $75 to $100, compared to a high of $271 in the sector. The website attracted 61,147 sessions, well above the median of 19,212 but trailing the leading store carters.com at 14,054,859 sessions, highlighting milky-mama's strong performance in a competitive market.
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milky-mama.com competitors

In November 2025, milky-mama.com outperformed its competitors in terms of revenue, with a total revenue of $1,198,325. The number of transactions on milky-mama.com was also significantly higher at 13,096, compared to its competitors. Additionally, milky-mama.com had a higher number of sessions at 61,147. However, when looking at the average order value (AOV) and conversion rate, milky-mama.com falls behind some of its competitors. For example, miraclemilkookies.com had a higher AOV of $275-300 and a conversion rate of 2.50-3.00. motherlove.com had a lower AOV of $25-50 but a higher conversion rate of 7.00-7.50. legendairymilk.com also had a higher AOV of $50-75 and a conversion rate of 3.00-3.50.

miraclemilkookies.com screenshot
#1 miraclemilkookies.com
236.8
Revenue
28.5
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
motherlove.com screenshot
#2 motherlove.com
57.6K
Revenue
16.1K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
legendairymilk.com screenshot
#3 legendairymilk.com
252.8K
Revenue
147K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In November large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In November large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

Assess the ranking of milky-mama.com among other retailers within its primary country and worldwide.

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