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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

monq.com

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56.8K

Revenue

26K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Monq.com is an online platform that offers a diverse range of personal portable aromatherapy devices. They sell unique blends of essential oils and herbs in the form of diffusers. These diffusers are designed for inhalation and are claimed to provide various therapeutic benefits for relaxation, focus, and well-being.

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monq.com's revenueOVER TIME
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Over the past three months, monq.com revenue has experienced decline of 26%, compared to the preceding three months.

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monq.com revenue decline for last six months

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OVERVIEW

In May 2025, monq.com in the BEAUTY AND COSMETICS industry had online sales revenue of $56,834, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The highest AOV in the industry was $213 and the lowest was $53. With 25,964 sessions, monq.com fell below the industry median of 19,997, while the highest number of sessions was recorded by sephora.com at 38,510,361. ulta.com led in revenue with $96,002,620, surpassing monq.com's performance.

monq.com competitors

In May 2025, monq.com reported revenue of $56,834 from 455 transactions and 25,964 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.50-2.00%. Compared to its competitors, trycloudy.com generated $26,546 in revenue from 777 transactions and 47,427 sessions, with an AOV of $25-50 and a similar conversion rate. healthvape.com outperformed all with revenue of $282,939 from 2,190 transactions and 92,109 sessions, boasting an AOV of $125-150 and a conversion rate of 2.00-2.50%. Meanwhile, northlandvapor.com lagged behind with $10,207 in revenue from 168 transactions and 4,373 sessions, featuring an AOV of $50-75 but a higher conversion rate of 3.50-4.00%. Overall, monq.com falls within the mid-range in terms of revenue and metrics among its competitors.

#1 healthvape.com

282.9K

Revenue

92.1K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#2 trycloudy.com

26.5K

Revenue

47.4K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#3 northlandvapor.com

10.2K

Revenue

4.4K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

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TOP MARKET PERFORMERSby revenue

monq.com vs top market performers

monq.com

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Revenue share by device at monq.com

In May large majority of sales on monq.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

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monq.com channels

Identify top traffic channels that drive growth for monq.comand discover how performance of traffic channels has changed over time.

monq.com Google Ads spend

Evaluate monq.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

monq.com devices

Review monq.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

monq.com top markets

Explore monq.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.