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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for minted.comminted.com

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25.2M
Revenue
Aug 25
2.3M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Minted.com is an online platform where artists and designers showcase their work for sale. It offers a wide range of customizable products including paper goods, home décor, art prints, and personalized gifts. Users can browse and purchase unique, high-quality items from independent artists internationally.

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minted.com Annual Revenue and Growth

minted.com's annual sales on its online store amounted to $421.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$421.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
minted.com revenue by year

minted.com's monthly revenueOVER TIME
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Over the past three months, minted.com revenue has experienced decline of 10%, compared to the preceding three months.

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minted.com revenue decline for last six months
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OVERVIEW
In August 2025, minted.com in the WEDDINGS industry had a revenue of $25,207,227, conversion rate of 3.00-3.50%, AOV of $300-325, and 2,288,619 sessions. The highest revenue in the category was $27,721,720 by azazie.com, with a conversion rate of 5.16%, AOV of $340, and 6,535,519 sessions. The median revenue for WEDDINGS was $43,721, conversion rate was 0.98-5.16%, AOV was $67-$340, and sessions were 13,080-6,535,519. minted.com falls within the range for each metric, indicating strong performance in the industry.
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minted.com competitors

In August 2025, minted.com generated a revenue of $25,207,227 from 80,153 transactions and 2,288,619 sessions, with an Average Order Value (AOV) ranging between $300-$325 and a conversion rate of 3.00-3.50%. Compared to its competitors, paperlesspost.com leads with a revenue of $35,501,412 from 616,610 transactions and 11,292,629 sessions, boasting an AOV of $50-$75 and a conversion rate of 5.00-5.50%. shutterfly.com follows closely with a revenue of $50,711,489, 425,467 transactions, 10,168,240 sessions, an AOV of $100-$125, and a conversion rate of 4.00-4.50%. snapfish.com lags behind with a revenue of $16,535,230, 100,762 transactions, 1,823,738 sessions, an AOV of $150-$175, and a conversion rate of 5.50-6.00%. papersource.com and papier.com have significantly lower revenues, transactions, sessions, and AOV, indicating a weaker performance compared to minted.com and its leading competitors.

paperlesspost.com screenshot
#1 paperlesspost.com
35.5M
Revenue
11.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
shutterfly.com screenshot
#2 shutterfly.com
50.7M
Revenue
10.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
snapfish.com screenshot
#3 snapfish.com
16.5M
Revenue
1.8M
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
papersource.com screenshot
#4 papersource.com
655.5K
Revenue
323.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
papier.com screenshot
#5 papier.com
7.5M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
minted.com vs top market performers
minted.com
top retailers
conversion rate vs average order value for minted.com and its competitors
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Revenue share by device at minted.com

In August large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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minted.com channels

Identify top traffic channels that drive growth for minted.comand discover how performance of traffic channels has changed over time.

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minted.com Google Ads spend

Evaluate minted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minted.com devices

Review minted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minted.com top markets

Explore minted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minted.com country & global rank

Assess the ranking of minted.com among other retailers within its primary country and worldwide.

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