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Dec 2025
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Home/Insights/Retailers/nailboo.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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296.7K
Revenue
Dec 25
155K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Nailboo was created with a simple vision: create salon-grade nail products available in easy-to-use at-home-kits. Everything you need to create perfect salon-grade nails is available in every kit. All of our powders are cruelty free and vegan friendly.

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nailboo.com's monthly revenueOVER TIME
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Over the past three months, nailboo.com revenue has experienced decline of 0.65%, compared to the preceding three months.

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nailboo.com revenue decline for last six months
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OVERVIEW
In December 2025, nailboo.com achieved remarkable online sales of $296,693, significantly surpassing the BEAUTY AND COSMETICS median of $53,444. With a conversion rate between 2.50-3.00%, it remains competitive against the industry's high of 4.87%. nailboo.com's average order value (AOV) ranges from $50-75, close to the low end of the spectrum compared to the high AOV of $191. The site recorded 154,977 sessions, well above the median of 23,270, but far behind leading competitor sephora.com, which garnered over 76 million sessions, showcasing both strengths and opportunities for growth in this competitive landscape.
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nailboo.com competitors

In December 2025, nailboo.com generated $296,693 in revenue from 4,199 transactions and 154,977 sessions with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, revelnail.com outperformed nailboo.com in revenue with $319,064 but had fewer transactions and sessions. rossinails.com had significantly lower revenue at $15,065 with a lower number of transactions and sessions compared to nailboo.com. maniology.com had a similar revenue to nailboo.com at $245,671 but with higher transactions and sessions. beyondpolish.com surpassed all competitors with $1,077,152 in revenue, the highest number of transactions and sessions, and a higher conversion rate of 4.50-5.00%. Overall, nailboo.com falls behind beyondpolish.com in terms of revenue and performance metrics, but remains competitive compared to the other similar domains.

revelnail.com screenshot
#1 revelnail.com
319.1K
Revenue
66K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
rossinails.com screenshot
#2 rossinails.com
15.1K
Revenue
6.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
maniology.com screenshot
#3 maniology.com
245.7K
Revenue
184.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
beyondpolish.com screenshot
#4 beyondpolish.com
1.1M
Revenue
331.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
falseeyelashes.co.uk screenshot
#5 falseeyelashes.co.uk
125.5K
Revenue
74.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
nailboo.com vs top market performers
nailboo.com
top retailers
conversion rate vs average order value for nailboo.com and its competitors
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Revenue share by device at nailboo.com

In December large majority of sales on nailboo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In December large majority of sales on nailboo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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nailboo.com channels

Identify top traffic channels that drive growth for nailboo.comand discover how performance of traffic channels has changed over time.

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nailboo.com Google Ads spend

Evaluate nailboo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nailboo.com devices

Review nailboo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nailboo.com top markets

Explore nailboo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nailboo.com country & global rank

Assess the ranking of nailboo.com among other retailers within its primary country and worldwide.

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