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Sep 2025
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Home/Insights/Retailers/moonandlola.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.9K
Revenue
Sep 25
3.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Moonandlola.com is an e-commerce platform offering a wide range of customizable and fashion-forward accessories. It provides a selection of jewelry, including necklaces, bracelets, and earrings, along with personalized items like monogrammed bags and phone cases. The site enables online shopping and has global delivery options.

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moonandlola.com Annual Revenue and Growth

moonandlola.com's annual sales on its online store amounted to $119.6K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$119.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
moonandlola.com revenue by year

moonandlola.com's monthly revenueOVER TIME
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Over the past three months, moonandlola.com revenue has experienced growth of 39%, compared to the preceding three months.

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moonandlola.com revenue growth for last six months
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OVERVIEW
In September 2025, moonandlola.com generated $10,886 in online sales, significantly below the LUXURY median of $79,797, with a conversion rate of 2.00-2.50%, slightly below the category's high of 2.77%. The Average Order Value (AOV) ranged between $125-150, well below the segment's high of $998, while the site attracted 3,485 sessions, far from the median of 27,132. Comparatively, the industry's leading competitor, brilliantearth.com, boasted staggering revenue of $75,014,879, indicating significant room for growth for moonandlola.com in this competitive market.
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moonandlola.com competitors

In September 2025, moonandlola.com outperformed its competitors in terms of revenue, with $10,886 compared to initialobsession.com ($3,539), prettypoppystore.com ($2,316), whitecottageco.com ($3,628), and capecodgiftbarn.com ($4,058). moonandlola.com also had the highest number of transactions at 79, surpassing prettypoppystore.com (18), whitecottageco.com (42), and capecodgiftbarn.com (27). However, in terms of average order value (AOV), initialobsession.com had the highest range at $275-$300, while moonandlola.com and prettypoppystore.com had similar AOV ranges of $125-$150. Conversion rates were also varied, with prettypoppystore.com having the highest rate at 3.00-3.50%, followed by whitecottageco.com, moonandlola.com, capecodgiftbarn.com, and initialobsession.com. Overall, moonandlola.com showcased strong performance in revenue and transactions, but there are opportunities for improvement in AOV and conversion rates compared to its competitors.

initialobsession.com screenshot
#1 initialobsession.com
3.5K
Revenue
1.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
prettypoppystore.com screenshot
#2 prettypoppystore.com
2.3K
Revenue
610.7
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
whitecottageco.com screenshot
#3 whitecottageco.com
3.6K
Revenue
1.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
capecodgiftbarn.com screenshot
#4 capecodgiftbarn.com
4.1K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lilyandroo.com screenshot
#5 lilyandroo.com
660.7K
Revenue
234K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
moonandlola.com vs top market performers
moonandlola.com
top retailers
conversion rate vs average order value for moonandlola.com and its competitors
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Revenue share by device at moonandlola.com

In September large majority of sales on moonandlola.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on moonandlola.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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moonandlola.com channels

Identify top traffic channels that drive growth for moonandlola.comand discover how performance of traffic channels has changed over time.

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moonandlola.com Google Ads spend

Evaluate moonandlola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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moonandlola.com devices

Review moonandlola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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moonandlola.com top markets

Explore moonandlola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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moonandlola.com country & global rank

Assess the ranking of moonandlola.com among other retailers within its primary country and worldwide.

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