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Jul 2025
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Home/Insights/Retailers/mintandlily.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.4M
Revenue
283.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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Mintandlily.com is an online retail platform offering an array of products. The website features a diverse collection of items for sale, spanning various categories, such as home decor, accessories, and gifting options. Customers can explore a wide range of unique, stylish, and high-quality products on the platform.

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mintandlily.com's revenueOVER TIME
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Over the past three months, mintandlily.com revenue has experienced decline of 23%, compared to the preceding three months.

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mintandlily.com revenue decline for last six months
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OVERVIEW
In July 2025, mintandlily.com, an online food and drink/groceries store, generated $1,391,829 in revenue with a conversion rate of 4.00-4.50% and an average order value of $100-125. The highest conversion rate in the industry was 5.17%, while the lowest was 1.28%. The highest average order value was $184 and the lowest was $47. mintandlily.com had 283,781 sessions, compared to the highest in the industry at 47,052,121 from kroger.com and a median of 15,792 sessions for FOOD AND DRINK stores.
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mintandlily.com competitors

In July 2025, mintandlily.com generated a revenue of $1,391,829 with 12,403 transactions and 283,781 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 4.00-4.50%. When compared to its competitors, mintandlily.com outperforms namenecklace.com, myka.com, and soufeel.com in terms of revenue, transactions, and sessions. However, wearfelicity.com surpasses mintandlily.com in revenue with $1,004,274, while oakandluna.com achieves a higher AOV range of $275-300. Despite the competition, mintandlily.com maintains a strong conversion rate similar to wearfelicity.com, demonstrating its ability to effectively convert sessions into transactions. Overall, mintandlily.com stands out for its solid performance metrics in the online jewelry market, showcasing consistent growth and customer engagement.

wearfelicity.com screenshot
#1 wearfelicity.com
1M
Revenue
249.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
namenecklace.com screenshot
#2 namenecklace.com
25.6K
Revenue
12.3K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#3 oakandluna.com
1M
Revenue
375.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
myka.com screenshot
#4 myka.com
187.1K
Revenue
244.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
soufeel.com screenshot
#5 soufeel.com
592.6K
Revenue
378.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mintandlily.com vs top market performers
mintandlily.com
top retailers
conversion rate vs average order value for mintandlily.com and its competitors
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Revenue share by device at mintandlily.com

In July large majority of sales on mintandlily.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mintandlily.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mintandlily.com channels

Identify top traffic channels that drive growth for mintandlily.comand discover how performance of traffic channels has changed over time.

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mintandlily.com Google Ads spend

Evaluate mintandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mintandlily.com devices

Review mintandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mintandlily.com top markets

Explore mintandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mintandlily.com country & global rank

Assess the ranking of mintandlily.com among other retailers within its primary country and worldwide.

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