Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/moroccanoil.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for moroccanoil.commoroccanoil.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2M
Revenue
587.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
Loading...

Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

moroccanoil.com's revenueOVER TIME
View real-time data

Over the past three months, moroccanoil.com revenue has experienced decline of 10%, compared to the preceding three months.

View real-time data
moroccanoil.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
moroccanoil.com's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry include a revenue of $1,989,292 (median: $46,882), conversion rate of 3.00-3.50% (high: 4.51%, low: 1.17%), AOV of $75-100 (high: $213, low: $53), and 587,716 sessions (median: 19,997). The largest online store in the category is ulta.com with $96,002,620 revenue, highest conversion rate comes from sephora.com at 38,510,361 sessions. These metrics indicate moroccanoil.com's strong performance in online sales and customer engagement within the industry.
Read more

moroccanoil.com competitors

In May 2025, moroccanoil.com outperformed its competitors in terms of revenue, transactions, and sessions. moroccanoil.com generated $1,989,292 in revenue from 20,055 transactions and 587,716 sessions. The average order value (AOV) for moroccanoil.com ranged from $75 to $100, with a conversion rate of 3.00-3.50%. In comparison, planetbeauty.com generated $659,258 in revenue from 5,360 transactions and 158,735 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. beautycarechoices.com, ogxbeauty.com, and thelaurenashtyncollection.com also had lower revenue, transactions, sessions, AOV, and conversion rates compared to moroccanoil.com. Overall, moroccanoil.com proved to be a strong competitor in the beauty care industry in May 2025, outperforming its rivals across various key metrics.

thelaurenashtyncollection.com screenshot
#1 thelaurenashtyncollection.com
208.2K
Revenue
35.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
planetbeauty.com screenshot
#2 planetbeauty.com
659.3K
Revenue
158.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
beautycarechoices.com screenshot
#3 beautycarechoices.com
165.2K
Revenue
74.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
ogxbeauty.com screenshot
#4 ogxbeauty.com
116.5K
Revenue
178.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
moroccanoil.com vs top market performers
moroccanoil.com
top retailers
conversion rate vs average order value for moroccanoil.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at moroccanoil.com

In May large majority of sales on moroccanoil.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on moroccanoil.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

moroccanoil.com channels

Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

moroccanoil.com Google Ads spend

Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

moroccanoil.com devices

Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

moroccanoil.com top markets

Explore moroccanoil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

moroccanoil.com country & global rank

Assess the ranking of moroccanoil.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard