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Home/Insights/Retailers/napapijri.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for napapijri.co.uknapapijri.co.uk

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15.9K
Revenue
Aug 25
15.5K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Napapijri.co.uk is an online platform offering a range of products for sale. The website features a wide selection of clothing items for men, women, and children. Their inventory includes jackets, sweatshirts, t-shirts, trousers, accessories, and footwear. Additionally, the site provides information on shipping, returns, and customer service options.

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napapijri.co.uk Annual Revenue and Growth

napapijri.co.uk's annual sales on its online store amounted to $4.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
napapijri.co.uk revenue by year

napapijri.co.uk's monthly revenueOVER TIME
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Over the past three months, napapijri.co.uk revenue has experienced decline of 79%, compared to the preceding three months.

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napapijri.co.uk revenue decline for last six months
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OVERVIEW
In August 2025, napapijri.co.uk, a FASHION AND APPAREL website, generated online sales revenue of $15,901, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $125-150. Compared to the industry median revenue of $77,469, the website's performance metrics are on the lower end. However, it falls significantly short of the highest performing online store in the category, shein.com, which recorded revenue of $865,065,186. napapijri.co.uk also received 15,482 sessions, with the top-performing website receiving 323,426,413 sessions, and the median for the industry being 36,717.
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napapijri.co.uk competitors

In August 2025, napapijri.co.uk generated £15,901 in revenue from 15,482 sessions, with an average order value (AOV) of £125-£150 and a conversion rate of 0.50-1.00%. In comparison, aktivstyle.com brought in £12,393 from 6,945 sessions, with a higher AOV of £150-£175 and a conversion rate of 1.00-1.50%. designerwear.co.uk outperformed both with a significant revenue of £637,550 from 162,572 sessions, an AOV of £175-£200, and a conversion rate of 1.50-2.00%. Meanwhile, unionbay.com achieved £82,489 in revenue from 85,847 sessions, with a lower AOV of £50-£75 but a competitive conversion rate of 1.00-1.50%. Overall, napapijri.co.uk falls behind in revenue and sessions compared to designerwear.co.uk but maintains a similar AOV and conversion rate to aktivstyle.com and unionbay.com.

aktivstyle.com screenshot
#1 aktivstyle.com
12.4K
Revenue
6.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
designerwear.co.uk screenshot
#2 designerwear.co.uk
637.6K
Revenue
162.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
unionbay.com screenshot
#3 unionbay.com
82.5K
Revenue
85.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
napapijri.co.uk vs top market performers
napapijri.co.uk
top retailers
conversion rate vs average order value for napapijri.co.uk and its competitors
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Revenue share by device at napapijri.co.uk

In August large majority of sales on napapijri.co.uk, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In August large majority of sales on napapijri.co.uk, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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napapijri.co.uk channels

Identify top traffic channels that drive growth for napapijri.co.ukand discover how performance of traffic channels has changed over time.

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napapijri.co.uk Google Ads spend

Evaluate napapijri.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napapijri.co.uk devices

Review napapijri.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napapijri.co.uk top markets

Explore napapijri.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napapijri.co.uk country & global rank

Assess the ranking of napapijri.co.uk among other retailers within its primary country and worldwide.

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