moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $26.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced growth of 54%, compared to the preceding three months.
moroccanoil.com competitors
In December 2025, moroccanoil.com outperformed its competitors in terms of revenue with $2,151,508. Its closest competitor, planetbeauty.com, generated $1,174,216, while the others such as thelaurenashtyncollection.com, beautycarechoices.com, and ogxbeauty.com had significantly lower revenues of $228,006, $118,887, and $103,596 respectively. moroccanoil.com also led in the number of transactions with 22,857, compared to planetbeauty.com with 10,968, thelaurenashtyncollection.com with 939, beautycarechoices.com with 2,031, and ogxbeauty.com with 2,784. In terms of sessions, moroccanoil.com had the highest at 738,580, followed by planetbeauty.com with 262,034, thelaurenashtyncollection.com with 48,388, beautycarechoices.com with 68,748, and ogxbeauty.com with 144,021. Additionally, moroccanoil.com had a competitive conversion rate of 3.00-3.50%, falling within the range of its competitors such as planetbeauty.com at 4.00-4.50%, thelaurenashtyncollection.com at 1.50-2.00%, beautycarechoices.com at 2.50-3.00%, and ogxbeauty.com at 1.50-2.00%.
Revenue share by device at moroccanoil.com
In December large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
