moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $23.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced decline of 26%, compared to the preceding three months.
moroccanoil.com competitors
In March 2026, moroccanoil.com generated $1,670,066 in revenue from 17,399 transactions and 654,208 sessions with an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, Moroccanoil outperforms them in terms of revenue and AOV. The Lauren Ashtyn Collection had revenue of $209,262, Planet Beauty had revenue of $783,983, Beauty Care Choices had revenue of $401,535, and OGX Beauty had revenue of $78,994. Moroccanoil also had a higher conversion rate than The Lauren Ashtyn Collection and OGX Beauty but fell slightly behind Planet Beauty and Beauty Care Choices in this metric. Overall, Moroccanoil's performance in revenue and AOV sets it apart from its competitors, showcasing its strength in the beauty care market.
Revenue share by device at moroccanoil.com
In March large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
