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Oct 2025
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Home/Insights/Retailers/moonandlola.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.7K
Revenue
Oct 25
2.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Moonandlola.com is an e-commerce platform offering a wide range of customizable and fashion-forward accessories. It provides a selection of jewelry, including necklaces, bracelets, and earrings, along with personalized items like monogrammed bags and phone cases. The site enables online shopping and has global delivery options.

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moonandlola.com Annual Revenue and Growth

moonandlola.com's annual sales on its online store amounted to $119.6K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$119.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonandlola.com revenue by year

moonandlola.com's monthly revenueOVER TIME
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Over the past three months, moonandlola.com revenue has experienced growth of 40%, compared to the preceding three months.

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moonandlola.com revenue growth for last six months
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OVERVIEW
In October 2025, moonandlola.com generated $6,749 in online sales, significantly lower than the LUXURY median of $87,805, with a conversion rate of 2.00-2.50%, just below the high of 2.82%. Their average order value (AOV) ranged from $125-150, compared to a high of $984, and they recorded 2,125 sessions, far fewer than the median of 26,996 in the industry. In contrast, the leading competitor, brilliantearth.com, achieved $77,587,430 in revenue, showcasing the significant competitive gap within this market segment.
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moonandlola.com competitors

In October 2025, Moon and Lola stood out among its competitors with a revenue of $6,749 from 49 transactions and 2,125 sessions. The average order value (AOV) fell between $125 and $150, with a conversion rate of 2.00-2.50%. In comparison, Initial Obsession generated $2,595 revenue from 9 transactions and 937 sessions, with a higher AOV of $275-300 but a lower conversion rate of 0.50-1.00%. Pretty Poppy Store recorded $4,496 in revenue from 37 transactions and 1,217 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. White Cottage Co. saw $2,884 revenue from 34 transactions and 1,343 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. Cape Cod Gift Barn had the highest revenue at $9,142 from 61 transactions and 3,071 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Dallanonna Jewelry had $962 revenue from 3 transactions and 303 sessions, with the highest AOV of $300-325 but a lower conversion rate of 1.00-1.50%.

initialobsession.com screenshot
#1 initialobsession.com
2.6K
Revenue
936.8
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
prettypoppystore.com screenshot
#2 prettypoppystore.com
4.5K
Revenue
1.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
whitecottageco.com screenshot
#3 whitecottageco.com
2.9K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
capecodgiftbarn.com screenshot
#4 capecodgiftbarn.com
9.1K
Revenue
3.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
dallanonnajewelry.com screenshot
#5 dallanonnajewelry.com
961.9
Revenue
303
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
moonandlola.com vs top market performers
moonandlola.com
top retailers
conversion rate vs average order value for moonandlola.com and its competitors
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Revenue share by device at moonandlola.com

In October large majority of sales on moonandlola.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on moonandlola.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moonandlola.com channels

Identify top traffic channels that drive growth for moonandlola.comand discover how performance of traffic channels has changed over time.

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moonandlola.com Google Ads spend

Evaluate moonandlola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonandlola.com devices

Review moonandlola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonandlola.com top markets

Explore moonandlola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonandlola.com country & global rank

Assess the ranking of moonandlola.com among other retailers within its primary country and worldwide.

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