moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $26.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced decline of 23%, compared to the preceding three months.
moroccanoil.com competitors
In August 2025, moroccanoil.com generated a revenue of $1,484,925 from 15,726 transactions and 667,584 sessions, with an Average Order Value (AOV) ranging from $75 to $100 and a conversion rate of 2.00% to 2.50%. When compared to its competitors, The Lauren Ashtyn Collection had a revenue of $141,434 from 560 transactions and 29,920 sessions, with an AOV of $250 to $275 and a conversion rate of 1.50% to 2.00%. Planet Beauty generated $645,393 in revenue from 5,681 transactions and 151,855 sessions, with an AOV of $100 to $125 and a conversion rate of 3.50% to 4.00%. Beauty Care Choices had a revenue of $192,694 from 3,202 transactions and 88,929 sessions, with an AOV of $50 to $75 and a conversion rate of 3.50% to 4.00%. Finally, OGX Beauty generated $89,843 in revenue from 2,629 transactions and 162,159 sessions, with an AOV of $25 to $50 and a conversion rate of 1.50% to 2.00%.
Revenue share by device at moroccanoil.com
In August large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
