moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $23.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced decline of 26%, compared to the preceding three months.
moroccanoil.com competitors
In April 2026, moroccanoil.com generated $1,783,445 in revenue from 18,092 transactions, boasting 659,996 sessions and an average order value (AOV) ranging from $75-100, with a conversion rate of 2.50-3.00%. Comparatively, planetbeauty.com earned $716,173 with a higher conversion rate of 3.00-3.50%, albeit from 6,439 transactions and a similar AOV of $100-125. beautycarechoices.com followed with $345,531 in revenue, matching moroccanoil.com's AOV but achieving a slightly higher conversion rate of 3.00-3.50%. In contrast, thelaurenashtyncollection.com, despite a significantly higher AOV of $225-250, only generated $211,408 with a lower conversion rate of 1.50-2.00%. Lastly, ogxbeauty.com lagged behind with $59,867 in revenue and the lowest AOV of $25-50, contributing to a conversion rate of just 1.00-1.50%. Overall, moroccanoil.com stands out for its revenue and traffic despite the competitive landscape.
Revenue share by device at moroccanoil.com
In April large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
