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Sep 2025
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Home/Insights/Retailers/mymuesli.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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528.7K
Revenue
Sep 25
280K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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mymuesli.com is a website that offers an extensive selection of cereals ranging from classic blends to customized mixes. With various options for grains, fruits, and coatings, customers can create their own unique cereal combinations. The site also includes information on nutrition facts, ingredients, and provides a seamless shopping experience.

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mymuesli.com Annual Revenue and Growth

mymuesli.com's annual sales on its online store amounted to $24.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mymuesli.com revenue by year

mymuesli.com's monthly revenueOVER TIME
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Over the past three months, mymuesli.com revenue has experienced decline of 28%, compared to the preceding three months.

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mymuesli.com revenue decline for last six months
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OVERVIEW
In September 2025, mymuesli.com achieved impressive online sales revenue of $528,743, significantly outperforming the food and drink/groceries median of $38,144, while also demonstrating a solid conversion rate of 2.50-3.00%, above the category's low of 1.32% but below the high of 5.26%. The site's average order value (AOV) ranged from $50 to $75, indicating strong customer spending, although still below the category's peak of $182. With 279,952 sessions, mymuesli.com outperformed the median of 14,912, yet remains far from the 38,495,850 sessions seen at industry leader kroger.com.
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mymuesli.com competitors

In September 2025, mymuesli.com stands out among its competitors in the online muesli market. With a revenue of $528,743 from 8,371 transactions and 279,952 sessions, mymuesli.com boasts a solid average order value (AOV) range of $50-$75 and a conversion rate of 2.50-3.00%. In comparison, 3bears.de generates $32,776 in revenue from 974 transactions and 36,956 sessions, with an AOV of $25-$50 and a similar conversion rate. On the other hand, wholeyorganics.com records $2,353 in revenue from 27 transactions and 790 sessions, with a higher AOV range of $75-$100 and a conversion rate of 3.00-3.50%. Lastly, violey.com leads the pack with $861,018 in revenue from 4,311 transactions and 109,226 sessions, showcasing an impressive AOV range of $175-$200 and a conversion rate of 3.50-4.00%.

3bears.de screenshot
#1 3bears.de
32.8K
Revenue
37K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
wholeyorganics.com screenshot
#2 wholeyorganics.com
2.4K
Revenue
790
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
violey.com screenshot
#3 violey.com
861K
Revenue
109.2K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
mymuesli.com vs top market performers
mymuesli.com
top retailers
conversion rate vs average order value for mymuesli.com and its competitors
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Revenue share by device at mymuesli.com

In September large majority of sales on mymuesli.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on mymuesli.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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mymuesli.com channels

Identify top traffic channels that drive growth for mymuesli.comand discover how performance of traffic channels has changed over time.

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mymuesli.com Google Ads spend

Evaluate mymuesli.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mymuesli.com devices

Review mymuesli.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mymuesli.com top markets

Explore mymuesli.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mymuesli.com country & global rank

Assess the ranking of mymuesli.com among other retailers within its primary country and worldwide.

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