Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/moroccanoil.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for moroccanoil.commoroccanoil.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.7M
Revenue
Sep 26
672.2K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
Loading...

Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

moroccanoil.com Annual Revenue and Growth

moroccanoil.com's annual sales on its online store amounted to $23.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.1M
Annual growth forecast2025/2026
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
moroccanoil.com revenue by year

moroccanoil.com's monthly revenueOVER TIME
View real-time data

Over the past three months, moroccanoil.com revenue has experienced decline of 33%, compared to the preceding three months.

View real-time data
moroccanoil.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2026, moroccanoil.com, belonging to the beauty and cosmetics category, generated $1.7 million in online sales, significantly higher than an average beauty and cosmetics store's revenue of around $35,500. The site's conversion rate ranged from 2.00% to 2.50%, which is within the typical range of 1.06% to 4.56%. With an average order value (AOV) of $100-125, moroccanoil.com is also within the category's typical AOV range of $50 to $214. The website attracted 672,000 sessions, a substantial increase compared to an average beauty and cosmetics store's 14,500 sessions per month.
Read more

moroccanoil.com competitors

In September 2026, moroccanoil.com leads its competitors with a remarkable revenue of $1.7 million, significantly outpacing planetbeauty.com at $1 million, beautycarechoices.com at $193,000, thelaurenashtyncollection.com at $256,000, and ogxbeauty.com at $80,800. Furthermore, moroccanoil.com achieves the highest number of transactions, with 15,800 sales compared to planetbeauty.com’s 9,373, beautycarechoices.com’s 3,266, thelaurenashtyncollection.com’s 791, and ogxbeauty.com’s 2,279. Additionally, moroccanoil.com garners the most sessions at 672,000, leading over planetbeauty.com with 195,000, ogxbeauty.com with 149,000, beautycarechoices.com with 93,500, and thelaurenashtyncollection.com with 43,600. While planetbeauty.com excels in conversion rate at 4.50-5.00%, moroccanoil.com maintains a solid range of 2.00-2.50%, demonstrating its strength in overall performance against its peers.

thelaurenashtyncollection.com screenshot
#1 thelaurenashtyncollection.com
256.1K
Revenue
43.6K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
planetbeauty.com screenshot
#2 planetbeauty.com
1M
Revenue
194.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
beautycarechoices.com screenshot
#3 beautycarechoices.com
192.7K
Revenue
93.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ogxbeauty.com screenshot
#4 ogxbeauty.com
80.8K
Revenue
149.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
moroccanoil.com vs top market performers
moroccanoil.com
top retailers
conversion rate vs average order value for moroccanoil.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at moroccanoil.com

In September large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries moroccanoil.com operates in

moroccanoil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

moroccanoil.com channels

Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

moroccanoil.com Google Ads spend

Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

moroccanoil.com devices

Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

moroccanoil.com top markets

Explore moroccanoil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

moroccanoil.com country & global rank

Assess the ranking of moroccanoil.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard