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May 2025
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Home/Insights/Retailers/mintandlily.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.9M
Revenue
499.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Mintandlily.com is an online retail platform offering an array of products. The website features a diverse collection of items for sale, spanning various categories, such as home decor, accessories, and gifting options. Customers can explore a wide range of unique, stylish, and high-quality products on the platform.

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mintandlily.com's revenueOVER TIME
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Over the past three months, mintandlily.com revenue has experienced decline of 49%, compared to the preceding three months.

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mintandlily.com revenue decline for last six months
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OVERVIEW
In May 2025, mintandlily.com, in the FOOD AND DRINK industry, achieved $1,915,758 in online sales revenue with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. The store recorded 499,360 sessions, far below the top performer kroger.com with 41,111,924 sessions. The median revenue in the category was $43,931, with kroger.com leading at $363,978,512. The highest and lowest conversion rates were 5.52% and 1.54%, respectively, while AOV ranged from $49 to $188. mintandlily.com's performance metrics illustrate a strong presence in the FOOD AND DRINK industry.
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mintandlily.com competitors

In May 2025, mintandlily.com stands out among its competitors in terms of revenue, with a total of $1,915,758. This places them above myka.com, soufeel.com, wearfelicity.com, oakandluna.com, and namenecklace.com. In comparison, myka.com generated $1,216,420, soufeel.com brought in $1,009,307, wearfelicity.com had $900,206, oakandluna.com made $1,465,463, and namenecklace.com only achieved $42,767 in revenue. mintandlily.com also had a high number of transactions at 17,845, putting them ahead of most competitors in this category. Additionally, mintandlily.com had a considerable number of sessions at 499,360. The average order value (AOV) for mintandlily.com falls within the range of $100-$125, which is competitive with its industry peers. With a conversion rate between 3.50% and 4.00%, mintandlily.com continues to demonstrate strong performance against its competitors.

wearfelicity.com screenshot
#1 wearfelicity.com
900.2K
Revenue
277.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
namenecklace.com screenshot
#2 namenecklace.com
42.8K
Revenue
25.8K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#3 oakandluna.com
1.5M
Revenue
508.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
myka.com screenshot
#4 myka.com
1.2M
Revenue
796.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
soufeel.com screenshot
#5 soufeel.com
1M
Revenue
488.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mintandlily.com vs top market performers
mintandlily.com
top retailers
conversion rate vs average order value for mintandlily.com and its competitors
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Revenue share by device at mintandlily.com

In May large majority of sales on mintandlily.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on mintandlily.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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brands overtime comparison

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mintandlily.com channels

Identify top traffic channels that drive growth for mintandlily.comand discover how performance of traffic channels has changed over time.

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mintandlily.com Google Ads spend

Evaluate mintandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mintandlily.com devices

Review mintandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mintandlily.com top markets

Explore mintandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mintandlily.com country & global rank

Assess the ranking of mintandlily.com among other retailers within its primary country and worldwide.

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