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Home/Insights/Retailers/napapijri.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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132.5K
Revenue
Nov 25
35K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Napapijri.co.uk is an online platform offering a range of products for sale. The website features a wide selection of clothing items for men, women, and children. Their inventory includes jackets, sweatshirts, t-shirts, trousers, accessories, and footwear. Additionally, the site provides information on shipping, returns, and customer service options.

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napapijri.co.uk Annual Revenue and Growth

napapijri.co.uk's annual sales on its online store amounted to $4.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
napapijri.co.uk revenue by year

napapijri.co.uk's monthly revenueOVER TIME
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Over the past three months, napapijri.co.uk revenue has experienced growth of 137%, compared to the preceding three months.

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napapijri.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, napapijri.co.uk achieved online sales revenue of $132,516, outperforming the lifestyle/fashion and apparel median of $93,064, while its conversion rate ranged from 2.00-2.50%, below the high benchmark of 3.37%. With an average order value (AOV) between $150-175, it sits below the category high of $375. The site garnered 35,017 sessions, slightly under the median of 36,492 in its industry, while the largest competitor, shein.com, reported staggering figures of $916,157,774 in revenue and 342,497,064 sessions, illustrating the competitive landscape.
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napapijri.co.uk competitors

In November 2025, napapijri.co.uk generated a revenue of $132,516 from 820 transactions and 35,017 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, aktivstyle.com had a revenue of $19,738 from 101 transactions and 10,823 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%. designerwear.co.uk outperformed with a revenue of $491,233 from 2,562 transactions and 93,461 sessions, having an AOV of $175-200 and a conversion rate of 2.50-3.00%. On the other hand, unionbay.com generated $71,670 in revenue from 1,108 transactions and 107,306 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. napapijri.co.uk seems to be performing well in terms of revenue, transactions, and conversion rate compared to aktivstyle.com and unionbay.com but falls behind designerwear.co.uk in overall performance.

aktivstyle.com screenshot
#1 aktivstyle.com
19.7K
Revenue
10.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
designerwear.co.uk screenshot
#2 designerwear.co.uk
491.2K
Revenue
93.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
unionbay.com screenshot
#3 unionbay.com
71.7K
Revenue
107.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
napapijri.co.uk vs top market performers
napapijri.co.uk
top retailers
conversion rate vs average order value for napapijri.co.uk and its competitors
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Revenue share by device at napapijri.co.uk

In November large majority of sales on napapijri.co.uk, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 6.5% of sales coming from desktop devices.

In November large majority of sales on napapijri.co.uk, 93% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 6.5% of sales coming from desktop devices.
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napapijri.co.uk channels

Identify top traffic channels that drive growth for napapijri.co.ukand discover how performance of traffic channels has changed over time.

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napapijri.co.uk Google Ads spend

Evaluate napapijri.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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napapijri.co.uk devices

Review napapijri.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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napapijri.co.uk top markets

Explore napapijri.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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napapijri.co.uk country & global rank

Assess the ranking of napapijri.co.uk among other retailers within its primary country and worldwide.

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