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Oct 2025
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Home/Insights/Retailers/mintandlily.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.5M
Revenue
Oct 25
787.6K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Mintandlily.com is an online retail platform offering an array of products. The website features a diverse collection of items for sale, spanning various categories, such as home decor, accessories, and gifting options. Customers can explore a wide range of unique, stylish, and high-quality products on the platform.

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mintandlily.com Annual Revenue and Growth

mintandlily.com's annual sales on its online store amounted to $27.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
mintandlily.com revenue by year

mintandlily.com's monthly revenueOVER TIME
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Over the past three months, mintandlily.com revenue has experienced growth of 41%, compared to the preceding three months.

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mintandlily.com revenue growth for last six months
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OVERVIEW
In October 2025, mintandlily.com, operating in the FOOD AND DRINK sector, generated impressive online sales revenue of $2,540,585, significantly outperforming the median of $43,384. With a conversion rate of 3.00-3.50%, it falls below the sector's high of 5.49% but remains robust against the low of 1.42%. The average order value (AOV) ranged from $100 to $125, again strong, yet lower than the top-tier AOV of $181. mintandlily.com attracted 787,581 sessions, considerably higher than the industry median of 15,100, yet dwarfed by kroger.com’s impressive 41,924,642 sessions, the leading online grocery store.
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mintandlily.com competitors

In October 2025, mintandlily.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. mintandlily.com generated $2,540,585 in revenue from 24,278 transactions and 787,581 sessions, with an AOV ranging from $100 to $125 and a conversion rate of 3.00-3.50%. In comparison, wearfelicity.com had a revenue of $762,945 from 8,858 transactions and 295,121 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. Other competitors like namenecklace.com, oakandluna.com, myka.com, and soufeel.com also fell short in revenue, transactions, and conversion rate when compared to mintandlily.com. Despite facing tough competition in the jewelry market, mintandlily.com emerged as a top performer among its peers.

wearfelicity.com screenshot
#1 wearfelicity.com
762.9K
Revenue
295.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
namenecklace.com screenshot
#2 namenecklace.com
8.7K
Revenue
3.9K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#3 oakandluna.com
1.6M
Revenue
393.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
myka.com screenshot
#4 myka.com
177K
Revenue
159K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
soufeel.com screenshot
#5 soufeel.com
525.2K
Revenue
285.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mintandlily.com vs top market performers
mintandlily.com
top retailers
conversion rate vs average order value for mintandlily.com and its competitors
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Revenue share by device at mintandlily.com

In October large majority of sales on mintandlily.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mintandlily.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mintandlily.com channels

Identify top traffic channels that drive growth for mintandlily.comand discover how performance of traffic channels has changed over time.

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mintandlily.com Google Ads spend

Evaluate mintandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mintandlily.com devices

Review mintandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mintandlily.com top markets

Explore mintandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mintandlily.com country & global rank

Assess the ranking of mintandlily.com among other retailers within its primary country and worldwide.

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