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May 2025
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Home/Insights/Retailers/morrisonoutdoors.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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93.4K
Revenue
58.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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Morrison Outdoors (morrisonoutdoors.com) is an online store specializing in outdoor gear for families and children. Their product range includes premium quality camping gear, such as lightweight baby sleeping bags and compact outdoor blankets designed to keep little ones comfortable and protected during outdoor adventures.

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morrisonoutdoors.com's revenueOVER TIME
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Over the past three months, morrisonoutdoors.com revenue has experienced growth of 262%, compared to the preceding three months.

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morrisonoutdoors.com revenue growth for last six months
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OVERVIEW
morrisonoutdoors.com's performance metrics for May 2025 include: revenue of $93,374 (median $84,330), conversion rate of 1.00-1.50% (high 3.0%, low 0.65%), AOV of $125-150 (high $565, low $79), and sessions of 58,662 (highest 47,255,232 from garmin.com, median 29,719) in the SPORTS industry.
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morrisonoutdoors.com competitors

In May 2025, morrisonoutdoors.com generated a revenue of $93,374 from 739 transactions with 58,662 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitor kleankanteen.com, which had a revenue of $190,343 from 2,751 transactions and 243,634 sessions, morrisonoutdoors.com lags behind in terms of revenue and transactions. However, morrisonoutdoors.com has a higher AOV of $125-150 compared to kleankanteen.com's AOV of $50-75, indicating potential for higher profits per sale. Both websites share a similar conversion rate of 1.00-1.50%, suggesting they are equally effective at converting visitors into customers. Overall, while morrisonoutdoors.com may not match its competitor in terms of revenue and transactions, it has a higher potential for generating more revenue per customer.

kleankanteen.com screenshot
#1 kleankanteen.com
190.3K
Revenue
243.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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morrisonoutdoors.com vs top market performers
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conversion rate vs average order value for morrisonoutdoors.com and its competitors
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Revenue share by device at morrisonoutdoors.com

In May large majority of sales on morrisonoutdoors.com, 75% was finalized on mobile devices, with 25% of sales coming from desktop devices.

In May large majority of sales on morrisonoutdoors.com, 75% was finalized on mobile devices, with 25% of sales coming from desktop devices.
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morrisonoutdoors.com channels

Identify top traffic channels that drive growth for morrisonoutdoors.comand discover how performance of traffic channels has changed over time.

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morrisonoutdoors.com Google Ads spend

Evaluate morrisonoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morrisonoutdoors.com devices

Review morrisonoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrisonoutdoors.com top markets

Explore morrisonoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrisonoutdoors.com country & global rank

Assess the ranking of morrisonoutdoors.com among other retailers within its primary country and worldwide.

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