moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $23.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced growth of 15%, compared to the preceding three months.
moroccanoil.com competitors
In May 2026, moroccanoil.com generated a substantial revenue of $2,896,821 from 30,244 transactions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 3.50-4.00%. In comparison, planetbeauty.com achieved a revenue of $799,049 from 7,830 transactions, benefiting from a higher conversion rate of 4.00-4.50%, despite its lower AOV of $100-125. thelaurenashtyncollection.com reported significantly lower revenue at $304,730 with a conversion rate of 1.50-2.00%. Meanwhile, beautycarechoices.com earned $247,663 with a similar conversion rate, and ogxbeauty.com lagged further behind, generating $132,279 at a low AOV of $25-50. Overall, while moroccanoil.com leads in revenue and total transactions, its competitors, especially planetbeauty.com, show strong conversion rates that could indicate higher customer engagement.
Revenue share by device at moroccanoil.com
In May large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries moroccanoil.com operates in
moroccanoil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
