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Nov 2025
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Home/Insights/Retailers/minisoshop.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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239.1K
Revenue
Nov 25
330.1K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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MINISO is an innovative lifestyle and design-led product retailer offering high quality household goods and cosmetics at affordable prices.

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minisoshop.co.uk's monthly revenueOVER TIME
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Over the past three months, minisoshop.co.uk revenue has experienced growth of 36%, compared to the preceding three months.

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minisoshop.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, minisoshop.co.uk generated $239,064 in online sales, significantly outperforming the GIFTS median of $46,553, although still far behind the category leader, paperlesspost.com, with $54,793,464. The site achieved a conversion rate of 1.00-1.50%, below the high end of 6.42% for the industry, while its average order value (AOV) ranged from $50-75, matching the lower threshold in the sector. With 330,116 sessions, minisoshop.co.uk's traffic is substantial compared to the median of 10,739 sessions, but remains dwarfed by paperlesspost.com's 13,058,084 sessions, indicating growth potential in customer engagement.
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minisoshop.co.uk competitors

In November 2025, minisoshop.co.uk reported a revenue of $239,064 with 3,732 transactions from 330,116 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In comparison, japanla.com generated $213,929 in revenue from 2,073 transactions and 118,077 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. On the other hand, kidrobot.com outperformed both with $323,284 in revenue, 3,639 transactions, and 261,600 sessions, along with an AOV of $75-100 and a conversion rate of 1.00-1.50%. While minisoshop.co.uk has a competitive conversion rate, its revenue and transaction numbers fall behind kidrobot.com, indicating potential for growth in these areas to match the success of its competitors.

japanla.com screenshot
#1 japanla.com
213.9K
Revenue
118.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
kidrobot.com screenshot
#2 kidrobot.com
323.3K
Revenue
261.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
minisoshop.co.uk vs top market performers
minisoshop.co.uk
top retailers
conversion rate vs average order value for minisoshop.co.uk and its competitors
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Revenue share by device at minisoshop.co.uk

In November large majority of sales on minisoshop.co.uk, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In November large majority of sales on minisoshop.co.uk, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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minisoshop.co.uk channels

Identify top traffic channels that drive growth for minisoshop.co.ukand discover how performance of traffic channels has changed over time.

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minisoshop.co.uk Google Ads spend

Evaluate minisoshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minisoshop.co.uk devices

Review minisoshop.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minisoshop.co.uk top markets

Explore minisoshop.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minisoshop.co.uk country & global rank

Assess the ranking of minisoshop.co.uk among other retailers within its primary country and worldwide.

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