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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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40.4M
Revenue
May 26
2.7M
Sessions
May 26
4.5-5.0%
Conv. rate
May 26
$325-350
AOV
May 26
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Minted.com is an online platform where artists and designers showcase their work for sale. It offers a wide range of customizable products including paper goods, home décor, art prints, and personalized gifts. Users can browse and purchase unique, high-quality items from independent artists internationally.

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minted.com Annual Revenue and Growth

minted.com's annual sales on its online store amounted to $431.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$431.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
minted.com revenue by year

minted.com's monthly revenueOVER TIME
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Over the past three months, minted.com revenue has experienced decline of 27%, compared to the preceding three months.

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minted.com revenue decline for last six months
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OVERVIEW
In May 2026, minted.com generated $40,393,678 in online sales within the WEDDINGS industry, with a conversion rate of 4.50-5.00%, surpassing the lower end of the sector's range. Its average order value (AOV) stood between $325 and $350, below the industry's high of $393. With 2,698,377 sessions, minted.com has significantly fewer visits compared to azazie.com, the category leader with 11,734,896 sessions. Despite these metrics, minted.com remains competitive, performing better than the lower industry benchmarks, which highlights its strong presence in a crowded market.
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minted.com competitors

In May 2026, minted.com generated $40,393,678 in revenue from 121,990 transactions across 2,698,377 sessions, achieving a conversion rate of 4.50-5.00% and an average order value (AOV) of $325-350. In contrast, paperlesspost.com significantly outperformed with $100,530,685 in revenue, 1,042,917 transactions, and 17,911,576 sessions, but with a lower AOV of $75-100 and a higher conversion rate of 5.50-6.00%. shutterfly.com also surpassed minted.com, recording $60,010,189 in revenue from 452,867 transactions at a conversion rate of 4.00-4.50%. snapfish.com showed a lower revenue of $26,490,778, but its high conversion rate of 7.00-7.50% suggests effective customer engagement. Other competitors like papersource.com and papier.com lagged significantly in revenue and transaction counts, indicating that minted.com maintains a strong presence in the personalized stationery market, though it faces stiff competition.

paperlesspost.com screenshot
#1 paperlesspost.com
100.5M
Revenue
17.9M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
shutterfly.com screenshot
#2 shutterfly.com
60M
Revenue
10.8M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
snapfish.com screenshot
#3 snapfish.com
26.5M
Revenue
2.3M
Sessions
7.0-7.5%
Conv. rate
$150-175
AOV
papersource.com screenshot
#4 papersource.com
1.2M
Revenue
340.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
papier.com screenshot
#5 papier.com
6.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
minted.com vs top market performers
minted.com
top retailers
conversion rate vs average order value for minted.com and its competitors
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Revenue share by device at minted.com

In May large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries minted.com operates in

minted.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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minted.com channels

Identify top traffic channels that drive growth for minted.comand discover how performance of traffic channels has changed over time.

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minted.com Google Ads spend

Evaluate minted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minted.com devices

Review minted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minted.com top markets

Explore minted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minted.com country & global rank

Assess the ranking of minted.com among other retailers within its primary country and worldwide.

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