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Nov 2025
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Home/Insights/Retailers/mytopicals.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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172.2K
Revenue
Nov 25
257.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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MyTopicals.com is a website offering a range of skincare products. Their inventory includes various topical treatments, creams, and lotions intended to address specific skin concerns. The website showcases detailed information on each product, aiding customers in making informed choices for their skincare needs.

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mytopicals.com Annual Revenue and Growth

mytopicals.com's annual sales on its online store amounted to $2.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mytopicals.com revenue by year

mytopicals.com's monthly revenueOVER TIME
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Over the past three months, mytopicals.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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mytopicals.com revenue decline for last six months
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OVERVIEW
In November 2025, mytopicals.com achieved impressive online sales revenue of $172,208, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, though still dwarfed by ulta.com's $145,643,880. The site's conversion rate ranged from 1.00-1.50%, underperforming against the high of 5.32%, while the average order value (AOV) fell between $25-50, notably lower than the category high of $204. With 257,211 sessions, mytopicals.com also outperformed the median of 19,748, highlighting a robust engagement compared to competitors like sephora.com, which boasts 76,114,809 sessions, indicating significant room for growth and optimization in conversions and AOV.
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mytopicals.com competitors

In November 2025, mytopicals.com outperformed its competitors in terms of revenue, with a total of $172,208 compared to loopsbeauty.com ($64,857), ambi.com ($5,923), and makeupartistschoice.com ($187,865). In terms of transactions, mytopicals.com also had the highest number at 3,664, followed by makeupartistschoice.com (2,479), loopsbeauty.com (1,184), and ambi.com (137). Additionally, mytopicals.com had the highest number of sessions with 257,211, surpassing loopsbeauty.com (19,277), ambi.com (11,917), and makeupartistschoice.com (84,510). Although mytopicals.com had a lower Average Order Value (AOV) compared to makeupartistschoice.com, it still had a competitive conversion rate of 1.00-1.50%. Overall, mytopicals.com demonstrated strong performance metrics compared to its competitors in November 2025.

loopsbeauty.com screenshot
#1 loopsbeauty.com
64.9K
Revenue
19.3K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
ambi.com screenshot
#2 ambi.com
5.9K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
makeupartistschoice.com screenshot
#3 makeupartistschoice.com
187.9K
Revenue
84.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mytopicals.com vs top market performers
mytopicals.com
top retailers
conversion rate vs average order value for mytopicals.com and its competitors
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Revenue share by device at mytopicals.com

In November large majority of sales on mytopicals.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mytopicals.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mytopicals.com channels

Identify top traffic channels that drive growth for mytopicals.comand discover how performance of traffic channels has changed over time.

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mytopicals.com Google Ads spend

Evaluate mytopicals.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mytopicals.com devices

Review mytopicals.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mytopicals.com top markets

Explore mytopicals.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mytopicals.com country & global rank

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