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Sep 2025
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Home/Insights/Retailers/minisoshop.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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165K
Revenue
Sep 25
328.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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MINISO is an innovative lifestyle and design-led product retailer offering high quality household goods and cosmetics at affordable prices.

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minisoshop.co.uk's monthly revenueOVER TIME
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Over the past three months, minisoshop.co.uk revenue has experienced decline of 7.6%, compared to the preceding three months.

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minisoshop.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, minisoshop.co.uk generated $164,950 in online sales, significantly outperforming the GIFTS median of $37,404, though far behind industry leader paperlesspost.com at $41,349,964. Its conversion rate of 0.50-1.00% falls below the high of 5.54%, while its average order value (AOV) ranges from $50 to $75, consistent with the sector’s low threshold. The site attracted 328,328 sessions, a stark contrast to the category's median of 10,647 and paperlesspost.com's staggering 12,757,809 sessions, highlighting minisoshop.co.uk's substantial but niche presence in the competitive GIFTS market.
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minisoshop.co.uk competitors

In September 2025, minisoshop.co.uk generated a revenue of £164,950 from 2,789 transactions with 328,328 sessions, resulting in an average order value (AOV) ranging from £50 to £75 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, japanla.com had a revenue of £158,907 from 1,623 transactions and 161,875 sessions, with an AOV of £75-£100 and a similar conversion rate. On the other hand, kidrobot.com outperformed both minisoshop.co.uk and japanla.com with a revenue of £225,861 from 2,615 transactions and 277,558 sessions, also with an AOV of £75-£100 and a conversion rate in the same range. Overall, minisoshop.co.uk falls slightly behind kidrobot.com in terms of revenue, transactions, and sessions, while sharing similar AOV and conversion rate metrics with its competitors.

japanla.com screenshot
#1 japanla.com
158.9K
Revenue
161.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kidrobot.com screenshot
#2 kidrobot.com
225.9K
Revenue
277.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
minisoshop.co.uk vs top market performers
minisoshop.co.uk
top retailers
conversion rate vs average order value for minisoshop.co.uk and its competitors
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Revenue share by device at minisoshop.co.uk

In September large majority of sales on minisoshop.co.uk, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In September large majority of sales on minisoshop.co.uk, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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minisoshop.co.uk channels

Identify top traffic channels that drive growth for minisoshop.co.ukand discover how performance of traffic channels has changed over time.

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minisoshop.co.uk Google Ads spend

Evaluate minisoshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minisoshop.co.uk devices

Review minisoshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minisoshop.co.uk top markets

Explore minisoshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minisoshop.co.uk country & global rank

Assess the ranking of minisoshop.co.uk among other retailers within its primary country and worldwide.

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