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Dec 2025
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Home/Insights/Retailers/mouthwatch.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for mouthwatch.commouthwatch.com

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383.9K
Revenue
Dec 25
20.1K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Mouthwatch.com provides a range of dental products designed to improve oral hygiene and dental care. The website offers customers the option to purchase various dental equipment, including intraoral cameras, X-ray sensors, and accompanying software solutions. These products aim to enhance dentist-patient communication and provide advanced imaging capabilities for accurate diagnoses.

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mouthwatch.com Annual Revenue and Growth

mouthwatch.com's annual sales on its online store amounted to $4.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mouthwatch.com revenue by year

mouthwatch.com's monthly revenueOVER TIME
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Over the past three months, mouthwatch.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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mouthwatch.com revenue decline for last six months
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OVERVIEW
In December 2025, mouthwatch.com generated impressive online sales of $383,888, significantly surpassing the HEALTH median of $37,917, though trailing behind market leader oralb.com at $2,699,227. The website achieved a commendable conversion rate of 3.50-4.00%, just shy of the sector's high of 4.63%. With an average order value (AOV) ranging from $500-525, MouthWatch stands well above the industry low of $107 and higher than the median of $302. The site recorded 20,067 sessions, notably exceeding the median of 6,730 but dwarfed by OralB's 849,434 sessions, indicating strong performance within its category.
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mouthwatch.com competitors

In December 2025, mouthwatch.com outperformed its competitors in terms of revenue with $383,888. Its closest competitor, prodentshop.com, lagged behind significantly with only $52,343 in revenue. In terms of transactions, mouthwatch.com also had the highest number at 748, while dentulu.com had 338 transactions. In terms of sessions, mouthwatch.com had 20,067, which was higher than both prodentshop.com with 5,490 sessions and dentulu.com with 10,122 sessions. mouthwatch.com also had the highest Average Order Value (AOV) range at $500-$525, while prodentshop.com had an AOV range of $375-$400, and dentulu.com had an AOV range of $100-$125. Lastly, mouthwatch.com had a conversion rate of 3.50-4.00%, which was higher than both prodentshop.com with 2.00-2.50% and dentulu.com with 3.00-3.50%.

prodentshop.com screenshot
#1 prodentshop.com
52.3K
Revenue
5.5K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
dentulu.com screenshot
#2 dentulu.com
40.4K
Revenue
10.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
mouthwatch.com vs top market performers
mouthwatch.com
top retailers
conversion rate vs average order value for mouthwatch.com and its competitors
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Revenue share by device at mouthwatch.com

In December large majority of sales on mouthwatch.com, 96% was finalized on desktop devices, with 3.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on mouthwatch.com, 96% was finalized on desktop devices, with 3.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mouthwatch.com channels

Identify top traffic channels that drive growth for mouthwatch.comand discover how performance of traffic channels has changed over time.

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mouthwatch.com Google Ads spend

Evaluate mouthwatch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mouthwatch.com devices

Review mouthwatch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mouthwatch.com top markets

Explore mouthwatch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mouthwatch.com country & global rank

Assess the ranking of mouthwatch.com among other retailers within its primary country and worldwide.

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