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Nov 2025
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Home/Insights/Retailers/nailboo.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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274.8K
Revenue
Nov 25
147.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Nailboo was created with a simple vision: create salon-grade nail products available in easy-to-use at-home-kits. Everything you need to create perfect salon-grade nails is available in every kit. All of our powders are cruelty free and vegan friendly.

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nailboo.com's monthly revenueOVER TIME
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Over the past three months, nailboo.com revenue has experienced decline of 11%, compared to the preceding three months.

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nailboo.com revenue decline for last six months
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OVERVIEW
In November 2025, nailboo.com generated online sales of $274,829, significantly outperforming the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged from 2.50-3.00%, below the high benchmark of 5.32%. The average order value (AOV) was between $50-75, compared to the high of $204 in the industry, and the site attracted 147,520 sessions, surpassing the median of 19,748 yet falling short of the leading store, sephora.com, which garnered 76,114,809 sessions, indicating strong performance within its niche despite being below industry leaders.
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nailboo.com competitors

In November 2025, nailboo.com outperformed revelnail.com in revenue, transactions, sessions, and conversion rate, but had a lower average order value (AOV). However, nailboo.com was on par with maniology.com in terms of revenue, transactions, sessions, AOV, and conversion rate. In comparison to beyondpolish.com, nailboo.com fell short in terms of revenue, transactions, and sessions, but had a similar AOV and conversion rate. Overall, nailboo.com demonstrated strong performance in terms of revenue and transactions compared to revelnail.com and had competitive metrics similar to maniology.com. However, it lagged behind beyondpolish.com in overall revenue and transactions.

revelnail.com screenshot
#1 revelnail.com
78.7K
Revenue
57.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
maniology.com screenshot
#2 maniology.com
247.2K
Revenue
163.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
beyondpolish.com screenshot
#3 beyondpolish.com
1.2M
Revenue
303.5K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
falseeyelashes.co.uk screenshot
#4 falseeyelashes.co.uk
158K
Revenue
74.8K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
modelones.com screenshot
#5 modelones.com
63.9K
Revenue
82.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
nailboo.com vs top market performers
nailboo.com
top retailers
conversion rate vs average order value for nailboo.com and its competitors
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Revenue share by device at nailboo.com

In November large majority of sales on nailboo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In November large majority of sales on nailboo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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nailboo.com channels

Identify top traffic channels that drive growth for nailboo.comand discover how performance of traffic channels has changed over time.

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nailboo.com Google Ads spend

Evaluate nailboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nailboo.com devices

Review nailboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nailboo.com top markets

Explore nailboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nailboo.com country & global rank

Assess the ranking of nailboo.com among other retailers within its primary country and worldwide.

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