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Aug 2025
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Home/Insights/Retailers/mintandlily.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.4M
Revenue
Aug 25
353.9K
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Mintandlily.com is an online retail platform offering an array of products. The website features a diverse collection of items for sale, spanning various categories, such as home decor, accessories, and gifting options. Customers can explore a wide range of unique, stylish, and high-quality products on the platform.

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mintandlily.com Annual Revenue and Growth

mintandlily.com's annual sales on its online store amounted to $27.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
mintandlily.com revenue by year

mintandlily.com's monthly revenueOVER TIME
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Over the past three months, mintandlily.com revenue has experienced decline of 31%, compared to the preceding three months.

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mintandlily.com revenue decline for last six months
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OVERVIEW
In August 2025, mintandlily.com in the FOOD AND DRINK industry generated a revenue of $1,430,810 with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. The website had a total of 353,873 sessions. Comparatively, the highest revenue in the category was from kroger.com at $338,531,978, with a conversion rate of 5.2% and an AOV of $181. Additionally, the highest number of sessions was recorded at 46,280,628 from kroger.com, while the median sessions in the industry stood at 15,627.
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mintandlily.com competitors

In August 2025, mintandlily.com outperformed its competitors in terms of revenue, with a total of $1,430,810. The website also had the highest number of transactions at 14,061 and sessions at 353,873. However, when it comes to Average Order Value (AOV), mintandlily.com falls within the range of $100-125, lower than some of its competitors. The conversion rate for mintandlily.com is between 3.50-4.00%. Comparing this data to its competitors, we can see that oakandluna.com had a slightly higher revenue at $1,328,611, but mintandlily.com had more transactions and sessions. namenecklace.com and myka.com had significantly lower revenue compared to mintandlily.com, while soufeel.com had a comparable revenue but lower conversion rates. Overall, mintandlily.com appears to be a strong performer in the online jewelry market in August 2025.

wearfelicity.com screenshot
#1 wearfelicity.com
1.2M
Revenue
298.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
namenecklace.com screenshot
#2 namenecklace.com
21.6K
Revenue
10.4K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#3 oakandluna.com
1.3M
Revenue
506.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
myka.com screenshot
#4 myka.com
111.7K
Revenue
159.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
soufeel.com screenshot
#5 soufeel.com
478.3K
Revenue
328.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mintandlily.com vs top market performers
mintandlily.com
top retailers
conversion rate vs average order value for mintandlily.com and its competitors
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Revenue share by device at mintandlily.com

In August large majority of sales on mintandlily.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on mintandlily.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mintandlily.com channels

Identify top traffic channels that drive growth for mintandlily.comand discover how performance of traffic channels has changed over time.

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mintandlily.com Google Ads spend

Evaluate mintandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mintandlily.com devices

Review mintandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mintandlily.com top markets

Explore mintandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mintandlily.com country & global rank

Assess the ranking of mintandlily.com among other retailers within its primary country and worldwide.

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