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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for minted.comminted.com

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23.6M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
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Minted.com is an online platform where artists and designers showcase their work for sale. It offers a wide range of customizable products including paper goods, home décor, art prints, and personalized gifts. Users can browse and purchase unique, high-quality items from independent artists internationally.

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minted.com's revenueOVER TIME
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Over the past three months, minted.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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minted.com revenue decline for last six months
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OVERVIEW
In July 2025, minted.com, a WEDDINGS website, reported online sales revenue of $23,599,494 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $300-325. Compared to the industry, minted.com's revenue is below the median of $52,271, while their AOV falls within the range. With 2,143,284 sessions, minted.com lags behind the highest session count of 5,852,792 by azazie.com in the same category. However, minted.com maintains a competitive performance in the WEDDINGS sector with room for improvement in conversion rate and revenue.
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minted.com competitors

In July 2025, minted.com had a revenue of $23,599,494 with 73,830 transactions and 2,143,284 sessions. Their average order value (AOV) ranged from $300 to $325, and they had a conversion rate of 3.00-3.50%. When compared to its competitors, minted.com lags behind in terms of revenue when looking at paperlesspost.com with $37,880,367 and shutterfly.com with $46,137,427. However, minted.com has a higher AOV compared to paperlesspost.com and papersource.com, which could indicate a focus on higher-end products. In terms of conversion rate, minted.com falls in line with snapfish.com and papier.com. Despite facing stiff competition from larger players, minted.com holds its own in specific metrics, showcasing a targeted approach in the online marketplace.

paperlesspost.com screenshot
#1 paperlesspost.com
37.9M
Revenue
11.2M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
shutterfly.com screenshot
#2 shutterfly.com
46.1M
Revenue
9M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
snapfish.com screenshot
#3 snapfish.com
17.8M
Revenue
1.9M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
papersource.com screenshot
#4 papersource.com
671.8K
Revenue
263.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
papier.com screenshot
#5 papier.com
5.7M
Revenue
872K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
minted.com vs top market performers
minted.com
top retailers
conversion rate vs average order value for minted.com and its competitors
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Revenue share by device at minted.com

In July large majority of sales on minted.com, 95% was finalized on desktop devices, with 5.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on minted.com, 95% was finalized on desktop devices, with 5.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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minted.com channels

Identify top traffic channels that drive growth for minted.comand discover how performance of traffic channels has changed over time.

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minted.com Google Ads spend

Evaluate minted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minted.com devices

Review minted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minted.com top markets

Explore minted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minted.com country & global rank

Assess the ranking of minted.com among other retailers within its primary country and worldwide.

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