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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for minted.comminted.com

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26.5M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
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Minted.com is an online platform where artists and designers showcase their work for sale. It offers a wide range of customizable products including paper goods, home décor, art prints, and personalized gifts. Users can browse and purchase unique, high-quality items from independent artists internationally.

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minted.com's revenueOVER TIME
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Over the past three months, minted.com revenue has experienced decline of 38%, compared to the preceding three months.

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minted.com revenue decline for last six months
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OVERVIEW
In May 2025, minted.com, a leading online retailer in the WEDDINGS industry, generated a revenue of $26,483,003, surpassing the median revenue of $47,740. With a conversion rate of 3.50-4.00%, minted.com falls within the industry average, while the highest conversion rate is at 5.02% and the lowest at 1.01%. The average order value (AOV) for minted.com ranges from $300-325, with the highest recorded AOV in the industry at $412 and the lowest at $74. minted.com attracted a total of 2,298,479 sessions, compared to the highest sessions recorded by azazie.com at 5,776,806, with a median of 9,145 sessions in the WEDDINGS category.
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minted.com competitors

In May 2025, minted.com generated a revenue of $26,483,003 from 83,549 transactions with 2,298,479 sessions, boasting an average order value (AOV) of $300-$325 and a conversion rate of 3.50-4.00%. Compared to its competitors, snapfish.com reported a revenue of $21,666,741 from 126,740 transactions and 1,891,007 sessions, with an AOV of $150-$175 and a higher conversion rate of 6.50-7.00%. shutterfly.com outperformed all with a revenue of $60,489,685 from 480,582 transactions and 12,775,817 sessions, but with a lower AOV of $125-$150 and similar conversion rate as minted.com. papier.com had lower revenue at $4,800,541 but a higher AOV of $200-$225 and a slightly lower conversion rate. paperlesspost.com dominated in revenue at $68,047,637 from 781,993 transactions and 14,714,824 sessions, with a lower AOV and higher conversion rate than minted.com. papersource.com fell behind in revenue and metrics compared to minted.com and its top competitors.

paperlesspost.com screenshot
#1 paperlesspost.com
68M
Revenue
14.7M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
shutterfly.com screenshot
#2 shutterfly.com
60.5M
Revenue
12.8M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
snapfish.com screenshot
#3 snapfish.com
21.7M
Revenue
1.9M
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
papersource.com screenshot
#4 papersource.com
781.6K
Revenue
267.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
papier.com screenshot
#5 papier.com
4.8M
Revenue
693.7K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
minted.com vs top market performers
minted.com
top retailers
conversion rate vs average order value for minted.com and its competitors
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Revenue share by device at minted.com

In May large majority of sales on minted.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices.

In May large majority of sales on minted.com, 93% was finalized on desktop devices, with 6.9% of sales coming from mobile devices.
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minted.com channels

Identify top traffic channels that drive growth for minted.comand discover how performance of traffic channels has changed over time.

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minted.com Google Ads spend

Evaluate minted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minted.com devices

Review minted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minted.com top markets

Explore minted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minted.com country & global rank

Assess the ranking of minted.com among other retailers within its primary country and worldwide.

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