moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $23.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced growth of 44%, compared to the preceding three months.
moroccanoil.com competitors
moroccanoil.com stands out with the highest revenue of $1.7 million among its competitors, significantly outperforming planetbeauty.com by $1 million. In July 2026, moroccanoil.com also recorded the most transactions at 16,400, leading planetbeauty.com by 9,958. Additionally, it achieved the highest number of sessions at 691,000, surpassing planetbeauty.com by 512,000. While moroccanoil.com’s average order value (AOV) of $100-125 is comparable to planetbeauty.com’s AOV of $100-125, it does face competition with planetbeauty.com and beautycarechoices.com, both having higher conversion rates at 3.50-4.00%. In contrast, moroccanoil.com’s conversion rate ranges between 2.00-2.50%. Overall, while moroccanoil.com leads in revenue, transactions, and sessions, its conversion rate is an area for potential improvement compared to select competitors.
Revenue share by device at moroccanoil.com
In July large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries moroccanoil.com operates in
moroccanoil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
