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Sep 2025
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Home/Insights/Retailers/mullenjewelers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for mullenjewelers.commullenjewelers.com

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49.6K
Revenue
Sep 25
7.9K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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MullenJewelers.com showcases an extensive selection of jewelry pieces for sale. The website offers a diverse range of rings, necklaces, bracelets, and earrings. Customers can explore an assortment of precious stones like diamonds, emeralds, and sapphires, set in various metals, including gold, silver, and platinum.

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mullenjewelers.com Annual Revenue and Growth

mullenjewelers.com's annual sales on its online store amounted to $767.8K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$767.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mullenjewelers.com revenue by year

mullenjewelers.com's monthly revenueOVER TIME
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Over the past three months, mullenjewelers.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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mullenjewelers.com revenue decline for last six months
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OVERVIEW
In September 2025, mullenjewelers.com generated $49,554 in online sales with a conversion rate of 0.50-1.00%, significantly below the industry median of $79,797 and the high conversion benchmark of 2.77%. Its average order value (AOV) ranged from $650 to $675, while the industry high AOV is $998. The site recorded 7,884 sessions, far fewer than the median of 27,132 in the LUXURY sector. This performance illustrates the challenges mullenjewelers.com faces in competing against larger entities like brilliantearth.com, which leads with $75,014,879 in revenue.
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mullenjewelers.com competitors

In September 2025, mullenjewelers.com lagged behind its competitors in terms of revenue, with $49,554 compared to taylorcustomrings.com's $114,817 and sohadiamondco.com's $98,970. While mullenjewelers.com had 75 transactions and 7,884 sessions, taylorcustomrings.com had 127 transactions and 16,857 sessions, indicating a higher level of engagement on their site. The average order value (AOV) for mullenjewelers.com ranged between $650-675, while taylorcustomrings.com and sohadiamondco.com had AOVs between $900-925, showcasing a higher purchase value. Despite a lower conversion rate of 0.50-1.00% for mullenjewelers.com, taylorcustomrings.com, and sohadiamondco.com also fell within the same range, highlighting a similar effectiveness in turning sessions into transactions. Overall, mullenjewelers.com faced tough competition from these top performers in the jewelry industry.

taylorcustomrings.com screenshot
#1 taylorcustomrings.com
114.8K
Revenue
16.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
sohadiamondco.com screenshot
#2 sohadiamondco.com
99K
Revenue
12.6K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
tjazelle.com screenshot
#3 tjazelle.com
10.7K
Revenue
4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
citizenwatch.com screenshot
#4 citizenwatch.com
7.3M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
capecodjewelers.com screenshot
#5 capecodjewelers.com
47.9K
Revenue
9.6K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
mullenjewelers.com vs top market performers
mullenjewelers.com
top retailers
conversion rate vs average order value for mullenjewelers.com and its competitors
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Revenue share by device at mullenjewelers.com

In September large majority of sales on mullenjewelers.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on mullenjewelers.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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mullenjewelers.com channels

Identify top traffic channels that drive growth for mullenjewelers.comand discover how performance of traffic channels has changed over time.

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mullenjewelers.com Google Ads spend

Evaluate mullenjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mullenjewelers.com devices

Review mullenjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mullenjewelers.com top markets

Explore mullenjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mullenjewelers.com country & global rank

Assess the ranking of mullenjewelers.com among other retailers within its primary country and worldwide.

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