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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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33.6M
Revenue
Oct 25
2.4M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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Minted.com is an online platform where artists and designers showcase their work for sale. It offers a wide range of customizable products including paper goods, home décor, art prints, and personalized gifts. Users can browse and purchase unique, high-quality items from independent artists internationally.

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minted.com Annual Revenue and Growth

minted.com's annual sales on its online store amounted to $421.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$421.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
minted.com revenue by year

minted.com's monthly revenueOVER TIME
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Over the past three months, minted.com revenue has experienced growth of 16%, compared to the preceding three months.

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minted.com revenue growth for last six months
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OVERVIEW
In October 2025, minted.com led the WEDDINGS industry with impressive online sales of $33,604,633, although it fell short of the median industry revenue of $40,021. With a conversion rate of 4.00-4.50%, it was close to the high benchmark of 4.81%, while its average order value (AOV) ranged from $300-325, just matching the upper industry threshold. The site recorded 2,436,831 sessions, significantly lower than azazie.com’s 5,582,685 but above the median of 9,790 sessions in the category, highlighting its strong presence despite the competitive landscape.
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minted.com competitors

Compared to its competitors in October 2025, minted.com falls behind in terms of revenue with $33,604,633, trailing behind shutterfly.com at $74,014,664 and paperlesspost.com at $41,718,751. In terms of transactions, minted.com had 107,474, which is significantly lower than shutterfly.com with 609,131 transactions and paperlesspost.com with 707,185 transactions. Additionally, minted.com had 2,436,831 sessions, which is lower than both shutterfly.com with 12,698,670 sessions and paperlesspost.com with 12,757,147 sessions. However, minted.com has a higher Average Order Value (AOV) range of $300-$325 compared to its competitors. While minted.com's conversion rate falls in the middle range at 4.00-4.50, paperlesspost.com has the highest conversion rate at 5.50-6.00.

paperlesspost.com screenshot
#1 paperlesspost.com
41.7M
Revenue
12.8M
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
shutterfly.com screenshot
#2 shutterfly.com
74M
Revenue
12.7M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
snapfish.com screenshot
#3 snapfish.com
20.5M
Revenue
2.6M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
papersource.com screenshot
#4 papersource.com
980.2K
Revenue
325.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
papier.com screenshot
#5 papier.com
6.2M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
minted.com vs top market performers
minted.com
top retailers
conversion rate vs average order value for minted.com and its competitors
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Revenue share by device at minted.com

In October large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on minted.com, 95% was finalized on desktop devices, with 4.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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minted.com channels

Identify top traffic channels that drive growth for minted.comand discover how performance of traffic channels has changed over time.

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minted.com Google Ads spend

Evaluate minted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minted.com devices

Review minted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minted.com top markets

Explore minted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minted.com country & global rank

Assess the ranking of minted.com among other retailers within its primary country and worldwide.

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