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Jul 2025
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Home/Insights/Retailers/milky-mama.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.1M
Revenue
51.6K
Sessions
20.0-20.5%
Conv. rate
$100-125
AOV
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Milky-mama.com is an online platform that focuses on providing products for lactating mothers. They offer a variety of items aimed at supporting lactation, including cookies, supplements, tea blends, and apparel. The website serves as an information hub, providing resources and an online shop for breastfeeding individuals.

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milky-mama.com's revenueOVER TIME
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Over the past three months, milky-mama.com revenue has experienced growth of 92%, compared to the preceding three months.

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milky-mama.com revenue growth for last six months
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OVERVIEW
In July 2025, milky-mama.com, in the CHILDCARE industry, generated online sales revenue of $1,087,927, with a conversion rate of 20.00-20.50% and an AOV of $100-125. The store had 51,559 sessions, falling below the median of 20,140 for the industry. The highest revenue was recorded by babylist.com at $80,788,275, while the highest AOV was $275 and the highest sessions were 13,711,193. milky-mama.com's metrics outperformed the industry median, showcasing strong performance in driving sales and engaging customers within the CHILDCARE sector.
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milky-mama.com competitors

In July 2025, milky-mama.com outperformed its competitors in terms of revenue, with $1,087,927, compared to Miracle Milk Cookies at $25,249, Motherlove at $55,539, and Legendairy Milk at $407,265. milky-mama.com also had the highest number of transactions at 10,373, followed by Legendairy Milk with 6,920, Motherlove with 1,242, and Miracle Milk Cookies with 87. In sessions, milky-mama.com had 51,559, which was less than Legendairy Milk's 149,578 but higher than Motherlove's 38,352 and Miracle Milk Cookies' 3,258. The average order value (AOV) for milky-mama.com ranged between $100-125, lower than Miracle Milk Cookies at $275-300, higher than Motherlove at $25-50, and similar to Legendairy Milk at $50-75. milky-mama.com also had the highest conversion rate at 20.00-20.50%, surpassing all its competitors in this aspect.

miraclemilkookies.com screenshot
#1 miraclemilkookies.com
25.2K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
motherlove.com screenshot
#2 motherlove.com
55.5K
Revenue
38.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
legendairymilk.com screenshot
#3 legendairymilk.com
407.3K
Revenue
149.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
milky-mama.com vs top market performers
milky-mama.com
top retailers
conversion rate vs average order value for milky-mama.com and its competitors
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Revenue share by device at milky-mama.com

In July large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In July large majority of sales on milky-mama.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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milky-mama.com channels

Identify top traffic channels that drive growth for milky-mama.comand discover how performance of traffic channels has changed over time.

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milky-mama.com Google Ads spend

Evaluate milky-mama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milky-mama.com devices

Review milky-mama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milky-mama.com top markets

Explore milky-mama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milky-mama.com country & global rank

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