moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $26.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced decline of 21%, compared to the preceding three months.
moroccanoil.com competitors
In September 2025, moroccanoil.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. moroccanoil.com generated a revenue of $1,314,481 from 13,953 transactions and 550,970 sessions, with an AOV ranging from $75 to $100 and a conversion rate of 2.50% to 3.00%. In comparison, the competitors' metrics varied significantly. thelaurenashtyncollection.com had lower revenue, transactions, and sessions, with a higher AOV but lower conversion rate. planetbeauty.com performed well in revenue and conversion rate but had fewer transactions and sessions. beautycarechoices.com had a lower revenue and AOV but a similar conversion rate. ogxbeauty.com lagged behind in all metrics compared to moroccanoil.com and the other competitors. Overall, moroccanoil.com demonstrated strong performance across the board in September 2025.
Revenue share by device at moroccanoil.com
In September large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
