moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $23.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced growth of 52%, compared to the preceding three months.
moroccanoil.com competitors
In January 2026, moroccanoil.com outperformed its competitors in terms of revenue, generating $1,732,801. Its closest competitor, planetbeauty.com, brought in $812,860, while the others fell significantly behind with revenues ranging from $271,767 to $120,425. In terms of transactions, moroccanoil.com recorded 18,034, surpassing its competitors by a large margin. The site also had the highest number of sessions at 577,236, followed by planetbeauty.com with 212,334 sessions. moroccanoil.com's average order value (AOV) fell within the range of $75-$100, which was comparable to planetbeauty.com but higher than the others. Additionally, moroccanoil.com had a competitive conversion rate of 3.00-3.50%, putting it in line with planetbeauty.com and outperforming the other competitors. Overall, moroccanoil.com demonstrated strong performance across key metrics in comparison to its competitors in January 2026.
Revenue share by device at moroccanoil.com
In January large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
