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Oct 2025
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Home/Insights/Retailers/miniatures.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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99.3K
Revenue
Oct 25
41.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Miniatures.com offers a wide selection of visually appealing miniature collectibles for avid enthusiasts. The website features a variety of miniature furniture, decor items, accessories, and figurines to cater to different tastes. Hobbyists can explore and purchase these intricately designed miniatures to enhance their collection or create realistic dollhouse scenes.

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miniatures.com Annual Revenue and Growth

miniatures.com's annual sales on its online store amounted to $1.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
miniatures.com revenue by year

miniatures.com's monthly revenueOVER TIME
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Over the past three months, miniatures.com revenue has experienced growth of 5%, compared to the preceding three months.

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miniatures.com revenue growth for last six months
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OVERVIEW
In October 2025, miniatures.com generated $99,307 in revenue from online sales, outperforming the e-commerce sector median of $93,795, with a conversion rate between 2.50-3.00%, slightly below the sector high of 3.89%. The average order value (AOV) ranged from $75 to $100, well below the sector high of $350. The site recorded 41,522 sessions, exceeding the median of 39,049 but significantly less than the leading store, michaels.com, which achieved 32,351,606 sessions. Overall, miniatures.com demonstrates competitive performance within the e-commerce landscape, with areas for growth in conversion and AOV.
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miniatures.com competitors

In October 2025, miniatures.com outperformed its competitor dollhousejunction.com in several key metrics. miniatures.com reported a significantly higher revenue of $99,307 compared to dollhousejunction.com's $16,337. The number of transactions on miniatures.com was also much higher at 1,140, while dollhousejunction.com had 137 transactions. miniatures.com had a larger number of sessions with 41,522, as opposed to dollhousejunction.com's 7,157 sessions. In terms of average order value (AOV), miniatures.com fell within the range of $75-100, whereas dollhousejunction.com's AOV was slightly higher at $100-125. miniatures.com also had a higher conversion rate of 2.50-3.00%, while dollhousejunction.com's conversion rate was 1.50-2.00%. Overall, miniatures.com demonstrated superior performance compared to dollhousejunction.com across multiple domains in October 2025.

dollhousejunction.com screenshot
#1 dollhousejunction.com
16.3K
Revenue
7.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
miniatures.com vs top market performers
miniatures.com
top retailers
conversion rate vs average order value for miniatures.com and its competitors
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Revenue share by device at miniatures.com

In October large majority of sales on miniatures.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on miniatures.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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miniatures.com channels

Identify top traffic channels that drive growth for miniatures.comand discover how performance of traffic channels has changed over time.

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miniatures.com Google Ads spend

Evaluate miniatures.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniatures.com devices

Review miniatures.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniatures.com top markets

Explore miniatures.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniatures.com country & global rank

Assess the ranking of miniatures.com among other retailers within its primary country and worldwide.

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