moroccanoil.com
Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.
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moroccanoil.com Annual Revenue and Growth
moroccanoil.com's annual sales on its online store amounted to $26.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
moroccanoil.com's monthly revenueOVER TIME
Over the past three months, moroccanoil.com revenue has experienced decline of 14%, compared to the preceding three months.
moroccanoil.com competitors
In October 2025, moroccanoil.com outperformed its competitors in terms of revenue, with a total of $1,696,823 compared to thelaurenashtyncollection.com's $164,504, planetbeauty.com's $751,504, beautycarechoices.com's $209,396, and ogxbeauty.com's $86,628. moroccanoil.com also had the highest number of transactions at 17,875, followed by planetbeauty.com at 6,632, beautycarechoices.com at 3,363, thelaurenashtyncollection.com at 635, and ogxbeauty.com at 2,341. Additionally, moroccanoil.com had the most sessions at 542,825, indicating a strong online presence compared to its competitors. While moroccanoil.com's average order value (AOV) fell within the range of $75-100, it had a competitive conversion rate of 3.00-3.50%. Overall, moroccanoil.com demonstrated strong performance across key metrics when compared to similar competitors in the beauty care industry.
Revenue share by device at moroccanoil.com
In October large majority of sales on moroccanoil.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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moroccanoil.com channels
Identify top traffic channels that drive growth for moroccanoil.comand discover how performance of traffic channels has changed over time.
moroccanoil.com Google Ads spend
Evaluate moroccanoil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
moroccanoil.com devices
Review moroccanoil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
