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Home/Insights/Retailers/mullenjewelers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for mullenjewelers.commullenjewelers.com

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55.2K
Revenue
Nov 25
8.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$600-700
AOV
Nov 25
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MullenJewelers.com showcases an extensive selection of jewelry pieces for sale. The website offers a diverse range of rings, necklaces, bracelets, and earrings. Customers can explore an assortment of precious stones like diamonds, emeralds, and sapphires, set in various metals, including gold, silver, and platinum.

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mullenjewelers.com Annual Revenue and Growth

mullenjewelers.com's annual sales on its online store amounted to $767.8K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$767.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mullenjewelers.com revenue by year

mullenjewelers.com's monthly revenueOVER TIME
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Over the past three months, mullenjewelers.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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mullenjewelers.com revenue decline for last six months
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OVERVIEW
In November 2025, mullenjewelers.com generated $55,150 in online sales, significantly below the LUXURY median of $89,238, with a conversion rate ranging from 0.50-1.00%, lagging behind the category's high of 2.95%. Their average order value (AOV) stood at $625-650, below the top-tier AOV of $975. With 8,802 sessions, mullenjewelers.com fell short of the median sessions in the industry, which is 27,171, while the largest competitor, brilliantearth.com, reported a staggering $98,845,396 in revenue, highlighting the competitive landscape in the luxury jewelry market.
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mullenjewelers.com competitors

In November 2025, mullenjewelers.com reported a revenue of $55,150 with 85 transactions and 8,802 sessions, resulting in an average order value (AOV) of $625-$650 and a conversion rate of 0.50-1.00%. Compared to its competitors, mullenjewelers.com falls behind in terms of revenue and transactions. taylorcustomrings.com leads with a revenue of $135,533 from 155 transactions and 21,585 sessions, boasting a higher AOV range of $850-$875. sohadiamondco.com also outperforms mullenjewelers.com with a revenue of $55,898 from 65 transactions and 5,443 sessions, showing a similar AOV range but a higher conversion rate of 1.00-1.50%. mullenjewelers.com could benefit from studying the strategies of these competitors to potentially improve its performance metrics in the jewelry industry.

taylorcustomrings.com screenshot
#1 taylorcustomrings.com
135.5K
Revenue
21.6K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
sohadiamondco.com screenshot
#2 sohadiamondco.com
55.9K
Revenue
5.4K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
tjazelle.com screenshot
#3 tjazelle.com
5.7K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
citizenwatch.com screenshot
#4 citizenwatch.com
12.3M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
capecodjewelers.com screenshot
#5 capecodjewelers.com
95.8K
Revenue
13.4K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
mullenjewelers.com vs top market performers
mullenjewelers.com
top retailers
conversion rate vs average order value for mullenjewelers.com and its competitors
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Revenue share by device at mullenjewelers.com

In November large majority of sales on mullenjewelers.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In November large majority of sales on mullenjewelers.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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mullenjewelers.com channels

Identify top traffic channels that drive growth for mullenjewelers.comand discover how performance of traffic channels has changed over time.

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mullenjewelers.com Google Ads spend

Evaluate mullenjewelers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mullenjewelers.com devices

Review mullenjewelers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mullenjewelers.com top markets

Explore mullenjewelers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mullenjewelers.com country & global rank

Assess the ranking of mullenjewelers.com among other retailers within its primary country and worldwide.

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