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Home/Insights/Retailers/mintandlily.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.3M
Revenue
Nov 25
1.2M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Mintandlily.com is an online retail platform offering an array of products. The website features a diverse collection of items for sale, spanning various categories, such as home decor, accessories, and gifting options. Customers can explore a wide range of unique, stylish, and high-quality products on the platform.

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mintandlily.com Annual Revenue and Growth

mintandlily.com's annual sales on its online store amounted to $27.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
mintandlily.com revenue by year

mintandlily.com's monthly revenueOVER TIME
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Over the past three months, mintandlily.com revenue has experienced growth of 128%, compared to the preceding three months.

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mintandlily.com revenue growth for last six months
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OVERVIEW
In November 2025, mintandlily.com, a food and drink/groceries online store, generated impressive online sales of $4,283,984, significantly surpassing the median revenue of $55,990 in its category. With a conversion rate of 3.00-3.50%, it performs above the lower threshold of 1.8% but below the high benchmark of 6.77%. Its average order value (AOV) ranged from $100 to $125, notably less than the high AOV of $184. mintandlily.com recorded 1,215,160 sessions, a strong figure compared to the median of 15,991, but still far from the leading store, kroger.com, which had 42,332,652 sessions.
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mintandlily.com competitors

In November 2025, mintandlily.com outperformed its competitors in terms of revenue, with $4,283,984 in comparison to wearfelicity.com ($1,602,016), oakandluna.com ($2,502,647), soufeel.com ($1,066,319), namenecklace.com ($29,440), and myka.com ($289,111). mintandlily.com also had the highest number of transactions at 39,689, surpassing wearfelicity.com (19,142), oakandluna.com (9,816), soufeel.com (16,857), namenecklace.com (1,017), and myka.com (1,700). Additionally, mintandlily.com had the highest number of sessions at 1,215,160, showing better engagement than wearfelicity.com (473,670), oakandluna.com (516,771), soufeel.com (657,004), namenecklace.com (15,021), and myka.com (213,933). With an average order value (AOV) ranging from $100-125 and a conversion rate of 3.00-3.50%, mintandlily.com demonstrates strong performance across these key metrics when compared to its competitors in the jewelry and accessories market.

wearfelicity.com screenshot
#1 wearfelicity.com
1.6M
Revenue
473.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
namenecklace.com screenshot
#2 namenecklace.com
29.4K
Revenue
15K
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#3 oakandluna.com
2.5M
Revenue
516.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
myka.com screenshot
#4 myka.com
289.1K
Revenue
213.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
soufeel.com screenshot
#5 soufeel.com
1.1M
Revenue
657K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mintandlily.com vs top market performers
mintandlily.com
top retailers
conversion rate vs average order value for mintandlily.com and its competitors
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Revenue share by device at mintandlily.com

In November large majority of sales on mintandlily.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mintandlily.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mintandlily.com channels

Identify top traffic channels that drive growth for mintandlily.comand discover how performance of traffic channels has changed over time.

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mintandlily.com Google Ads spend

Evaluate mintandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mintandlily.com devices

Review mintandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mintandlily.com top markets

Explore mintandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mintandlily.com country & global rank

Assess the ranking of mintandlily.com among other retailers within its primary country and worldwide.

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