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Jul 2025
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Home/Insights/Retailers/napapijri.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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17.7K
Revenue
17.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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Napapijri.co.uk is an online platform offering a range of products for sale. The website features a wide selection of clothing items for men, women, and children. Their inventory includes jackets, sweatshirts, t-shirts, trousers, accessories, and footwear. Additionally, the site provides information on shipping, returns, and customer service options.

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napapijri.co.uk's revenueOVER TIME
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Over the past three months, napapijri.co.uk revenue has experienced decline of 73%, compared to the preceding three months.

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napapijri.co.uk revenue decline for last six months
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OVERVIEW
In July 2025, napapijri.co.uk, a FASHION AND APPAREL industry website, generated $17,746 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $150-175. This falls below the median revenue of $82,875 and AOV of $402 in the industry. Despite 17,491 sessions, significantly lower than the median of 36,317, the site lags behind the top performer shein.com, which recorded $817,680,251 in revenue, 2.96% conversion rate, and 294,721,604 sessions. Additionally, napapijri.co.uk falls below the very low and high conversion rate and AOV benchmarks for the industry.
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napapijri.co.uk competitors

In July 2025, napapijri.co.uk generated a revenue of £17,746 from 115 transactions with 17,491 sessions, resulting in an average order value (AOV) of £150-175 and a conversion rate of 0.50-1.00%. Compared to its competitors, aktivstyle.com had lower revenue at £13,537 from 83 transactions and 6,592 sessions, with a similar AOV range of £150-175 but a higher conversion rate of 1.00-1.50%. On the other hand, designerwear.co.uk outperformed all with a revenue of £527,098 from 2,532 transactions and 122,417 sessions, boasting a higher AOV of £200-225 and conversion rate of 2.00-2.50%. Meanwhile, unionbay.com fell in the middle with a revenue of £115,030 from 1,504 transactions and 107,306 sessions, showcasing a lower AOV of £75-100 but a comparable conversion rate of 1.00-1.50%.

aktivstyle.com screenshot
#1 aktivstyle.com
13.5K
Revenue
6.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
designerwear.co.uk screenshot
#2 designerwear.co.uk
527.1K
Revenue
122.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
unionbay.com screenshot
#3 unionbay.com
115K
Revenue
107.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
napapijri.co.uk vs top market performers
napapijri.co.uk
top retailers
conversion rate vs average order value for napapijri.co.uk and its competitors
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Revenue share by device at napapijri.co.uk

In July large majority of sales on napapijri.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on napapijri.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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napapijri.co.uk channels

Identify top traffic channels that drive growth for napapijri.co.ukand discover how performance of traffic channels has changed over time.

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napapijri.co.uk Google Ads spend

Evaluate napapijri.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napapijri.co.uk devices

Review napapijri.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napapijri.co.uk top markets

Explore napapijri.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napapijri.co.uk country & global rank

Assess the ranking of napapijri.co.uk among other retailers within its primary country and worldwide.

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