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Sep 2025
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Home/Insights/Retailers/misterspex.se
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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464.6K
Revenue
Sep 25
61.3K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Misterspex.se is a website that offers a wide selection of eyewear products, including prescription glasses, sunglasses, and contact lenses. They also provide an online optician service, virtual try-on technology, and a lens configurator tool for added convenience. Customers can browse various reputable brands and get their preferred eyewear delivered to their doorstep.

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misterspex.se Annual Revenue and Growth

misterspex.se's annual sales on its online store amounted to $9.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
misterspex.se revenue by year

misterspex.se's monthly revenueOVER TIME
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Over the past three months, misterspex.se revenue has experienced growth of 84%, compared to the preceding three months.

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misterspex.se revenue growth for last six months
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OVERVIEW
In September 2025, misterspex.se, a lifestyle and fashion apparel retailer, achieved online sales of $464,582, significantly exceeding the industry median of $74,931, although still trailing behind the leader, shein.com, with $819,580,923. The site boasted a strong conversion rate of 4.00-4.50%, surpassing the high industry benchmark of 3.2%. With an average order value (AOV) between $175-200, it was below the high standard of $382. Additionally, misterspex.se recorded 61,315 sessions, exceeding the median of 34,221 but far from shein.com's staggering 297,137,690 sessions, highlighting areas for potential growth.
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misterspex.se competitors

In September 2025, misterspex.se showed a revenue of 464,582 SEK from 2,476 transactions and 61,315 sessions, with an AOV of 175-200 SEK and a conversion rate of 4.00-4.50%. Comparing these metrics to its competitors, we see that ray-ban.com had the highest revenue of 23,979,942 SEK from 141,009 transactions and 11,334,575 sessions, with an AOV of 150-175 SEK and a conversion rate of 1.00-1.50%. On the other hand, specsavers.se had a revenue of 2,751,295 SEK from 6,066 transactions and 318,912 sessions, with an AOV of 450-475 SEK and a conversion rate of 1.50-2.00%. Despite being smaller, misterspex.se's AOV and conversion rate fall within competitive ranges, showcasing its efficiency and potential for growth in the online eyewear market.

ray-ban.com screenshot
#1 ray-ban.com
24M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
specsavers.se screenshot
#2 specsavers.se
2.8M
Revenue
318.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
otticanet.com screenshot
#3 otticanet.com
309.2K
Revenue
114.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
eye-oo.com screenshot
#4 eye-oo.com
205K
Revenue
146.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
sunglasshut.com screenshot
#5 sunglasshut.com
6M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
misterspex.se vs top market performers
misterspex.se
top retailers
conversion rate vs average order value for misterspex.se and its competitors
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misterspex.se channels

Identify top traffic channels that drive growth for misterspex.seand discover how performance of traffic channels has changed over time.

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misterspex.se Google Ads spend

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misterspex.se devices

Review misterspex.se's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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misterspex.se top markets

Explore misterspex.se's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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misterspex.se country & global rank

Assess the ranking of misterspex.se among other retailers within its primary country and worldwide.

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