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May 2026
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Home/Insights/Retailers/morrisonoutdoors.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for morrisonoutdoors.commorrisonoutdoors.com

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59.1K
Revenue
May 26
35.7K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$125-150
AOV
May 26
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Morrison Outdoors (morrisonoutdoors.com) is an online store specializing in outdoor gear for families and children. Their product range includes premium quality camping gear, such as lightweight baby sleeping bags and compact outdoor blankets designed to keep little ones comfortable and protected during outdoor adventures.

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morrisonoutdoors.com Annual Revenue and Growth

morrisonoutdoors.com's annual sales on its online store amounted to $412.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$412.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
morrisonoutdoors.com revenue by year

morrisonoutdoors.com's monthly revenueOVER TIME
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Over the past three months, morrisonoutdoors.com revenue has experienced growth of 114%, compared to the preceding three months.

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morrisonoutdoors.com revenue growth for last six months
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OVERVIEW
In May 2026, morrisonoutdoors.com generated $59,116 in online sales, below the sports industry's median of $78,603, with a conversion rate of 1.00-1.50%, notably lower than the high of 3.11%. Their average order value (AOV) ranged from $125-150, significantly less than the industry's high of $567, and they recorded 35,671 sessions, surpassing the median of 29,369 but far from the leader, rei.com, with 54,842,465 sessions. Overall, these metrics indicate potential areas for improvement to enhance performance and align more closely with industry standards.
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morrisonoutdoors.com competitors

In May 2026, morrisonoutdoors.com generated a revenue of $59,116 from 471 transactions, with a session count of 35,671. Its average order value (AOV) ranged from $125 to $150, leading to a conversion rate of 1.00-1.50%. In comparison, kleankanteen.com outperformed significantly with a revenue of $205,557 and 3,067 transactions from 276,556 sessions. Despite a lower AOV of $50 to $75, kleankanteen.com maintained the same conversion rate of 1.00-1.50%. The stark difference in session count highlights the larger audience engagement for kleankanteen.com, indicating a broader market appeal. While both sites operate within the outdoor and lifestyle niche, morrisonoutdoors.com has room for improvement in attracting more traffic and transactions to enhance its performance against a more dominant competitor like kleankanteen.com.

kleankanteen.com screenshot
#1 kleankanteen.com
205.6K
Revenue
276.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
morrisonoutdoors.com vs top market performers
morrisonoutdoors.com
top retailers
conversion rate vs average order value for morrisonoutdoors.com and its competitors
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Revenue share by device at morrisonoutdoors.com

In May large majority of sales on morrisonoutdoors.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In May large majority of sales on morrisonoutdoors.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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morrisonoutdoors.com channels

Identify top traffic channels that drive growth for morrisonoutdoors.comand discover how performance of traffic channels has changed over time.

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morrisonoutdoors.com Google Ads spend

Evaluate morrisonoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morrisonoutdoors.com devices

Review morrisonoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrisonoutdoors.com top markets

Explore morrisonoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrisonoutdoors.com country & global rank

Assess the ranking of morrisonoutdoors.com among other retailers within its primary country and worldwide.

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