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Home/Insights/Retailers/napapijri.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for napapijri.co.uknapapijri.co.uk

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29.3K
Revenue
Sep 25
22.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Napapijri.co.uk is an online platform offering a range of products for sale. The website features a wide selection of clothing items for men, women, and children. Their inventory includes jackets, sweatshirts, t-shirts, trousers, accessories, and footwear. Additionally, the site provides information on shipping, returns, and customer service options.

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napapijri.co.uk Annual Revenue and Growth

napapijri.co.uk's annual sales on its online store amounted to $4.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
napapijri.co.uk revenue by year

napapijri.co.uk's monthly revenueOVER TIME
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Over the past three months, napapijri.co.uk revenue has experienced decline of 68%, compared to the preceding three months.

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napapijri.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, napapijri.co.uk, operating in the FASHION AND APPAREL industry, generated $29,344 in online sales, significantly below the median of $74,931, with a conversion rate of 0.50-1.00%, lagging behind the high benchmark of 3.2%. Its average order value (AOV) ranged from $125-150, also lower than the category's high of $382. The site attracted 22,678 sessions, far fewer than the median of 34,221, with leading competitor shein.com dominating the space with an astounding $819,580,923 in revenue and 297,137,690 sessions, highlighting napapijri's need for improved performance across these key metrics.
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napapijri.co.uk competitors

In September 2025, napapijri.co.uk generated a revenue of £29,344 from 198 transactions and 22,678 sessions, with an average order value (AOV) ranging from £125-£150 and a conversion rate of 0.50-1.00%. Compared to its competitors, aktivstyle.com had lower revenue at £16,543 from 98 transactions and 8,975 sessions, with a slightly higher AOV of £150-£175 and a conversion rate of 1.00-1.50%. designerwear.co.uk outperformed all with a revenue of £551,436 from 3,012 transactions and 150,086 sessions, boasting an AOV of £175-£200 and a conversion rate of 2.00-2.50%. unionbay.com fell in between, generating £65,129 in revenue from 992 transactions and 88,814 sessions, with an AOV of £50-£75 and a conversion rate of 1.00-1.50%. Overall, napapijri.co.uk positioned itself as a mid-range performer among its competitors in terms of revenue, transactions, and conversion rates.

aktivstyle.com screenshot
#1 aktivstyle.com
16.5K
Revenue
9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
designerwear.co.uk screenshot
#2 designerwear.co.uk
551.4K
Revenue
150.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
unionbay.com screenshot
#3 unionbay.com
65.1K
Revenue
88.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
napapijri.co.uk vs top market performers
napapijri.co.uk
top retailers
conversion rate vs average order value for napapijri.co.uk and its competitors
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Revenue share by device at napapijri.co.uk

In September large majority of sales on napapijri.co.uk, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 6.5% of sales coming from desktop devices.

In September large majority of sales on napapijri.co.uk, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 6.5% of sales coming from desktop devices.
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napapijri.co.uk channels

Identify top traffic channels that drive growth for napapijri.co.ukand discover how performance of traffic channels has changed over time.

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napapijri.co.uk Google Ads spend

Evaluate napapijri.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napapijri.co.uk devices

Review napapijri.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napapijri.co.uk top markets

Explore napapijri.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napapijri.co.uk country & global rank

Assess the ranking of napapijri.co.uk among other retailers within its primary country and worldwide.

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