moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $26.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced growth of 27%, compared to the preceding three months.
moroccanoil.com competitors
In November 2025, moroccanoil.com outperformed its competitors in terms of revenue, with a total of $2,970,265. The website also had the highest number of transactions at 29,954 and sessions at 782,650. The average order value (AOV) ranged between $75-100, and the conversion rate was between 3.50-4.00%. Comparing this to the competitors, thelaurenashtyncollection.com had the highest AOV at $225-250 but lower revenue, transactions, and sessions. planetbeauty.com had the highest revenue at $923,302 but a lower AOV and conversion rate compared to moroccanoil.com. beautycarechoices.com had a similar conversion rate to moroccanoil.com but lower revenue, transactions, and sessions. ogxbeauty.com had the lowest revenue and AOV among the competitors, with a lower conversion rate as well.
Revenue share by device at moroccanoil.com
In November large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
