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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for minted.comminted.com

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26.1M
Revenue
Sep 25
2M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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Minted.com is an online platform where artists and designers showcase their work for sale. It offers a wide range of customizable products including paper goods, home décor, art prints, and personalized gifts. Users can browse and purchase unique, high-quality items from independent artists internationally.

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minted.com Annual Revenue and Growth

minted.com's annual sales on its online store amounted to $421.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$421.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
minted.com revenue by year

minted.com's monthly revenueOVER TIME
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Over the past three months, minted.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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minted.com revenue decline for last six months
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OVERVIEW
In September 2025, minted.com generated $26,112,894 in online sales, significantly lower than the WEDDINGS sector's median of $40,566, and trailing azazie.com’s $26,937,677. With a conversion rate of 4.00-4.50%, it remained competitive against the sector's high of 4.64%. The average order value (AOV) was between $300-325, close to the high of $339 but above the low of $69. The site recorded 2,044,387 sessions, well below azazie.com's 6,376,049, yet outperformed the median of 10,899 sessions in the industry. Overall, minted.com shows strong potential in a competitive market.
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minted.com competitors

When comparing minted.com to its competitors in September 2025, it is clear that minted.com falls behind in terms of revenue, transactions, and sessions. minted.com generated a revenue of $26,112,894 with 82,032 transactions and 2,044,387 sessions. In contrast, paperlesspost.com outperformed minted.com with a revenue of $41,349,964, 703,354 transactions, and 12,757,809 sessions. shutterfly.com also surpassed minted.com with a revenue of $58,566,600, 498,854 transactions, and 12,370,290 sessions. However, minted.com had a higher average order value (AOV) compared to some competitors, ranging from $300 to $325. Despite its lower conversion rate of 4.00-4.50%, minted.com can work on increasing its revenue and sessions to compete more effectively with its rivals in the online marketplace.

paperlesspost.com screenshot
#1 paperlesspost.com
41.3M
Revenue
12.8M
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
shutterfly.com screenshot
#2 shutterfly.com
58.6M
Revenue
12.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
snapfish.com screenshot
#3 snapfish.com
15.5M
Revenue
1.9M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
papersource.com screenshot
#4 papersource.com
702K
Revenue
305.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
papier.com screenshot
#5 papier.com
5.7M
Revenue
925.8K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
minted.com vs top market performers
minted.com
top retailers
conversion rate vs average order value for minted.com and its competitors
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Revenue share by device at minted.com

In September large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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minted.com channels

Identify top traffic channels that drive growth for minted.comand discover how performance of traffic channels has changed over time.

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minted.com Google Ads spend

Evaluate minted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minted.com devices

Review minted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minted.com top markets

Explore minted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minted.com country & global rank

Assess the ranking of minted.com among other retailers within its primary country and worldwide.

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