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Sep 2025
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Home/Insights/Retailers/mintandlily.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.4M
Revenue
Sep 25
697.4K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Mintandlily.com is an online retail platform offering an array of products. The website features a diverse collection of items for sale, spanning various categories, such as home decor, accessories, and gifting options. Customers can explore a wide range of unique, stylish, and high-quality products on the platform.

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mintandlily.com Annual Revenue and Growth

mintandlily.com's annual sales on its online store amounted to $27.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
mintandlily.com revenue by year

mintandlily.com's monthly revenueOVER TIME
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Over the past three months, mintandlily.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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mintandlily.com revenue growth for last six months
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OVERVIEW
In September 2025, mintandlily.com, operating in the food and drink/groceries sector, achieved online sales of $2,383,549, significantly surpassing the median revenue of $38,144, while its conversion rate ranged between 3.00-3.50%, just below the industry high of 5.26%. With an average order value (AOV) between $100-125, it also fell short of the industry’s high of $182. The website recorded 697,398 sessions, vastly exceeding the median of 14,912, yet trailing behind the industry leader, kroger.com, which amassed 38,495,850 sessions. Overall, mintandlily.com demonstrates strong performance relative to its market segment.
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mintandlily.com competitors

In September 2025, mintandlily.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. mintandlily.com generated a revenue of $2,383,549 from 23,118 transactions and 697,398 sessions, with an AOV ranging from $100 to $125 and a conversion rate between 3.00% to 3.50%. In comparison, wearfelicity.com had a revenue of $862,455 from 9,755 transactions and 231,907 sessions, with an AOV between $75 to $100 and a conversion rate of 4.00% to 4.50%. oakandluna.com had a higher AOV of $250 to $275, but mintandlily.com surpassed it in revenue and conversion rate. namenecklace.com, myka.com, and soufeel.com also fell short in revenue, transactions, and conversion rate when compared to mintandlily.com.

wearfelicity.com screenshot
#1 wearfelicity.com
862.5K
Revenue
231.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
namenecklace.com screenshot
#2 namenecklace.com
7K
Revenue
3.3K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#3 oakandluna.com
1.2M
Revenue
341.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
myka.com screenshot
#4 myka.com
120K
Revenue
160.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
soufeel.com screenshot
#5 soufeel.com
424.9K
Revenue
243.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mintandlily.com vs top market performers
mintandlily.com
top retailers
conversion rate vs average order value for mintandlily.com and its competitors
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Revenue share by device at mintandlily.com

In September large majority of sales on mintandlily.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mintandlily.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mintandlily.com channels

Identify top traffic channels that drive growth for mintandlily.comand discover how performance of traffic channels has changed over time.

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mintandlily.com Google Ads spend

Evaluate mintandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mintandlily.com devices

Review mintandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mintandlily.com top markets

Explore mintandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mintandlily.com country & global rank

Assess the ranking of mintandlily.com among other retailers within its primary country and worldwide.

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